Bly.com Newsletter Archives An archived collection of Bob Bly’s Direct Marketing Newsletter

12/1/2016

The things that matter most

Filed under: Newsletter Archive — site admin @ 12:55 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

December 1, 2016

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Focusing only on what is essential is the key to success***

In his book “Essentialism: The Disciplined Pursuit of Success”
(Crown Business, 2014), Greg McKeon writes:

“The overwhelming reality is that we live in a world where almost
everything is worthless and a very few things are exceptionally
valuable. Only once you give yourself permission to stop trying
to do it all can you make your highest contribution towards the
things that really matter.”

His recommendation: Pick the one or two things in the world that
matter most to you, and focus almost exclusively on them.
Jettison all else. Be narrow, niched, focused, and selective.

This is how I have lived for my entire adult life. Aside from
family, which is more important to me than anything else, I focus
nearly all my energy and effort on my work: copywriting, info
marketing, speaking, consulting, and book writing.

Some successful people are admirably well-rounded, but I am not
one of them. I am a dedicated workaholic, and aside from work and
family, I have chosen to take a pass on most other things in
life. If you see me as having achieved a reasonable level of
success and productivity, I must tell you that I owe it mostly to
being an Essentialist.

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***Another reason why content farms suck***

Content farms or mills hire freelance writers to rapidly churn
out content, typically of inferior quality. They sell it, usually
at modest fees, to marketers who operate under the belief that
the more content they publish, the better, regardless of quality.
So why is all this bad:

Answer: The urgency and volume demanded forces the writers to
essentially copy and paste as much information as possible,
leaving their work unoriginal and duplicated.

When duplicate content is added to a web site at length, Google
and other search engines begin to find their experiences are not
meaningful, informative, or relevant — and therefore, that the
sites loaded with this duplicate content should not be indexed at
the top of search listings: It actually hurts your SEO rather
than helps!

Source: Today@TargetMarketing, 5/6/2016.

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***Why freelance job sites suck***

With the exception of total newbies looking to get some samples
and clients under their belt, I tell freelance writers to avoid
elance and other job sites like the plague. Why?

“Thousands of talented — and not-so-talented — writers compete for
the same jobs, and it isn’t easy to get noticed among them,” says
freelancer Julie Petersen. “Clients willing to pay premium rates
rarely hunt for writers in these communities. Although anyone can
offer their writing services on the international market, the
average hourly rates here are low.” And with rare exception,
clients searching for writers on job sites are after one thing:
the lowest bid they can get.

Source: Range’s PR Daily, 5/6/2016.

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***Make costly toner cartridges last longer***

How to make your printer toner cartridges last longer: When the
“toner low” light goes on, remove the cartridge, shake it for 30
seconds, and replace. You will get many more pages out of it.

Warning: When you shake, toner powder may leak a bit, so hold it
over your trash can while shaking; toner is difficult to remove
from your pants or rug.

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***One way to simplify your social media marketing***

To stop social media from sucking up all your time, focus your
efforts on the platform that has the strongest ROI.

How to do this:

1–Compare conversion rates across all of your social media
channels.
2–Perform a side-by-side comparison of conversion rates and
channel cost.
3–Pick the single social channel that has the highest conversion
rates and ROI.
4–Increase your efforts and expenditures on that single platform.

Source: Social Media Examiner, 5/5/2016.

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***Is your LinkedIn Profile optimized for search engines yet?***

Lots of people seem to forget that search engines rank people’s
LinkedIn profiles. So you should use relevant key words to help
your profile show up in the first list of search results.

Why? More than 414 million people are on LinkedIn today, and some
say the LinkedIn Profile has made the business card obsolete.
LinkedIn produces 80% of all B2B social media leads.

Source: PR Daily News Feed, 5/7/2016.

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***When bad content happens to good marketing campaigns***

Content marketers hate producing puff pieces we know no one will
look at. They yield poor results. Often internal politics force
us to produce this content. Writing corporate-speak makes
creative pros feel like they are losing their edge.

Solution: Find the hidden story. It may be difficult, but many
times you can uncover something interesting about a seemingly
mundane or dull subject. Speechwriter Joseph Kelly has said there
is a kernel of fascination in everything humans have invented or
God has made.

Source: PR Daily News Feed, 5/17/2016.

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***To get people to opt into your list, offer them a bribe***

A lead magnet is a gift you use to ‘sell’ people on joining your
list.

You’re not going to have many takers if you simply put up a
subscription box that says, “Register here for my free
newsletter.”

Instead you give them a free video, audio, or PDF. If you’re in
an ecommerce business, you could give them a 10% OFF coupon for
their first order.

Source: Internet Lifestyle Mentor, Terry Dean, 5/10/2016.

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***The #1 key to success and happiness: choose a job you love***

“It is important to choose your job or career with great care,”
writes motivational author and speaker Brian Tracy. “The choice
of a job or occupation for which you are ideally suited comes
before anything else. If you try to work at something you don’t
enjoy or don’t believe in, you’ll never be happy, and you’ll
never be successful.

“The reason why choosing the right career, why doing what you
love to do is so important, is because unless you really care
about your work, you will never be motivated to persist at it
until you become excellent. And until you become excellent at
what you’re doing, you can’t move ahead.”

Source: Brian Tracy Success Newsletter, 7/13/2016.

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***How to better manage your employees and virtual assistants***

Here are the 3 questions you must ask your staff and virtual
assistants every day:

1…What did you do today, and what were the results?

2…What were the problems and challenges?

3…Do you have any questions for me?

Source: The CEO’s Edge, 6/8/2016.

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***Podcasting 101***

Here is everything you need to know to do podcasts but were
afraid to ask, courtesy of my podcasting guru David Doggett:

http://msipodcast.com/

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***Book of the month***

I highly recommend Gary Hennerberg’s new book, “Crack the
Customer Mind Code” (Morgan James, 2016). In it, he outlines a
proven 7-step process for generating more sales as well as the 12
types of customer personas and how to sell to each. Useful, easy
to read, and highly recommended — and Gary is an experienced,
successful direct marketer who knows his stuff:

http://amzn.to/2ggHza2

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***Quotation of the month***

“Thinking is the hardest work many people ever have to do, and
they don’t like to do any more of it than they can help.”
–Robert R. Updegraff

Source: “Obvious Adams: The Story of a Successful Business Man,”
A.W. Shaw Company, p. 51.

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***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
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I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my book “Don’t Wear a Cowboy Hat Unless You are a Cowboy
— and Other Grumblings from a Cranky Curmudgeon,” which you
can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

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11/3/2016

Overcoming writer’s block; steal your competitor’s customers; avoid this common PowerPoint mistake

Filed under: Newsletter Archive — site admin @ 1:57 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

November 3, 2016

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Force yourself to start your writing project***

How? Simple. “Put your rear in the chair and write,” says
Professor Kenna Griffin.

The only way to overcome procrastination is to force
yourself to do the writing. You can always fix it afterward, but
you can’t edit a page of nothing.

“Usually you’re pleasantly surprised when you discover that what
you wrote isn’t nearly as bad as you thought, and the process of
having written it did not, in fact, kill you,” says Griffin. “Even if
what you wrote is crap, you can fix it. You’ve written. That’s
what’s important.”

Source: PR Daily News Feed, 4/25/2016.

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***How to steal customers from your competitors***

Visit competitors’ websites and check out their previous
customers. An easy way to tell who is buying the services you
offer is to check out the companies your competitors are doing
business with.

Many businesses will include a list of their most prominent
customers right on their website; sometimes they’ll even include
a testimonial with the name and title of the person they worked
with.

You can contact the person listed on the site directly. This
might be a dead end if they are satisfied with their current
provider. But you never know. Competitors’ testimonials can also
inspire you to market your offering to markets you might never
have thought about targeting.

Source: YesData, 4/26/2016.

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***Avoid PowerPoint “slide overload”***

The biggest mistake in PowerPoint presentations is putting too
much information on your slides. Solution: Avoid text, data, and
graphics that don’t clearly relate to your ideas.

Don’t bombard your audience with statistics and numbers that
dilute rather than strengthen your main points. Always make sure
that everything aids and does not distract from audience
understanding.

Not only is clutter an issue with text, data, and graphics; it
works the same with ideas. If viewers have to spend time breaking
down and wading through multiple ideas, your visual misses its
target. One concept per slide allows the viewer to concentrate
and give his full attention.

Source: Booher Consultants, Communication Tip, 4/27/2016.

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***One way to gain competitive advantage in your writing niche***

There are multiple ways to break into a specialized writing
niche, but the strongest, IMHO, is to have professional
experience or education in the topic. At the start of my
copywriting career in the late 1970s, my chemical engineering
degree gave me a huge advantage in my niche of industrial
marketing.

Liz Alton, a freelance writer who successfully made the leap from
marketing writing into tech and finance content, says: “A
background in any field outside of writing is a huge asset
because it helps you move from ‘generic writer’ to subject matter
expert (SME) in the eyes of potential clients.” Her professional
background in business, garnered from previous full-time jobs,
helped her bridge the gap between genres when she was first
starting to transition between fields.

Source: ASJA Weekly, 4/29/2016.

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***Add urgency to boost e-mail response rates***

Use words that invoke (some) anxiety. Think “hurry,” “now,” “go,”
and “final.” We’re programed to get stressed out when faced with
this sort of language; it tells us that we need to do a task
right away and that waiting around isn’t an option. And setting
apart each word with a period (e.g., Sale. Ends. Today.) amps up
the urgency even more.

Source: Emma E-Mail Marketing, 4/27/2016

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***How to win customers and influence people***

The most effective way to influence people is to earn their
liking and respect, to appeal to the friendship factor. This
requires spending time with him, caring for him, and respecting
him.

The more time you are willing to spend with the person, the
greater his tendency to trust you and to feel that you are
acting in his best interest.

Slow down when you first meet a person in a business or sales
situation. Take some time to build a relationship with him or her
before you proceed to business matters.

Appeal to the friendship factor that underlies all good business
and personal relationships. Ask questions about the person and
his or her life and concerns. Listen attentively to the answers.
Focus on the relationship first

Source: Brian Tracy’s Success Newsletter, 5/1/2016.

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***Be straightforward and direct in your copy? Not always!***

We are taught in writing classes to be clear and direct. But as
Gary Hennerberg points out, the opposite approach — called
“misdirection” — can also work well in copywriting.

“Deliberate ambiguity can be a strategic copywriting tool,” says
Gary. “Use it for headlines and e-mail subject lines to stimulate
unresolved curiosity and the irresistible urge for the reader to
pause and want to learn more.”

But, be careful. There’s a fine line between drawing readers in
with ambiguous words creating unresolved curiosity, and repelling
them through simple vagueness or borderline deception.

Source: Today@TargetMarketing, 5/4/2016.

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***Easy way to make your fiction stronger***

Want to make your fiction stronger? Give your main character a
job.

Novelist Amina Gautier: “In many cases, omitting character
occupation comprises a missed opportunity for further character
development, plot construction, and inclusion of conflict. It
renders the character vague, the way failing to denote place in a
story makes it seem to occur nowhere.

“Occupation provides a foundation upon which a story can be built
as it calls for specificity and demands concrete details.
Determining what one’s character does for a living can help to
create a round character, a full and complex human.”

Source: Glimmer Train Bulletin 112.

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***Book of the month***

Every direct marketer should read Bob Hacker’s book “Direct
Marketing Doesn’t Have to Make Sense, It Just Has to Make Money”
(Direct Marketing IQ, 2014). More than the usual collection of
rules and tips, the book delves into the various ways clients,
agencies, and graphic designers sabotage direct response
campaigns, turning them from potential winners into sure-fire
flops. And he tells you exactly what to do to prevent this:

http://amzn.to/2dZ2nTE

—————————————————————–

***Quotation of the month***

“If you do what you’ve always done, you’ll always be what you’ve
always been.”
–Robert Ringer

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

10/3/2016

4 keys to marketing success

Filed under: Newsletter Archive — site admin @ 1:55 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

October 3, 2016

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***An under-publicized market for making big bucks as a speaker***

My friend Fred Gleeck and his partner Tim Piccirillo are putting
the finishing touches on a FREE webinar which explains a very
lucrative speaking market that very few speakers are pursuing.
Tim has worked this market for a couple of years now with very
good results. The beauty of it is that these can be booked as
stand-alone dates or you can tie them into your existing speaking
schedule. Tim and Fred will be doing this webinar on Saturday
October 8th at 2:00pm EST to tell you all the in’s and out’s of
this lucrative speaking niche.

Click here to register: https://goo.gl/w3ZXZ8

It’s “FREE!”

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***Don’t sabotage your PR with this common flub***

Have you ever asked a journalist who just interviewed you, “Can
we review the story before it goes to print?” Well, don’t,
advises PR agent Filomena Fanelli, explaining, “That isn’t the
way PR works.”

“If you want control over the content, buy an ad,” she says.
“With PR, the story is in the reporter’s hands. If you and your
client are nervous about what the story might say, remember that
journalists are trained to write news and feature articles and
that they have editors who review their work.”

Source: PR Daily News Feed, 4/18/2016.

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***The 4 keys to marketing success***

1–Keep trying new things
2–Measure the results of each thing you try
3–When you find something that works, do more of it
4–When you find something that doesn’t work, do less of it

Source: Harnessing the Web Marketing Advantage, 4/16/2016

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***Quantifying communications techniques: breakthrough or BS?***

A Texas-based consultancy called Quantified Communications claims
to have developed a numbers-based approach to ranking
communications techniques like warmth, confidence, vocal
variability, and more.

While the idea is exciting in concept, some professional writers,
myself included, question how the study came up with figures like
“the top 10% of authentic speakers were considered to be 1.3
times more trustworthy and 1.3 times more persuasive than the
average communicator.” What scientific measurement was used to
come up with this precise figure — and what unit of measurement?

Source: Gotham Ghostwriters, Newsletter, 4/18/2016.

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***A no-brainer way to boost your writing output***

One of my secrets to being a productive writer is that I use an
older Dell keyboard — from my 10-year-old Dell which I recently
replaced with a new model — with large raised keys. When I got
my new Dell, it came with a keyboard similar to a laptop
keyboard, with keys that were not raised above the surface of the
keyboard. I tried it and got rid of it within 15 minutes.

If you are a high-speed touch typist like me, raised keys are the
only way to go. They reduce errors and increase speed 10% to 50%.
It makes a huge difference in my typing speed and output.

—————————————————————–

**Why you should convert Facebook friends to e-mail
subscribers***

As a marketer, if you have followers on Facebook or any other
social media, remember that you are merely “renting” the
privilege of communicating with them. Direct response expert
Gary Hennerberg says you don’t “own” the name as you would
with your postal or email list. Here are some actions you can
take to migrate Facebook followers to opt-in to email:

Encourage followers to click on posts that lead to your website,
and when they do, encourage them to opt-in to your e-mail list.
While most of us as consumers may not like pop-ups on websites,
they work for building an opt-in list.

Source: Today@TargetMarketing, 4/20/2016

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***It’s not just what you say; it’s how you say it***

Dr. Albert Mehrabian, conducted several studies on nonverbal
communication and found that only 7% of any message is conveyed
through actual words. The rest of communication, 93%, is a
combination of vocal elements and nonverbal elements such as
facial expressions, gestures, and posture.

The bottom line is that a significant portion of communication
with other human beings is nonverbal. In addition, most human
beings are quite adept at reading and interpreting nonverbal
communication. If there is dissonance between your words and your
nonverbal cues — look out!

Source: Wendy Weiss e-newsletter, 4/20/2016.

—————————————————————–

***Book of the month***

Everyone who is serious about improve their marketing results
should read the new book by Craig Simpson and Brian Kurtz, “The
Advertising Solution” just published by Entrepreneur Press.

“The Advertising Solution” takes the wisdom of 6 of the greatest
marketers of all time — Robert Collier, Claude Hopkins, John
Caples, Gary Halbert, David Ogilvy, and Eugene Schwartz (8 if you
count the two coauthors, which I do) — and distills them into a
series of practical, valuable, easy to follow marketing tips,
tactics, and ideas. Highly recommended; click here to order and
save 24% off the cover price:

http://amzn.to/2dMpnBP

—————————————————————–

***Quotation of the month***

“Books are the DNA of our civilization, an unbroken line of
stories, ideas, and knowledge which essentially completes our
relationship with all of humanity and with ourselves.”
–Gail Rebuck

Source: Digital Book World, 4/11/2016

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

9/1/2016

What causes people to respond to copy?

Filed under: Newsletter Archive — site admin @ 4:42 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

September 1, 2016

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***What causes people to respond to your copy?***

I recently wrote a free special report, “Triggers: Uncovering
Wants and Needs,” that lists dozens of motivations you can use to
get your prospects to respond to your marketing campaigns. To
download your free copy, click below now:

http://www.bly.com/triggers

—————————————————————–

***Integrate video into your marketing — for free***

TalkFusion, a leading provider of video-based marketing
solutions, offers video e-mails, video blogs, video chats, and
other video related marketing services.

Now, for a limited time only, they are offering a free 30-day
trial of their video solutions. Click here for more information
or to activate your risk-free trial:

http://www.jointalkfusion.com/en

—————————————————————–

*** To do local SEO, create a local Business Page on Google***

Each of the three major search engines — Google, Bing, and Yahoo
— offers places to create pages specifically for your business.
For example, on Google, you’ll want to create a page using the
Google My Business service.

Take a look at the search results for “dentist near me” and
you’ll see a big map at the top of the search results, along with
relevant information for local dental offices listed below.

These listings are not web sites. They are Google My Business
profiles. If you don’t have a Google My Business profile, then
your business will not rank high in Google when prospects are
searching for you locally.

Source: Today@TargetMarketing, 4/12/2015.

—————————————————————–

***Improve your marketing results with ad specialties***

“Ad specialties” are promotional items — including key chains,
coffee mugs, calendars, USB drives, and golf balls — imprinted
with the marketer’s logo. Decades ago, some marketers referred to
these items as “spiff.”

According to a study by the Advertising Specialty Institute
(ASI), 85% of prospects can recall the name of the advertiser who
gave them a logoed item. The average American owns 10 promo
products.

Personal note: I have used promotional items imprinted with
company logos for decades in my various marketing jobs and for
clients, and they really are quite effective at engaging consumer
interest and increasing response rates.

Source: Advertising Specialty Institute, 4/14/2016.

—————————————————————–

***Which is the stronger motivator — wants or needs?***

“People pay for what they want, not necessarily what they need.
[Marketers] really need to understand this,” says Lynn Freer,
President, Spidell Publishing.

“People may need it but don’t want it. Do they want People
Magazine or The New Yorker, chewing gum, or vitamins? Don’t use
valuable real estate [or] webinars to sell something people don’t
want and don’t want to pay for.”

Source: SIPAlert Daily, 4/13/2016.

—————————————————————–

***How running Google ads can improve your web site***

When you’re investing money into Google AdWords campaigns, then
you’re going to be more critical of your web site. It’s easy to
ignore your web site when the traffic is free, but as soon as you
start paying for traffic, then that’ll light a fire under you to
finally upgrade your web site.

Also, Google AdWords gives you consistent traffic to split test
your web page copy and layout to find the best combinations.
Once you see what works best from your ad tests, then you can
roll that out across your entire site to improve overall
conversion rates.

Source: Main Street Marketing Tips, 4/15/2016.

—————————————————————–

***3 copywriting tips from Aristotle***

Here are Aristotle’s three elements of persuasion:

1. Ethos–a speaker’s credibility or convincing proof for their
views.

2. Logos–the logic or inherent reasonableness of an argument.

3. Pathos–an appeal to emotion or self-interest in the audience.

Source: Gordon Graham White Paper Writer Tip, 4/14/2016

—————————————————————–

***Get your 2017 Bob Bly calendar NOW!***

Now available on Amazon — the 2017 “More Words You Should Know to
Sound Smart” desktop calendar by yours truly. Not only keeps
track of the days but gives you a new, interesting, and fun
vocabulary word every day!

What budding scholar doesn’t dream of debating philosophical
precepts with the intelligentsia or locking academic horns with
the clerisy? You can do all that — and be the life of every
highbrow cocktail party — just by mastering the deliciously
obscure terms in this most compendious of calendars.

Soon, you’ll be tossing about bon mots with the best of the
artistes and aesthetes — and impressing the susurration out of the
perfervid hoi polloi — in no time! With this daily calendar, you
are only an erudite witticism away from true loquaciousness.

Click here now to order:

http://amzn.to/29OSSWh

—————————————————————–

***Joke of the month***

Q: Why did the skeleton get an F in monster school?
A: Because he was a bonehead.

—————————————————————–

***Quotation of the month***

“I speak to everyone in the same way, whether he is a garbage man
or president of the university.”
–Albert Einstein

Source: SIIA newsletter, 4/13/2016.Building the Beloved Community
newsletter, April 2016, p.1.

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

—————————————————————–

8/1/2016

Gary Bencivenga’s “lost” copywriting formula

Filed under: Newsletter Archive — site admin @ 11:59 am

 

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

August 1, 2016

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***A new formula for copywriting success***

Internet marketing coach Terry Dean cites a formula from Gary
Bencivenga for generating reader interest in your copy: Interest
= Benefit + Curiosity.

We know benefits sell. But Terry points out that even if you have
a strong, specific, emotional benefit, you lose the prospect’s
attention if it is not also combined with curiosity.

“It’s curiosity that gets you to click,” says Terry. “If your
audience can predict what you’re going to say next, you’ve
already lost their interest.”

Source: Internet Lifestyle Mentor, 3/31/2016.

—————————————————————–

***The true value of social media in marketing***

Subscriber Dennis Kelly, President First Impressions Media,
writes: “The tentacles of Social Media have grown to enormous
proportions, but all of your messaging on social networks is not
to make the pitch on there but to drive them to your turf. Your
landing page. Your website.” Ben Settle says essentially the same
thing, but adds the goal is to capture the e-mail address and build
your e-list.

Adds Dennis, “In the compound on M*A*S*H, there was a directional
pillar with dozens of cities and their miles away from Korea.
Modify that to demonstrate your website is the compound and all
those directional signs of Twitter and Facebook and Pinterest and
Instagram and dozens more are all pointing back to your site.
Share the information or wage the sale on your turf where you can
capture e-mail and full address options of your prospects.

—————————————————————–

***Why do some marketers not personalize their content?***

More than half (59%) of US marketers surveyed by Demand Metric
and Seismic said they do not personalize content because they
don’t have the technology. Some 59% of respondents said they
don’t have the bandwidth or resources, and 54% said they don’t
have the needed data.

Few — 6% of respondents — said the technology is not sufficiently
advanced. And another 6% of marketers said they tried to
personalize content, but it didn’t work well.

Source: eMarketer Daily, 4/3/2016.

—————————————————————–

***For best results, focus on your strengths***

Most of us are taught on work to improving our weaknesses. But
Jon Gordon says you get a better pay-off working to get even
better in your areas of strength.

“What are your strengths? What do you do best? What are your best
selling products? Where can you be the strongest? What do you want
to become known for?” asks author Jon Gordon.

“Once you know the answers to these questions then you’ll want to
spend your time, energy, focus, practice, and effort simplifying,
mastering the fundamentals, developing your strengths, and
creating a culture of execution.

“The more time you spend developing and leading with your
strengths the more you will become known for them. The stronger
your strengths become the greater impact you will have.”

Source: Jon Gordon’s Newsletter, 4/4/2016.

—————————————————————–

***How B2B marketing has changed***

B2B buyers today are self-educators and get much further along
the path to purchase before making contact with a business than
in decades past. Because of the level of information B2B
marketers have on their customer segments — or at least should
have — their aim should be to make sure customers are educating
themselves with their organization, rather than a competitor.

Rather than moving them down a funnel towards a sale, marketers
need to give customers what they want: relevant, timely
information which is appropriate to their situation. Get that
right, and sales are far more likely to follow.

Source: B2B Marketing e-newsletter, 4/5/2016.

—————————————————————–

***Be selective about who you accept as a customer or client***

“I don’t like dissatisfied customers, so, I’m big on
disqualification,” says Internet marketing master Perry Marshall.
“If I don’t think something is right for you, I’ll tell you. I
don’t like people coming back and saying, ‘It wasn’t worth it … it
didn’t help me … it wasn’t a good fit.’

“I suggest you put disqualification mechanisms in all of your
sales funnels too. It will save you refunds, chargebacks, and
customer service nightmares. And it will help you laser-in on
your best customers and make them giddy with satisfaction.”

Source: Perry Marshall e-mail, 4/7/2016.

—————————————————————–

***Advice for workaholics***

Work only five or six days per week, and rest completely on the
seventh day. Every single study in this area shows that you will
be far more productive in the five or six days that you work if
you take one or two days off completely than you ever would be if
you worked straight through for seven days.

During this time off, do not catch up on reports, organize your
desk, prepare proposals, or do anything else that requires mental
effort. Simply let your mind relax completely, and get busy doing
things with your family and friends.

Source: Brian Tracy’s Success Newsletter, 4/8/2016.

—————————————————————–

***Job hunting tip***

If you are looking for a senior executive position, you probably
won’t find it on monster.com or other online job sites. According
to ExecuNet, 82% of job openings paying $200,000 a year or more
are not posted online.

Also, if you want to search for a new job, improve and bring your
LinkedIn profile up to date. Today, LinkedIn is a major tool
recruiters use to find new talent, and your profile decides
whether they contact you or not. There is a circular graphic at
the top right of your LinkedIn profile that rates its strength.

—————————————————————–

***The right way to tell clients your opinion***

1–Give legitimate critical feedback in the selling process …
offering constructive criticism at the outset sets a precedent
for the ongoing relationship.

2–Be a recommender … problems are often easier to swallow when
they come with recommended solutions or at least alternative
strategies.

3–Before weighing in, appreciate each aspect of the situation
and ask pertinent questions … more information is usually better
— and informal market research, competitive audits, and early
marketing test results all come into play here.

Source: Ragan’s PR Daily, 6/7/2016.

—————————————————————–

***Travel writing success — for writers who hate travel***

Did you know that you can be a very successful travel writer —
without traveling anywhere?

How? By writing articles on sites, attractions, activities, and
people right in your home town. Of course, this works better if
you live somewhere that is a travel destination — like Baltimore
or Rome.

One editor at Fodor’s Travel says she prefers working with local
writers because they “know how a city ticks. This inside status
gives you an edge when you pitch stories on your home town.”

Source: Beth Kanter, The Writer, 6/2012, p. 40.

—————————————————————–

***Joke of the month***

Q: Why do melons have to get married in a church?
A: Because they cantaloupe.

—————————————————————–

***Quotation of the month***

“We believe that we all come from the same source, and that,
ultimately, we are heading towards the same place and our
destinies are intertwined. Therefore, we must protect the sources
of all life on Earth, and we must work for the betterment of all
people.”
–Allison Miller

Source: Building the Beloved Community newsletter, April 2016,
p.1.

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from people we know and trust. For doing so, we receive a commission.

—————————————————————–

7/8/2016

Boost click rates up to 90%

Filed under: Newsletter Archive — site admin @ 10:13 am

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

July 4, 2016

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Little-known secrets increase CTA clicks up to 90%***

1–In a recent split test of call-to-action (CTA) copy by
OnBounce, the CTA generated a 90% better click rate using
first-person copy (“Start my free trial” vs. “Start your free
trial”).

2–Want to add a bit of extra urgency? Simply include the word
“now” at the end of your CTA (“Start my free trial now”).

3–Test CTA button colors. Choice of color can make a huge
difference, but unfortunately there is no “right color” and
results vary from test to test. As a rule of thumb, we associate
blue with feelings of trust and security. Orange encourages
immediate action. Red amps up the urgency — both orange and red
are great for encouraging subscribers to sign up, buy, or join
right away. Green means “go,” which is why it should be tested
for CTA buttons.

Source: Today@TargetMarketing, 3/28/2016.

—————————————————————–

***How to feel more positive about life again***

“The key to unlocking our negative emotions is to retrain
ourselves to feel differently, so we can begin to focus on the
positive aspects of life and feel the passion again,” says life
coach Patricia Diesel.

So how do we do this? Answer: find something greater than
yourself to serve. “Live for your family, community, humanity,”
explains Diesel. “Choose something that you really can aspire to
and truly feels good.

“Life is too short to stay in a negative cycle. This is not to
say that you won’t ever feel sad, mad, or stressed out — of
course you will. The difference is that you will not live there
for very long. You can change it.”

Source: Keep It Simple Now e-newsletter, 3/30/2016.

—————————————————————–

***Help Google find your landing pages***

If you’re developing landing pages for specific search terms, try
to incorporate the keyword prominently in both the page copy and
headline. Make sure the overall message reflects what searchers
are looking for when they type in that query.

However, do not stuff a keyword into the page where it doesn’t
sound natural. Don’t forget that you are writing for people, not
search engines. Plus, search engines are getting better at using
semantics to find and return results, so synonyms and words that
naturally co-occur with your keyword are helpful as well.

Source: Building Better Landing Pages, e-book, Act-On, p. 5.

—————————————————————–

***The only 3 ways you can grow your business***

#1. Get new customers. Everyone focuses on this growth lever, but
it’s the most difficult and most expensive.

#2. Sell more to your existing customers.

#3. Keep the customers you get from method #1 longer.

“If you’re doing #1 the right way and attracting A+ quality
customers, getting them to happily pay premium pricing for the
added value you bring, then your big opportunity is in keeping
them for a long time,” says consultant Roxanne Emmerich.

She notes that the first 90-days are critical to cementing your
new, hopefully, life-long relationship.

Source: Grow Your Bank, The Emmerich Group, 6/2/2016.

—————————————————————–

***Promote your book before it’s published***

The biggest mistake authors make is waiting until their books are
published, before thinking about reaching out to media. Editors
and producers feature books exactly when those books come out.

For instance, if your book is scheduled for publication on
November 15, national magazine editors want the book review to
appear in the November issue of the magazine.

But mainstream national magazines plan about 4-5 months ahead of
time. So if you send the review copy and press release in
November, you’re too late.

Source: PW Daily, 3/29/2016.

—————————————————————–

***The advantages of striving for excellence in all you do***

To leave a legacy of excellence, strive to be your best every
day. As you strive for excellence you inspire excellence in
others. You serve as a role model for your children, your friends
and your colleagues.

One person in pursuit of excellence raises the energy, standards
and behaviors of everyone around them. Your life is your greatest
legacy and since you only have one life to live, give all you
can.

Source: Jon Gordon’s Weekly Newsletter, 3/28/16.

—————————————————————–

***5 ideas for e-mail content***

1. Repurpose what you already have: Turn content from your latest
webinar or white paper into an e-mail.
2. Share a case study that features an awesome client
successfully (and happily!) using your product or service.
3. Do a Q&A interview with an employee or thought leader from
your organization.
4. Co-market with partners. Share their content with your
audience, and have them share your content with their audience in
exchange.
5. People respond extremely well to numbered lists, so compile a
“Top 10” list of helpful tips or product recommendations.

Source: Emma Email Marketing, 3/30/2016.

—————————————————————–

***One way to defeat Writer’s Block***

Intimidated by the thought of writing a long video sales letter
or white paper? Then shrink the task. Mark Twain said, “The
secret of getting ahead is getting started. The secret of getting
started is breaking your complex overwhelming tasks into small
manageable tasks, and then starting on the first one.”

Instead of trying to draft an entire presentation or post or
manifesto, break the work into smaller chunks. Write the
headlines. Insert your bio. Drop in the page numbers. Start with
the easy stuff, like the offer or testimonials, first.

Source: Ragan’s PR Daily, 3/30/2016.

—————————————————————–

***Why 94% of what you think holds you back***

Brian Tracy says that average person talks to himself in a
negative way: As much as 94% of your inner dialogue tends to be
about the things you fear, your worries, the people you’re angry
at, your problems, your concerns and so on.

Solution: You have to consciously keep your words, your inner
dialogue, consistent with what you wish to accomplish.

How to do it: Psychologists have proven that the words, “I can do
it,” are the antidote to the fear of failure that often holds you
back from trying. Repeat these words over and over to yourself
whenever you feel fearful or doubtful about anything that you
want to attempt.

“Say very enthusiastically to yourself, ‘I can do it, I can do
it, I can do it!'” advises Tracy. When you start saying, “I can
do it, I can do it,” you drive that message deep into your
subconscious mind. This message lowers your fears and builds your
self-confidence.

Source: Brian Tracy’s Success Newsletter, 3/31/2016.

—————————————————————–

***Book of the month***

I highly recommend master copywriter Peter Schaible’s book “The
Secret Weapon of a Master Online Copywriter.” It suggests using
the psychology of Carl Jung to position your brand for success
online. Just 68 pages, this book is like a gem — small but
valuable:

http://amzn.to/290Z6f4

—————————————————————–

***Quotation of the month***

“Crabby honesty is more helpful to people than platitudes that do
not seem to acknowledge the horrible circumstances in the
spectrum of human existence.”
–Chris Donnelly

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

—————————————————————–

6/2/2016

5 tips for writing better web pages

Filed under: Newsletter Archive — site admin @ 11:00 am

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

June 2, 2016

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Buying Facebook and Twitter fans? Don’t!***

“Don’t pay for Facebook likes or Twitter followers,” advises
Christie Ebanks of True Blue Communications. “Buying likes and
followers spikes your numbers, but it doesn’t increase business.”

In addition, buying fans actually weakens your credibility.
“Going from 500 fans to 50,000 in a few days may look suspicious
to your serious customers and stop their interacting with you,”
she warns. “Social media is building relationships. If you do
that, likes and follows will come.”

Source: PR Daily News Feed, 3/21/16.

—————————————————————–

***E-mail: still online marketing’s killer app***

A few years ago, it was widely speculated that e-mail would die
out because teens didn’t use it — but that’s not happening.
Teens are active e-mail users, and not just because their parents
set up their accounts for them.

Today e-mail remains the preferred communication channel for
communicating with brands and companies. All age groups see
e-mail as a part of everyday life. Nearly 68% of teens and 73% of
Millennials surveyed by Adestra said they prefer to receive
communications from businesses via e-mail.

Plus, 7 out of 10 marketers surveyed by Litmus believe e-mail
will still exist 10 years from now. Employees check their e-mail
an average of 9 times an hour during the work day. In 2015, over
205 billion e-mails were sent daily.

Source: 2016 Adestra Consumer Adoption & Usage Study;
Today@TargetMarketing, 5/4/2016.

—————————————————————–

***Avoid this flub when writing white papers***

Every white paper writer must avoid the #1 problem with white
papers: Too much selling. The solution is simple: Stop writing
sales pitches and calling them white papers.

Survey after survey points out that no white paper reader wants a
sales pitch. Business people want useful information to help them
understand an issue, solve a problem, or make a decision.
Unless you give those readers what they’re looking for, your
white paper will sink like a stone.

Source: Gordon Graham e-newsletter, 3/23/16.

—————————————————————–

***Why you MUST have a “back end”***

Most of the world’s most successful information marketers all
have one thing in common: They draw people in with an initial
low-priced offer (the “front end” offer). Then they sell more
products and more expensive products to their existing customers
(that’s their “backend offers”).

Why? “Simply put, it’s a lot easier to sell something else to an
existing customer than it is to find and persuade a new customer
to buy something,” says MaryEllen Tribby. “And that means you
should create a myriad of related offers to sell to your customer
base.”

Source: The CEO’s Edge, 3/23/2016.

—————————————————————–

***How to determine whether a client is a good fit for you***

Writer Andy Andrews says his #1 rule for deciding whether to work
with a client is that they have to be somebody he can connect
with and like.

“Life is too short to spend time with people you don’t like,”
says Andrews. “For a consulting relationship to be worth it, I
really need to connect with the leaders and their cause on a
deeper level. If it doesn’t excite me … I pass.”

Source: Andy Andrews blog, 3/24/2016.

—————————————————————–

***Making presentations that engage busy executives***

The key to giving presentations to audiences who are busy and
want quick solutions is to stay on topic. If you were invited to
give an update about something specific, do that before
covering anything else. They invited you because they felt you
could supply a missing piece of information, so answer that
specific request quickly.

Source: Ivy Executives Insights, 3/23/2016.

—————————————————————–

***5 tips for writing web site product pages***

>> Set the tone around the main demographic that is being
targeted.

>> List out all features and pick which ones are different/better
than competing products.

>> Formatting is extremely important so a person can scan the
item instead of reading each word.

>> Make sure to boost engagement by saying I, You, We, throughout
the copy to make it feel more personalized.

>> Writing copy solely for search engines doesn’t work as it
doesn’t sell; optimizing for search engines while also engaging
readers is the balance that most copywriters look for.

Source: STC TechComm Today, 3/23/2016.

—————————————————————–

***Easy way to boost landing page conversion rates***

Want a call to action (CTA) that generates more clicks and
mail-in responses? Test. If you’ve been relying on “Read more,”
“Learn more,” or “Continued” to entice readers to act, do an A/B
split test.

Test a CTA that offers a benefit such as “Get It Now,” “Download
Your FREE Report,” or “See It In Action.” Also test the color of
your CTA copy or button. In one split test of red, yellow, green,
and ochre, ochre was the surprising winner.

Source: Today@TargetMarketing, 3/23/2016.

—————————————————————–

***B2B marketers must learn how to sell to millennials pronto***

A new survey by Sacunas reveals 73 percent of millennials are
involved in some aspect of purchasing decisions at their B2B
companies and at one-third of companies, a millennial (ages 20 to
35) is the sole decision maker. As a result, B2B marketers need
to understand what this shift means and begin to cater to this
demographic.

What makes millennials different? Digital channels matter most:
56 percent of millennials report search engines, vendor web
sites, and social media are the most important sources of
information when researching new products.

The data shows the younger the millennial, the stronger the
preference for digital channels. Significantly for professionals
ages 20-24, 19 percent identify social media as the most
important when researching a new tool.

On the whole, 85 percent of millennials use social channels to
research products and services for their company. Surprisingly to
me, Facebook is the preferred choice for 40 percent, the survey
shows.

Source: Business Marketing SmartBrief, 3/25/2016.

—————————————————————–

***Do you know dick?***

It’s true: To succeed, you must know D.I.C.K.:

** D = Devotion — this is most important to success; you must be
dedicated.

** I = Integrity — be honest and demand integrity from yourself
and your team/relationships; accountability is a must.

** C = Concentration — stay on tasks (whatever they are with
respect to your job function) and continue courses of action that
you can focus on.

** K = Knowledge — be intuitive; follow your gut; learn as much
as possible about the job/career and employer in order to become
valuable

Source: Randal Rymer, AIChE Engage, 5/4/2016.

—————————————————————–

***Quotation of the month***

“Good writing … involves the agony of turning profoundly difficult
thoughts into lucid form, then forcing them into the
tight-fitting uniform of language, making them visible and
clear.”
–Pat Conroy

Source: The Writer, June 2002, p. 17.

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

—————————————————————–

5/2/2016

Get expensive research for free

Filed under: Newsletter Archive — site admin @ 1:03 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

May 2, 2016

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Get great research for pennies on the dollar***

Often a Google search finds the information I want, only to
discover that accessing the article requires me to spend hundreds
of dollars subscribing to a journal I don’t want.

White paper guru Gordon Graham has a clever workaround: Contact
the publisher or look at their site for a press release they have
issued on the publication. Often all the info you need is right
in the release. And since it IS a press release, you can use any
or all of it without permission or spending a dime.

Source: Gordon Graham, 3/9/16.

—————————————————————–

***Keeping B2B sales leads alive and well***

The age of a lead is only determined by how frequently you reach
out to them. Just because you got a lead 2 years ago doesn’t mean
it’s old, as long as you have stayed in touch. But if you have
leads that haven’t been contacted in 12 months or longer, they
need to be requalified if you want to keep them in your sales
funnel.

B2B sales leads must be nurtured over time before they can grow
into happy customers. It’s not enough to send them a message one
time and hope they’ll buy — you need to be contacting them
consistently. There are varying opinions about exactly how often
you should reach out to a prospect, but the key is making sure
you are providing leads with compelling content over the long
haul.

Source: YesData 3/10/16.

—————————————————————–

***Advice from superstar copywriter Carline Anglade-Cole***

Before you write one single word, know what the heck you’re
talking about, says top copywriter Carline Anglade-Cole. Do your
research. Spend time getting into the mind of your prospect.

“My clients usually send me a copywriter research kit,” explains
Carline. “In addition — you’ve got to do as much research as you
can to really KNOW the product. You’ve got to convince yourself
this is the best product ever and everyone needs to have it.

If at all possible, use the product: “I always request samples
and take/use whatever I’m working on. I want to see and feel a
difference the product makes on ME. In other words, I’m
convincing myself before I try to sell anybody else! Many times,
I’m so certain the product works, I write my own testimonial for
the package!”

She adds: “If you’re working on a product and don’t believe its
value — do yourself a favor and turn down the job. The odds of
failure are great — and why do you want to sell a crappy product
anyway?”

Source: Copy Star, 3/15/16.

—————————————————————–

***Make your web site mobile-friendly***

Given that global mobile data traffic grew 74% last year, it’s
time to make your web site more mobile friendly. But how?

Well, if you have a lot of images on your website, look at the
size of those images. Unless you are a fine art photographer, you
don’t need your images to be uploaded at full resolution and
size. Resize and optimize images as needed.

And if you have videos on your server, consider hosting them on
outside services such as Amazon Web Services instead to put the
load time on Amazon’s cloud instead of your server.

Source: Mobile Marketing e-book, Pinpointe; Marketing Dive
3/14/16.

—————————————————————–

***Avoid this flub when designing your web site***

“The days of the ‘brochure website’ have already disappeared and
businesses need to have an integrated, congruent ‘internet
presence’; a portal for prospective clients and customers to
contact them through,” says subscriber David Winch.

David adds: “I firmly believe that, in pursuit of focus on the
single clear purpose of a web page, graphics is important but not
for its ‘prettiness’, rather for its role in making things easy
and simple for readers, viewers and listeners to pay attention to
and absorb the copy, and to take the action called for.”

As you would suspect, I could not agree more.

—————————————————————–

***Book of the month***

I have never been disappointed when attending a talk or reading a
book by Brian Tracy, and “The Power of Self-Confidence” is no
exception.

I especially benefited from this book because I have never been a
self-confident person. It tells why self-confidence is so
important (admittedly fairly obvious) and much more important how
to build your self-confidence — the real “meat” of the book. If
you ever have self-doubt, read it.

http://amzn.to/21qfyLS

—————————————————————–

***Quotation of the month***

“A book that instructs in some profitable field is a priceless
treasure. It stands patient and mute until you command it to
teach. And if the bookseller offers it, and you fail to assume
ownership, who will be the poorer, you or he?”
–Jerry Buchanan, Towers Club Newsletter #39.

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from people we know and trust. For doing so, we receive a commission.

—————————————————————–

4/4/2016

How to network on LinkedIn

Filed under: Newsletter Archive — site admin @ 1:07 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

April 4, 2016

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Leave your company name off your DM envelope!***

Don’t feature your corporate name and address if it doesn’t mean
anything to the reader, advises copywriter Ivan Levison.

“For example, there’s a good chance that the words ‘Quicken’ or
‘QuickBooks’ mean more to prospects than the corporate name
‘Intuit,’ says Ivan. “That’s why you should put your corporate
name, return address, and logo on the back of the envelope;
recognizable product names on the front.”

He says that the only time postal regulations require you to
include identification on the envelope is when you’re mailing at
the low rates available to fund raisers.

Source: The Levinson Letter, 3/2/16.

—————————————————————–

***An easy way to clean your e-list***

The most effective way to keep your list clean and generate sales
from it is to actually send e-mails to people on it. Many
business owners and salespeople get caught up trying to use
software tools or database tricks to keep their email lists
accurate even though they don’t send to it nearly as much as they
should.

Every time you send to your e-mail list, it cleans itself by
telling you which messages bounce — but the onus is still on you
to remove the dirt by deleting and/or updating inaccurate email
addresses.

Source: YesData Blog, 3/8/16.

—————————————————————–

***The 5 most important direct mail metrics***

>> CPM or Cost per Thousand Pieces Mailed — basically your
mailing costs.
>> Response Rate — percentage of responses.
>> Conversion Rate — percentage of responses that converted into
customers.
>> Gross Profit per Order — how much you will make on each order.
>> Repeat Gross Profit per Customer — how much you will make over
the lifetime of the customer relationship.

Source: The Direct Response Coach, 3/8/16.

—————————————————————–

***Networking on LinkedIn groups***

Identify and get involved in the LinkedIn groups your potential
customers are using. Share your industry insights by linking to
your company’s most relevant blog posts.

Answer questions by referencing your helpful content pieces like
e-books and how-to guides. Ask questions around the pain points
that your prospects are likely to be experiencing. Monitor these
discussions and make the most of opportunities to respond to
display your expertise.

Source: B2B Marketing e-newsletter, 3/9/16.

—————————————————————–

***Writers: readers love lists!***

Don’t be afraid of lists. It’s easy to mock the listicle, but the
plain fact is that they work well both online and in print.

Reason: People like lists; it tells them that the article has a
defined structure and should therefore be easy to read and
digest.

The advantage for writers is that list articles are quick and
easy to write. Also, marketing information products, the lists
allow the copywriter to write intriguing bullets; e.g., “5 ways
to manage large UNIX data centers.”

These bullets work because (a) the reader’s eye is attracted to
numerals and (b) the reader become curious as to what the 5 ways
might be.

Source: ClickZ, 3/25/2016.

—————————————————————–

***My latest and best interview: copywriting success secrets***

Michael Senoff recently interviewed me about how to write great
copy and succeed as a freelance copywriter. You can listen free
here:

http://www.hardtofindseminars.com/Bob_Bly_Interview.htm

—————————————————————–

***Are you missing out on profitable referrals?***

If so, you shouldn’t be. Why? Because referred customers are just
better customers: They have 20% higher Average Order Values
(AOV), 25% higher Lifetime Values (LTV), and are overall 25% more
profitable than customers from any other channel. An article in
eMarketer notes: “If you’re not running a referral program in
2016, you’re falling behind your competition.”

Source: eMarketer, 2/2/16.

—————————————————————–

***Is branding a low priority in B2B marketing today?***

A 2016 survey of B2B marketers shows that their top 3 priorities
are increasing revenues, lead generation, and boosting sales.
Fifteen years ago, it would have been branding. What goes around
comes around, I guess — and marketers are finally coming to their
senses.

Source: FierceCMO, 3/2/16.

—————————————————————–

***Book of the month***

Can business turn hunger and poverty into sufficiency, war into
peace, and catastrophic climate change into planetary balance and
still make a good profit? “Absolutely,” says my friend Shel
Horowitz, an experienced marketer and prolific author.

“Social transformation combines vision, practice, and profit,” he
says. And I’m proud to endorse his new book, “Guerrilla Marketing
to Heal the World.” Click here for details or to order:

http://shelhorowitz.com/go/GMHW/

—————————————————————–

***Quotation of the month***

“Your very natural and understandable fear of making decisions
and moving forward is probably the main sticking point in your
lack of progress in life and business.”
–John Carlton, top copywriter

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

—————————————————————–

3/3/2016

The money’s in the list

Filed under: Newsletter Archive — site admin @ 11:20 am

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

March 3, 2016

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Writers: this may interest you***

A few weeks ago Josh Margulies interviewed me for his podcast
about the writer’s life in general and freelance copywriting in
particular. It runs about 15 minutes and you can listen to it for
free here:

http://www.bly.com/fasttrackfreelancer

Source: B2B Marketing Training Updates, 12/18/15.

—————————————————————–

***The key to Internet marketing success is the list***

“Concentrating on growing my list and communicating with my list
regularly was my first big breakthrough,” says Terry Dean. “That
is what propelled me from failure to success online.”

His advice? “Build a list. Communicate with the list. Make
offers.”

Among Terry’s traffic-generating methods: blogging, YouTube
videos, solo ads, Facebook ads, and SEO.

Many other top Internet marketers tell me repeatedly: “The
money’s in the list.”

Source: Terry Dean e-newsletter, 1/19/16.

—————————————————————–

***Leadership secrets of the world’s most successful CEOs***

New World Books has just released a Kindle version of my
hardcover book “Leadership Secrets of the World’s Most Successful
CEOs: 100 Top Executives Reveal the Management Strategies That
Made Their Companies Great,” coauthored with PR master Eric
Yaverbaum:

http://www.bly.com/LeadershipSecrets

—————————————————————–

***Must you have a web site?***

According to a survey from Clutch, 46% of small businesses do not
have a web site. The two most common reasons given are
irrelevancy to their business and cost.

—————————————————————–

***Test your landing page IQ****

Ace copywriter Josh Manheimer recommends frequenting this site:
www.whichtestwon.com. It consistently publishes useful ideas and
tips about improving landing page conversion rates. The most
interesting feature is that they show two landing pages side by
side, and you guess which one is the winner. Doing so can quickly
humble you. And the lesson is you don’t know which landing page
will be the winner until you test. Your subjective opinion — what
you like — doesn’t count for squat.

—————————————————————–

***A tip for avoiding spam filters***

Avoid sending e-mail marketing messages to web-based e-mail
addresses like Gmail, Yahoo, AOL, and Hotmail. Reason: Many of
these e-mail providers have spam filters set up to reject mass
e-mails. Solution: Create a filter on your lead sign-up forms
that does not allow sign-ups from people using web-based e-mail
domains.

Source: YesData white paper, “The 12 Biggest Email Marketing
Mistakes.”

—————————————————————–

***How to make your e-mails easier to read on mobile devices***

1–Use 14-point font size or bigger.
2–Keep your message under 800 pixels wide.
3–Don’t put links too close together or else it’s easy for the
reader to click the wrong link.

Source: PR Daily Extra, 2/25/16.

—————————————————————–

***Book of the month***

As far as I can tell, cartoonist and marketing guru Stu Heinecke
invented “contact marketing,” even though he denies it. In
regular marketing, we target a group of prospects; e.g., software
marketers, with a mass mail, ad, or other campaign.

In contact marketing, you target one individual prospect — e.g.,
Joe Blow, Marketing Director, XYZ Software — for purposes of
getting a meeting with him. How to do contact marketing is fully
explained in Heinecke’s new book, “How to Get a Meeting With
Anyone: The Untapped Selling Power of Contact Marketing,”
published by BenBella Books.

—————————————————————–

***Quotation of the month***

“In challenging times, it’s easy for us to think and believe it’s
not going to work out. But it’s almost always not true — it’s
just our faulty and biased perceptions. Never give up. Learn
the best strategies and do the work — even when it feels hard.
As you know, success will come, even if you’re not expecting
it. Most people give up way too early.”
–Jeff Neil, New Career Breakthrough!

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

—————————————————————–

2/1/2016

Making social media manageable; best length for online video

Filed under: Newsletter Archive — site admin @ 2:05 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

February 1, 2016

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***My 87th and 88th books are out!***

Talia Jevan has just published my 87th book, “Winning in
Commercial Real Estate,” coauthored with wealthy technology and
real estate investor Harmel Rayat — whose commercial real estate
holdings are worth almost $150 million. The book is now available
on Amazon:

http://www.bly/com/WWCRE

Also this month, Motivational Press has released my 88th book,
“Marketing Dictionary for the 21st Century,” a glossary of
today’s most important marketing terms and concepts — also
available on Amazon:

http://www.bly/com/MktgDictionary
—————————————————————–

***The secret to making social media manageable***

There are a lot of great social media tools out there, but a huge
part of the inefficiencies associated with social media marketing
involves trying to use too many at once. Many companies use a
publishing tool, a campaign tool, an analytics tool, and a
listening tool, but for most, this is overkill and a waste of
precious time.

Solution: Pick one good tool that fits your specific needs
instead of four that provide only pieces of the solution you
seek, and you’ll save a lot of effort.

Source: Today@Targetmarketing, 1/4/16.

—————————————————————–

***The death of e-mail marketing is greatly exaggerated***

Social and new media gurus love to tell us that e-mail is dead.
But the facts say otherwise. Experian reports that e-mail volume
rose 24.8% in Q3 2015 year over year. Plus, 37% of brands have
significant increase in transaction rates and revenue per e-mail.
Open rates were at 17.5% in 2015, up from 16.7% a year ago. Yes,
e-mail marketing, not social media, is still the killer app on
the web.

Source: FierceCMO, 12/23/15.

—————————————————————–

***How long should your online videos be?***

We read all the time how online videos must be short — just a
minute or two.

But video analytics firm Tubular Labs analyzed 24,000 YouTube and
Facebook videos with more than 10,000 engagements each. Their
findings: the average YouTube video was more than 14 minutes. On
Facebook, it was just 81 seconds. Keep in mind though that
YouTube is a platform dedicated to video, while Facebook is not.
BTW, Orchestrate reports that 86% of online marketers use video,
and that video will account for 69% of Internet traffic by next
year.

Source: IAB SmartBrief, 12/15/15 & BMA SmartBrief, 12/28/15.

—————————————————————–

***How to look at meta tags***

Meta tags — yours and your competitors’ — are key to effective
search engine optimization. Yet the majority of marketers I meet
don’t know what their meta tags are or even how to look at a web
site’s meta tags.

It’s so easy. Open the web page in your browser on a Windows
computer. Right click with your mouse anywhere on the page. From
the boxed menu that pops up, select “View source” or “View Page
Source.” A new page will open showing the HTML code for the web
page in question.

Near the top of the page code, look for bracketed text labeled
“title” and “description.” Read the words between the brackets.
These are the title and description meta tags. Google relies
heavily on title tags for ranking pages in its search engine.
When someone finds your site or page on the Google Search Engine
Results Page (SERP), the descriptive copy displayed on the SERP
is your description meta tag, which you control.

Source: Today@TargetMarketing, 12/16/15

—————————————————————–

***The world’s most effective SEO tactic***

The most effective way to improve your Google ranking is to get
links to all of the pages of your web site from other
high-quality sites, especially those that are important in your
market. According to a survey of 150 SEO experts, these inbound
links are an 8 out of 10 on the scale of importance for ranking
in Google.

Source: Jonathan Leger, “Geek-Free SEO” e-book.

—————————————————————–

***More reasons not to market to millennials***

The median income of millennials in New York state (I live here
in NJ near the NY border) is a modest $25,000. That being the
case, Madison Avenue’s obsession to marketing to these kids is
beyond me. By comparison, Americans age 45 to 64 have a median
household income of almost $60,000 — and far greater net worth.

Source: Gotham Writer Newsletter, 1/5/16; Pew Research.

—————————————————————–

***The next generation isn’t millennials — it’s Z!***

Millennials are yesterday’s news! The new kids on the block are
“Generation Z” — the age group born between 1993 and 2012!

According to marketing firm Koupon, Gen Z is technology obsessed,
highly visual, and the first generation to live their entire
lives in a digital world full of mobile phones, social networks,
and ultra-fast information sharing.

Almost 100% of Gen Z’ers are connected to tech for at least an
hour a day, multitasking across an average of five different
screens throughout the course of their day — almost half are
connected for 10 hours or more daily.

Source: Getting Ahead of Generation Z, Koupon white paper.

—————————————————————–

***Really, really bad marketing jokes***

Q: Why should you always sit next to social media marketers at
dinner?
A: Because they share.

Q: What is a pirate’s favorite PPC metric?
A: CT-Rrrrrrrrr.

Q: What do you call the number of times an e-mail marketing
expert can jump on a trampoline?
A: Bounce rate.

Q: Where does a keyword expert go to drink?
A: A bar, pub, tavern, drinks, inn, venue, restaurant, liquor
store…

Q: Which kind of marketers are the happiest?
A: Content marketers.

Source: B2B Marketing Training Updates, 12/18/15.

—————————————————————–

***Quotations of the month***

“I believe people should aim to become wealthy — not for the sake
of accumulating things, but for the sake of being comfortable and
secure enough to reduce stress and anxiety about money.”
–Mark Ford

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

—————————————————————–

1/5/2016

Focusing your marketing on millennials? Big mistake!

Filed under: Newsletter Archive — site admin @ 11:39 am

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

January 1, 2016

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Focusing your marketing on millennials? Big mistake!***

The obsession with marketing to millenials is idiotic. We boomers
are who you should be selling to. Reason: As. HubSpot notes,
millenials have no where near the buying power of baby boomers:
70% of the disposable income in the U.S. is controlled by
boomers, and we own 80% of all the money in savings and loan
associations. Half the U.S. market will be over age 50 by 2017.
On top of that, we boomers will inherit $15 trillion in the next
20 years. HubSpot concludes: “You’d have to be an idiot to turn
your back on this humongous market.”

Source: Chief Marketer, 12/18/15.

—————————————————————–

***The most important question you can ask your prospect***

According to a white paper by CEB, perhaps the most important
question you can ask in sales is: “What do our customers fail to
fully understand about their business, but should, and that leads
uniquely back to our company?”

I have always put it this way: “What is the biggest problem the
customer has that is keeping him up nights that our product or
service can solve?”

Source: CEB Inc. white paper, “The Challenger Customer”

—————————————————————–

***The world’s most effective SEO tactic***

The most effective way to improve your Google ranking is to get
links to all of the pages of your web site from other
high-quality sites, especially those that are important in your
market. According to a survey of 150 SEO experts, these inbound
links are an 8 out of 10 on the scale of importance for ranking
in Google.

Source: Jonathan Leger, “Geek-Free SEO.”

—————————————————————–

***Proven 6-step formula gets people to buy***

I love this copywriting formula, which though brief, says it all:

1–Find a hungry buying audience.

2–Call out a desperate problem.

3–Make a unique promise.

4–Back up your promise with overwhelming proof.

5–Make them an irresistible offer.

6–Give them a good reason to take action now.

Source: Terry Dean e-newsletter, 11/19/15.

—————————————————————–

***Best day of the week for e-mail marketing***

Overwhelmingly, a high number of experts believe that there is no
‘right day’ to send an email campaign because there are just too
many factors that play into the correct timing of sending one
out. Think about it… your company, your industry, and your
audience all have unique demands and needs. Pinpointing those
needs on the right day can be tricky, so we recommend you test to
see what works the best with your audience.

Source: Pinpointe white paper, “Best and Worst Time to Send Email
Campaigns.”

—————————————————————–

***Just published: my 86th book***

Adams Media has just published my 86th book. “The Big Book of
Words You Should Know to Sound Smart,” which is now available on
Amazon for 21% off the cover price. If you enjoy words and
expanding your vocabulary, I think you’ll like this one:

http://www.bly.com/BigBookOfWords

—————————————————————–

***Build your opt-in e-list***

Expand e-newsletter coverage into more channels. The more places
marketers inhabit, the more consumers they will meet. Integrating
YouTube videos of customers or employees discussing a particular
subject, blog posts, and sharing pictures of events your business
has participated in can pique reader interest and humanize the
brand, says an article in Target Marketing.

Source: Today@TarketMarketing, 11/30/15

—————————————————————–

***Social media marketing exploding***

According to a new eMarketer report, Facebook and Twitter will
remain the top social networks used by U.S. companies in 2016.
And next year, 48.8% of marketers are expected to use Instagram,
up from 18.4% in 2014. Of the marketing professionals surveyed in
October 2015 by the research company Ascend2, only 2% planned to
decrease social budgets in the future, while 67% planned
increases.

In my opinion, the enthusiasm for social media is largely
misplaced. A few things do work. These include LinkedIn for
networking and Facebook ads and boosted posts for driving traffic
to squeeze pages and landing pages.

Source: eMarketer Daily, 12/2/15.

—————————————————————–

***Quotations of the month***

“The fact is life is great and horrible at the same time. Someone
else is always worse off and things could always be better.
Happiness is really a matter of what you are focused on.”
–Bond Halbert

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

—————————————————————–

12/3/2015

Better FAQ pages; 3 ways to get paid what you’re worth

Filed under: Newsletter Archive — site admin @ 2:01 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

December 3, 2015

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Boomers not addicted to smart phones***

Boomers simply do not use smartphones as often as younger people
do. Looking specifically at iPhone users, Kantar Media found this
year that older users check the device much less often than
younger users. For many millennials, a day without their
smartphone would be an ordeal. Fewer boomers feel that way.

Source: emarketer.com, 11/2/15.

—————————————————————–

***How many questions should be on your FAQ page?***

If all your FAQs are on one web page, about five or six is a good
number to deal with. If you add too many more it can start to get
dense and boring.

However, there is a good alternative. You can simply list twenty
questions or so as links that can be clicked on. Each click takes
the prospect to a unique answer page. It’s a great way to handle
a lot of FAQs!

Source: The Levison Letter, 11/4/15.

—————————————————————–

***Wanted: Experienced direct response copywriters with
successful controls***

A top ad agency is looking for copywriters who understand the
difference between words that sell and words on a page. Expertise
in health supplement sales a must.

“We are one of the busiest direct response firms in America. The
work we can offer you is consistent. The writers we select are
rarely left without a job on their desk. But we don’t accept just
anybody,” says the owner. “We are looking for the best of the
best… proven copywriters with published promotions only.”

The agency asks that candidates please send samples of their best
work in direct mail, magalogs, envelope packages, print
(newspaper/magazine/inserts) or web and email promotions.
Financial, TV, radio and telemarketing scripts a plus.

100% confidential. Looking for complete PDF documents or
web-links only. Word documents and unpublished works will be
discarded. Reply to: rwbly@bly.com

—————————————————————–

***Make your writing more reader-focused***

One of the most important things you can do to improve the
effectiveness of your copy and content, according to ace marketer
MaryEllen Tribby, is to make it less focused on you — and more
focused on the reader. Example:

>> Author-oriented writing: “I’m going to tell you about how I
lost weight.”

>> Reader-oriented writing: “You’re going to discover a
weight-loss trick that’s worked for me — and it will work for
you, too.”

As my mentor, the late Sig Rosenblum, said: “The reader doesn’t
care about you. She cares about herself — her wants, need,
problems, concerns, worries, and desires.”

Source: MaryEllen Tribby, Working Moms Only, 10/19/15.

—————————————————————–

***Million-dollar PR advice***

Ace marketer Graham McGregor has just published a new 64-page
e-book, “Million Dollar PR Advice: 12 Proven Strategies to Get
Profitable, Positive Publicity for Your Business.” In it, you
will discover:

** How to become a thought leader — page 44.
** The 4 R’s for successful publicity — page 51.
** Gain visibility and sales with press releases — page 19.
** Harness the power of storytelling in your PR — page 10.
** And more.

To get your free copy of this very practical and useful PR guide,
click here now:

http://www.bly.com/MillionDollarPRAdvice

—————————————————————–

***3 steps to getting paid what you are worth***

1–Tap into an already hungry audience looking for an answer to a
desperate problem they are willing to pay to solve.

2–Deliver the end results your customers are looking for, and it
should preferably be a greater value than available from others.

3–Share contrarian content, testimonials, and case studies that
brand you as an authority in your field.

Source: Terry Dean, Internet Lifestyle Mentor, 10/20/15.

—————————————————————–

***Spice up your content with contests***

“The desire to compete seems to be part of our DNA,” says Peter
Daisyme, co-founder of Hostt. “Dream up some type of challenge or
contest where people compete against each other for a prize —
they will like it. I’ve used apps like Challenged or the contest
generator on Facebook to add a social cause component, as well as
link participants to celebrities, companies or their friends to
deepen the engagement. What you create needs to be clear, within
reach and reflect what your audience likes.”

Source: STC TechComm Today, 10/21/15.

—————————————————————–

***Improve your infographics***

–Use a grid to keep the design aligned. This makes everyone’s
eyes happy.
–Keep colors to a minimum. No one wants to read the rainbow.
–Use one or two typefaces. There’s beauty in restraint.
–Use textures cautiously. They can make text difficult to read.
–Don’t use text when you can explain a concept visually.

Source: PR Daily News Feed, 11/4/15.

—————————————————————–

***Blog posts are getting longer and more frequent***

According to Copyblogger, approximately 23% of bloggers post 2 to
6 times per week. As for length, 57% of bloggers write posts that
average 500 to 1,000 words. When I am asked to write blog posts,
the client usually specifies a length of 500 to 700 words.

Source: Copyblogger, 11/4/15.

—————————————————————–

***Use the word “video” in your e-mail subject line***

If your e-mail hyperlinks to a web page with a video on it, use
the word “video” in the e-mail subject line. According to
MarketingTechBlog, doing so boosts open rates by 19% and
click-through rates by 65%. Also, putting a video on a product
page can help increase conversion, as 64% of consumers are more
likely to purchase after watching a video about the product.

Source: Ragan’s PR Daily, 11/5/15.

—————————————————————–

***Quick fitness tips for deskbound PC users***

Sitting at your PC for hours on end is not healthy. But you’re
too busy to take long fitness breaks during your day. So what
should you do?

>> Stand. Get out of your ergonomic chair often, at least every
hour. You’ll feel less tired and your brain will work better.
Work standing up for 5 to 10 minutes (while reading a draft, for
example). You’ll burn 25 percent more calories than sitting down.
>> Pace. If you can pace while you talk on the phone or
brainstorm, you’ll burn almost 4 times as many calories as you
will sitting.

Source: ASJA, The Word, 11/4/15.

—————————————————————–

***Don’t let your LinkedIn invites accumulate***

When you get a LinkedIn invitation, accept it immediately. Do NOT
allow a backlog of invitations to pile up. If you have too many
unaccepted invites — more than a thousand — glitches in LinkedIn
will make it difficult to accept all of them.

Generally, it’s a bad idea to let too many of anything pile up in
any online receptacle. For instance, if you let e-mails build up
to multiple thousands in your Outlook Trash, it can block you
from getting new e-mails and disable the one-button “Empty Trash”
capability, forcing you to empty them manually.

—————————————————————–

***Yikes! Yet another social network!***

Social networks — Meerkat, Blab, Periscope — are springing up at
a sickening rate. Now there’s yet another one: Snapchat is a
social media network/app where users can take “Snaps” — photos,
video, text, drawings — and send them to a list. The Snaps can
be viewed for a few seconds before they are deleted from
Snapchat’s servers. Billions of videos and photos are sent on
Snapchat daily. Honestly, I don’t see the value in all this crap.
But I thought you should know about it.

—————————————————————–

***Just published: my 85th book***

Entrepreneur Press has just published my 85th book, “The
Marketing Plan Handbook: Second Edition,” now available on Amazon
for 27% off the cover price. If you’ve ever wanted to my advice
on how to plan winning marketing campaigns, this is it:

http://www.bly.com/MktgPlanHb

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

—————————————————————–

11/2/2015

Kurt Vonnegut on writing

Filed under: Newsletter Archive — site admin @ 1:43 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

November 2, 2015

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***When you write, be yourself***

Kurt Vonnegut once said, “I find that I trust my own writing
most, and others seem to trust it most, too, when I sound most
like a person from Indianapolis, which is what I am. What
alternatives do I have? The one most vehemently recommended by
teachers has no doubt been pressed on you, as well: to write like
cultivated Englishmen of a century or more ago.”

Source: ASJA Weekly, 10/2/15.

—————————————————————–

***2016 Bob Bly calendar now available***

The 2016 Bob Bly desk calendar of “More Words You Should
Know to Sound Smart” is now available on Amazon. Get it before
January 1 — and add one new word to your vocabulary every day of
the year. For more information or to order for 16% off list price,
click here now:

http://www.bly.com/2016Calendar

—————————————————————–

***Send your buyers an “access” e-mail***

According to marketing automation expert Teddy Garcia, when a
customer makes a purchase, they should immediately get an access
e-mail. This e-mail provides access and login information for any
password-protected member areas or other information and
documents your customer may need to access related to their
purchase.

You should also include the contact information for any team
members that they will be working with along with your support
desk information. If it’s a physical product, this e-mail should
contain delivery information and tracking numbers.

Source: MaryEllen Tribby e-mail, 10/1/15.

—————————————————————–

***A tip for getting more followers on Twitter***

Engage your audience and ask them questions. When someone feels
as though their opinion matters, they feel like they are now of
value to you, which they definitely are! Building a strong
relationship with followers is important when trying to relay
your company’s information.

If you can get them to enjoy talking to you and like what you
have to say, then the retweets will start. When you have
followers essentially recommending you to their group of
followers, that’s when you can get some real attraction.

Source: Today@TargetMarketing, 10/8/15

—————————————————————–

***How to make cold calling work***

“So what if you’re a national sales rep trying to make
connections in an area that you don’t have a local presence or
any mutual contacts? In this case, I need you to show me you
understand my business and what I do,” says Danielle Downing.
“Share relevant articles with me, trends in my industry,
resources, or send me a complimentary subscription to a
publication. There are several ways to show me you truly want to
help my business as well as my own professional development.”

Source: Today@TarketMarketing, 10/9/15

—————————————————————–

***How to write it right***

Here is best-selling author and Internet marketing guru MaryEllen
Tribby’s formula for writing better and faster:

W — WEIGH your idea options.
R — REACH a formatting decision.
I — INTRODUCE supporting points.
T — TELL the relevant details.
E — END by polishing document.

Source: MaryEllen Tribby, 10/13/15

—————————————————————–

***How to create high-priced info products***

Because so many info marketers gravitate toward selling e-books,
their price points are modest. If you are not adding high-priced
products to your mix, you are leaving money on the table.

The solution: create and offer info products you can charge a
higher price for. According to Terry Dean, these include:

1–One-on-one coaching or consulting. Example:
http://www.bly.com/newsite/Pages/consultation.php

2–Group coaching. Example:
http://bly.com/copycoaching

3–Live events/training/seminars. Examples:

http://www.bly.com/newsite/Pages/seminars.php

4–Mastermind groups.

5–Done-for-you services. Example:

http://www.bly.com/newsite/Pages/social-media.php

6–Product bundles. Example:

http://www.writingsuccesskit.com

7–Licensing:

http://www.fredandboblicenses.com

To this list I would add:

8–Membership sites. Example:

http://www.infoproductcentral.com

9–Software. Example:

http://www.bobsbestcart.com

Source: Terry Dean blog, 10/12/15

—————————————————————–

***In SEO, some things are still the same***

On-page SEO tactics have been much-maligned and denigrated in
recent years; however, best practice still puts Titles and
Descriptions high on the list of simple must-dos. Reason: As
Google continues to wage war against duplicate content, unique
content becomes more important, and the Title and Description are
a clear signal that a page is unique.

If you do not create a unique Title and Description for every
page, you are courting disaster. Screen for duplicate content and
root it out before the Google Panda slaps you down.

Source: Today@TargetMarketing, 10/13/15.

—————————————————————–

***May I share my Internet marketing secrets with you–in
person?***

Fred Gleeck and I will be repeating our seminar on Internet
marketing “Information Marketing University (IMU)” — only this
time as a 6-part webinar series instead of a live weekend,
starting on 1/13/16 from 2-3pm EST. You get the same guidance on
starting and running a successful six-figure info marketing
business, only without the travel time and expense. Click below
for details, to watch video testimonials from our previous IMU,
and grab the $300 Early Bird discount:

http://www.fredandbobinfomarketinguniversity.com

—————————————————————–

***How to get really busy***

It never fails for me. I agree to speak at a conference. As soon
as I do, I get flooded with requests for work which the
conference interferes with. This is why after this year, though I
have said it many times before, I am done with live out-of-town
speaking engagements. Local talks and webinars for me from now on
only!

—————————————————————–

***Which is best–specialist or generalist?***

“Prosperity really accelerated when increasingly sophisticated
economic activity stimulated the division of labor and promoted
the specialization that enabled and encouraged entrepreneurs to
take their visions directly to the marketplace,” says Gregory Barros.

“While the generalist’s hat fits Robinson Crusoe, it’s not likely
that any one of us would ever have to don such apparel to face a
comparable set of such dire circumstances as he did unless one is
contemplating an imminent apocalypse.”

—————————————————————–

***Quotation of the month***

“You can’t control how people react, but you can control your
own boundaries, and you have every right to set them as you see fit.”
–Gail Johnson
—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

—————————————————————–

10/1/2015

Build your vocabulary daily; do people hate marketers?

Filed under: Newsletter Archive — site admin @ 12:05 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct marketing.

October 1, 2015

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***A one-time-only offer: have me coach you in the copywriting
business personally!***

For the first and most likely only time ever, I am going to
coach, along with marketing expert Ilise Benun, a small group of
my readers on how to make six figures as a freelance copywriter.
Click below for details; register today and save $300:

http://bly.com/copycoaching

—————————————————————–

***When something is free, say “free”***

“I had a vendor plead with me to change the word ‘free’ to
‘complementary’ because free is a bad word for spam,” says
insurance marketer BH. “I wanted free and they said they really
wanted me to do complementary.

“So I said, let’s split test and if you win, we leave it as is
but if I win, then I get a free e-blast from you. They said yes,
I won, and got a free $1,300 e-blast to 60,000 people.”

BH adds: “The word free is not treated by spam filters as harshly
as it used to be. The real question is not what the spam filters
thought but is less people receiving it outweighed by the larger
open rate? In this case, it was by a long shot — fewer e-mails
reached their destination but the open and click rate made the
results almost twice as good. I did the test.”

—————————————————————–

***OMG: your B2B buyers are millennials!***

According to a study Google and Millward Brown Digital, nearly
half of B2B buying decisions are made by millennials, the oldest
of which having reached their mid-30s. They are no longer
children but mature adults!

Source: BMA SmartBrief, 9/3/15.

—————————————————————–

***Best place to put e-mail advertisements***

According to research from Silverpop, the best place to put your
e-mail advertising messages might be in your transactional
e-mails — namely, bill, receipts, shipping notifications, and the
like. For instance, an e-mail receipt for a camera purchase might
include a promotion for a zoom lens.

The Silverpop study found that customers open 72% of
transactional e-mails and click on 30% of them.

Source: Today@TargetMarketing

—————————————————————–

***Save $220 on our next Information Marketing University weekend
training***

Back by popular demand, Fred Gleeck and I are giving another
2-day Information Marketing University training session on
November 7 – 8, 2015 in the tristate area. You will learn how to
earn a six figure income selling information products online in
your spare time. For details … or to register today and lock in
the $220 Early Bird discount … click here now:

http://www.fredandbobinfomarketinguniversity.com

—————————————————————–

***The 13 most powerful words to use in your copy***

According to Denny Hatch, the 13 most powerful and evocative
words in the English language are: you — save — money — guarantee
— love — results — proven — safety — easy — new — health —
discovery — free.

Source: “Denny Hatch’s Ultimate 83-Point Marketing Checklist.”

—————————————————————–

***Satisfy customers by giving them a say***

Subscriber DG writes: “About 40 years ago, I took a class on
television repair. As a once laid off engineer, I wanted an
alternate way to make money.

“One evening, the instructor shared some practical advice about
making color adjustments. ‘When all done,’ he said, ‘have the
customer take a look. Rock one of the adjustments ever so
slightly, and have them tell you when it looks best.’

“By doing so, the customer now ‘owns’ the final adjustment. ‘If
you don’t do this,’ he cautioned, ‘you will get a call back
because things just don’t look right. But if you include the
customer, everyone is happy.'”

—————————————————————–

***Improve your vocabulary by one new word per day***

Adams Media has just released the 2016 edition of my desk
calendar, “More Words You Should Know to Sound Smart.” Each day
teaches you a new big word.

Based on my book “The Words You Should Know to Sound Smart,” this
compendious calendar can help you lock academic horns with the
clerisy–and be the life of every highbrow cocktail party.

By mastering this daily listing of deliciously obscure and obtuse
terms, you’ll find yourself tossing about bon mots with the best
of the portentous artistes and aesthetes–and impressing the
susurration out of the perfervid hoi polloi!

To order your calendar click here now:

http://www.bly.com/2016Calendar

—————————————————————–

***Are mobiles the next big thing for e-commerce?***

Maybe no: a study by Harris Interactive found that 56% of smart
phone owners have abandoned a mobile transaction. Reasons cited:
slow loading time, difficulty navigating the app or mobile site,
difficulty typing personal information on a small screen, and
complicated payment processes.

Source: Adweek/Social Times, 8/18/15.

—————————————————————–

***Does the public view us as scum of the Earth?***

Apparently so: A recent survey from the American Association of
Advertising Agencies found that only 4% of Americans surveyed
said advertisers and marketers practice integrity — and that’s
two percentage points behind what they think of Congress!

Source: repcapitalmedia.com

—————————————————————–

***The awful truth about social media today***

An online survey of senior marketing executives found that social
media spending will account for an astounding 23.8% of total
marketing budgets within 5 years.

That’s amazing when you consider that 85% of these marketing
executives said they cannot prove the impact quantitatively of
social media. When asked how effective they were at measuring the
success of social media strategies on a scale of 1 to 7 (1 =
terrible, 7 = great), the average score was 3.5.

Bottom line: companies are spending a fortune on social media
without being able to quantify and demonstrate ROI.

Source: Ad Age, 8/25/15.

—————————————————————–

***What influences B2B buying most?***

According to a recent IDC survey, 95% of B2B buyers say they
trust information from peers and colleagues when researching
buying decisions and 86% trust independent content, but only 14%
trust marketing. Of course, that’s what they say. It is not based
on a measure of what people actually do. In my experience, many
people who boast that they are not influenced by advertising
actually are.

Source: BMA SmartBrief, 9/1/15.

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

—————————————————————–

8/31/2015

Marketing your webinar; creating great content

Filed under: Newsletter Archive — site admin @ 12:21 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct marketing.

August 31, 2015

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you
think would benefit from its contents. They will thank you. So
will I.

—————————————————————–

***The 6 things you need to successfully market your webinar***

1–Promotional e-mails — ideally 2 or 3 to your list as well as
affiliate lists.

2–Landing page — where registrants land when they click to
register for your event. Captures basic registration information
and provides brief details about the presentation.

3–Confirmation e-mail with details about the date, time, topic,
and how to join the event.

4–Reminder e-mails on the day before and the day of the event to
maximize attendance.

5–Post-webinar e-mails — one to thank people for attending the
event and providing a link to the archive, and another to those
who registered but did not attend the live event, directing them
to the event on demand.

6–A banner you can put on your home page alerting visitors to
the upcoming presentation.

Source: 10 Steps to Planning a Successful Weibnar, ON24 white
paper, pp. 6-7.

—————————————————————–

***Why free offers can sometimes backfire***

A company had a booth at a tradeshow and to increase the number
of leads they offered to have a drawing for a Porsche. It was
such an attractive offer they got 4,000 leads.

When they followed up with each lead and they announced the name
of the company, each person got so excited because they thought
it was about them winning the Porsche. But they immediately hung up
in anger because they didn’t win and weren’t interested in their
product.

To add insult to injury the “lucky winner” sued the company. The
company sent the winner a toy model of the Porsche and not a real
Porsche. The judge forced the company to actually give the winner
a Porsche because nowhere in the contest rules was a model of a
Porsche mentioned.

The lessons: (a) If the free something doesn’t further qualify
the lead it generally doesn’t work at all, (b) be honest.

Source: Dan Swanson

—————————————————————–

***Are you worried that you are pestering your prospects?***

“Why do I and so many marketers send so many e-mail messages?
Yes, it can be annoying, but it works!” says Ilise Benun.

If you’re afraid to be annoying, you won’t be an effective
marketer, Ilise contends: “You can’t have it both ways!”

Her suggestion: accept the fact that some people will be
bothered. That’s okay. Because other people won’t — and those
are the ones who will buy from you, now or later.

Source: Marketing-Mentor, 8/18/15.

—————————————————————–

***3 shortcuts to producing great content your readers will love***

1–Answer questions. Questions that come in are possible subjects
for future e-mails.

2–Swipe proven ideas. But don’t plagiarize. Come up with your own
take on the topic.

3–Recycle your content; e.g., once or twice a month we take a
couple of my e-zine articles and post them on my blog.

Source: Terry Dean, 8/13/14.

—————————————————————–

***I need your help with my next book!***

For a marketing dictionary I am writing, can you share with me
any interesting marketing terms you’ve come across? Please e-mail
me at rwbly@bly.com. And thanks!

—————————————————————–

***Which postcard size works best?”””

For most businesses and campaigns, 5.5″ X 8.5″ or 6″ X 11″
postcards perform better than 4″ X 6″ postcards. Reasons: (1)
they stand out more because of the larger size and (2) they have
more room for copy and photos.

Source: Talon Newsletter, 8/15, p. 1.

—————————————————————–

***4 biggest challenges content marketers face***

1–Not enough time to create content: 51%.

2–Producing enough content: 50%.

3–Making content engaging and effective in marketing: 42%.

4–Measuring the effectiveness of content marketing: 38%.

Source: Spiceworks

—————————————————————–

***How to price and negotiate copywriting services***

Did you get your copy of the “Copywriters Pricing Bootcamp” yet?
It’s the most extensive resource on pricing AND negotiating for
copywriters ever assembled. A few weeks ago I convinced author
Chris Marlow to slash the price in half for my readers.. and it
was such a smash hit that I’ve convinced her to do it again.

But only for a short time. If you hurry you can still get your
copy at 50 percent savings (special BONUS Sale starts now and
ends at 10 pm Pacific September 4). If there’s anything worth
investing in, it’s your ability to earn more income:

http://www.bly.com/CWPricingBootcamp

—————————————————————–

***Another take on copy length***

If you’re wondering whether you need more copy, don’t think in
terms of word count or pages, says copywriter Josh Earl.

“Look to see whether you’ve left out any important selling
points,” he advises. “And if you’ve got your bases covered, then
your copy is long enough.”

Source: Josh Earl e-mail, 8/17/15.

—————————————————————–

***The 5 worst business mistakes people make***

1–They don’t have a mentor.
2–They do not have a mission statement and core values.
3–They keep bad employees.
4–They hire too fast.
5–They do not follow through.

Source: MaryEllen Tribby, CEO Issue #19, 8/12/15.

—————————————————————–

***Quotation of the month***

“Do what you can, with what you have, where you are.”
–Sue Anderson

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

—————————————————————–

8/3/2015

5 subject lines that boost e-mail open rates

Filed under: Newsletter Archive — site admin @ 12:35 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct marketing.

August 3, 2015

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you
think would benefit from its contents. They will thank you. So
will I.

—————————————————————–

***I need your help with my next book!***

For a marketing dictionary I am writing, can you share with me
any interesting marketing terms you’ve come across? Please e-mail
me at rwbly@bly.com. And thanks!

—————————————————————–

***Keyword connectivity***

Great landing pages use the same keywords from the PPC ad that
drove the clicks to them. The connection should be obvious and
the continuity reassures visitors that they’re on the right path.
Don’t send someone to a page about camping tents if your PPC ad
was about sleeping bags. And don’t send them to a generic page
and make them search for the product they were looking for.

Source: “How to Make Great Landing Pages,” WordStream.

—————————————————————–

***5 e-mail subject lines that increase open rates***

1–Benefits; e.g., “Top 10 lazy skillet meals.”

2–Questions; e.g., “Do you think you can retire at 65? Think
again!”

3–Testimonials; e.g., “More Alaskans drive on Michelins.”

4–How-to; e.g., “How to make a fortune with a foolish idea.”

5–Curiosity; e.g., “Discover the ultimate options trading
system.”

Source: Mequoda Advice, 7/10/15.

—————————————————————–
***Best image for a landing page offering free content***

According to Pardot, the best image to show on a landing page
offering a free download is a small image of the white paper or
demo being offered. This gives your visitors something tangible
to look forward to and a much more compelling reason to convert.

Source: “Double B2B Conversions,” Pardot e-book, p. 6.

—————————————————————–
***The power of online reviews***

In a survey from Dimensional Research, 90% of respondents who
recalled reading online reviews said that positive reviews
influence their buying decisions. This gives the consumer
incredible power and makes it difficult to control your
reputation online.

When you get a great review, share the success story on social
media channels. Link back to the review site so the user can see
the original review. Also, many review sites allow you to respond
to customer reviews publicly. Take advantage of this capability to
educate your prospects.

Source: www.agentreview.net

—————————————————————–
***E-mail deliverability tip for Gmail***

You can increase e-mail delivery to Gmail users by always getting
explicit opt-in to ensure a permission-based e-mail marketing
program. That means not sending e-mail marketing messages to
people whose addresses you harvested (e.g., from a directory)
but have not opted into your e-list.

Also make it easy for subscribers to opt out, such as including a
prominent unsubscribe link in your e-mails. This prevents
subscribers from damaging your reputation by marking your
e-mails as spam.

Source: “A Marketer’s Guide to E-mail Deliverability,” Fulcrum.

—————————————————————–

***Young people are swayed by advertising and prefer mobile***

A new study from StumbleUpon shows Millennials more open to
advertising than older generations as long as the ads are
relevant to them.

The study also notes that Millennials are a mobile-first
generation for whom the desktop is becoming ancillary. So it’s
important to develop content for mobile screens.

Source: Chief Marketer, 7/22/15.

—————————————————————–

***How to nurture sales leads***

A study from Pardot found that 77% of buyers want different
content at each stage of their research. With lead nurturing, you
“drip” appropriate content to prospects depending on where they
are in the sales cycle — and adjust the content based on their
responses. That way, when buyers reach out to sales reps, they’ll
already be educated.

Source: “Ten Tips for Accelerating Your Pipeline,” Pardot.

—————————————————————–

***Timing your tweets***

Twitter has introduced a new paid advertising feature called
event targeting. You can check out a schedule of upcoming events.
If an event tied in well with your marketing, you can buy
“promoted tweets.” These will be tweeted to people within a 7-day
window of when the event is scheduled to take place.

Source: Ad Age, 7/23/15.

—————————————————————–

***How often must you post fresh content?***

Content has become so important that 4 out of 10 marketers
surveyed by Visage publish original content one or more times
every day.

A third of the marketers surveyed publish new content weekly, and
15% published original content once a month.

You definitely need an employee or vendor dedicated to writing
all this new content for you — or at least curating it from other
authors in your company.

Source: Komarketingassociates.com

—————————————————————–

***Quotation of the month***

“Loving what you do is a major part of a happy life.”
–Robert A. Mullen

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

—————————————————————–

7/2/2015

Cool stuff for you — (mostly) free!

Filed under: Newsletter Archive — site admin @ 10:04 am

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct marketing.

July 2, 2015

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you
think would benefit from its contents. They will thank you. So
will I.

—————————————————————–

***Why I don’t do Skype video calls***

Copywriter Gordon Graham says he hates Skype video conference
calls when interviewing subject matter experts for copywriting
projects. He gives the following reasons, same as me:

>> I want to concentrate on what they’re telling me, not a laggy
image of their face.
>> My clients get nothing from watching my head down as I type.
>> A video call is harder to record.
>> A video recording makes a gigantic file.

I do not need to look at the people I am talking with and my
clients do not need to see me. I am not George Jetson and they
are not Mr. Spacely.

—————————————————————–

***Free app calculates direct mail response rates***

“Break even” is when the sales generated by your direct mail
package equal the cost of mailing it. Obviously the goal for most
of us is to generate response rates above break-even.

Now my new mobile app calculates the percentage response your DM
package must generate to hit the break-even point. Just enter
some basic information, like the price of the product and the
cost of postage, and the app automatically displays the target
response rate!

My new mobile app is available for download free on the Apple
iTunes store:

http://www.bly.com/ROIApp

—————————————————————–

***bly.com goes mobile-friendly***

Following the announcement that Google will penalize in their
search engine rankings sites that are not mobile friendly,
countless businesses are scrambling to recode their sites to
display well on mobile devices so as to meet Google’s standard.
We were one of them, and if you view www.bly.com on your smart
phone, you will see it displays nicely, just like Google wants it
to.

Here is a free online tool Google provides that tells you whether
they consider your web site mobile friendly:

https://www.google.com/webmasters/tools/mobile-friendly/

—————————————————————–

***15 tips for profitable e-book publishing***

I earn an annual six-figure income in my spare time publishing
and selling PDF e-books online. Now my new tipographic on
Pinterest gives you 15 tips to help you do the same! Click here
now to read my e-book publishing success secrets — free:

https://www.pinterest.com/blycopywriter/book-publishing/

—————————————————————–

***For mad scientists and others who love science***

Regular readers know I am a chemical engineer and that chemistry
has been a lifelong interest and hobby. If you share my
fascination with all things chemical, click below to check out my
chemistry web site:

http://www.mychemset.com

—————————————————————–

***Read Bob’s new book now!***

If you like my weekly e-mail essays, blunt and brutal though they
may be in dispensing advice and dismantling poseurs, then check
out my latest book, “The Blunt and Brutal Truth About Business
and Life: Observations, Facts, and Rules from a Cranky
Curmudgeon.” For more information or to order, click here now:

http://www.bly.com/BlunthBrutalTruth

—————————————————————–

***Pinterest tipographics need a call to action***

Even on Pinterest where it’s a standard practice to click on
links, people need a little overt reminder to click. In fact,
pins with calls to action (CTAs) actually have an 80% increase in
engagement over pins without CTAs. So even though you have a link
in the pin itself, add a little call-to-action in the description
to the pin’s link — it could pay off big-time for you.

Source: Ginny Soskey, HubSpot, 4/28/14.

—————————————————————–

***Still time to get your 2015 Bob Bly calendar!***

Don’t lose track of your schedule because you don’t have an
up-to-date calendar! Have fun with the vocabulary-building Bob
Bly calendar “More Words You Should Know to Sound Smart!”
Click here to order now. Supplies are limited, and once they’re gone,
no more will be printed:

http://www.bly.com/2015Calendar

—————————————————————–

***Landing pages should have minimal options***

The menu on your home page should not be duplicated on your
landing pages. Reason: Offering multiple click options and
choices decreases conversion rates. The only two choices a
landing page visitor should be given are to buy or not buy.
That’s it. If they try to leave without buying, serve them a pop
under window with a free gift offer to capture their e-mail
address. Then follow up with an auto-responder e-mail series to
convert nonbuyers to buyers.

—————————————————————–

***The story of my career — in 90 minutes***

At a recent AWAI Boot Camp, I gave a 90-minute talk that pulled
back the current and showed every aspect of my career as a
freelance copywriter, book author, speaker, consultant, and info
marketer — the good, the bad, and the pitiful. If you can spare
the time, watch some or all of it here. You may find it
interesting — even helpful. Attendees paid thousands to attend the
event. Now you can watch my talk on video here free:

—————————————————————–

***A warning about color newspaper ads***

Newsprint is cheap and porous. It absorbs color. The blinding
speed at which the press runs frequently causes color
reproductions to be out of register — like 3-D movies without the
glasses. If you want your illustrations to pop, use a Free
Standing Insert (FSI) with quality paper that has a glossy
finish.

Source: Denny Hatch, Today@Targetmarketing, 5/26/15.

—————————————————————–

*** A great way to reconnect with prospects***

Don’t get back in touch with a prospect or customer by emailing
the cliché message “I’m just checking in to touch base.” Been
there. Done that. Boring.

Instead, marketer Ivan Levison says create a Google Alert with
the prospect’s company name and industry keywords. When Google
Alerts shoots relevant content to your inbox, you can customize
it and get back to your prospect with real information they can
use. It’s a great way to show you’re a knowledgeable resource!

To get Levison’s “101 Ways to Double Your Response Rates”
click here.

http://www.levison.com/subscribe/index.htm

—————————————————————–

***New infographic: marketing rules of thumb***

Do you know the “50/50 rule” of content marketing? How about the
“99:1 rule” of affiliate marketing? Or the “25-50-25 rule” of
time management for entrepreneurs?

My new free infographic shows you in a concise, graphic format
the 12 important marketing rules of thumb every marketer should
know:

http://www.bly.com/newsite/Pages/PDFs/marketing-rules-of-thumb.pdf

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

—————————————————————–

6/1/2015

Best subject line length; mobile-friendly web sites

Filed under: Newsletter Archive — site admin @ 9:59 am

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct marketing.

June 1, 2015

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you
think would benefit from its contents. They will thank you. So
will I.

—————————————————————–

***Is your web site mobile friendly? Free tool reveals answer in
seconds***

After announcing it would penalize web sites by lowering their
search engine rankings if they are not mobile friendly, Google
introduced a new online tool that tells whether they consider
your site ready for mobile.

Just click the link below and enter the URL of the site you want
to test. In less than a minute, the tool rates the suitability
of your site for display on mobile devices; there is also some
advice on how to make a low-rated site more mobile friendly:

https://www.google.com/webmasters/tools/mobile-friendly/

At the urging of my friend HK, we made www.bly.com
mobile-friendly, and I urge you to do the same with your site.

—————————————————————–

***More on subject line length***

A typical desktop inbox displays about 60 characters of an e-mail
subject line, while mobile devices show just 25 to 30 characters.
If your audience is primarily reading your e-mails on smart
phones, place the offer or call to action at the beginning of the
subject line where it’s more likely to be seen.

Many mobile apps for popular e-mail clients will show a brief
preview of the email below the subject line, giving your email
about an additional 75 – 100 viewable characters. Make the most
of the limited character availability with a strong, eye-catching
headline. People who browse their e-mail on their mobile device
may be in a hurry, so only the best headlines will stand out to
them.

Source: The Magill Report, 5/12/15, p. 1; Mobile Marketing,
Pinpointe.

—————————————————————–

***Free guide to app marketing***

Because I have just released my first app, I was particularly
interested in a recently published e-book, “Beginner’s Guide to
App Marketing.” As the title states, you learn not how to build
an app, but how to market your app so it (a) supports your brand
and (b) generates revenues.

To download your free 30-page app marketing e-book, click here
now:

http://bit.ly/1Rv9VaI

—————————————————————–

***The awful truth about bullet slides in Powerpoints***

Speaking coach Hayley Foster is not a fan of the bullet slides so
prevalent in Powerpoint presentations today.

“The purpose for visuals is to enhance understanding of the core
idea, not to keep your place in the presentation,” she says.
“Punctuate your points with fascinating visuals. Charts that show
instead of tell are terrific, while bullet points on a series of
slides are not.”

Source: Hayley Foster, “Don’t Tank Your TED Talk” (Short Talk
Expert Press, 2013), p. 31-22.

—————————————————————–

***5 steps to make sure you finish your book***

1–Set a deadline for finishing your book.

2–Figure out when your ideal writing time is (i.e., when you’re
most creative, awake, and focused).

3–Stick to a set amount of writing hours every day, or a daily
word count.

4–Don’t show anybody your book until you have a full first
draft. Early feedback can kill a book before it’s ever finished.

5–Edit and revise over and over again. It’ll be worth it in the
end.

But how much do you edit and revise until you are done? This
short video may help guide you:

Source: Mindy McHorse, AWAI, 5/1/15.

—————————————————————–

***Put some meat on your web site’s bones***

Too many web sites focus on hype, sales talk, and bells and
whistles. But your visitors also want the specifics and facts
about your offering. In particular you must answer 4 questions:

1–So what is this thing or service?

2–How does it work?

3–How is this different from what I have tried before?

4–What are the product or service’s unique and fascinating
attributes and benefits?

Source: Writing Kick-Ass Website Sales Copy by Nick Usborne, p.
45.

—————————————————————–

***Storytelling: the new app in B2B marketing***

According to a report from Chief Marketer, B2B marketers need to
tell their brand’s story in a way that is relevant to both
marketer’s goal and the audience’s need. To engage prospects and
buyers, there needs to be one story that comes across and
resonates with all your audiences: business prospects, consumers,
employees, vendors, shareholders, and everyone else. To find out
what themes will resonate, have conversations with your
customers; don’t decide on your story line in a vacuum.

Source: “Tell a Tale,” Chief Marketer B2B Special Report, p. 1.

—————————————————————–

***Mailing nonstandard size direct mail***

Check the US Postal Service’s bulk rates for the size of the
pieces you want to mail; some of the elements needed to sort your
mailers appropriately, like indicia or barcodes, have specific
placement requirements. You should plan from the start to include
these things so they don’t look strange when they’re added. While
you’re at it, you could even make them part of the design. Little
embellishments like shaped barcodes may not be the one thing that
brings in a new buyer, but they’re fun to spot.

Source: Today@TargetMarketing, 5/13/15.

—————————————————————–

***9 ways to make money as a writer***

The folks at AWAI are offering a free, no-strings-attached
special report, “9 Ways You Can Make a Very Good Living as a
Writer.” It covers freelance copywriting … starting and running
your own web site … info product marketing … fundraising … travel
writing … and more. Click here to download your free copy now:

http://www.awaionline.com/9ways

—————————————————————–

***Quotation of the month***

“People are people, no matter whether they are acting as a
consumer or a professional. Everyone has emotions.”
–Mark Baltazar, Broadstreet

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

—————————————————————–

5/4/2015

Why you should be more humble

Filed under: Newsletter Archive — site admin @ 10:04 am

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct marketing.

May 4, 2015

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you
think would benefit from its contents. They will thank you. So
will I.

—————————————————————–

***Why you should be humble***

According to best-selling author Michael Masterson, one of the
most successful guys I know, humble people are well liked and
get more cooperation from others, because they don’t try to
force people to accept their ideas.

In addition, humble people learn faster, because they are able
to ask questions and make mistakes without embarrassment —
which makes good teachers and mentors want to help them.

Source: Michael Masterson, “The Pledge” (John Wiley & Sons,
2011), p. 111.

—————————————————————–

***Are you ready for a “laptop lifestyle”?***

If you still haven’t cracked the code for your online business…
Or if you just want to add another source of income… Or
maybe you just can’t stand your boss anymore and you know
there has to be a better way…

It just doesn’t matter if you have a big business or a small
business or are just starting out. If you’re ready to start living
the Laptop Lifestyle as early as in the next 7 days I urge you
to check out “The Secrets of Living the Laptop Lifestyle” now:

www.bly.com/LaptopLifestyle

—————————————————————–

***Marketing to millennials***

Millenials (those born from 1981-2000):

–Believe relationships are more important than the
organization.
–Desire open, authentic, constant, and real-time information.
–Want to offer opinions and input on how work gets done.
–Seek mentors and leaders who will guide and appreciate
them
–Want to make a difference at work.
–Dislike playing political games.
–Are highly tech savvy.
–Like to save and make money.
–Are entrepreneurially inclined.

Source: Deanne DeMarco, “Generation Gaps” (Parkside Publishing,
2014), p. 25.

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***How to avoid being snarky online***

Do you ever find yourself writing comments that are rude, angry,
insulting, or offensive online? There is no payoff in being an
Internet butthead. Solution: Pick up the phone, dial the
person’s number, and when he answers, say those things to his
face. If you find you cannot because it embarrasses or shames
you, then don’t write them either. Remember, there are lots of
cowards on the Internet hiding behind keyboards.

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***Best hours to call business associates***

I called a freelance writer whom I wanted to hire to edit an
e-book and when she answered she told me testily, “It is 5am
here in Arizona.”

Sorry, but it’s not the customer’s job to keep track of the time
zone you live in. If you don’t want to be awakened early in the
morning or disturbed in the evening by a phone call, switch the
phone to voice mail. Your phone should be answered 24/7, whether
by you or a recording.

She made me feel guilty, and I was not: I contend the error was
hers, not mine. Shame on her.

—————————————————————–

***Direct mail dead? Not hardly. Print rules!***

According to an article in Target Marketing magazine, 79% of
consumers say they act on direct mail immediately, and 56%
stated that they found print marketing to be the most
trustworthy of all media channels.

One reason direct mail thrives is the myth of digital killing
print is simply not true. In 2014, more than 8 out of 10
American adults said they would rather read a magazine in print
than online. Two thirds prefer paperbound books to e-books.

Young people are no exception to the widespread preference for
print over digital: In a report by JWT, almost 8 out of 10
millennials said print makes them feel more connected than
digital.

Sources: Iron Mountain; Direct Mail for the Modern Marketer,
Target Marketing, 2/19/15.

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***Another argument against HTML e-newsletters***

Weighing in on the debate of text vs. HTML for online
newsletters, subscriber MN writes:

“Bob, I prefer the text e-mail format you use over everything
else out on the net. It is clean, crisp, to the point, and does
not waste my time with constant ‘closes’ or fluff. It is a
‘personal’ letter to me from someone I admire, but may never
meet. That, of course, is my opinion and what the format means
to me.”

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***My latest book is out***

If you are a regular reader of my twice-weekly e-mail articles,
you might enjoy my new paperback and Kindle e-book collection:
“The Blunt and Brutal Truth About Business and Life:
Observations, Facts, and Rules from a Cranky Curmudgeon.”

In its pages, you will discover: the awful truth about goal
setting … why you should never work on spec … 7 hottest trends
in B2B marketing … how to become indispensable to your clients …
are customer surveys a waste of time … 9 rules for writing
money-making video sales letters … and much more. Available on
Amazon:

http://www.bly.com/BluntBrutalTruth

—————————————————————–

***Narrow your niche***

If you want to succeed in a niche with a lot of competition, a
winning strategy is to target a segment of the market, not the
whole market.

Example: there are many consultants who teach presentation
skills. Hayley Foster has captured a segment of the presentation
skills market by positioning herself as “the short talk expert”
and even more specifically in coaching people to give TEDx
talks.

—————————————————————–

***Video trailers for selling books***

Marketing author Stuart Atkins explains how to generate book
sales using video trailers: “You have to target video preview
ads to the right audiences through an Adwords video campaign and
Facebook boost posts. You then insert the Order Now landing page
link in your ads to the video.”

Atkins also uploaded his video book trailer to his Amazon author
page. The cost per view (CPV) is far cheaper than a standard
Adwords text or banner ad campaign: 2 to 7 cents per.

He has tied his video book trailer into his Google Adsense
account “so I can get ad placement revenue from Google.”
Warning: When you monetize a video for YouTube, they sometimes
take a close look to make sure all music and content is fully
licensed.

Atkins hired a video production company to produce, compile, and
do the graphics. His wife did the taping with a Canon D5 Mark 3
DSLR. You can watch his video book trailer here:

—————————————————————–

***Free blogging guide***

A new e-book, “How to Start a Blog,” shows beginners how to blog
effectively. It covers: how to set up a blog … how to create and
manage a self-hosted WordPress blog … how to write great blog
content … ways to promote your blog … monetizing your blog … and
more. And, it’s free!

Download the free blogging book here:

http://firstsiteguide.com/blogging-intro

—————————————————————–

***Everybody’s a critic***

Subscriber Alan reports: “I attended an evening with
author/humorist David Sedaris last night at the Count Basie
Theater in Red Bank. Towards the end of his readings he shared a
few anecdotes re: his many book signings after such evenings
over the past few years.

“In one particular instance a woman who had waited in line quite
a while said to him ‘You know, you’re a rather obscure author. I
told several of my friends I was coming to this evening’s event
and not one of them even knew who you were!’

“He thought for brief moment about how he should respond, then
simply replied, ‘Oh, and what have you written?’ Last night’s
audience loved it and I’m still chuckling over that one.”

—————————————————————–

***A solution to the free advice problem***

When people call experts for free advice and the experts put a
limit on the time they spend replying — or don’t reply at all — the
callers feel put off and offended.

Andrea Gold and Gary Yamamoto, experts in the professional
speaking business, solved this problem by publishing a book “The
Business of Successful Speaking.” Says Andrea, “Now when an
aspiring speaker calls, we recommend the book, which costs $30.
Those who choose to purchase value our time. Always be willing
to charge for your expertise.”

Source: Andrea Gold and Gary Yamamoto, “Authors Who Speak Sell
More Books” (Cypress Mountain Books, 2014), p. 6.

—————————————————————–

***Quotation of the month***

“The problem with writing nowadays is that people under 50 don’t
know anything about the past, so you have to explain everything.
Not only do you have to explain the Chicago Renaissance: you
have to explain the Italian Renaissance, too. It really is
almost that awful.”
–Kurt Vonnegut

Source: Kurt Vonnegut Letters (Delacorte Press, 2012), p. 314.

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
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Facebook, http://www.facebook.com/people/Robert-Bly/535042603

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

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