Bly.com Newsletter Archives An archived collection of Bob Bly’s Direct Marketing Newsletter

8/3/2017

Increase email open rates; help from Yelp; write killer headlines

Filed under: Newsletter Archive — site admin @ 3:43 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

August 3, 2017

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends, and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Words to use and avoid in subject lines***

A recent British research report tells copywriters which words in
subject lines increase or reduce open rates compared with email
averages:

–Emails with the word “alert” in their subject lines have 38%
higher open rates.
–The keywords “free delivery” have a 50% higher open rate.
–The keyword “bulletin” has a 16% higher open rate.
–On the other hand “report” has a 24% lower open rate.
–And the keyword “learn” has a 35% lower open rate

Source: The Levison Letter
Subscribe free at: www.levison.com/subscribe/index.htm

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***Don’t put off your ambitions and dreams***

Let nothing, absolutely nothing, interfere with immediate action.
A change for the better justifies no delay. Don’t watch others
make money which you can make. Be up and doing now. Some other
time may be too late. Take the action now. That means more money
next week, independence next year.

Source: Drayton Bird e-newsletter, 6/20/17.

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***To write a great headline, write LOTS of headlines***

Always have more than one headline ready. Even if the client says
he’s only giving you one test panel — make sure to have several
alternative headlines.

Says superstar copywriter Carline Anglade-Cole, “It never fails
that the ONE headline I LOVE the most — is the one that performs
the worst! And the headline I’m not thrilled about — becomes the
kick-butt winner!”

According to Carline, your job is not to come up with the winning
headline. It’s to give your clients options — so they choose
which one to buy. She adds, “It doesn’t matter which headline
works best — you’re still the winner, because the royalty checks
come to YOU.”

Action step: Make it a habit to provide 2… 3… 5… or more headlines
for every project. It’s what Carline does. Me too.

Source: Copy Star, 6/16/17.

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***Marketing help from Yelp***

A new Nielsen study released on 5/17 says Yelp does a better job
than Google or Facebook in driving conversion: 92% of people who
use online review sites say they made a purchase after visiting
Yelp. Action step: register your business on Yelp now.

Source: Today@TargetMarketing, 6/14/17.

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***Selling to farmers: ’tis the season***

Direct mail guru Craig Simpson shares this useful guide:
Based on his extensive direct mail testing, the worst time to
send direct mail to farmers is during harvest season, because
they have no time to read it.

Conversely, Craig gets his best results mailing aggressively to
farmers in the off-season, when they are highly responsive.
Lesson: timing is everything. So is there logic that dictates
timing for your market — for instance, tax season for accountants,
holiday season for gift catalogs, or offers affected by students
going back to school?

Source: Talon Newsletter, June 2017, p. 1.

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**Strategic timing for email distribution***

As with direct mail (see above section), consider the
intersection of timing and subject matter when scheduling email
distributions. For instance, say you’re sending an email about
coffee consumption. Might it resonate best if sent in the
morning, when someone is more likely to be drinking coffee?

Action step: Your email service provider (ESP) may be able to
provide details about the best time to send emails based on your
industry and unique company data. Ask them!

Source: PR Daily News Feed, 6/14/17.

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***Boost direct mail response rates with quizzes***

A time-tested but now under-used tactic for boosting direct mail
engagement, readership, and response is to use a quiz at the top
of page one of the sales letter above the salutation, on the
outer envelope, or both.

It works on two levels. First, people like taking quizzes. So
it’s an involvement device.

Second, the quiz asks qualifying questions that help the prospect
self-identify as someone in need of what you are offering.

Source: Today@TargetMarketing, 6/9/17.

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***3 tips for getting new clients through networking***

#1: Start conversations — Go out of your way to get into
conversations with anyone and everyone you can, in person, on the
phone, or via email.

#2: Ask questions — Find out what they’re working on. Also, tell
them what you’re working on. Anything can come out of a simple
conversation: ideas, alliances, connections, referrals, new
business, and new opportunities.

#3: Arrive early — If you wait until most of the attendees have
arrived at the meeting or event, many of them will already be in
conversations and it won’t be as easy to break in.

Source: AWAI Golden Thread, 6/12/17.

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***Which has better ROI: email marketing or social media?***

According to a ClickZ article (6/14/17), email continues to have
the highest ROI of any marketing channel. So when some smartass
tells you email marketing is on its way out, and that you should
be doing SnapChat, don’t you believe them: Email — not social or
SEO — is still the “killer marketing app” on the internet.

—————————————————————–

***Investing tip for 6-figure marketers***

The ability to have funds to buy a property on the front end is
critical, but money can also many times be the exit strategy on
the back end.

For instance if you are doing a rental property that may need to
be renovated and then have a tenant to put inside is a perfect example
of needing money on the front end and a long term mortgage on the
back end.

Make sure you get qualified for these two loans ahead of time.
They are two different loans and must be qualified for
separately.

Source: Peter Vekselman, peterv@pvretraining.com, 404-915-9685

—————————————————————–

***Quotation of the month***

“It is better to be a young June-bug than an old bird of
paradise.”
–Mark Twain

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***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

 

7/3/2017

Increase FB audience; SEO for mobile

Filed under: Newsletter Archive — site admin @ 11:29 am

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

July 3, 2017

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends, and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Show your Facebook posts to more people….***

You don’t need to buy boosted posts or ads on Facebook to get
your message across on social media. Just pay attention to the
latest algorithm changes announced on the Facebook Newsroom link
below:

Home

Then adjust your Facebook content to widen distribution by
delivering content the updated algorithm favors. For example, in
autumn 2014, Facebook announced that it was going to start
favoring link posts with images attached over photo posts with
URLs in their captions. By February 2015, link posts were getting
as much as 3X the organic reach of photo posts.

Source: PR Daily News Feed, 5/22/17.

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***…because Facebook gets people to buy!***

A recent Animo survey shows that 64% of Facebook video ad viewers
say it influences buying decisions. These consumers report that
watching a branded video on Facebook has affected a purchasing
decision made in the last month. Also, 84% of consumers use their
mobile devices to view social video, and 81% of marketers are
meeting that need by optimizing for mobile

Source: IAB SmartBrief, 6/7/17.

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***Boost your mobile website’s ranking on Google***

With most people searching with a mobile device, Google’s
algorithms will primarily use the mobile version of a site’s
content to rank it in search results. The problem is that many
mobile websites contain less content than their desktop
counterparts.

So what should you do? If your mobile website content is
lightweight compared to your desktop site, consider moving to a
“responsive site,” meaning the website content and markup is the
same across mobile and desktop.

Source: Today@TargetMarketing, 6/27/17

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***The psychology of web marketing***

Online sales psychology takes into account the psychology behind
elements on your website and ties it in with user behavior. The
goal: to offer a seamless experience for improved conversion and
sales.

“Use online sales psychology to bridge the gap between your
website visitors and website conversions,” says UK ad man Craig
Murphy. He insists that Google Analytics only tells half a story:
“Sure, it highlights high bounce rates on pages, but how do you
know exactly what is causing the high bounce rate?”

Solution: By using video recording software, you can gain insight
into the real-time behaviors of your users and watch exactly how
they are interacting with your website. Tip: Install some free
screen recording software such as www.inspectlet.com. It can
record visitor activity on your site and show you exactly what
your website issues are.

Source: https://www.altagency.co.uk

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***What works in LinkedIn InMail when prospecting for new
business?***

The best way to communicate with potential clients on LinkedIn
InMail is to prove your value without asking for anything from
them.

How to do this: show genuine interest in helping them and do so
by sharing some helpful information — a free white paper,
article, or ebook — to earn their trust and maybe even pique
their interest in you as a resource. If what you share ties back
or is related to your product, even better. What to avoid: blatant
selling and pitching for the reader’s business.

Source: How to Master the Art of LinkedIn InMail Prospecting,
Accent Technologies, white paper, p. 3.

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***4 tips for overcoming writer’s block***

>> Lower your standards (at first). Drafts hold the promise of
the final version. Look for the possibilities in raw copy instead
of dismissing the effort as a failure. A draft is a necessary
step on the way to publication.

>> Make a note. Instead of wasting precious minutes crafting the
perfect lead, spew out a rough draft of a story, print and mark
it up. Note what can be cut, what can be moved, what needs to be
answered.

>> Write earlier. Let the first draft guide your research. As you
write it, you’ll rapidly find out what you know and what you need
to know.

>> Keep at it. Writing is hard work, but it’s fun. Strive to
improve, but accept what you produce.

Source: ASJA Weekly, 5/23/17.

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***Best time of day for PR people to pitch journalists***

Want to get the media to pick up your press release? Then send it
out early. According to a survey from Muck Rack, 64% of
journalists prefer to be pitched between 7am and 11am.

Source: PR Daily News Feed, 6/7/17.

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***Divide your writing day into segments to maximize energy and
productivity***

The human brain thrives when it sees an end in sight. That’s why
long distance runners often get fatigued halfway through a race,
then get a “second wind” when the race is almost over. It’s much
easier to push through when you know the finish line is near.

Bringing the topic back to writing, you can trick your brain into
staying focused by dividing your day up into sections. Instead of
sitting down at 8 a.m. and planning on writing until 4 p.m.,
break your day up into hour-long segments. Write for an hour and
then take a 10-minute break. Write for another hour and take
another short break. When your mind knows that you only have to
push through for a 60-minute block of time, you’re much more apt
to stay on task.

Source: PR Daily News Feed, 5/31/17.

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***Boost freelance productivity by outsourcing routine tasks***

The key to productivity as a freelancer is to focus only on your
core money-making activity — and getting help when you need it
for everything else. Look for ways that you can affordably build
an infrastructure to support you and ensure your time is free to
do your best work. As your business grows, you may look to
subcontractors, virtual assistants, or even an in-person
assistant who can take rote tasks off your plate and leave you
free for higher-value (and billable) tasks.

Source: ASJA Weekly, 5/30/17.

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***Free report: 101 ways to double your response rates***

Don’t miss The Levison Letter. Every month, my good friend, top
pro copywriter Ivan Levison, gives you specific, practical tips
that can make your sales letters, email, and Web copywriting more
effective. If you’re looking for better ways to generate leads,
build customer loyalty, up-sell, cross-sell, or just plain
SELL-sell, The Levison Letter is for you!

When you subscribe you’ll also get a copy of Levison’s report,
“101 Ways To Double Your Response Rates!” To claim your free
report and free newsletter, click here now:

http://www.levison.com/subscribe/index.htm

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

6/1/2017

Measure social media ROI; boost blog readership

Filed under: Newsletter Archive — site admin @ 3:48 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

June 1, 2017

—————————————————————–

You are getting this e-mail because you subscribed to it on
www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends, and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Why you should develop a stream of passive income***

About a week or so ago, after checking all my email, we left the
house at 6pm to get a quick dinner. When we returned at 7:30pm, I
checked my email again. In the 90 minutes we were out, I had
gotten approximately $900 in info product orders online, all for
products I was not currently promoting that week. Ah, the joy of
passive income! Full disclosure: this is an isolated incident and
not a typical result.

Action step: If you have a 9-to-5 job or are in a service
business where you are only paid when you are actively working, I
urge you to develop a second profit center that generates passive
income. Mine is info marketing online:

www.theinternetmarketingretirementplan.com

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***How do you know whether social media is paying off for you?***

Measure conversions from your social media efforts to see if they
are paying off, that’s how. Conversions include white paper
downloads, e-newsletter subscriptions, opt-ins, inquiries, and
sales.

If you are generating leads instead of orders, you also need to
measure the conversion of leads to sales. Google analytics or
your ecommerce software can help you measure all this. Set up a
unique or trackable URL for each action, and you can track the
leads and sales generated by each tweet, blog post, or other
social marketing effort.

Source: Social Media Examiner, 5/19/17.

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***A super-successful ad campaign of staggering genius***

“Many years ago, there was a wood heat stove/fireplace business
that fell victim to a flood,” says superstar ad man Brian Croner.
“We put the owners in a row boat in the middle of their showroom
amidst all the stoves which were partially underwater, and the
opening line was: ‘These stoves DON’T FLOAT!’ They sold every
water-damaged stove in stock and then some.”

Source: Brian Croner, www.mresourcegroup.com

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***Boost your blog readership***

Increase your social media shares by using Buffer, Hootsuite, or
Sprout Social. They all offer features that include blog feed
integration, social media scheduling, and analytics.

Make your blog post more visual by crafting images using Canva or
Adobe Spark. Both tools are free and can help you create images
to accompany your posts, illustrate a point or make a line of
text pop.

Many bloggers swear by Grammarly to ensure that their posts are
mistake-free and easy to read, and Grammar Girl offers an app to
help make sure your writing is clean and tight.

Source: PR Daily Extra, 5/19/17.

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***How to stop wasting time in meetings***

Everyone knows how dull and boring meetings can be. Yet more than
half of employees report that the number of meetings they have is
increasing.

Even worse, so many meetings are a waste of time: 2 out of 3
employees say that more than half the meetings they attend are
not of value.

Plus, more than a third of all meetings are ad hoc, meaning they
are an unplanned interruption. Research shows that unscheduled
interruptions at work leave people more exhausted and prone to
making errors.

It can also take up to an hour or more to regain the deep
concentration you have on your task before you were interrupted.

Action step: The next time someone asks for a meeting, ask why —
and whether the objective can’t be accomplished more quickly,
efficiently, and rapidly via e-mail, phone, or Skype.

Source: Workfront executive brief, “Stop Wasting 45% of Your
Day.”

—————————————————————–

***Do you listen to your customers?***

Let your customers tell you what they want to buy. And after
they tell you, pay attention to what they actually buy (both
listen and watch because they’re not always sure exactly what
they want either). Keep the lines of communication open. You’ve
got to listen.

Source: Terry Dean, My Marketing Coach, 5/16/17.

—————————————————————–

***How to handle failure***

Superstar entrepreneur and investor Harmal Rayat observes, “The
average person is crushed when the fail. They sit and wallow. Get
over it. Entrepreneurs accept failure as a temporary setback and
as a teaching lesson on what to do, and what not to do next
time.”

Source: Rayat Report, 5/10/17.

—————————————————————–

***An underused approach to getting PR in major media outlets***

Want PR in the NY Times, Wall Street Journal, or Forbes? Then
stop insisting on features. Reason: If you’ll accept only
features or profile pieces in major media outlets, your chances
of ever getting covered are severely diminished.

Every executive wants a big profile of the company on the cover
of a major magazine or newspaper. But most stories are about a
trend, several companies, or some recent news with quotes from
experts. Profiles are few and far between.

Action step: You must think like a reporter or journalist. Your
business is never as exciting as you think it is. But if you tie
it to a current event or trend and pitch it that way, you’re on
the right track.

Source: PR Daily News Feed, 5/12/17.

—————————————————————–

***Employees love getting awards***

According to a survey conducted by Bersin and Associates,
businesses with successful employee awards programs have 31% less
voluntary turnover compared to other companies. Moreover, the
same study reported that workplaces which recognize staff enjoy
better employee engagement, productivity, and customer service
compared to organizations that don’t practice recognition.

Conclusion: Employee rewards programs are a great way to improve
morale. They can produce measurable returns that benefit your
company.

Source: Successories email, 5/18/17,

—————————————————————–

***Use e-cover letters with digital press releases***

A press release may cover all of the necessary information you
are trying to convey. But it will bog down journalists who are
looking for news.

Solution: Try pairing a press release with a quick email
introduction highlighting main bullet points and key takeaways
from the release. Why it works: The reporter will appreciate your
taking the time to craft a separate message and simplifying the
story.

Source Ragan’s PR Daily, 5/18/17.

—————————————————————–

***Quotation of the month***

“People tell you time is money. But that’s not true … time is
life.”
–Brian Walker

Source: Drayton Bird e-newsletter, 5/10/17.

And click here for details on Drayton’s next — and last — direct
marketing mastery workshop, June 28-29, 2017:

http://draytonbird.net/TheLastHurrah/indexbb.html

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives atwww.bly.com/archive.
Republishing our articles is quick and easy. All you have to do
is include author attribution (byline/name of author) and the
following statement, “This article appears courtesy of Bob Bly’s
Direct Response Letter,” and include a back-link to
www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

5/1/2017

Pricing freelance services; closing more sales leads

Filed under: General — site admin @ 12:14 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

May 1, 2017

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends, and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***The 20/20/20 rule of people photography in marketing
materials***

Show a photograph of your target market on the cover of your
brochure. The first question anyone will ask when he or she picks
up your sales literature is, “Who is this for — for people like
me?”

But remember the 20 percent rule. Show photos of people who are
20 percent younger than your target market, 20 percent more
attractive, 20 percent better dressed, and 20 percent thinner —
because that’s how most people see themselves.

Source: Today@Targetmarketing, 4/14/17.

—————————————————————–

***Brand new marketing guide for business coaches — yours free***

My marketing colleague Graham McGregor has just released a brand
new, no-cost 28-page marketing guide for business coaches called
“You Deserve Perfect Coaching Clients.” It reveals 5 simple
strategies you can use to attract great coaching clients from
around the world. To download your free copy, click here now:

http://www.PerfectCoachingClients.com

—————————————————————–

***How trustworthy are web sites for information research?***

First, look at the source and its reputation. Is the author
trustworthy, perhaps with relevant credentials? Look for a Bio or
About tab. Contact information is a plus. Is the organization
well-known and reliable? Are sources identified? If the site’s
reputation isn’t clear, verify the information through other good
sources.

A print equivalent to an online source is a positive sign. For
example, The Writer has a web presence and a physical copy. This
increases the likelihood of editors checking for accuracy and clarity,
among other things.

Look at the web site’s domain extension. Sites with .com are
often commercial, so their interest in selling might affect how
and what they present. Sites with .edu are education-related
sites. That might seem to be reliable, but schools sometimes give
web site space to everyone associated with them. That means that
professors can have web sites discussing subjects other than
their field of expertise

Source: The Writer, 4/3/2017.

—————————————————————–

***Are you remarketing yet?***

“Remarketing” is an AdWords feature that puts your ads in front
of Web users who’ve already visited your site. Why is this
valuable?

Think about it — if people have already expressed interest in
your product or service by visiting your website, then they’re
more likely to click on your ads and ultimately make a purchase.
Remarketing gives you a second chance to bring prospects back to
your website.

Source: Today@Targetmarketing

—————————————————————–

*** Pricing freelance services***

Pricing is a vital consideration for any freelancer looking for
clients. Price yourself too low and you will look suspiciously
cheap, price your services too high and clients will be put off.
Research is key here. Try to look at what your competitors are
doing, and base your pricing on what you find.

As above, though, make sure that you identify where you can add
value to a project, and build this into your price. Often,
potential clients won’t simply look for the lowest quote: they’ll
look for the one that offers the most value.

Source: ASJA Weekly, 4/4/17

—————————————————————–

***A great tip for following up sales leads***

Say you’ve had what you thought was a good discovery conversation
and your prospect asks for more detailed information or even a
proposal. They say, “Send me the proposal and call me back.” You
send off that proposal, call your prospect, and never, ever
connect again.

What to do? The answer is simple: Always schedule the next step.
When your prospect asks for a proposal, you say: “I’d be happy
to get a proposal to you. I’ll get it out to you by (fill in time frame).
Let’s set up a time to go over it together. What does your calendar
look like?”

Source: Wendy Weiss e-newsletter, 4/19/17.

—————————————————————–

***Outer envelopes for B2B direct mail***

Most business-to-business mail is intercepted by a gatekeeper. If
your DM package looks too much like advertising, the mail room
may dump it.

You stand a better chance of reaching your prospect if your
envelope looks personal, important, and businesslike. If you use
a blank envelope, make it completely blank — no teaser copy,
no graphics, no logo — just the letter signer’s name and street
address in the upper left corner on the front of the envelope.

Source: Dean Reick, Target Marketing, 4/3/2017.

—————————————————————–

***A smart way to get more PR***

Want your PR pitches to stand out? Then read articles written by
reporters to whom you want to pitch. Reason: You will get a sense
for what topics reporters cover, their writing style, and the kinds of
things they print.

You can then easily tailor a pitch or press release to a specific
reporter or publication. The more relevant it is to the reporter,
the more likely your piece will make it to print.

Source: PR Daily News Feed, 4/3/2017.

—————————————————————–

***Check out these charity vetting sites***

Unsure, either as a potential donor or a fundraising copywriter,
if a nonprofit is on the up and up? Then visit GuideStar,
CharityNavigator, and CharityWatch. These web sites will give you
an overview of an organization’s financial health and budget
breakdown.

—————————————————————–

***Attend my 2Q 2017 writing and marketing workshops***

I will be giving a presentation on how you can have the best of
both worlds as a freelance writer — writing what you are
passionate about plus making a six-figure annual income at the
same time — on May 5 at the American Society of Journalists and
Authors (ASJA) Conference:

http://www.bly.com/ASJA

I’ll also be giving a talk on “The 4 Levels of Content Marketing”
at the virtual Summit on Content Marketing. It will be
prerecorded and available with all the Summit presentations on
streaming video through June 2, 2017. But I urge you to register
now and take advantage of the $100 Early Bird discount! For more
information on the Summit or to register, visit:

http://www.bly.com/CMSummit

—————————————————————–

***Take your creativity to the next level…***

…with our just-published multimedia home study program,
“Creativity: Thinking Outside the Box” — presented by top trainer
Terry C Smith, who hired me for my first writing job out of
college with Westinghouse!

In it, you will discover:

>> How you how to release the creativity locked up inside you.
>> How to stimulate creativity in yourself and others.
>> Test how your creative talents compare with others’.
>> 8 factors that kill creativity and how to avoid them.
>> A proven method for producing ideas, for anything, on demand.
>> And much more.

For free details … or to preview our creativity course on a
90-day risk-free trial basis … just click here now:

http://www.creativityoutsidethebox.com

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

4/4/2017

Boost online response with “copy continuity”

Filed under: Newsletter Archive — site admin @ 10:57 am

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

April 3, 2017

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***The secret of “copy continuity”***

Copy continuity means you maximize response when the headline and
copy in your landing page match the wording used in the e-mail,
social media post, online ad, or organic keyword search that
brought people to your page in the first place.

“Having an effective landing page starts with setting prospect
expectations via copy in the e-mail, ad, search engine results,
social post or website call to action,” says John Fairley, VP,
Walter Sand.

“The landing page copy and functionality needs to align with
expectations to ensure optimal conversion results. The landing
page should address a pain point the prospect has and your
solution to making their life easier.

“It should get to the point quickly and have a clear call to
action for what they should do next. Well thought out landing
pages will attract new leads and nurture existing prospects.”

Source: Business Marketing SmartBrief, 3/3/2017.

—————————————————————–

***Content marketing takes a tip from direct response***

Content is eating up a huge chunk of today’s marketers’ time and
budget. And more and more people are dedicating their careers to
creating content, whether it is to inform and persuade, or simply
make someone laugh. The question on many people’s lips is: “Is
this gravy train really effective?”

Recent research from Havas has found that some 60% of the content
created by the world’s leading 1,500 brands is “just clutter”
that has little impact on consumers’ lives or business results.

So how can we break the cycle of loose objectives and
unsatisfactory measurement? Sam Vining of iCrossing says, “The
answer is to [be] granular and specific about the intended benefits
of each content marketing initiative.”

He continues: “At the very least, before planning, publishing or
promoting any piece of content, we should always consider: what
do we want our audience to do next?” Sounds like direct marketing
to me, folks!

Source: BMA SmartBrief, 2/28/2017 and 3/7/2017

—————————————————————–

***Selling to narrow niche markets***

Some people are afraid of selling to narrow or highly specialized
vertical niche markets, because they worry there are too few
prospects for what they are marketing, and so their income will
be limited.

But here’s the secret of niche marketing: in the narrower or more
highly specialized or vertical market segments, yes, there are
fewer prospects — but because your product or service is tailored
to their specialized needs, and there is hardly anyone else
catering to this segment, they will pay premium prices.

Example of a niche market that is not highly specialized and has
lots of competition: How to become a freelance copywriter.

Example of a niche market without much competition that will pay
a lot for advice, information, and services: running a successful
self-storage business.

—————————————————————–

***2 subject line tactics that can increase e-mail open rates***

There are at least two (definitely more) techniques you can use
in e-mail subject lines to increase your open rates.

The first is by using intentional ambiguity to arouse curiosity.
Example: “How a Giant Orange can help make you a better public
speaker.”

The second is to promise something useful — perhaps using a
number (“7 tips”), or words such as “how to,” or pointing out
that there is a link to an interesting video they can watch for
free.

Source: Gary Hennerberg, Today@TargetMarketing, 3/1/2017.

—————————————————————–

***A tip for finding the best key words***

Gauging the popularity of various keyword terms is a great way to
start your research. Obviously, if more people search for a
keyword term, then you’re more likely to get visitors to your
website by achieving high rankings for that query.

Granted, earning high rankings is difficult on more popular
keywords, but search volume is still a fundamental element of
keyword research. To determine search volume, use the Google
Keyword Planner found within the AdWords interface.

Check out the 12-month volume graph that appears with your
keyword to see how volume fluctuates throughout the year. Also,
remember to factor in the search volumes of closely matched
keywords.

Source: Today@TargetMarketing, 3/8/2017

—————————————————————–

***Pop culture fun fact***

Q: What singer has a name that is a state, a Muppet, and a car?
A: Tennessee Ernie Ford.

—————————————————————–

***Attend my 2Q 2017 writing and marketing workshops***

I will be giving a presentation on how you can have the best of
both worlds as a freelance writer — writing what you are
passionate about plus making a six-figure annual income at the
same time — on May 5 at the American Society of Journalists and
Authors (ASJA) Conference:

http://www.bly.com/ASJA

I’ll also be giving a talk on “The 4 Levels of Content Marketing”
at the virtual Summit on Content Marketing. It will be
prerecorded and available with all the Summit presentations on
streaming video through June 2, 2017. But I urge you to register
now and take advantage of the $100 Early Bird discount! For more
information on the Summit or to register, visit:

http://www.bly.com/CMSummit

—————————————————————–

***Listen to dozens of my most popular lectures at home for just
$3 each***

Recently, one of my assistants, CM, found a big box in her attic
with the label “Bob Bly — cassettes and audio CDs” on it.

Inside, she discovered recordings of dozens of my most
well-received presentations — a treasure trove of seminars and
speeches, packed with timeless advice on copywriting, freelance
writing, marketing, and related business topics.

So we had a professional audio studio turn them into downloadable
mp3 files — and have packaged the best of these 31 marketing
lectures into a new audio home study course, “Bob Bly’s ‘Lost’
Audio Classics.”

For more information … or to immediately download my 31 “Lost
Audio Classics” on a risk-free trial basis … just click here now:

http://blyaudioclassics.com/

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

3/2/2017

A gracious way to get people to like you

Filed under: Newsletter Archive — site admin @ 12:31 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

March 2, 2017

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Freelancers: Show off your work online***

Want to give prospects an easy way to evaluate your work? Then
create an online portfolio. It’s easy. Just add a Portfolio page
to your web site. It’s a great place to showcase your skills and
talents.

If you are a writer, designer, or photographer, your online
portfolio should contain a variety of samples — organized both by
medium or format (e.g., web sites, white papers) as well as by
product or industry (e.g., health, financial). This is what I do
on my portfolio page:

http://www.bly.com/newsite/Pages/portfolio.php

Each sample in the portfolio should have a link you can cut and
paste into an e-mail, allowing you to quickly and easily point
prospects to the samples you want them to see.

Source: ASJA Weekly, 2/21/2017

—————————————————————–

***Beware mistakes when translating copy into foreign
languages***

Kentucky Fried Chicken made a mistake during its translation
process in a big way. When the company opened its stores in
China, it accidentally translated “Finger Lickin’ Good” to “Eat
Your Fingers Off” — believe it or not!

Source: MarketItNews, 2/21/2017.

—————————————————————–

***5 tips for reaching B2B prospects with content they’ll
appreciate***

>> Offer credible, neutral information. Content from reliable,
independent sources matters to buyers. They want to know that the
information they are receiving is truthful and without bias.

>> Provide research and benchmarks. Purchasers want data. They
use this information to make a case to stakeholders. Give them
content that incorporates analyst insights, independent research,
and benchmark data to strengthen your position.

>> Keep it short. According to a survey from Demand Gen, 83% of
B2B buyers say they are overwhelmed with information and have
less time to wade through it all. They still rely on white
papers, but 88% say they prefer shorter versions of content.
.
>> Make it practical. Content that includes tips, evaluation
tools, and feedback from experts resonates with B2B readers. They
want ideas they can apply and test in their own businesses.

>> Include stories from peers. Case studies that feature peer
organizations help buyers see products and solutions in a
real-world context. Create case studies that show the successes
and challenges of a deployment. This will go a long way toward
building trust with potential customers.

Source: Business Marketing SmartBrief, 2/21/2017.

—————————————————————–

***An easy and much-appreciated way to get people to like you***

Speaker Jon Gordon says one way to get people to like you more is
to recognize them for their accomplishments.

“Make it real and personal,” writes Jon. “Send your employees and
co-workers a personal birthday card with a handwritten note, not
some electronic fake signature but a real note that shows you
took the time.

“Make it a point to acknowledge your colleagues every time they
do something right. Write notes, make calls, make a personal
visit, and give them a pat on the back.

“Send a note of congratulations when you hear a customer,
colleague, or family member enjoyed some kind of success. Of
course do this with your kids too. Praise their efforts.”

I am also a fan of sending a small gift in the mail along with
the note, such as a copy of one of your DVDs or books —
autographed, of course, with a business card tucked in between
the inside cover and the first page.

Source: Jon Gordon’s Weekly Newsletter, 2/27/2017.

—————————————————————–

***Blogging: how long, how often?***

According to an article in Ragan’s PR Daily (2/23/2017), the
average blog post is 1,000 words long and takes about 3 ¼ hours
to write. And the average blogger writes one post per week.

—————————————————————–

***On arguing with idiots***

Ever notice how angry, adamant, and even militant people get on
FB defending their positions? KM, an accomplished scientist,
wisely observes: “The strength of opinion is often inversely
correlated to the data.” And a long time ago, someone else first
observed that you can never win an argument with an irrational
person — and FB has more than its fair share of those.

—————————————————————–

***Attend my 1Q/2Q 2017 writing and marketing workshops***

I’ll be giving a talk at Social Media World on “How to Create
Landing Pages That Convert Social Media Clicks into Traffic,
Leads, and Sales” on March 22 in San Diego, CA:

www.bly.com/smmworld

On March 31, I will present a webinar for Lorman Training on
“Business Writing Fundamentals,” showing attendees how to write
with clarity and precision to improve their business writing.
Register today and save $100:

www.bly.com/BusinessWriting

Plus, I will be giving a presentation on how you can have the
best of both worlds as a freelance writer — writing what you are
passionate about plus making a six-figure annual income at the
same time — on May 5 at the American Society of Journalists and
Authors (ASJA) Conference:

www.bly.com/ASJA

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

2/6/2017

Know this when marketing to techies

Filed under: Newsletter Archive — site admin @ 12:18 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

February 6, 2017

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Attend my 1Q/2Q 2017 writing and marketing workshops***

I’ll be giving a talk at Social Media World on “How to Create
Landing Pages That Convert Social Media Clicks into Traffic,
Leads, and Sales” on March 22 in San Diego, CA:

http://www.bly.com/smmworld

On March 31, I will present a webinar for Lorman Training on
“Business Writing Fundamentals,” showing attendees how to write
with clarity and precision to improve their business writing.
Register today and save $100:

http://www.bly.com/BusinessWriting

Plus, I will be giving a presentation on how you can have the
best of both worlds as a freelance writer — writing what you are
passionate about plus making a six-figure annual income at the
same time — on May 5 at the American Society of Journalists and
Authors (ASJA) Conference:

http://www.bly.com/ASJA

—————————————————————–

***Do techies think they are smarter than you are?***

I am ashamed to admit this, but when I was going to college in
the 70s, students in science, technology, engineering, and math
(STEM) felt themselves to be smarter — or at least their fields
of study much more difficult — than their peers in English,
sociology, liberal arts, political science, and other “soft
subjects.” I believe this feeling of superiority in students and
practitioners in technical fields continues today.

The takeaway for marketers is to realize that, when you are
selling to STEM professionals, realize they take pride in who
they are, their accomplishments, and what they perceive to be
their superior abilities and intelligence. Subtle flattery in
particular is very effective in copy selling B2B products and
services to technical audiences.

—————————————————————–

***How to handle this common complaint from info product
customers***

If you sell info products, you will get e-mails from customers
who become almost enraged when they come across a web site URL
in your product that is no longer active.

How do I handle this? In my info marketing business, I sometimes
get customers who complain that I ripped them off because a URL
in the $30 e-book they bought from me is inactive.

I explain that the URL represents perhaps 0.1% of the content and
value in the book, and then offer to mail them a check for 3
cents to compensate them for the alleged rip-off. Everyone gets
the point and accepts the lesson in it, and no one has ever asked
for the 3 cents.

—————————————————————–

***My case against cold calling***

In a recent issue of the e-zine Yesware Monthly, the lead article
was “25 Cold Calling Tips You Need to Succeed.” I rewrote it to
have just one tip, and here it is: “If you are prospecting to
sell your own services, don’t make your own cold calls.”

If someone ELSE makes the call for you … well, then it can
work. Even then, though, I am not a fan of cold calling. And
here’s why: Prospects want to hire vendors they perceive as being
busy and successful, not desperate and needy. The late Howard
Shenson called this “the Busy Doctor Syndrome.”

If you are spending your time on the phone calling up strangers
and asking for work, does that convey the impression that you are
busy, successful, and in-demand — or desperate and needy?

—————————————————————–

***Why do some keynote speakers earn six figures for a 60-minute
talk?***

The International Dairy Foods Association (IDFA) has hired Peyton
Manning as the keynote speaker for their upcoming ProFood Tech
Conference in April. Manning’s fee for a talk is $100,000+ —
about double what the average American makes working for an
entire year.

The value, of course, is not in the content of his talk on
“Winning Strategies” — good as it may be — but in attracting
more paid attendees who will go to the event because Manning is
there. IDFA should have asked me to speak instead; I would have
done it for a small fraction of Manning’s fee plus a year’s
supply of 2% milk. (I kid, of course.)

—————————————————————–

***Twas the night before Christmas***

On Christmas Eve, a small animal — I think it was a squirrel but
am not 100% sure; it MIGHT have been a cat — darted out into the
road in front of my car.

I had a choice: run over the animal and continue safely, or make
an emergency swerve to avoid hitting it. I swerved, hit a
telephone poll, and totaled my beloved 2008 Toyota Prius
(fortunately, I have a spare Prius).

Some people who hear this story think I am an idiot and should
just have run over the animal.

I tell them I had no time to think about it and had to make a
quick decision.

But if I had more time to make the decision … or the ability to
think 1,000X faster … I still would have done the same thing:
swerve and wreck my car rather than hurt an animal.

If that makes me stupid in your eyes, well, I hope it does not
lower your opinion of me TOO much.

And yes, I checked the sidewalk to make sure there was not a
pedestrian in sight.

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

1/2/2017

Don’t spam; increase webinar sign-ups; boost retail sales

Filed under: Newsletter Archive — site admin @ 11:50 am

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

January 2, 2017

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Attending my 1Q/2Q 2017 live marketing workshops***

I’ll be speaking at the Executives Club of New Jersey in
Parsippany, NJ on January 4, 2017. The topic of my talk is
“What’s Working in E-Mail Marketing Today.”

In just 60 minutes, you’ll discover how to plan, write, design,
and execute e-mail marketing campaigns that increase your open
rates, click-through rates, conversions, leads, and sales. For
details — or to register — click here now:

http://www.bly.com/EmailMktgTalk

I’ll also be giving a talk at Social Media World on “How to
Create Landing Pages That Convert Social Media Clicks into
Traffic, Leads, and Sales” on March 22, 2017 in San Diego, CA:

http://www.bly.com/smmworld

Plus, I will be giving a presentation on how you can have the
best of both worlds as a freelance writer — writing what you are
passionate about plus making a six-figure annual income at the
same time — on May 5, 2017 at the American Society of
Journalists and Authors (ASJA) Conference:

http://www.bly.com/ASJA

—————————————————————–

***When is an e-mail spam?***

In e-mail marketing, the term “spam” means an unsolicited or
irrelevant e-mail message, which is sent to people who have not
given you permission to e-mail them promotions, content, or
anything else.

In addition, the CAN-Spam law says:

** Never use deceptive headers, sender names, reply-to addresses,
or subject lines.

** Always provide an unsubscribe link.

** Ensure that the unsubscribe link is working for at least for
30 days.

** Include a physical address.

Source: Today@TargetMarketing, 7/20/2016.

—————————————————————–

***Best way to promote webinars***

E-mail is by far the best way to promote webinars — much more
effective than advertising or postcards. But how many e-mails
should you send to invite people to attend?

Promote your webinars too heavily and you risk annoying your
audience, but hold back and your attendance goes down. Three
e-mails, one per week leading up to the webinar, hits that
friendly reminder sweet spot and increases registration by up to
36%.

Tip: Don’t forget the day-before or day-of-the-event e-mail
invitation, too. It’s not unusual to get a large number of last
minute sign-ups from e-mails sent close to the webinar date.

Source: Chief Marketer, 11/29/2016.

—————————————————————–

***Copywriting tip for Instagram ads***

When writing copy for Instagram ads, focus on the first two lines
of your copy. Images are the most important element on Instagram,
but don’t forget that great copywriting can make your ad that
much more effective.

Keep in mind that Instagram shows only the first two lines of
copy. Everything else is hidden under the “Read More” link. So,
you want to make sure you get your message across as quickly as
possible — and that the core message is conveyed in those first two
lines.

Source: Ragan’s PR Daily, 11/30/2016.

—————————————————————–

***3 easy ways retailers can boost direct mail response***

1–Include an offer. Three-fourths of survey respondents say they
are likely to use coupons they received in the mail — even more
than those who plan to use coupons received by e-mail or found
online.

2–Create a sense of urgency. Time-sensitive offers can get
customers into your store during slower times of the week. For
instance, hold a pre-Black Friday sale targeting customers who
want to avoid the hectic crowds, a midweek sale or special deals
available only from 9 to noon.

3–Include a clear call to action; e.g.. “Bring in this postcard for
50 percent off all winter coats — sale ends January 21.”

Source: The Talon Mailing & Marketing Newsletter, 11/30/2016.

—————————————————————–

***Step away from the e-mail … and pick up the phone!***

Many businesspeople use e-mail, messaging apps, and texts to
communicate with clients, vendors and journalists. But, says PR
professional Megan Manson, “Something is getting lost in shunning
the phone.”

She continues: “You might spend a lot of time crafting a
detailed, well-articulated e-mail or text only to have it
misunderstood or skimmed by the reader. Speaking by phone has
become an anomaly, and your communication prowess isn’t being
expressed as strongly via texts and e-mails.

“It’s amazing how effectively a quick phone call can clear up
confusion, convey your tone and deliver your message. Also, when
you’re talking on the phone with someone, you have that person’s
focused attention.”

Source: Ragan’s PR Daily, 12/1/2016.

—————————————————————–

***Do you feel I owe you something?***

Once again, some person I do not know just e-mailed me a link,
asking me to click on it, read the text, and reply with my
comments on it via return e-mail. This happens at least once a
week, usually more often.

Do people really not understand why it is reasonable for me to
deny such requests? And don’t say “tell her your fee” — she and
others who make such requests expect it to be done without charge
and right away. And even if she would pay it, I am highly
selective about the clients I take on and am usually booked
solid, with zero bandwidth for such requests.

Many who won’t accept my polite refusal write back and say, “But
it will only take 5 minutes!” The problem with that is (a)
nothing takes just 5 minutes and (b) if I agreed to every request
I would have no time for my paying clients, and would therefore
make no money.

—————————————————————–

***Book of the month***

I highly recommend Adam Alter’s book “Drunk Tank Pink and Other
Unexpected Forces That Shape How We Think, Feel, and Behave”
(Penguin, 2014).

Motivational speakers erroneously say we are responsible for
everything that happens to us. Alter’s book says the opposite:
That while we may think we are in control, our environment shapes
our lives in myriad ways without our permission or even our
knowledge.

The title is based on a great example of this: A study in the
journal Orthomolecular Psychiatry proves that men actually become
physically weaker, at least temporarily, when looking at the
color pink — a circumstance beyond your control if you walk into
a pink room:

http://amzn.to/2iWtyfV

—————————————————————–

***Quotation of the month***

“An absence of concerns signals that you are only doing what’s
comfortable for you — and that will only get you more of what you
have right now. As strange as it may sound, you want to be scared
until you have to push yourself to new levels to experience fear
again.”
–Grant Cardone, “The 10X Rule” (John Wiley & Sons, 2011), p.
115.

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my book “Don’t Wear a Cowboy Hat Unless You are a Cowboy
— and Other Grumblings from a Cranky Curmudgeon,” which you
can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

—————————————————————–

12/1/2016

The things that matter most

Filed under: Newsletter Archive — site admin @ 12:55 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

December 1, 2016

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Focusing only on what is essential is the key to success***

In his book “Essentialism: The Disciplined Pursuit of Success”
(Crown Business, 2014), Greg McKeon writes:

“The overwhelming reality is that we live in a world where almost
everything is worthless and a very few things are exceptionally
valuable. Only once you give yourself permission to stop trying
to do it all can you make your highest contribution towards the
things that really matter.”

His recommendation: Pick the one or two things in the world that
matter most to you, and focus almost exclusively on them.
Jettison all else. Be narrow, niched, focused, and selective.

This is how I have lived for my entire adult life. Aside from
family, which is more important to me than anything else, I focus
nearly all my energy and effort on my work: copywriting, info
marketing, speaking, consulting, and book writing.

Some successful people are admirably well-rounded, but I am not
one of them. I am a dedicated workaholic, and aside from work and
family, I have chosen to take a pass on most other things in
life. If you see me as having achieved a reasonable level of
success and productivity, I must tell you that I owe it mostly to
being an Essentialist.

—————————————————————–

***Another reason why content farms suck***

Content farms or mills hire freelance writers to rapidly churn
out content, typically of inferior quality. They sell it, usually
at modest fees, to marketers who operate under the belief that
the more content they publish, the better, regardless of quality.
So why is all this bad:

Answer: The urgency and volume demanded forces the writers to
essentially copy and paste as much information as possible,
leaving their work unoriginal and duplicated.

When duplicate content is added to a web site at length, Google
and other search engines begin to find their experiences are not
meaningful, informative, or relevant — and therefore, that the
sites loaded with this duplicate content should not be indexed at
the top of search listings: It actually hurts your SEO rather
than helps!

Source: Today@TargetMarketing, 5/6/2016.

—————————————————————–

***Why freelance job sites suck***

With the exception of total newbies looking to get some samples
and clients under their belt, I tell freelance writers to avoid
elance and other job sites like the plague. Why?

“Thousands of talented — and not-so-talented — writers compete for
the same jobs, and it isn’t easy to get noticed among them,” says
freelancer Julie Petersen. “Clients willing to pay premium rates
rarely hunt for writers in these communities. Although anyone can
offer their writing services on the international market, the
average hourly rates here are low.” And with rare exception,
clients searching for writers on job sites are after one thing:
the lowest bid they can get.

Source: Range’s PR Daily, 5/6/2016.

—————————————————————–

***Make costly toner cartridges last longer***

How to make your printer toner cartridges last longer: When the
“toner low” light goes on, remove the cartridge, shake it for 30
seconds, and replace. You will get many more pages out of it.

Warning: When you shake, toner powder may leak a bit, so hold it
over your trash can while shaking; toner is difficult to remove
from your pants or rug.

—————————————————————–

***One way to simplify your social media marketing***

To stop social media from sucking up all your time, focus your
efforts on the platform that has the strongest ROI.

How to do this:

1–Compare conversion rates across all of your social media
channels.
2–Perform a side-by-side comparison of conversion rates and
channel cost.
3–Pick the single social channel that has the highest conversion
rates and ROI.
4–Increase your efforts and expenditures on that single platform.

Source: Social Media Examiner, 5/5/2016.

—————————————————————–

***Is your LinkedIn Profile optimized for search engines yet?***

Lots of people seem to forget that search engines rank people’s
LinkedIn profiles. So you should use relevant key words to help
your profile show up in the first list of search results.

Why? More than 414 million people are on LinkedIn today, and some
say the LinkedIn Profile has made the business card obsolete.
LinkedIn produces 80% of all B2B social media leads.

Source: PR Daily News Feed, 5/7/2016.

—————————————————————–

***When bad content happens to good marketing campaigns***

Content marketers hate producing puff pieces we know no one will
look at. They yield poor results. Often internal politics force
us to produce this content. Writing corporate-speak makes
creative pros feel like they are losing their edge.

Solution: Find the hidden story. It may be difficult, but many
times you can uncover something interesting about a seemingly
mundane or dull subject. Speechwriter Joseph Kelly has said there
is a kernel of fascination in everything humans have invented or
God has made.

Source: PR Daily News Feed, 5/17/2016.

—————————————————————–

***To get people to opt into your list, offer them a bribe***

A lead magnet is a gift you use to ‘sell’ people on joining your
list.

You’re not going to have many takers if you simply put up a
subscription box that says, “Register here for my free
newsletter.”

Instead you give them a free video, audio, or PDF. If you’re in
an ecommerce business, you could give them a 10% OFF coupon for
their first order.

Source: Internet Lifestyle Mentor, Terry Dean, 5/10/2016.

—————————————————————–

***The #1 key to success and happiness: choose a job you love***

“It is important to choose your job or career with great care,”
writes motivational author and speaker Brian Tracy. “The choice
of a job or occupation for which you are ideally suited comes
before anything else. If you try to work at something you don’t
enjoy or don’t believe in, you’ll never be happy, and you’ll
never be successful.

“The reason why choosing the right career, why doing what you
love to do is so important, is because unless you really care
about your work, you will never be motivated to persist at it
until you become excellent. And until you become excellent at
what you’re doing, you can’t move ahead.”

Source: Brian Tracy Success Newsletter, 7/13/2016.

—————————————————————–

***How to better manage your employees and virtual assistants***

Here are the 3 questions you must ask your staff and virtual
assistants every day:

1…What did you do today, and what were the results?

2…What were the problems and challenges?

3…Do you have any questions for me?

Source: The CEO’s Edge, 6/8/2016.

—————————————————————–

***Podcasting 101***

Here is everything you need to know to do podcasts but were
afraid to ask, courtesy of my podcasting guru David Doggett:

http://msipodcast.com/

—————————————————————–

***Book of the month***

I highly recommend Gary Hennerberg’s new book, “Crack the
Customer Mind Code” (Morgan James, 2016). In it, he outlines a
proven 7-step process for generating more sales as well as the 12
types of customer personas and how to sell to each. Useful, easy
to read, and highly recommended — and Gary is an experienced,
successful direct marketer who knows his stuff:

http://amzn.to/2ggHza2

—————————————————————–

***Quotation of the month***

“Thinking is the hardest work many people ever have to do, and
they don’t like to do any more of it than they can help.”
–Robert R. Updegraff

Source: “Obvious Adams: The Story of a Successful Business Man,”
A.W. Shaw Company, p. 51.

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my book “Don’t Wear a Cowboy Hat Unless You are a Cowboy
— and Other Grumblings from a Cranky Curmudgeon,” which you
can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

—————————————————————–

11/3/2016

Overcoming writer’s block; steal your competitor’s customers; avoid this common PowerPoint mistake

Filed under: Newsletter Archive — site admin @ 1:57 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

November 3, 2016

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Force yourself to start your writing project***

How? Simple. “Put your rear in the chair and write,” says
Professor Kenna Griffin.

The only way to overcome procrastination is to force
yourself to do the writing. You can always fix it afterward, but
you can’t edit a page of nothing.

“Usually you’re pleasantly surprised when you discover that what
you wrote isn’t nearly as bad as you thought, and the process of
having written it did not, in fact, kill you,” says Griffin. “Even if
what you wrote is crap, you can fix it. You’ve written. That’s
what’s important.”

Source: PR Daily News Feed, 4/25/2016.

—————————————————————–

***How to steal customers from your competitors***

Visit competitors’ websites and check out their previous
customers. An easy way to tell who is buying the services you
offer is to check out the companies your competitors are doing
business with.

Many businesses will include a list of their most prominent
customers right on their website; sometimes they’ll even include
a testimonial with the name and title of the person they worked
with.

You can contact the person listed on the site directly. This
might be a dead end if they are satisfied with their current
provider. But you never know. Competitors’ testimonials can also
inspire you to market your offering to markets you might never
have thought about targeting.

Source: YesData, 4/26/2016.

—————————————————————–

***Avoid PowerPoint “slide overload”***

The biggest mistake in PowerPoint presentations is putting too
much information on your slides. Solution: Avoid text, data, and
graphics that don’t clearly relate to your ideas.

Don’t bombard your audience with statistics and numbers that
dilute rather than strengthen your main points. Always make sure
that everything aids and does not distract from audience
understanding.

Not only is clutter an issue with text, data, and graphics; it
works the same with ideas. If viewers have to spend time breaking
down and wading through multiple ideas, your visual misses its
target. One concept per slide allows the viewer to concentrate
and give his full attention.

Source: Booher Consultants, Communication Tip, 4/27/2016.

—————————————————————–

***One way to gain competitive advantage in your writing niche***

There are multiple ways to break into a specialized writing
niche, but the strongest, IMHO, is to have professional
experience or education in the topic. At the start of my
copywriting career in the late 1970s, my chemical engineering
degree gave me a huge advantage in my niche of industrial
marketing.

Liz Alton, a freelance writer who successfully made the leap from
marketing writing into tech and finance content, says: “A
background in any field outside of writing is a huge asset
because it helps you move from ‘generic writer’ to subject matter
expert (SME) in the eyes of potential clients.” Her professional
background in business, garnered from previous full-time jobs,
helped her bridge the gap between genres when she was first
starting to transition between fields.

Source: ASJA Weekly, 4/29/2016.

—————————————————————–

***Add urgency to boost e-mail response rates***

Use words that invoke (some) anxiety. Think “hurry,” “now,” “go,”
and “final.” We’re programed to get stressed out when faced with
this sort of language; it tells us that we need to do a task
right away and that waiting around isn’t an option. And setting
apart each word with a period (e.g., Sale. Ends. Today.) amps up
the urgency even more.

Source: Emma E-Mail Marketing, 4/27/2016

—————————————————————–

***How to win customers and influence people***

The most effective way to influence people is to earn their
liking and respect, to appeal to the friendship factor. This
requires spending time with him, caring for him, and respecting
him.

The more time you are willing to spend with the person, the
greater his tendency to trust you and to feel that you are
acting in his best interest.

Slow down when you first meet a person in a business or sales
situation. Take some time to build a relationship with him or her
before you proceed to business matters.

Appeal to the friendship factor that underlies all good business
and personal relationships. Ask questions about the person and
his or her life and concerns. Listen attentively to the answers.
Focus on the relationship first

Source: Brian Tracy’s Success Newsletter, 5/1/2016.

—————————————————————–

***Be straightforward and direct in your copy? Not always!***

We are taught in writing classes to be clear and direct. But as
Gary Hennerberg points out, the opposite approach — called
“misdirection” — can also work well in copywriting.

“Deliberate ambiguity can be a strategic copywriting tool,” says
Gary. “Use it for headlines and e-mail subject lines to stimulate
unresolved curiosity and the irresistible urge for the reader to
pause and want to learn more.”

But, be careful. There’s a fine line between drawing readers in
with ambiguous words creating unresolved curiosity, and repelling
them through simple vagueness or borderline deception.

Source: Today@TargetMarketing, 5/4/2016.

—————————————————————–

***Easy way to make your fiction stronger***

Want to make your fiction stronger? Give your main character a
job.

Novelist Amina Gautier: “In many cases, omitting character
occupation comprises a missed opportunity for further character
development, plot construction, and inclusion of conflict. It
renders the character vague, the way failing to denote place in a
story makes it seem to occur nowhere.

“Occupation provides a foundation upon which a story can be built
as it calls for specificity and demands concrete details.
Determining what one’s character does for a living can help to
create a round character, a full and complex human.”

Source: Glimmer Train Bulletin 112.

—————————————————————–

***Book of the month***

Every direct marketer should read Bob Hacker’s book “Direct
Marketing Doesn’t Have to Make Sense, It Just Has to Make Money”
(Direct Marketing IQ, 2014). More than the usual collection of
rules and tips, the book delves into the various ways clients,
agencies, and graphic designers sabotage direct response
campaigns, turning them from potential winners into sure-fire
flops. And he tells you exactly what to do to prevent this:

http://amzn.to/2dZ2nTE

—————————————————————–

***Quotation of the month***

“If you do what you’ve always done, you’ll always be what you’ve
always been.”
–Robert Ringer

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

10/3/2016

4 keys to marketing success

Filed under: Newsletter Archive — site admin @ 1:55 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

October 3, 2016

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***An under-publicized market for making big bucks as a speaker***

My friend Fred Gleeck and his partner Tim Piccirillo are putting
the finishing touches on a FREE webinar which explains a very
lucrative speaking market that very few speakers are pursuing.
Tim has worked this market for a couple of years now with very
good results. The beauty of it is that these can be booked as
stand-alone dates or you can tie them into your existing speaking
schedule. Tim and Fred will be doing this webinar on Saturday
October 8th at 2:00pm EST to tell you all the in’s and out’s of
this lucrative speaking niche.

Click here to register: https://goo.gl/w3ZXZ8

It’s “FREE!”

—————————————————————–

***Don’t sabotage your PR with this common flub***

Have you ever asked a journalist who just interviewed you, “Can
we review the story before it goes to print?” Well, don’t,
advises PR agent Filomena Fanelli, explaining, “That isn’t the
way PR works.”

“If you want control over the content, buy an ad,” she says.
“With PR, the story is in the reporter’s hands. If you and your
client are nervous about what the story might say, remember that
journalists are trained to write news and feature articles and
that they have editors who review their work.”

Source: PR Daily News Feed, 4/18/2016.

—————————————————————–

***The 4 keys to marketing success***

1–Keep trying new things
2–Measure the results of each thing you try
3–When you find something that works, do more of it
4–When you find something that doesn’t work, do less of it

Source: Harnessing the Web Marketing Advantage, 4/16/2016

—————————————————————–

***Quantifying communications techniques: breakthrough or BS?***

A Texas-based consultancy called Quantified Communications claims
to have developed a numbers-based approach to ranking
communications techniques like warmth, confidence, vocal
variability, and more.

While the idea is exciting in concept, some professional writers,
myself included, question how the study came up with figures like
“the top 10% of authentic speakers were considered to be 1.3
times more trustworthy and 1.3 times more persuasive than the
average communicator.” What scientific measurement was used to
come up with this precise figure — and what unit of measurement?

Source: Gotham Ghostwriters, Newsletter, 4/18/2016.

—————————————————————–

***A no-brainer way to boost your writing output***

One of my secrets to being a productive writer is that I use an
older Dell keyboard — from my 10-year-old Dell which I recently
replaced with a new model — with large raised keys. When I got
my new Dell, it came with a keyboard similar to a laptop
keyboard, with keys that were not raised above the surface of the
keyboard. I tried it and got rid of it within 15 minutes.

If you are a high-speed touch typist like me, raised keys are the
only way to go. They reduce errors and increase speed 10% to 50%.
It makes a huge difference in my typing speed and output.

—————————————————————–

**Why you should convert Facebook friends to e-mail
subscribers***

As a marketer, if you have followers on Facebook or any other
social media, remember that you are merely “renting” the
privilege of communicating with them. Direct response expert
Gary Hennerberg says you don’t “own” the name as you would
with your postal or email list. Here are some actions you can
take to migrate Facebook followers to opt-in to email:

Encourage followers to click on posts that lead to your website,
and when they do, encourage them to opt-in to your e-mail list.
While most of us as consumers may not like pop-ups on websites,
they work for building an opt-in list.

Source: Today@TargetMarketing, 4/20/2016

—————————————————————–

***It’s not just what you say; it’s how you say it***

Dr. Albert Mehrabian, conducted several studies on nonverbal
communication and found that only 7% of any message is conveyed
through actual words. The rest of communication, 93%, is a
combination of vocal elements and nonverbal elements such as
facial expressions, gestures, and posture.

The bottom line is that a significant portion of communication
with other human beings is nonverbal. In addition, most human
beings are quite adept at reading and interpreting nonverbal
communication. If there is dissonance between your words and your
nonverbal cues — look out!

Source: Wendy Weiss e-newsletter, 4/20/2016.

—————————————————————–

***Book of the month***

Everyone who is serious about improve their marketing results
should read the new book by Craig Simpson and Brian Kurtz, “The
Advertising Solution” just published by Entrepreneur Press.

“The Advertising Solution” takes the wisdom of 6 of the greatest
marketers of all time — Robert Collier, Claude Hopkins, John
Caples, Gary Halbert, David Ogilvy, and Eugene Schwartz (8 if you
count the two coauthors, which I do) — and distills them into a
series of practical, valuable, easy to follow marketing tips,
tactics, and ideas. Highly recommended; click here to order and
save 24% off the cover price:

http://amzn.to/2dMpnBP

—————————————————————–

***Quotation of the month***

“Books are the DNA of our civilization, an unbroken line of
stories, ideas, and knowledge which essentially completes our
relationship with all of humanity and with ourselves.”
–Gail Rebuck

Source: Digital Book World, 4/11/2016

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

9/1/2016

What causes people to respond to copy?

Filed under: Newsletter Archive — site admin @ 4:42 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

September 1, 2016

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***What causes people to respond to your copy?***

I recently wrote a free special report, “Triggers: Uncovering
Wants and Needs,” that lists dozens of motivations you can use to
get your prospects to respond to your marketing campaigns. To
download your free copy, click below now:

http://www.bly.com/triggers

—————————————————————–

***Integrate video into your marketing — for free***

TalkFusion, a leading provider of video-based marketing
solutions, offers video e-mails, video blogs, video chats, and
other video related marketing services.

Now, for a limited time only, they are offering a free 30-day
trial of their video solutions. Click here for more information
or to activate your risk-free trial:

http://www.jointalkfusion.com/en

—————————————————————–

*** To do local SEO, create a local Business Page on Google***

Each of the three major search engines — Google, Bing, and Yahoo
— offers places to create pages specifically for your business.
For example, on Google, you’ll want to create a page using the
Google My Business service.

Take a look at the search results for “dentist near me” and
you’ll see a big map at the top of the search results, along with
relevant information for local dental offices listed below.

These listings are not web sites. They are Google My Business
profiles. If you don’t have a Google My Business profile, then
your business will not rank high in Google when prospects are
searching for you locally.

Source: Today@TargetMarketing, 4/12/2015.

—————————————————————–

***Improve your marketing results with ad specialties***

“Ad specialties” are promotional items — including key chains,
coffee mugs, calendars, USB drives, and golf balls — imprinted
with the marketer’s logo. Decades ago, some marketers referred to
these items as “spiff.”

According to a study by the Advertising Specialty Institute
(ASI), 85% of prospects can recall the name of the advertiser who
gave them a logoed item. The average American owns 10 promo
products.

Personal note: I have used promotional items imprinted with
company logos for decades in my various marketing jobs and for
clients, and they really are quite effective at engaging consumer
interest and increasing response rates.

Source: Advertising Specialty Institute, 4/14/2016.

—————————————————————–

***Which is the stronger motivator — wants or needs?***

“People pay for what they want, not necessarily what they need.
[Marketers] really need to understand this,” says Lynn Freer,
President, Spidell Publishing.

“People may need it but don’t want it. Do they want People
Magazine or The New Yorker, chewing gum, or vitamins? Don’t use
valuable real estate [or] webinars to sell something people don’t
want and don’t want to pay for.”

Source: SIPAlert Daily, 4/13/2016.

—————————————————————–

***How running Google ads can improve your web site***

When you’re investing money into Google AdWords campaigns, then
you’re going to be more critical of your web site. It’s easy to
ignore your web site when the traffic is free, but as soon as you
start paying for traffic, then that’ll light a fire under you to
finally upgrade your web site.

Also, Google AdWords gives you consistent traffic to split test
your web page copy and layout to find the best combinations.
Once you see what works best from your ad tests, then you can
roll that out across your entire site to improve overall
conversion rates.

Source: Main Street Marketing Tips, 4/15/2016.

—————————————————————–

***3 copywriting tips from Aristotle***

Here are Aristotle’s three elements of persuasion:

1. Ethos–a speaker’s credibility or convincing proof for their
views.

2. Logos–the logic or inherent reasonableness of an argument.

3. Pathos–an appeal to emotion or self-interest in the audience.

Source: Gordon Graham White Paper Writer Tip, 4/14/2016

—————————————————————–

***Get your 2017 Bob Bly calendar NOW!***

Now available on Amazon — the 2017 “More Words You Should Know to
Sound Smart” desktop calendar by yours truly. Not only keeps
track of the days but gives you a new, interesting, and fun
vocabulary word every day!

What budding scholar doesn’t dream of debating philosophical
precepts with the intelligentsia or locking academic horns with
the clerisy? You can do all that — and be the life of every
highbrow cocktail party — just by mastering the deliciously
obscure terms in this most compendious of calendars.

Soon, you’ll be tossing about bon mots with the best of the
artistes and aesthetes — and impressing the susurration out of the
perfervid hoi polloi — in no time! With this daily calendar, you
are only an erudite witticism away from true loquaciousness.

Click here now to order:

http://amzn.to/29OSSWh

—————————————————————–

***Joke of the month***

Q: Why did the skeleton get an F in monster school?
A: Because he was a bonehead.

—————————————————————–

***Quotation of the month***

“I speak to everyone in the same way, whether he is a garbage man
or president of the university.”
–Albert Einstein

Source: SIIA newsletter, 4/13/2016.Building the Beloved Community
newsletter, April 2016, p.1.

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

—————————————————————–

8/1/2016

Gary Bencivenga’s “lost” copywriting formula

Filed under: Newsletter Archive — site admin @ 11:59 am

 

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

August 1, 2016

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***A new formula for copywriting success***

Internet marketing coach Terry Dean cites a formula from Gary
Bencivenga for generating reader interest in your copy: Interest
= Benefit + Curiosity.

We know benefits sell. But Terry points out that even if you have
a strong, specific, emotional benefit, you lose the prospect’s
attention if it is not also combined with curiosity.

“It’s curiosity that gets you to click,” says Terry. “If your
audience can predict what you’re going to say next, you’ve
already lost their interest.”

Source: Internet Lifestyle Mentor, 3/31/2016.

—————————————————————–

***The true value of social media in marketing***

Subscriber Dennis Kelly, President First Impressions Media,
writes: “The tentacles of Social Media have grown to enormous
proportions, but all of your messaging on social networks is not
to make the pitch on there but to drive them to your turf. Your
landing page. Your website.” Ben Settle says essentially the same
thing, but adds the goal is to capture the e-mail address and build
your e-list.

Adds Dennis, “In the compound on M*A*S*H, there was a directional
pillar with dozens of cities and their miles away from Korea.
Modify that to demonstrate your website is the compound and all
those directional signs of Twitter and Facebook and Pinterest and
Instagram and dozens more are all pointing back to your site.
Share the information or wage the sale on your turf where you can
capture e-mail and full address options of your prospects.

—————————————————————–

***Why do some marketers not personalize their content?***

More than half (59%) of US marketers surveyed by Demand Metric
and Seismic said they do not personalize content because they
don’t have the technology. Some 59% of respondents said they
don’t have the bandwidth or resources, and 54% said they don’t
have the needed data.

Few — 6% of respondents — said the technology is not sufficiently
advanced. And another 6% of marketers said they tried to
personalize content, but it didn’t work well.

Source: eMarketer Daily, 4/3/2016.

—————————————————————–

***For best results, focus on your strengths***

Most of us are taught on work to improving our weaknesses. But
Jon Gordon says you get a better pay-off working to get even
better in your areas of strength.

“What are your strengths? What do you do best? What are your best
selling products? Where can you be the strongest? What do you want
to become known for?” asks author Jon Gordon.

“Once you know the answers to these questions then you’ll want to
spend your time, energy, focus, practice, and effort simplifying,
mastering the fundamentals, developing your strengths, and
creating a culture of execution.

“The more time you spend developing and leading with your
strengths the more you will become known for them. The stronger
your strengths become the greater impact you will have.”

Source: Jon Gordon’s Newsletter, 4/4/2016.

—————————————————————–

***How B2B marketing has changed***

B2B buyers today are self-educators and get much further along
the path to purchase before making contact with a business than
in decades past. Because of the level of information B2B
marketers have on their customer segments — or at least should
have — their aim should be to make sure customers are educating
themselves with their organization, rather than a competitor.

Rather than moving them down a funnel towards a sale, marketers
need to give customers what they want: relevant, timely
information which is appropriate to their situation. Get that
right, and sales are far more likely to follow.

Source: B2B Marketing e-newsletter, 4/5/2016.

—————————————————————–

***Be selective about who you accept as a customer or client***

“I don’t like dissatisfied customers, so, I’m big on
disqualification,” says Internet marketing master Perry Marshall.
“If I don’t think something is right for you, I’ll tell you. I
don’t like people coming back and saying, ‘It wasn’t worth it … it
didn’t help me … it wasn’t a good fit.’

“I suggest you put disqualification mechanisms in all of your
sales funnels too. It will save you refunds, chargebacks, and
customer service nightmares. And it will help you laser-in on
your best customers and make them giddy with satisfaction.”

Source: Perry Marshall e-mail, 4/7/2016.

—————————————————————–

***Advice for workaholics***

Work only five or six days per week, and rest completely on the
seventh day. Every single study in this area shows that you will
be far more productive in the five or six days that you work if
you take one or two days off completely than you ever would be if
you worked straight through for seven days.

During this time off, do not catch up on reports, organize your
desk, prepare proposals, or do anything else that requires mental
effort. Simply let your mind relax completely, and get busy doing
things with your family and friends.

Source: Brian Tracy’s Success Newsletter, 4/8/2016.

—————————————————————–

***Job hunting tip***

If you are looking for a senior executive position, you probably
won’t find it on monster.com or other online job sites. According
to ExecuNet, 82% of job openings paying $200,000 a year or more
are not posted online.

Also, if you want to search for a new job, improve and bring your
LinkedIn profile up to date. Today, LinkedIn is a major tool
recruiters use to find new talent, and your profile decides
whether they contact you or not. There is a circular graphic at
the top right of your LinkedIn profile that rates its strength.

—————————————————————–

***The right way to tell clients your opinion***

1–Give legitimate critical feedback in the selling process …
offering constructive criticism at the outset sets a precedent
for the ongoing relationship.

2–Be a recommender … problems are often easier to swallow when
they come with recommended solutions or at least alternative
strategies.

3–Before weighing in, appreciate each aspect of the situation
and ask pertinent questions … more information is usually better
— and informal market research, competitive audits, and early
marketing test results all come into play here.

Source: Ragan’s PR Daily, 6/7/2016.

—————————————————————–

***Travel writing success — for writers who hate travel***

Did you know that you can be a very successful travel writer —
without traveling anywhere?

How? By writing articles on sites, attractions, activities, and
people right in your home town. Of course, this works better if
you live somewhere that is a travel destination — like Baltimore
or Rome.

One editor at Fodor’s Travel says she prefers working with local
writers because they “know how a city ticks. This inside status
gives you an edge when you pitch stories on your home town.”

Source: Beth Kanter, The Writer, 6/2012, p. 40.

—————————————————————–

***Joke of the month***

Q: Why do melons have to get married in a church?
A: Because they cantaloupe.

—————————————————————–

***Quotation of the month***

“We believe that we all come from the same source, and that,
ultimately, we are heading towards the same place and our
destinies are intertwined. Therefore, we must protect the sources
of all life on Earth, and we must work for the betterment of all
people.”
–Allison Miller

Source: Building the Beloved Community newsletter, April 2016,
p.1.

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from people we know and trust. For doing so, we receive a commission.

—————————————————————–

7/8/2016

Boost click rates up to 90%

Filed under: Newsletter Archive — site admin @ 10:13 am

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

July 4, 2016

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Little-known secrets increase CTA clicks up to 90%***

1–In a recent split test of call-to-action (CTA) copy by
OnBounce, the CTA generated a 90% better click rate using
first-person copy (“Start my free trial” vs. “Start your free
trial”).

2–Want to add a bit of extra urgency? Simply include the word
“now” at the end of your CTA (“Start my free trial now”).

3–Test CTA button colors. Choice of color can make a huge
difference, but unfortunately there is no “right color” and
results vary from test to test. As a rule of thumb, we associate
blue with feelings of trust and security. Orange encourages
immediate action. Red amps up the urgency — both orange and red
are great for encouraging subscribers to sign up, buy, or join
right away. Green means “go,” which is why it should be tested
for CTA buttons.

Source: Today@TargetMarketing, 3/28/2016.

—————————————————————–

***How to feel more positive about life again***

“The key to unlocking our negative emotions is to retrain
ourselves to feel differently, so we can begin to focus on the
positive aspects of life and feel the passion again,” says life
coach Patricia Diesel.

So how do we do this? Answer: find something greater than
yourself to serve. “Live for your family, community, humanity,”
explains Diesel. “Choose something that you really can aspire to
and truly feels good.

“Life is too short to stay in a negative cycle. This is not to
say that you won’t ever feel sad, mad, or stressed out — of
course you will. The difference is that you will not live there
for very long. You can change it.”

Source: Keep It Simple Now e-newsletter, 3/30/2016.

—————————————————————–

***Help Google find your landing pages***

If you’re developing landing pages for specific search terms, try
to incorporate the keyword prominently in both the page copy and
headline. Make sure the overall message reflects what searchers
are looking for when they type in that query.

However, do not stuff a keyword into the page where it doesn’t
sound natural. Don’t forget that you are writing for people, not
search engines. Plus, search engines are getting better at using
semantics to find and return results, so synonyms and words that
naturally co-occur with your keyword are helpful as well.

Source: Building Better Landing Pages, e-book, Act-On, p. 5.

—————————————————————–

***The only 3 ways you can grow your business***

#1. Get new customers. Everyone focuses on this growth lever, but
it’s the most difficult and most expensive.

#2. Sell more to your existing customers.

#3. Keep the customers you get from method #1 longer.

“If you’re doing #1 the right way and attracting A+ quality
customers, getting them to happily pay premium pricing for the
added value you bring, then your big opportunity is in keeping
them for a long time,” says consultant Roxanne Emmerich.

She notes that the first 90-days are critical to cementing your
new, hopefully, life-long relationship.

Source: Grow Your Bank, The Emmerich Group, 6/2/2016.

—————————————————————–

***Promote your book before it’s published***

The biggest mistake authors make is waiting until their books are
published, before thinking about reaching out to media. Editors
and producers feature books exactly when those books come out.

For instance, if your book is scheduled for publication on
November 15, national magazine editors want the book review to
appear in the November issue of the magazine.

But mainstream national magazines plan about 4-5 months ahead of
time. So if you send the review copy and press release in
November, you’re too late.

Source: PW Daily, 3/29/2016.

—————————————————————–

***The advantages of striving for excellence in all you do***

To leave a legacy of excellence, strive to be your best every
day. As you strive for excellence you inspire excellence in
others. You serve as a role model for your children, your friends
and your colleagues.

One person in pursuit of excellence raises the energy, standards
and behaviors of everyone around them. Your life is your greatest
legacy and since you only have one life to live, give all you
can.

Source: Jon Gordon’s Weekly Newsletter, 3/28/16.

—————————————————————–

***5 ideas for e-mail content***

1. Repurpose what you already have: Turn content from your latest
webinar or white paper into an e-mail.
2. Share a case study that features an awesome client
successfully (and happily!) using your product or service.
3. Do a Q&A interview with an employee or thought leader from
your organization.
4. Co-market with partners. Share their content with your
audience, and have them share your content with their audience in
exchange.
5. People respond extremely well to numbered lists, so compile a
“Top 10” list of helpful tips or product recommendations.

Source: Emma Email Marketing, 3/30/2016.

—————————————————————–

***One way to defeat Writer’s Block***

Intimidated by the thought of writing a long video sales letter
or white paper? Then shrink the task. Mark Twain said, “The
secret of getting ahead is getting started. The secret of getting
started is breaking your complex overwhelming tasks into small
manageable tasks, and then starting on the first one.”

Instead of trying to draft an entire presentation or post or
manifesto, break the work into smaller chunks. Write the
headlines. Insert your bio. Drop in the page numbers. Start with
the easy stuff, like the offer or testimonials, first.

Source: Ragan’s PR Daily, 3/30/2016.

—————————————————————–

***Why 94% of what you think holds you back***

Brian Tracy says that average person talks to himself in a
negative way: As much as 94% of your inner dialogue tends to be
about the things you fear, your worries, the people you’re angry
at, your problems, your concerns and so on.

Solution: You have to consciously keep your words, your inner
dialogue, consistent with what you wish to accomplish.

How to do it: Psychologists have proven that the words, “I can do
it,” are the antidote to the fear of failure that often holds you
back from trying. Repeat these words over and over to yourself
whenever you feel fearful or doubtful about anything that you
want to attempt.

“Say very enthusiastically to yourself, ‘I can do it, I can do
it, I can do it!'” advises Tracy. When you start saying, “I can
do it, I can do it,” you drive that message deep into your
subconscious mind. This message lowers your fears and builds your
self-confidence.

Source: Brian Tracy’s Success Newsletter, 3/31/2016.

—————————————————————–

***Book of the month***

I highly recommend master copywriter Peter Schaible’s book “The
Secret Weapon of a Master Online Copywriter.” It suggests using
the psychology of Carl Jung to position your brand for success
online. Just 68 pages, this book is like a gem — small but
valuable:

http://amzn.to/290Z6f4

—————————————————————–

***Quotation of the month***

“Crabby honesty is more helpful to people than platitudes that do
not seem to acknowledge the horrible circumstances in the
spectrum of human existence.”
–Chris Donnelly

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

—————————————————————–

6/2/2016

5 tips for writing better web pages

Filed under: Newsletter Archive — site admin @ 11:00 am

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

June 2, 2016

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Buying Facebook and Twitter fans? Don’t!***

“Don’t pay for Facebook likes or Twitter followers,” advises
Christie Ebanks of True Blue Communications. “Buying likes and
followers spikes your numbers, but it doesn’t increase business.”

In addition, buying fans actually weakens your credibility.
“Going from 500 fans to 50,000 in a few days may look suspicious
to your serious customers and stop their interacting with you,”
she warns. “Social media is building relationships. If you do
that, likes and follows will come.”

Source: PR Daily News Feed, 3/21/16.

—————————————————————–

***E-mail: still online marketing’s killer app***

A few years ago, it was widely speculated that e-mail would die
out because teens didn’t use it — but that’s not happening.
Teens are active e-mail users, and not just because their parents
set up their accounts for them.

Today e-mail remains the preferred communication channel for
communicating with brands and companies. All age groups see
e-mail as a part of everyday life. Nearly 68% of teens and 73% of
Millennials surveyed by Adestra said they prefer to receive
communications from businesses via e-mail.

Plus, 7 out of 10 marketers surveyed by Litmus believe e-mail
will still exist 10 years from now. Employees check their e-mail
an average of 9 times an hour during the work day. In 2015, over
205 billion e-mails were sent daily.

Source: 2016 Adestra Consumer Adoption & Usage Study;
Today@TargetMarketing, 5/4/2016.

—————————————————————–

***Avoid this flub when writing white papers***

Every white paper writer must avoid the #1 problem with white
papers: Too much selling. The solution is simple: Stop writing
sales pitches and calling them white papers.

Survey after survey points out that no white paper reader wants a
sales pitch. Business people want useful information to help them
understand an issue, solve a problem, or make a decision.
Unless you give those readers what they’re looking for, your
white paper will sink like a stone.

Source: Gordon Graham e-newsletter, 3/23/16.

—————————————————————–

***Why you MUST have a “back end”***

Most of the world’s most successful information marketers all
have one thing in common: They draw people in with an initial
low-priced offer (the “front end” offer). Then they sell more
products and more expensive products to their existing customers
(that’s their “backend offers”).

Why? “Simply put, it’s a lot easier to sell something else to an
existing customer than it is to find and persuade a new customer
to buy something,” says MaryEllen Tribby. “And that means you
should create a myriad of related offers to sell to your customer
base.”

Source: The CEO’s Edge, 3/23/2016.

—————————————————————–

***How to determine whether a client is a good fit for you***

Writer Andy Andrews says his #1 rule for deciding whether to work
with a client is that they have to be somebody he can connect
with and like.

“Life is too short to spend time with people you don’t like,”
says Andrews. “For a consulting relationship to be worth it, I
really need to connect with the leaders and their cause on a
deeper level. If it doesn’t excite me … I pass.”

Source: Andy Andrews blog, 3/24/2016.

—————————————————————–

***Making presentations that engage busy executives***

The key to giving presentations to audiences who are busy and
want quick solutions is to stay on topic. If you were invited to
give an update about something specific, do that before
covering anything else. They invited you because they felt you
could supply a missing piece of information, so answer that
specific request quickly.

Source: Ivy Executives Insights, 3/23/2016.

—————————————————————–

***5 tips for writing web site product pages***

>> Set the tone around the main demographic that is being
targeted.

>> List out all features and pick which ones are different/better
than competing products.

>> Formatting is extremely important so a person can scan the
item instead of reading each word.

>> Make sure to boost engagement by saying I, You, We, throughout
the copy to make it feel more personalized.

>> Writing copy solely for search engines doesn’t work as it
doesn’t sell; optimizing for search engines while also engaging
readers is the balance that most copywriters look for.

Source: STC TechComm Today, 3/23/2016.

—————————————————————–

***Easy way to boost landing page conversion rates***

Want a call to action (CTA) that generates more clicks and
mail-in responses? Test. If you’ve been relying on “Read more,”
“Learn more,” or “Continued” to entice readers to act, do an A/B
split test.

Test a CTA that offers a benefit such as “Get It Now,” “Download
Your FREE Report,” or “See It In Action.” Also test the color of
your CTA copy or button. In one split test of red, yellow, green,
and ochre, ochre was the surprising winner.

Source: Today@TargetMarketing, 3/23/2016.

—————————————————————–

***B2B marketers must learn how to sell to millennials pronto***

A new survey by Sacunas reveals 73 percent of millennials are
involved in some aspect of purchasing decisions at their B2B
companies and at one-third of companies, a millennial (ages 20 to
35) is the sole decision maker. As a result, B2B marketers need
to understand what this shift means and begin to cater to this
demographic.

What makes millennials different? Digital channels matter most:
56 percent of millennials report search engines, vendor web
sites, and social media are the most important sources of
information when researching new products.

The data shows the younger the millennial, the stronger the
preference for digital channels. Significantly for professionals
ages 20-24, 19 percent identify social media as the most
important when researching a new tool.

On the whole, 85 percent of millennials use social channels to
research products and services for their company. Surprisingly to
me, Facebook is the preferred choice for 40 percent, the survey
shows.

Source: Business Marketing SmartBrief, 3/25/2016.

—————————————————————–

***Do you know dick?***

It’s true: To succeed, you must know D.I.C.K.:

** D = Devotion — this is most important to success; you must be
dedicated.

** I = Integrity — be honest and demand integrity from yourself
and your team/relationships; accountability is a must.

** C = Concentration — stay on tasks (whatever they are with
respect to your job function) and continue courses of action that
you can focus on.

** K = Knowledge — be intuitive; follow your gut; learn as much
as possible about the job/career and employer in order to become
valuable

Source: Randal Rymer, AIChE Engage, 5/4/2016.

—————————————————————–

***Quotation of the month***

“Good writing … involves the agony of turning profoundly difficult
thoughts into lucid form, then forcing them into the
tight-fitting uniform of language, making them visible and
clear.”
–Pat Conroy

Source: The Writer, June 2002, p. 17.

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

—————————————————————–

5/2/2016

Get expensive research for free

Filed under: Newsletter Archive — site admin @ 1:03 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

May 2, 2016

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Get great research for pennies on the dollar***

Often a Google search finds the information I want, only to
discover that accessing the article requires me to spend hundreds
of dollars subscribing to a journal I don’t want.

White paper guru Gordon Graham has a clever workaround: Contact
the publisher or look at their site for a press release they have
issued on the publication. Often all the info you need is right
in the release. And since it IS a press release, you can use any
or all of it without permission or spending a dime.

Source: Gordon Graham, 3/9/16.

—————————————————————–

***Keeping B2B sales leads alive and well***

The age of a lead is only determined by how frequently you reach
out to them. Just because you got a lead 2 years ago doesn’t mean
it’s old, as long as you have stayed in touch. But if you have
leads that haven’t been contacted in 12 months or longer, they
need to be requalified if you want to keep them in your sales
funnel.

B2B sales leads must be nurtured over time before they can grow
into happy customers. It’s not enough to send them a message one
time and hope they’ll buy — you need to be contacting them
consistently. There are varying opinions about exactly how often
you should reach out to a prospect, but the key is making sure
you are providing leads with compelling content over the long
haul.

Source: YesData 3/10/16.

—————————————————————–

***Advice from superstar copywriter Carline Anglade-Cole***

Before you write one single word, know what the heck you’re
talking about, says top copywriter Carline Anglade-Cole. Do your
research. Spend time getting into the mind of your prospect.

“My clients usually send me a copywriter research kit,” explains
Carline. “In addition — you’ve got to do as much research as you
can to really KNOW the product. You’ve got to convince yourself
this is the best product ever and everyone needs to have it.

If at all possible, use the product: “I always request samples
and take/use whatever I’m working on. I want to see and feel a
difference the product makes on ME. In other words, I’m
convincing myself before I try to sell anybody else! Many times,
I’m so certain the product works, I write my own testimonial for
the package!”

She adds: “If you’re working on a product and don’t believe its
value — do yourself a favor and turn down the job. The odds of
failure are great — and why do you want to sell a crappy product
anyway?”

Source: Copy Star, 3/15/16.

—————————————————————–

***Make your web site mobile-friendly***

Given that global mobile data traffic grew 74% last year, it’s
time to make your web site more mobile friendly. But how?

Well, if you have a lot of images on your website, look at the
size of those images. Unless you are a fine art photographer, you
don’t need your images to be uploaded at full resolution and
size. Resize and optimize images as needed.

And if you have videos on your server, consider hosting them on
outside services such as Amazon Web Services instead to put the
load time on Amazon’s cloud instead of your server.

Source: Mobile Marketing e-book, Pinpointe; Marketing Dive
3/14/16.

—————————————————————–

***Avoid this flub when designing your web site***

“The days of the ‘brochure website’ have already disappeared and
businesses need to have an integrated, congruent ‘internet
presence’; a portal for prospective clients and customers to
contact them through,” says subscriber David Winch.

David adds: “I firmly believe that, in pursuit of focus on the
single clear purpose of a web page, graphics is important but not
for its ‘prettiness’, rather for its role in making things easy
and simple for readers, viewers and listeners to pay attention to
and absorb the copy, and to take the action called for.”

As you would suspect, I could not agree more.

—————————————————————–

***Book of the month***

I have never been disappointed when attending a talk or reading a
book by Brian Tracy, and “The Power of Self-Confidence” is no
exception.

I especially benefited from this book because I have never been a
self-confident person. It tells why self-confidence is so
important (admittedly fairly obvious) and much more important how
to build your self-confidence — the real “meat” of the book. If
you ever have self-doubt, read it.

http://amzn.to/21qfyLS

—————————————————————–

***Quotation of the month***

“A book that instructs in some profitable field is a priceless
treasure. It stands patient and mute until you command it to
teach. And if the bookseller offers it, and you fail to assume
ownership, who will be the poorer, you or he?”
–Jerry Buchanan, Towers Club Newsletter #39.

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from people we know and trust. For doing so, we receive a commission.

—————————————————————–

4/4/2016

How to network on LinkedIn

Filed under: Newsletter Archive — site admin @ 1:07 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

April 4, 2016

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Leave your company name off your DM envelope!***

Don’t feature your corporate name and address if it doesn’t mean
anything to the reader, advises copywriter Ivan Levison.

“For example, there’s a good chance that the words ‘Quicken’ or
‘QuickBooks’ mean more to prospects than the corporate name
‘Intuit,’ says Ivan. “That’s why you should put your corporate
name, return address, and logo on the back of the envelope;
recognizable product names on the front.”

He says that the only time postal regulations require you to
include identification on the envelope is when you’re mailing at
the low rates available to fund raisers.

Source: The Levinson Letter, 3/2/16.

—————————————————————–

***An easy way to clean your e-list***

The most effective way to keep your list clean and generate sales
from it is to actually send e-mails to people on it. Many
business owners and salespeople get caught up trying to use
software tools or database tricks to keep their email lists
accurate even though they don’t send to it nearly as much as they
should.

Every time you send to your e-mail list, it cleans itself by
telling you which messages bounce — but the onus is still on you
to remove the dirt by deleting and/or updating inaccurate email
addresses.

Source: YesData Blog, 3/8/16.

—————————————————————–

***The 5 most important direct mail metrics***

>> CPM or Cost per Thousand Pieces Mailed — basically your
mailing costs.
>> Response Rate — percentage of responses.
>> Conversion Rate — percentage of responses that converted into
customers.
>> Gross Profit per Order — how much you will make on each order.
>> Repeat Gross Profit per Customer — how much you will make over
the lifetime of the customer relationship.

Source: The Direct Response Coach, 3/8/16.

—————————————————————–

***Networking on LinkedIn groups***

Identify and get involved in the LinkedIn groups your potential
customers are using. Share your industry insights by linking to
your company’s most relevant blog posts.

Answer questions by referencing your helpful content pieces like
e-books and how-to guides. Ask questions around the pain points
that your prospects are likely to be experiencing. Monitor these
discussions and make the most of opportunities to respond to
display your expertise.

Source: B2B Marketing e-newsletter, 3/9/16.

—————————————————————–

***Writers: readers love lists!***

Don’t be afraid of lists. It’s easy to mock the listicle, but the
plain fact is that they work well both online and in print.

Reason: People like lists; it tells them that the article has a
defined structure and should therefore be easy to read and
digest.

The advantage for writers is that list articles are quick and
easy to write. Also, marketing information products, the lists
allow the copywriter to write intriguing bullets; e.g., “5 ways
to manage large UNIX data centers.”

These bullets work because (a) the reader’s eye is attracted to
numerals and (b) the reader become curious as to what the 5 ways
might be.

Source: ClickZ, 3/25/2016.

—————————————————————–

***My latest and best interview: copywriting success secrets***

Michael Senoff recently interviewed me about how to write great
copy and succeed as a freelance copywriter. You can listen free
here:

http://www.hardtofindseminars.com/Bob_Bly_Interview.htm

—————————————————————–

***Are you missing out on profitable referrals?***

If so, you shouldn’t be. Why? Because referred customers are just
better customers: They have 20% higher Average Order Values
(AOV), 25% higher Lifetime Values (LTV), and are overall 25% more
profitable than customers from any other channel. An article in
eMarketer notes: “If you’re not running a referral program in
2016, you’re falling behind your competition.”

Source: eMarketer, 2/2/16.

—————————————————————–

***Is branding a low priority in B2B marketing today?***

A 2016 survey of B2B marketers shows that their top 3 priorities
are increasing revenues, lead generation, and boosting sales.
Fifteen years ago, it would have been branding. What goes around
comes around, I guess — and marketers are finally coming to their
senses.

Source: FierceCMO, 3/2/16.

—————————————————————–

***Book of the month***

Can business turn hunger and poverty into sufficiency, war into
peace, and catastrophic climate change into planetary balance and
still make a good profit? “Absolutely,” says my friend Shel
Horowitz, an experienced marketer and prolific author.

“Social transformation combines vision, practice, and profit,” he
says. And I’m proud to endorse his new book, “Guerrilla Marketing
to Heal the World.” Click here for details or to order:

http://shelhorowitz.com/go/GMHW/

—————————————————————–

***Quotation of the month***

“Your very natural and understandable fear of making decisions
and moving forward is probably the main sticking point in your
lack of progress in life and business.”
–John Carlton, top copywriter

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

—————————————————————–

3/3/2016

The money’s in the list

Filed under: Newsletter Archive — site admin @ 11:20 am

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

March 3, 2016

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Writers: this may interest you***

A few weeks ago Josh Margulies interviewed me for his podcast
about the writer’s life in general and freelance copywriting in
particular. It runs about 15 minutes and you can listen to it for
free here:

http://www.bly.com/fasttrackfreelancer

Source: B2B Marketing Training Updates, 12/18/15.

—————————————————————–

***The key to Internet marketing success is the list***

“Concentrating on growing my list and communicating with my list
regularly was my first big breakthrough,” says Terry Dean. “That
is what propelled me from failure to success online.”

His advice? “Build a list. Communicate with the list. Make
offers.”

Among Terry’s traffic-generating methods: blogging, YouTube
videos, solo ads, Facebook ads, and SEO.

Many other top Internet marketers tell me repeatedly: “The
money’s in the list.”

Source: Terry Dean e-newsletter, 1/19/16.

—————————————————————–

***Leadership secrets of the world’s most successful CEOs***

New World Books has just released a Kindle version of my
hardcover book “Leadership Secrets of the World’s Most Successful
CEOs: 100 Top Executives Reveal the Management Strategies That
Made Their Companies Great,” coauthored with PR master Eric
Yaverbaum:

http://www.bly.com/LeadershipSecrets

—————————————————————–

***Must you have a web site?***

According to a survey from Clutch, 46% of small businesses do not
have a web site. The two most common reasons given are
irrelevancy to their business and cost.

—————————————————————–

***Test your landing page IQ****

Ace copywriter Josh Manheimer recommends frequenting this site:
www.whichtestwon.com. It consistently publishes useful ideas and
tips about improving landing page conversion rates. The most
interesting feature is that they show two landing pages side by
side, and you guess which one is the winner. Doing so can quickly
humble you. And the lesson is you don’t know which landing page
will be the winner until you test. Your subjective opinion — what
you like — doesn’t count for squat.

—————————————————————–

***A tip for avoiding spam filters***

Avoid sending e-mail marketing messages to web-based e-mail
addresses like Gmail, Yahoo, AOL, and Hotmail. Reason: Many of
these e-mail providers have spam filters set up to reject mass
e-mails. Solution: Create a filter on your lead sign-up forms
that does not allow sign-ups from people using web-based e-mail
domains.

Source: YesData white paper, “The 12 Biggest Email Marketing
Mistakes.”

—————————————————————–

***How to make your e-mails easier to read on mobile devices***

1–Use 14-point font size or bigger.
2–Keep your message under 800 pixels wide.
3–Don’t put links too close together or else it’s easy for the
reader to click the wrong link.

Source: PR Daily Extra, 2/25/16.

—————————————————————–

***Book of the month***

As far as I can tell, cartoonist and marketing guru Stu Heinecke
invented “contact marketing,” even though he denies it. In
regular marketing, we target a group of prospects; e.g., software
marketers, with a mass mail, ad, or other campaign.

In contact marketing, you target one individual prospect — e.g.,
Joe Blow, Marketing Director, XYZ Software — for purposes of
getting a meeting with him. How to do contact marketing is fully
explained in Heinecke’s new book, “How to Get a Meeting With
Anyone: The Untapped Selling Power of Contact Marketing,”
published by BenBella Books.

—————————————————————–

***Quotation of the month***

“In challenging times, it’s easy for us to think and believe it’s
not going to work out. But it’s almost always not true — it’s
just our faulty and biased perceptions. Never give up. Learn
the best strategies and do the work — even when it feels hard.
As you know, success will come, even if you’re not expecting
it. Most people give up way too early.”
–Jeff Neil, New Career Breakthrough!

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

—————————————————————–

2/1/2016

Making social media manageable; best length for online video

Filed under: Newsletter Archive — site admin @ 2:05 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

February 1, 2016

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***My 87th and 88th books are out!***

Talia Jevan has just published my 87th book, “Winning in
Commercial Real Estate,” coauthored with wealthy technology and
real estate investor Harmel Rayat — whose commercial real estate
holdings are worth almost $150 million. The book is now available
on Amazon:

http://www.bly/com/WWCRE

Also this month, Motivational Press has released my 88th book,
“Marketing Dictionary for the 21st Century,” a glossary of
today’s most important marketing terms and concepts — also
available on Amazon:

http://www.bly/com/MktgDictionary
—————————————————————–

***The secret to making social media manageable***

There are a lot of great social media tools out there, but a huge
part of the inefficiencies associated with social media marketing
involves trying to use too many at once. Many companies use a
publishing tool, a campaign tool, an analytics tool, and a
listening tool, but for most, this is overkill and a waste of
precious time.

Solution: Pick one good tool that fits your specific needs
instead of four that provide only pieces of the solution you
seek, and you’ll save a lot of effort.

Source: Today@Targetmarketing, 1/4/16.

—————————————————————–

***The death of e-mail marketing is greatly exaggerated***

Social and new media gurus love to tell us that e-mail is dead.
But the facts say otherwise. Experian reports that e-mail volume
rose 24.8% in Q3 2015 year over year. Plus, 37% of brands have
significant increase in transaction rates and revenue per e-mail.
Open rates were at 17.5% in 2015, up from 16.7% a year ago. Yes,
e-mail marketing, not social media, is still the killer app on
the web.

Source: FierceCMO, 12/23/15.

—————————————————————–

***How long should your online videos be?***

We read all the time how online videos must be short — just a
minute or two.

But video analytics firm Tubular Labs analyzed 24,000 YouTube and
Facebook videos with more than 10,000 engagements each. Their
findings: the average YouTube video was more than 14 minutes. On
Facebook, it was just 81 seconds. Keep in mind though that
YouTube is a platform dedicated to video, while Facebook is not.
BTW, Orchestrate reports that 86% of online marketers use video,
and that video will account for 69% of Internet traffic by next
year.

Source: IAB SmartBrief, 12/15/15 & BMA SmartBrief, 12/28/15.

—————————————————————–

***How to look at meta tags***

Meta tags — yours and your competitors’ — are key to effective
search engine optimization. Yet the majority of marketers I meet
don’t know what their meta tags are or even how to look at a web
site’s meta tags.

It’s so easy. Open the web page in your browser on a Windows
computer. Right click with your mouse anywhere on the page. From
the boxed menu that pops up, select “View source” or “View Page
Source.” A new page will open showing the HTML code for the web
page in question.

Near the top of the page code, look for bracketed text labeled
“title” and “description.” Read the words between the brackets.
These are the title and description meta tags. Google relies
heavily on title tags for ranking pages in its search engine.
When someone finds your site or page on the Google Search Engine
Results Page (SERP), the descriptive copy displayed on the SERP
is your description meta tag, which you control.

Source: Today@TargetMarketing, 12/16/15

—————————————————————–

***The world’s most effective SEO tactic***

The most effective way to improve your Google ranking is to get
links to all of the pages of your web site from other
high-quality sites, especially those that are important in your
market. According to a survey of 150 SEO experts, these inbound
links are an 8 out of 10 on the scale of importance for ranking
in Google.

Source: Jonathan Leger, “Geek-Free SEO” e-book.

—————————————————————–

***More reasons not to market to millennials***

The median income of millennials in New York state (I live here
in NJ near the NY border) is a modest $25,000. That being the
case, Madison Avenue’s obsession to marketing to these kids is
beyond me. By comparison, Americans age 45 to 64 have a median
household income of almost $60,000 — and far greater net worth.

Source: Gotham Writer Newsletter, 1/5/16; Pew Research.

—————————————————————–

***The next generation isn’t millennials — it’s Z!***

Millennials are yesterday’s news! The new kids on the block are
“Generation Z” — the age group born between 1993 and 2012!

According to marketing firm Koupon, Gen Z is technology obsessed,
highly visual, and the first generation to live their entire
lives in a digital world full of mobile phones, social networks,
and ultra-fast information sharing.

Almost 100% of Gen Z’ers are connected to tech for at least an
hour a day, multitasking across an average of five different
screens throughout the course of their day — almost half are
connected for 10 hours or more daily.

Source: Getting Ahead of Generation Z, Koupon white paper.

—————————————————————–

***Really, really bad marketing jokes***

Q: Why should you always sit next to social media marketers at
dinner?
A: Because they share.

Q: What is a pirate’s favorite PPC metric?
A: CT-Rrrrrrrrr.

Q: What do you call the number of times an e-mail marketing
expert can jump on a trampoline?
A: Bounce rate.

Q: Where does a keyword expert go to drink?
A: A bar, pub, tavern, drinks, inn, venue, restaurant, liquor
store…

Q: Which kind of marketers are the happiest?
A: Content marketers.

Source: B2B Marketing Training Updates, 12/18/15.

—————————————————————–

***Quotations of the month***

“I believe people should aim to become wealthy — not for the sake
of accumulating things, but for the sake of being comfortable and
secure enough to reduce stress and anxiety about money.”
–Mark Ford

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

—————————————————————–

1/5/2016

Focusing your marketing on millennials? Big mistake!

Filed under: Newsletter Archive — site admin @ 11:39 am

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

January 1, 2016

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Focusing your marketing on millennials? Big mistake!***

The obsession with marketing to millenials is idiotic. We boomers
are who you should be selling to. Reason: As. HubSpot notes,
millenials have no where near the buying power of baby boomers:
70% of the disposable income in the U.S. is controlled by
boomers, and we own 80% of all the money in savings and loan
associations. Half the U.S. market will be over age 50 by 2017.
On top of that, we boomers will inherit $15 trillion in the next
20 years. HubSpot concludes: “You’d have to be an idiot to turn
your back on this humongous market.”

Source: Chief Marketer, 12/18/15.

—————————————————————–

***The most important question you can ask your prospect***

According to a white paper by CEB, perhaps the most important
question you can ask in sales is: “What do our customers fail to
fully understand about their business, but should, and that leads
uniquely back to our company?”

I have always put it this way: “What is the biggest problem the
customer has that is keeping him up nights that our product or
service can solve?”

Source: CEB Inc. white paper, “The Challenger Customer”

—————————————————————–

***The world’s most effective SEO tactic***

The most effective way to improve your Google ranking is to get
links to all of the pages of your web site from other
high-quality sites, especially those that are important in your
market. According to a survey of 150 SEO experts, these inbound
links are an 8 out of 10 on the scale of importance for ranking
in Google.

Source: Jonathan Leger, “Geek-Free SEO.”

—————————————————————–

***Proven 6-step formula gets people to buy***

I love this copywriting formula, which though brief, says it all:

1–Find a hungry buying audience.

2–Call out a desperate problem.

3–Make a unique promise.

4–Back up your promise with overwhelming proof.

5–Make them an irresistible offer.

6–Give them a good reason to take action now.

Source: Terry Dean e-newsletter, 11/19/15.

—————————————————————–

***Best day of the week for e-mail marketing***

Overwhelmingly, a high number of experts believe that there is no
‘right day’ to send an email campaign because there are just too
many factors that play into the correct timing of sending one
out. Think about it… your company, your industry, and your
audience all have unique demands and needs. Pinpointing those
needs on the right day can be tricky, so we recommend you test to
see what works the best with your audience.

Source: Pinpointe white paper, “Best and Worst Time to Send Email
Campaigns.”

—————————————————————–

***Just published: my 86th book***

Adams Media has just published my 86th book. “The Big Book of
Words You Should Know to Sound Smart,” which is now available on
Amazon for 21% off the cover price. If you enjoy words and
expanding your vocabulary, I think you’ll like this one:

http://www.bly.com/BigBookOfWords

—————————————————————–

***Build your opt-in e-list***

Expand e-newsletter coverage into more channels. The more places
marketers inhabit, the more consumers they will meet. Integrating
YouTube videos of customers or employees discussing a particular
subject, blog posts, and sharing pictures of events your business
has participated in can pique reader interest and humanize the
brand, says an article in Target Marketing.

Source: Today@TarketMarketing, 11/30/15

—————————————————————–

***Social media marketing exploding***

According to a new eMarketer report, Facebook and Twitter will
remain the top social networks used by U.S. companies in 2016.
And next year, 48.8% of marketers are expected to use Instagram,
up from 18.4% in 2014. Of the marketing professionals surveyed in
October 2015 by the research company Ascend2, only 2% planned to
decrease social budgets in the future, while 67% planned
increases.

In my opinion, the enthusiasm for social media is largely
misplaced. A few things do work. These include LinkedIn for
networking and Facebook ads and boosted posts for driving traffic
to squeeze pages and landing pages.

Source: eMarketer Daily, 12/2/15.

—————————————————————–

***Quotations of the month***

“The fact is life is great and horrible at the same time. Someone
else is always worse off and things could always be better.
Happiness is really a matter of what you are focused on.”
–Bond Halbert

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

—————————————————————–

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