Bly.com Newsletter Archives An archived collection of Bob Bly’s Direct Marketing Newsletter

11/16/2004

DOES WRITING MATTER?

Filed under: Newsletter Archive — site admin @ 4:54 pm

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Bob Bly’s Direct Response Letter: Resources, ideas,
and tips for improving response to business-to-business,
high-tech, industrial, Internet, and direct marketing.

November, 2004

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You are getting this e-mail because you subscribed
to it on www.bly.com or because you are one of Bob’s
clients, prospects, seminar attendees, or book buyers.
If you would prefer not to receive further e-mails
of this type, go to www.bly.com, enter your e-mail
address, and hit Unsubscribe.

And feel free to forward this issue to any peers,
friends and associates you think would benefit from
its contents. They will thank you. So will I.

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GETTING PAST VOICE MAIL WHEN COLD CALLING

You’re cold calling, but you get a voice mail message
instead of reaching the prospect. What to do?

Self-promotion consultant Ilise Benun
(www.theartofselfpromotion.com) recommends the
following:

1. Leave a message with the question to which you’re
trying to get the answer (e.g., “Do you buy stock
photography?”).

2. Then, get the e-mail address of your prospect.
Sometimes pressing “0” will take you to the operator
and if you say, “I just left a message for John Smith
and I need to email him something; can you please give
me his e-mail address?” you’ll usually get it.

3. Send the same message via e-mail that you left on
voice mail so the prospect connects the two.

4. If you don’t get a response in a couple of days,
call again.

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BECOME AN INSTANT GURU

Bob Sommers interviewed me for his radio show on the
topic of how to become a recognized expert in your
field. To hear the show, click here:

http://tinyurl.com/6yd5h

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DOES WRITING MATTER?

Yes, according a recent survey from the Boston
Roundtable, which found that 80% of large companies
take writing skills into account when hiring – and 50%
look at writing skills when making promotions. Each
year, corporations spend an estimated $3.1 billion to
remedy their employees writing deficiencies.

(Note: Since my days as a writing instructor at New
York University in 1982, I’ve been teaching on-site
seminars for corporate clients on Effective Business
Writing and Effective Technical Writing. For free
brochures on these programs, e-mail me at
rwbly@bly.com.)

Source: Record, 9/22/04

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DONALD TRUMP’S 10 SECRETS OF ENTREPRENEURIAL SUCCESS

1. Realize that being an entrepreneur is not a group
effort. You’re in charge. Everything starts with you.

2. Whatever happens, you’re responsible. If it doesn’t
happen, you’re responsible.

3. Think of yourself as a one-man army. You’re not
only the Commander in Chief, you’re the soldier as
well. You must plan and execute your plan alone.

4. Don’t expect anyone to be on your side.

5. Use your imagination. Use your intelligence to
execute what your imagination presents to you.

6. Put everything you’ve got into what you’re doing.
Nothing should be haphazard.

7. Ask yourself: What is it I can provide that does
not yet exist?

8. See yourself as victorious. This will focus you in
the right direction.

9. See other people saying: “I wish I’d had that
idea.”

10. Never give up. Be tough. Apply your skills and
talent, but above all, be tenacious

Source: New York Enterprise Report

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MY NEW BOOK IS OUT

God bless Beth Erickson at Filbert Publishing!

She has collected the bulk of my articles of advice
for writers — and released them in a new paperback
book, “Bob Bly’s Guide to Freelance Writing Success.”

Now you don’t have to e-mail me looking for these
articles because they’re all contained in one
convenient volume. For more information and to order,
click below now:

http://tinyurl.com/6lu6b

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EVERYTHING YOU NEED TO KNOW ABOUT BLOGGING BUT WERE
AFRAID TO ASK

Not sure what blogging means to you or your business?
Cut your learning curve in half with my friend Debbie
Weil’s new Business Blogging Starter Kit.

In a nutshell, a blog is an instant publishing tool.
Deb’s guide gives you a complete introduction to
blogging, case studies of business blogs, 7 tips for
writing a blog, software recommendations, and ways to
promote your blog as well as include advertising.

“Marketing-speak is dead!” says Deb. “A blog is a way
to engage your customers by speaking to them in an
authentic voice. And a frequently updated blog will
draw more search engine traffic to your site.”

Learn more and order the PDF or printed version at:

http://tinyurl.com/44fky

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3 GREAT INTERVIEW QUESTIONS TO ASK YOUR SUBJECTS

When interviewing a subject for an article or
promotion you are writing, here are three great
questions for getting valuable information:

“Is there anything I should have asked you but
didn’t?”

“Are there other people I should speak with about this
subject?”

“Would you like to add anything else?”

Source: Writer’s Digest, 10/04, p. 10.

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FREE E-ZINE OF THE MONTH

Master e-book marketer and master copywriter David
Garfinkle has just launched a new e-zine focusing on
copywriting. To sign up for a free subscription, click
below:

http://www.world-copywriting-institute.com

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BOOK OF THE MONTH

My good friend, super sales trainer Paul Karasik, has
written a new book on sales. And as usual, anything
that Paul writes is worth reading.

The book is “22 Keys to Sales Success” by James Benson
and Paul Karasik (Bloomberg Press). Most sales books
just rehash basic principles, but “22 Key to Sales
Success” gives some genuinely innovative ideas and
techniques. For more information and to order, click
below:

http://tinyurl.com/5yw3y

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HOW TO WRITE A MILLION-DOLLAR USP

How to dramatically differentiate your business and
services from competitors is one of the factors
necessary for business success. The surest way to
differentiate yourself is to create a compelling USP,
or unique selling proposition, that promises big, bold
benefits to the customer that no one else offers and
which no prospect can resist.

In “How to Write a Million Dollar USP,” you’ll master
10 techniques and 50 differentiation factors that will
produce a killer USP for your firm or product in less
than 95 minutes. Discover everything you need to know
about niche marketing strategies and USP creation and
promotion from this comprehensive manual. For more
information, click below:

http://www.USPnichemarketing.com

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QUOTATION OF THE MONTH

“To know what people really think, pay regard to what
they do, rather than what they say.”
–Rene Descartes

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60-SECOND COMMERCIAL FROM FERN DICKEY, OFFICE MANAGER:

Bob is available on a limited basis for copywriting of
direct mail packages, sales letters, brochures, white
papers, ads, e-mail marketing campaigns, PR materials,
and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let
us know your industry and the type of copy you’re
interested in seeing (ads, mailings, etc.), and if Bob
is available to take your assignment, we’ll tailor a
package of recent samples to fit your requirements.
Call Fern Dickey at 201-797-8105 or e-mail
fern1128@optonline.net

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Bob Bly
Copywriter/Consultant
22 E. Quackenbush Ave.
Dumont,NJ 07628
rwbly@bly.com
www.bly.com
phone 201-385-1220
fax 201-385-1138

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