Bob Bly?s Direct Response Letter
Resources, ideas, and tips for improving response to business-to-business, high-tech, industrial, Internet, and direct marketing.
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GET OUT OF YOUR SLUMP!
The students at The Learning Annex (including a former star of the old TV sitcom ?Head of the Class?) had very nice things to say about the Learning Annex seminar I did a couple of months ago, ?How to Get Out of a Slump.? They learned a simple but effective 3-part formula for getting out of any temporary downturn in business, relationships, or any other aspect of your life.
We had this seminar professionally recorded and it is now available on audiocassette. To order ?How to Get Out of a Slump,? send $12 and request tape #826. Or use the order form on the Audio Tape page of www.bly.com
CAN YOU REACH FREELANCE WRITERS? LET?S MAKE A DEAL!
I have 2,600 remainder copies of Write More, Sell More, my book on how to increase your writing productivity and output — and I want to sell them. If you have an e-zine or other way of reaching freelance writers, please e-mail me at firstname.lastname@example.org, and let me know how we can both make money selling my book (and perhaps some of my tapes) to your audience.
AND SPEAKING OF FREELANCE WRITERS…
By the way, if you ARE a writer, go to bly.com and click on the new For Writers Only button on the home page. Lots of good resources there for you including books, a free article library, audiocassettes, and links to Web sites for writers.
UPCOMING LEARNING ANNEX SEMINAR ON FREELANCING
Also for writers, I will be teaching my course ?Secrets of a Freelance Writer: How to Make $100,000 a Year? at the Learning Annex in New York City on April 23 and again on May 28. To register call (212) 371-0280. If you are interested in making money writing brochures, ads, direct mail, and Web sites for local and national clients, this seminar program will show you how.
BECOME AN INSTANT GURU!
And speaking of seminars, I will be giving a talk at the luncheon meeting of the Public Relations Society of America Westchester/Fairfield Chapter on ?Become an Instant Guru –How to Gain a Reputation as a Leading Expert in Your Field in 60 Days or Less.?
If you?ve ever looked at gurus like Anthony Robbins, Tom Peters, or Alan Dershowitz and thought, ?How did they become gurus? Why do the media and the public fawn over them?? — now you can join their ranks — and have others envy you in the same way.
This program teaches you a proven 10-step plan you can use to establish yourself as a leading expert in your field. The program is from noon to 2pm on May 15, 2002 in Greenwich, CT. For directions and to register, call Donna Yarde at the Bayfield Group, 203-845-9015.
The presentation is based on my new book ?Become a Recognized Expert in Your Field in 60 Days or Less.? If you can?t make it to the talk, you can buy the book for 30% off list price at [amazon link here].
ARE YOU THE PUBLISHER OF A PAID SUBSCRIPTION NEWSLETTER?
I will be giving a talk at the Newsletter and Electronic Publishers meeting on June 3, 2002 on ?Adding Value to Your Newsletter to Make it Indispensable.? The topic is: How can you make your newsletter so valuable that your subscribers will never cancel, even when money is tight and it?s a hardship to pay?
As mentioned in earlier issues, I am seeking your ideas, thoughts, and suggestions. What do you do to make your newsletter THE publication your market can?t live without? If I use your idea in my talk, you get an audiotape of the presentation (list price: $15) absolutely free. So please e-mail your thoughts to email@example.com. Thanks!
IF AT FIRST YOU DON?T SUCCEED….
?Studies indicate that the one quality all successful people have is persistence. They?re willing to spend more time accomplishing a task and to persevere in the face of many difficult odds. There?s a very positive relationship between people?s ability to accomplish any task and the time they?re willing to spend on it.?
–Dr. Joyce Brothers
RECOMMENDED VENDOR OF THE MONTH
If you?re making a presentation in the NYC area, and you want to professionally audiotape your speech or seminar, I recommend Boulevard Productions, (201) 262-5202. I use them to tape all my seminars, and am pleased with their service, reliability, and the quality of their recordings. Ask for Anthony and tell him I sent you.
RECENT COPYWRITING & CONSULTING PROJECTS (JUST A SAMPLING)
Another white paper for Bridgeline Software … sales letter for Director?s Alert … direct mail package for The Energy Insider … article for Ausimont on cleanroom fire safety … direct mail packages for Agora … direct mail package for Gilder Publishing … sales brochure for Agfa … ads for CAT Media … sales letters for Studebaker-Worthington … e-mail for Art & Logic … consulting for Own America …
60-SECOND COMMERCIAL FROM FERN DICKEY, OFFICE MANAGER:
Bob is available on a limited basis for copywriting of direct mail packages, sales letters, brochures, ads, e-mail marketing campaigns, PR materials, and Web pages. We recommend you call for a FREE copy of our updated Copywriting Information Kit. Just let us know your industry and the type of copy you?re interested in seeing (ads, mailings, etc.), and we?ll tailor a package of recent samples to fit your requirements. Call Fern Dickey at 201-797-8105 or e-mail firstname.lastname@example.org.
Bob Bly 22 E. Quackenbush Ave.
Copywriter/consultant Dumont, NJ 07628
email@example.com phone 201-385-1220
www.bly.com fax 201-385-1138