Bly.com Newsletter Archives An archived collection of Bob Bly’s Direct Marketing Newsletter

12/16/2002

THE MAGIC OF ?SUPERMARKET PRICING?

Filed under: General — site admin @ 5:54 pm

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Bob Bly?s Direct Response Letter
Resources, ideas, and tips for improving response to
business-to-business, high-tech, industrial, Internet,
and direct marketing.

December, 2002

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You are getting this e-mail because you subscribed to it
on www.bly.com or because you are one of Bob?s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
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SEASONS GREETINGS

The holiday season is upon us, and since this is our
last issue of this e-zine for 2002, we want to wish you an
early seasons greetings! Your next free issue will be sent
the first week of January 2003 with a helpful list of
?Marketing Resolutions? to start off the new year right!

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THE MAGIC OF ?SUPERMARKET PRICING?

Supermarkets sell TV dinners for $5.99. But should you use
supermarket pricing for your products ? e.g., charge $399
for your software instead of $400?

Experience shows that you should. But instead of $399,
think about $397!

A colleague and client, Marlene Jensen, says that she has
extensively tested having the price end in 7 instead of 9,
and that it consistently lifts response 10% over prices without
it. Mail order guru Ted Nicholas also says prices ending in
7 boost response.

A survey of newsletter publishers from NEPA (Newsletter
& Electronic Publishers Assocation), shows that 28%
end their price in 5, 26.7% end their price in 9, and 19.8%
in 7. Only 10.1% rounded off and ended their price in zero.

Source: The Newsletter on Newsletters, 11/15/02, p. 3.

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MY NEW BOOK IS OUT!

?Fool-Proof Marketing: 15 Winning Methods for Selling
Any Product or Service in Any Economy? is the first ? and
only book — I?ve written specifically to help you market
your product or service during a recession, soft economy,
industry decline, or slow period for your business.

If business is slow for you right now, or you?re worried
about the market for your product or service in the near-term,
you?ll love ?Fool-Proof Marketing.? And today you can
be one of the first to read it — and save 30% off the list
price ? by clicking here:

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WOULD YOU LIKE TO PRODUCE AN E-ZINE
LIKE THIS ONE?

It?s become increasingly obvious that one of the best ways
to market your services is by publishing an e-mail newsletter,
or “e-zine.” If you?d like a clear, comprehensive, and fun
how-to guide on this exact subject, then you should meet
Alexandria K. Brown, “The E-zine Queen.” Her newly revised
manual, “Boost Business With Your Own E-zine,” will walk
you, step by step, through planning, writing, publishing, and
promoting an e-zine that gets RESULTS for your business.
(In fact, she guarantees it, or your money back.) Learn more
about this award-winning manual now at
http://www.boostbizezine.com/

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LAST CHANCE TO LEARN THESE SOFTWARE
MARKETING SECRETS

In case you missed my 11/21 Webcast on ?Selling Software
by Mail? for the Software and Information Industry Association
(SIIA), you can see and hear it now, for a limited time only,
by clicking on the link below:

http://www.siia.net/divisions/software/webcasts/11-21-02/default.asp

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RECOMMENDED VENDOR OF THE MONTH

John Porpora is a smart, experienced marketing
communications manager who is now available to do
marcom work on a freelance basis. His specialties including
project management, design, production, and strategy.
If you have a marketing communications project or
campaign you need handled, call John at 732-548-8611
or email jporpora@aol.com. Tell him I sent you!

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FREE SPECIAL REPORTS FROM WEB MARKETING
GURU LARRY CHASE

Coming Soon: Special Focus Issues from Web Digest For
Marketers. Subscribe now at no cost and you will receive free
Special Focus Issues on topics such as: Search Engine Marketing,
Direct Marketing, Copywriting, List Management and Brokerage,
Completive Intelligence, and Email Marketing. Subscribe now
and get Larry Chase’s Top Ten Tips for Starting an Email
Newsletter. Go to http://wdfm.com

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60-SECOND COMMERCIAL FROM FERN DICKEY,
PROJECT MANAGER:

Bob is available on a limited basis for copywriting of direct
mail packages, sales letters, brochures, data sheets, white
papers, ads, e-mail marketing campaigns, PR materials, and
Web pages. We recommend you call for a FREE copy of our updated
Copywriting Information Kit. Just let us know your industry
and the type of copy you?re interested in seeing (ads,
mailings, etc.), and if Bob is available to take your assignment,
we?ll tailor a package of recent samples to fit your requirements.
Call Fern Dickey at 201-797-8105 or e-mail dickeybf@aol.com.

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Bob Bly
Copywriter/Consultant
22 E. Quackenbush Ave.
Dumont, NJ 07628
www.bly.com
rwbly@bly.com
phone 201-385-1220
fax 201-385-1138

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