Bly.com Newsletter Archives An archived collection of Bob Bly’s Direct Marketing Newsletter

10/16/2002

STAMP OUT BAD POWERPOINT PRESENTATIONS!

Filed under: General — site admin @ 5:55 pm

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Bob Bly’s Direct Response Letter

Resources, ideas, and tips for improving response

to business-to-business, high-tech, industrial, Internet,

and direct marketing.

October 3, 2002

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You are getting this e-mail because you subscribed to

it on www.bly.com or because you are one of Bob’s

clients, prospects, seminar attendees, or book buyers.

If you would prefer not to receive further e-mails

of this type, go to www.bly.com, enter your

e-mail address, and hit Unsubscribe.

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FOR SOFTWARE MARKETERS ONLY

I’ll be presenting a Webcast for SIIA (Software and

Information Industry Association) called “Secrets

to Selling Software By Mail” on 10/17 at 1 pm

(Eastern time). Attendees will learn how to craft

compelling copy and create irresistible offers for

direct mail packages selling software products

of all kinds.

You can register for the event here:

https://www.trendsreport.net/events/calendar/prereg.asp?eventid=242

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HIRING A SPEAKER FOR YOUR NEXT MEETING OR SEMINAR?

WATCH OUT!

What can go wrong with something so innocuous as

hiring a well-known keynote speaker?

** One speaker used the “F” word in his PowerPoint

presentation to 300 top executives; another listed

the competitor’s name and contact information

throughout his handouts.

** A novice meeting planner hired a speaker for a 3-hour

keynote and then found out the speaker only had material

to speak for 90 minutes on his topic.

** A speaker’s invoice included unexpected expenses

such as his $7,000 first-class ticket, his pro shop

charges, and his fee for copying his handouts onsite

(600 pages copied at the hotel at 20 cents per page).

For tips on how to avoid these and other common meeting

planning pitfalls, call Fern Dickey at 201-797-8105

to order her book “Last Minute Meetings” (Career Press).

List price is $11.99, but a copy is yours for

$10 plus free shipping and handling if

you order now using your credit card.

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LEARNING ANNEX SEMINAR: “$100,000 A YEAR AS A FREELANCE WRITER”

I’ll be teaching my popular evening seminar on how

to make a 6-figure income as a freelance copywriter

in New York City on October 8 from 6:30 pm to 9:30 pm.

To register call The Learning Annex at 212-371-0280.

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STAMP OUT BAD POWERPOINT PRESENTATIONS!

My regular readers know that I am not a fan of PowerPoint.

But if you are going to use it, don’t let ho-hum slides

detract from the value of your message, or cause you to miss

a precious opportunity to make a winning impression.

PowerPoint pro Joanne Fritz can help you deliver your business

message – whether it’s to your internal or external customers –

with slide design for your presentation. With over 25 years’

experience in marketing communications, she can help you make

your message come alive.

She’ll “pretty up” boring text slides, add pizzazz to dry

statistical charts, and create the positive impression with

your audience that you’re looking for. For more information,

contact Joanne Fritz at 908-755-3614, or visit

http://www.posimpressions.com

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PR SECRETS OF THE WORLD’S TOP PUBLICITY GURUS

My colleague, master information marketer Fred Gleeck,

has announced a new “Publicity Maximization” seminar.

Location: New York City. Date: October 18 – 19, 2002.

Objective: to help you sell more of your products

or services via low-cost/no-cost PR.

The program features half a dozen top PR gurus including

Fred and my friend, Paul Hartunian. Hearing them alone

would be worth many times the admission fee.

For more information click below:

http://www.webmarketingmagic.com/app/afsignup.asp?MerchantID=3109

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THE POWER OF POSITIVE THINKING — YOURS FREE!

Christian H. Godefroy, a retired millionaire, offers

free e-books on self-confidence, success, memory,

advertising, positive thinking, and other self-help topics.

Click on: http://gratis-ebooks.com

You can also sign up to receive a weekly inspirational

story sent via e-mail. Get 3 new ones instantly at

http://www.positive-club.com

I recently met Christian in France. He’s a smart guy

(nice too) and his stuff is well worth reading.

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MAKE $10,000 A MONTH SELF-PUBLISHG YOUR OWN E-BOOK

How do the top online marketers make an extra $2,000 to

$10,000 a month in profits with every new e-book they publish?

Two of these e-book gurus, Jim Edwards and David Garfinkel,

tell all in their new e-book, “eBook Secrets Exposed:

How to Make Massive Amounts of Money in Record Time

With Your Own eBook.”

I read a ton of marketing books, and “eBook Secrets Exposed”

is one of the most useful and exciting volumes I’ve read

in years. If you’ve been thinking of publishing and

marketing e-books, you simply must order it.

For more information click below:

http://www.ebooksecretsexposed.com/

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KNOCK, KNOCK

For a writing project, I need engineering jokes

(jokes about engineers and engineering) — good, bad, or

terrible. Please e-mail your jokes to rwbly@bly.com. Thanks!

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60-SECOND COMMERCIAL FROM FERN DICKEY, PROJECT MANAGER:

Bob is available on a limited basis for copywriting of

direct mail packages, sales letters, brochures, data sheets,

white papers, ads, e-mail marketing campaigns, PR materials,

and Web pages. We recommend you call for a FREE copy of our

updated Copywriting Information Kit. Just let us know your

industry and the type of copy you’re interested in seeing

(ads, mailings, etc.), and if Bob is available to take your

assignment, we’ll tailor a package of recent samples to fit

your requirements. Call Fern Dickey at 201-797-8105 or

e-mail dickeybf@aol.com.

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Bob Bly

Copywriter/Consultant

22 E. Quackenbush Ave.

Dumont, NJ 07628

phone 201-385-1220

fax 201-385-1138

www.bly.com

rwbly@bly.com

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