Bob Bly’s Direct Response Letter
Resources, ideas, and tips for improving response
to business-to-business, high-tech, industrial, Internet,
and direct marketing.
October 3, 2002
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FOR SOFTWARE MARKETERS ONLY
I’ll be presenting a Webcast for SIIA (Software and
Information Industry Association) called “Secrets
to Selling Software By Mail” on 10/17 at 1 pm
(Eastern time). Attendees will learn how to craft
compelling copy and create irresistible offers for
direct mail packages selling software products
of all kinds.
You can register for the event here:
HIRING A SPEAKER FOR YOUR NEXT MEETING OR SEMINAR?
What can go wrong with something so innocuous as
hiring a well-known keynote speaker?
** One speaker used the “F” word in his PowerPoint
presentation to 300 top executives; another listed
the competitor’s name and contact information
throughout his handouts.
** A novice meeting planner hired a speaker for a 3-hour
keynote and then found out the speaker only had material
to speak for 90 minutes on his topic.
** A speaker’s invoice included unexpected expenses
such as his $7,000 first-class ticket, his pro shop
charges, and his fee for copying his handouts onsite
(600 pages copied at the hotel at 20 cents per page).
For tips on how to avoid these and other common meeting
planning pitfalls, call Fern Dickey at 201-797-8105
to order her book “Last Minute Meetings” (Career Press).
List price is $11.99, but a copy is yours for
$10 plus free shipping and handling if
you order now using your credit card.
LEARNING ANNEX SEMINAR: “$100,000 A YEAR AS A FREELANCE WRITER”
I’ll be teaching my popular evening seminar on how
to make a 6-figure income as a freelance copywriter
in New York City on October 8 from 6:30 pm to 9:30 pm.
To register call The Learning Annex at 212-371-0280.
STAMP OUT BAD POWERPOINT PRESENTATIONS!
My regular readers know that I am not a fan of PowerPoint.
But if you are going to use it, don’t let ho-hum slides
detract from the value of your message, or cause you to miss
a precious opportunity to make a winning impression.
PowerPoint pro Joanne Fritz can help you deliver your business
message – whether it’s to your internal or external customers –
with slide design for your presentation. With over 25 years’
experience in marketing communications, she can help you make
your message come alive.
She’ll “pretty up” boring text slides, add pizzazz to dry
statistical charts, and create the positive impression with
your audience that you’re looking for. For more information,
contact Joanne Fritz at 908-755-3614, or visit
PR SECRETS OF THE WORLD’S TOP PUBLICITY GURUS
My colleague, master information marketer Fred Gleeck,
has announced a new “Publicity Maximization” seminar.
Location: New York City. Date: October 18 – 19, 2002.
Objective: to help you sell more of your products
or services via low-cost/no-cost PR.
The program features half a dozen top PR gurus including
Fred and my friend, Paul Hartunian. Hearing them alone
would be worth many times the admission fee.
For more information click below:
THE POWER OF POSITIVE THINKING — YOURS FREE!
Christian H. Godefroy, a retired millionaire, offers
free e-books on self-confidence, success, memory,
advertising, positive thinking, and other self-help topics.
Click on: http://gratis-ebooks.com
You can also sign up to receive a weekly inspirational
story sent via e-mail. Get 3 new ones instantly at
I recently met Christian in France. He’s a smart guy
(nice too) and his stuff is well worth reading.
MAKE $10,000 A MONTH SELF-PUBLISHG YOUR OWN E-BOOK
How do the top online marketers make an extra $2,000 to
$10,000 a month in profits with every new e-book they publish?
Two of these e-book gurus, Jim Edwards and David Garfinkel,
tell all in their new e-book, “eBook Secrets Exposed:
How to Make Massive Amounts of Money in Record Time
With Your Own eBook.”
I read a ton of marketing books, and “eBook Secrets Exposed”
is one of the most useful and exciting volumes I’ve read
in years. If you’ve been thinking of publishing and
marketing e-books, you simply must order it.
For more information click below:
For a writing project, I need engineering jokes
(jokes about engineers and engineering) — good, bad, or
terrible. Please e-mail your jokes to email@example.com. Thanks!
60-SECOND COMMERCIAL FROM FERN DICKEY, PROJECT MANAGER:
Bob is available on a limited basis for copywriting of
direct mail packages, sales letters, brochures, data sheets,
white papers, ads, e-mail marketing campaigns, PR materials,
and Web pages. We recommend you call for a FREE copy of our
updated Copywriting Information Kit. Just let us know your
industry and the type of copy you’re interested in seeing
(ads, mailings, etc.), and if Bob is available to take your
assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Fern Dickey at 201-797-8105 or
22 E. Quackenbush Ave.
Dumont, NJ 07628