Bly.com Newsletter Archives An archived collection of Bob Bly’s Direct Marketing Newsletter

11/16/2002

WHAT?S WORKING IN DIRECT MAIL TODAY?

Filed under: General — site admin @ 5:54 pm

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Bob Bly?s Direct Response Letter

Resources, ideas, and tips for improving response

to business-to-business, high-tech, industrial,

Internet, and direct marketing.

November, 2002

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You are getting this e-mail because you subscribed

to it on www.bly.com or because you are one of

Bob?s clients, prospects, seminar attendees, or

book buyers. If you would prefer not to receive

further e-mails of this type, go to www.bly.com,

enter your e-mail address, and hit Unsubscribe.

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FOR HIGH-TECH MARKETERS ONLY

The Software and Information Industry Association

(SIIA) has rescheduled my Webcast on ?Selling Software

by Mail? for November 21. It runs from 1 to 2pm EST.

All you need to participate is a phone and a computer.

Direct mail and e-mail marketing are powerful tools

for generating leads, demo requests, downloads of

evaluation copies, and direct sales for software

and related high-tech products. In this session,

I?ll share with you proven techniques for increasing

readership, reaction, and response — far above

the results average copywriters get.

To register simply click on the link below:

https://www.trendsreport.net/events/calendar/prereg.asp?eventid=242

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GET YOUR PROSPECTS TO RESPOND — NOW!

Headlines and copy work better when they contain a

sense of urgency — a reason to act now instead of later.

Here are four easy ways to add that urgency to your copy:

1. Promise quick results; e.g., ?Get rid of foot pain —

in just 7 days!?

2. Put a deadline on your offer: ?To get Product X,

you must reply by December 15, 2002. After that,

it?s too late.?

3. Offer a quick-response bonus — an extra free gift

if they reply within the next 10 days: ?Act now and

you will receive a FREE bonus — an exclusive interview

with Katherine Harris on audiocassette, not available

in stores.?

4. Add a time element. ?How to Make $100,000 Working at

Home This Year? is stronger than ?How to Make $100,000

Working at Home.?

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WHAT?S WORKING IN DIRECT MAIL TODAY?

Did one of your recent mailings beat a strong control?

Did you create an unusual mailing that pulled unusually well?

If so, I?d like to hear about it. You can e-mail your

reply to: rwbly@bly.com. Or mail your DM package to

the address at the end of this e-zine. Thanks!

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UPCOMING SPEAKING ENGAGEMENTS

I?ll be giving the following presentations at the

following events:

“Write A Great Message: How to Write Effective E-Mail Copy?

at the ClickZ E-Mail Strategies Conference & Expo,

Fairmont Hotel, San Francisco, CA, November 18, 2002.

For details click on: http://www.jupiterevents.com/email/fall02/index.html

?The World?s Best-Kept Copywriting Secrets? for the

Kansas City Direct Marketing Association, Mission, KS,

November 12, 2002. For details call 816-561-5323.

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BURNED OUT? NEED A NEW JOB? WANT TO CHANGE CAREERS?

On her Changing Course Online Web site, Valerie Young

provides resources, tools, and inspiration to help

career-changers discover their dreams — and attain

a more fulfilling life doing work that they love.

I?ve heard Valerie speak. Her advice is sound,

sensible, and practical. If you are feeling bored or

depressed, and need to jump start your life,

visit http://www.changingcourse.com.

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WEB SITE OF THE MONTH

Looking to spice up your writing with quotations?

Go to http://www.quotationspage.com, where you can search

a free database of more than 15,000 quotations.

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E-ZINE OF THE MONTH

WordBiz Report focuses on how words drive revenue online.

It’s written by my good friend and widely-read ClickZ columnist

Debbie Weil. You get case studies, hands-on tips, best

practice interviews, and links to useful resources

about online copywriting and Web content.

Special bonus: You can download Debbie’s free

?Guide to Killer Online Copywriting? instantly

when you subscribe. Just click on the link below:

http://www.wordbiz.com/signup.html

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60-SECOND COMMERCIAL FROM FERN DICKEY, PROJECT MANAGER:

Bob is available on a limited basis for copywriting

of direct mail packages, sales letters, brochures,

data sheets, white papers, ads, e-mail marketing campaigns,

PR materials, and Web pages. We recommend you

call for a FREE copy of our updated Copywriting

Information Kit. Just let us know your industry and

the type of copy you?re interested in seeing

(ads, mailings, etc.), and if Bob is available

to take your assignment, we?ll tailor a package

of recent samples to fit your requirements.

Call Fern Dickey at 201-797-8105 or e-mail dickeybf@aol.com.

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Bob Bly

Copywriter/Consultant

22 E. Quackenbush Ave.

Dumont, NJ 07628

phone 201-385-1220

fax 201-385-1138

www.bly.com

rwbly@bly.com

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