Bob Bly?s Direct Response Letter
Resources, ideas, and tips for improving response to business-to-business, high-tech, industrial, Internet, and direct marketing.
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NEW FROM BOB BLY — ?THE ONLINE COPYWRITER?S HANDBOOK?
McGraw-Hill has just published Bob Bly?s latest book, ?The Online Copywriter?s Handbook.? It presents guidelines for improving the effectiveness of online copy including Web sites, e-zines, Internet direct mail, banner ads, and more. Topics covered include the differences between online and offline copy; principles of persuading online; and using visuals to illustrate your online copy. The book is available now for 30% off the list price at [amazon.com link here].
NEWSLETTER PUBLISHERS — WE NEED YOUR HELP!
Are you a newsletter publisher? If so, how do you make your publication indispensable — the one newsletter your subscribers absolutely cannot live without?
Bob has to prepare a presentation to answer this question for an upcoming talk at NEPA?s (Newsletter & Electronic Publishers Association) Washington DC Conference on June 3, 2002. He?d love to hear your thoughts. E-mail your ideas to firstname.lastname@example.org. If we use your suggestions in the presentation, you?ll get a free audiocassette of the seminar if NEPA tapes it. (If they don?t, we?ll send you the handouts and speaker?s notes. Fair enough?)
For more information on NEPA and the June conference, go to www.newsletter.org.
WANT TO BUY THE BROOKLYN BRIDGE?
Paul Hartunian first made a splash in public relations by offering the Brooklyn Bridge for sale. How? When the city was overhauling the bridge, he bought scrap wood taken off the old bridge, cut it into little squares, pasted them on ?certificates of authenticity,? and sold them as collectibles. His e-zine, Paul Hartunian?s Million Dollar Publicity Strategies, gives readers powerful techniques and strategies they can use to get publicity for any product, service, cause, or issue. To subscribe, go to www.PRProfits.com/ezine.
REAL HEADLINES IN THE NEWS
(Lori Appling from AWAI sent these and I could not resist sharing them with you.)
Something Went Wrong in Jet Crash, Expert Says
Farmer Bill Dies in House
Iraqi Head Seeks Arms
Stud Tires Out
Prostitutes Appeal to Pope
Panda Mating Fails; Veterinarian Takes Over
British Left Waffles on Falkland Islands
Eye Drops off Shelf
Teacher Strikes Idle Kids
Enraged Cow Injures Farmer with Ax
Miners Refuse to Work after Death
Juvenile Court to Try Shooting Defendant
Two Sisters Reunited after 18 Years in Checkout Counter
Killer Sentenced to Die for Second Time in 10 Years
Never Withhold Herpes Infection from Loved One
If Strike isn’t Settled Quickly, It May Last a While
Cold Wave Linked to Temperatures
Red Tape Holds Up New Bridge
Typhoon Rips Through Cemetery; Hundreds Dead
New Study of Obesity Looks for Larger Test Group
Astronaut Takes Blame for Gas in Spacecraft
New Vaccine May Contain Rabies
Air Head Fired
RECOMMENDED VENDOR OF THE MONTH
Clients often ask me what company we use to duplicate our audiocassettes. I?m very satisfied with our vendor, Dove Enterprise (800-233-3683).
Quality, service, and responsiveness are excellent, and duplication is very affordable, even in small quantities. Taped presentations given by your people, on topics of interest to your prospects, make great information premiums, and Dove can handle all your needs in this area. Ask for Joan Adolphson and tell her I sent you!
RECENT COPYWRITING & CONSULTING PROJECTS (JUST A SAMPLING)
Sales letters and e-mails for IBM … white paper for Bridgeline Software (posted on www.bridge-line.com) … direct mail package for the Supervisor?s Guide to Workplace Security … direct mail package for Planner Pads … sales letters and e-mails for Studebaker-Worthington Leasing Corp. … brochures for Misys Software … direct mail for Business & Legal Reports … e-mail for Agora Publishing … space ads on nutritional supplements for CAT Media …
A METHOD TO HIS MADNESS
Clients and prospects have recently been asking Bob about his ?methodology? … for writing direct mail copy, for designing lead-generation programs, and for doing marketing consultations.
In response we?ve added a new ?Methodology? section to www.bly.com. Go to the home page and click the Methodology button. You?ll find detailed information on how Bob does direct mail, lead generation, and consultation. We think you?ll find it interesting.
60-SECOND COMMERCIAL FROM FERN DICKEY, OFFICE MANAGER:
Bob is available on a limited basis for copywriting of direct mail packages, sales letters, brochures, ads, e-mail marketing campaigns, PR materials, and Web pages. We recommend you call for a FREE copy of our updated Copywriting Information Kit. Just let us know your industry and the type of copy you?re interested in seeing (ads, mailings, etc.), and we?ll tailor a package of recent samples to fit your requirements. Call Fern Dickey at 201-797-8105 or e-mail email@example.com.
Bob Bly 22 E. Quackenbush Ave.
Copywriter/consultant Dumont, NJ 07628
Rwbly@bly.com phone 201-385-1220
www.bly.com fax 201-385-1138