Bly.com Newsletter Archives An archived collection of Bob Bly’s Direct Marketing Newsletter

12/16/2004

Is blogging worthwhile?

Filed under: Newsletter Archive — site admin @ 4:50 pm

Subject: Is blogging worthwhile?

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Bob Bly’s Direct Response Letter: Resources, ideas,
and tips for improving response to business-to-business,
high-tech, industrial, Internet, and direct marketing.
December, 2004

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You are getting this e-mail because you subscribed
to it on www.bly.com or because you are one of Bob’s
clients, prospects, seminar attendees, or book buyers.
If you would prefer not to receive further e-mails of
this type, go to www.bly.com, enter your e-mail address,
and hit Unsubscribe.

And feel free to forward this issue to any peers,
friends and associates you think would benefit from
its contents. They will thank you. So will I.

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Introducing Bob Bly’s Marketing Blog

I am diving headfirst into the blogosphere — with the
launch of my own marketing blog.

My new blog shows you 10 ways to improve your
marketing ROI by thinking like a direct marketer.

You can read this article, dozens of posts made in
response, and post a comment of your own at:

http://www.bly.com/blog/blog.htm

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Product Preferences: It’s All In Your Point Of View

My oldest son Alex loves filet mignon, and we indulge
his taste for it often. So he was disappointed when he
found out my wife had made meat loaf instead of steak
last Monday night — and asked her why she had done
so.

“Meat loaf is comfort food,” Amy explained to him.

“Not for the cow,” Alex replied.

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Free Stuff For Consultants And Other Service Providers!

My friend Bob Serling publishes a first-rate free
e-zine, “Consulting Success Tips,” which can be
subscribed to from any page on his Consulting Success
Web site.

Along with his free e-zine, subscribers also get a
free report, “Four Things You Can Do Today to Double
the Sales of Your Services Tomorrow” and a tool for
measuring how well your marketing is working called
“The Marketing Effectiveness Calculator.”

To get these great free gifts from Bob, click here
now:

http://www.Consulting-Success.com

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Best-Selling Author’s Secret Technique For “Reader
Friendly” Writing

When you write with a clear picture of your reader in
mind, your copy is much more effective.

Samm Sinclair Baker, author of many best-selling books
(including “The Scarsdale Diet” with Dr. Herman
Tarnower), had an interesting way of picturing his
reader as he wrote:

Baker looked through magazines until he found a
picture of a person he imagined was a typical reader
for what he was writing.

He then cut out the picture and taped it to the edge
of his PC monitor.

As a result, he was constantly looking at his reader
while he wrote.

Baker says this helped him write more
conversationally, because he was “talking” to the
person in the picture as he typed.

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Blogs for CEOs

Business blogging expert Debbie Weil is offering a new
consulting service as an executive writing coach for
CEOs who want to develop a thought leadership blog.
Her new blog http://www.BlogWriteForCEOs.com offers
tips and resources for how to write an influential
Weblog.

And for more information on Deb’s CEO blog coaching
service, click below:

http://blogwrite.blogs.com/about.html

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And Now, A Marketing Tip … From Your Waiter!

If you give your customers a little something extra,
they will reciprocate by spending more money with you.
Reason: the consumer feels indebted.

For instance, in one study, when restaurant waiters
gave their customers two free mints with the check,
tips increased 14%.

Source: Bottom Line Personal, 11/04, p. 6.

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How To Get Prospects To Read And Respond
To Your Articles

Although writing and disseminating information about
your product or the problem it solves is a good
marketing strategy, how do you make your articles
stand out from the tons of content already clogging
the reader’s in-basket?

One technique that works is to be controversial …
that is, to take a stand on one side of an issue.
Readers love a good argument, fight, or debate.

If your competitors say “black” and you say “white,”
your article will cause a buzz … provided it centers
on a topic readers care about.

An example is my recent DM News article in which I
questioned whether blogs might be just a waste of time
— and a terrible marketing tool.

Now, most of my DM News articles generate a few
responses. But this one produced literally dozens —
mostly from irate bloggers who were angry that I dared
to question the efficacy of their favorite medium.
(Blogging expert Deb Weill told me I had become
“famous” in the blogging community.)

But the article also brought several e-mails from
clients and prospects (all in the direct marketing
industry) praising my hard-nosed assessment of the
(perhaps) over-hyped blogging medium.

To read my blogging article, click below now:

http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=30900&dest=article

By the way, all this hoopla wasn’t deliberate on my
part. I had no idea I was writing a controversial
article; I just thought I was stating an obvious
conclusion: that blogs are untested and unproven, and
therefore nothing to get excited about (yet).

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Tax-Savings Every Self-Employed Professional
Should Take

As an independent contractor, you’re your own boss.
You call your own shots. But with that freedom come
responsibilities — quarterly taxes among them. Find
out where you can save… what the IRS really needs to
know… how to make the most of those deductions for
travel, meals, entertainment, home office, and more.

To get answers to hundreds of tax questions along with
practical worksheets you can use to make sure you’re
paying as little as possible to Uncle Sam, click here:

http://www.thetravelwriterslife.com/tax/bb

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How To Create A Winning Blog

My colleague B.L. Ochman has just published a new
special report, “What Can Your Company Do With a
Blog.” Detailed, specific, and instructional, it’s the
perfect starter guide for blogging novices and even
blogging skeptics (like me!).

For more information, click below now:

http://www.whatsnextonline.com

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Quotation Of The Month

“Even though the greatest boon a poet grants the world
is to reveal that secret and sacred presence, they
will not know what he is talking about.”
–William Carlos Williams

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60-Second Commercial From Fern Dickey, Office Manager:

Bob is available on a limited basis for copywriting of
direct mail packages, sales letters, brochures, white
papers, ads, e-mail marketing campaigns, PR materials,
and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let
us know your industry and the type of copy you’re
interested in seeing (ads, mailings, etc.), and if Bob
is available to take your assignment, we’ll tailor a
package of recent samples to fit your requirements.
Call Fern Dickey at 201-797-8105 or e-mail
fern1128@optonline.net

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Bob Bly
22 E. Quackenbush Ave.
Copywriter/Consultant
Dumont,NJ 07628
rwbly@bly.com
http://www.bly.com
phone 201-385-1220
fax 201-385-1138

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