Bob Bly?s Direct Response Letter
Resources, ideas, and tips for improving response
to business-to-business, high-tech, industrial,
Internet, and direct marketing.
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FOR HIGH-TECH MARKETERS ONLY
The Software and Information Industry Association
(SIIA) has rescheduled my Webcast on ?Selling Software
by Mail? for November 21. It runs from 1 to 2pm EST.
All you need to participate is a phone and a computer.
Direct mail and e-mail marketing are powerful tools
for generating leads, demo requests, downloads of
evaluation copies, and direct sales for software
and related high-tech products. In this session,
I?ll share with you proven techniques for increasing
readership, reaction, and response — far above
the results average copywriters get.
To register simply click on the link below:
GET YOUR PROSPECTS TO RESPOND — NOW!
Headlines and copy work better when they contain a
sense of urgency — a reason to act now instead of later.
Here are four easy ways to add that urgency to your copy:
1. Promise quick results; e.g., ?Get rid of foot pain —
in just 7 days!?
2. Put a deadline on your offer: ?To get Product X,
you must reply by December 15, 2002. After that,
it?s too late.?
3. Offer a quick-response bonus — an extra free gift
if they reply within the next 10 days: ?Act now and
you will receive a FREE bonus — an exclusive interview
with Katherine Harris on audiocassette, not available
4. Add a time element. ?How to Make $100,000 Working at
Home This Year? is stronger than ?How to Make $100,000
Working at Home.?
WHAT?S WORKING IN DIRECT MAIL TODAY?
Did one of your recent mailings beat a strong control?
Did you create an unusual mailing that pulled unusually well?
If so, I?d like to hear about it. You can e-mail your
reply to: email@example.com. Or mail your DM package to
the address at the end of this e-zine. Thanks!
UPCOMING SPEAKING ENGAGEMENTS
I?ll be giving the following presentations at the
“Write A Great Message: How to Write Effective E-Mail Copy?
at the ClickZ E-Mail Strategies Conference & Expo,
Fairmont Hotel, San Francisco, CA, November 18, 2002.
For details click on: http://www.jupiterevents.com/email/fall02/index.html
?The World?s Best-Kept Copywriting Secrets? for the
Kansas City Direct Marketing Association, Mission, KS,
November 12, 2002. For details call 816-561-5323.
BURNED OUT? NEED A NEW JOB? WANT TO CHANGE CAREERS?
On her Changing Course Online Web site, Valerie Young
provides resources, tools, and inspiration to help
career-changers discover their dreams — and attain
a more fulfilling life doing work that they love.
I?ve heard Valerie speak. Her advice is sound,
sensible, and practical. If you are feeling bored or
depressed, and need to jump start your life,
WEB SITE OF THE MONTH
Looking to spice up your writing with quotations?
Go to http://www.quotationspage.com, where you can search
a free database of more than 15,000 quotations.
E-ZINE OF THE MONTH
WordBiz Report focuses on how words drive revenue online.
It’s written by my good friend and widely-read ClickZ columnist
Debbie Weil. You get case studies, hands-on tips, best
practice interviews, and links to useful resources
about online copywriting and Web content.
Special bonus: You can download Debbie’s free
?Guide to Killer Online Copywriting? instantly
when you subscribe. Just click on the link below:
60-SECOND COMMERCIAL FROM FERN DICKEY, PROJECT MANAGER:
Bob is available on a limited basis for copywriting
of direct mail packages, sales letters, brochures,
data sheets, white papers, ads, e-mail marketing campaigns,
PR materials, and Web pages. We recommend you
call for a FREE copy of our updated Copywriting
Information Kit. Just let us know your industry and
the type of copy you?re interested in seeing
(ads, mailings, etc.), and if Bob is available
to take your assignment, we?ll tailor a package
of recent samples to fit your requirements.
Call Fern Dickey at 201-797-8105 or e-mail firstname.lastname@example.org.
22 E. Quackenbush Ave.
Dumont, NJ 07628