Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response
to business-to-business, high-tech, and direct
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from its contents. They will thank you. So will I.
***Triple your orders by not cashing your
In a “30-day hold” offer, you tell the customer
she can try the product free for 30 days.
And you also promise not to cash the customer?s
check ? or charge her credit card ? during that
30-day trial period.
If the customer is not 100% satisfied, she may
return the product.
You, in turn, return her check uncashed (or put no
charges through on her credit card) … which means
she has used your product for 30 days for free.
According to marketing legend Gary Halbert, a “30
day hold” offer can triple your orders … but will
also double your refunds.
Is this a good thing?
Well, consider that normally your promotion
generates $1,000 in orders, and with a 10% refund
rate, you net $900.
If you triple the orders and double the refund
rate ? from 10% to 20% — you will gross $3,000
and net $2,400.
Wouldn?t you be willing to put up with more refund
requests if you would multiply your net revenues
by 2.6, as in this example?
To read more of Gary Halbert?s genius marketing
***7 e-mail offers that are working right now***
According to Phil Minx, VP at Reiman Publications,
the following offers are working well today in
1. A sale ? 10% off is typical.
2. Free shipping and handling.
3. A private, exclusive offer to a specific e-list
? e.g., past buyers, e-newsletter subscribers.
4. A sweepstakes or contest.
5. Free gift with purchase.
6. Scarcity ? “hurry and get it while supplies
7. Last chance ? a reminder notifying the
recipient that an offer is about to expire or a
product will soon be out of season.
Source: Catalog Success, 7/05, pp. 58-61.
***Are you charging the right price for your
Are you getting the highest price possible? Are
Now there?s a checklist you can used called “46
Ways to Raise Prices ? Without Losing Sales” by
Often what works in pricing is counterintuitive:
not at all what logic, experience, and common
sense would dictate ? which is why you really need
these pricing guidelines based on tested results.
In one instance, raising the subscription price of
a newsletter by 35% actually increased unit sales.
In another example, sales of a book dramatically
increased sales when the price was raised … and it
was bundled with a frying pan!
For more information and to order, click below
***Kick your copywriting business into
Clayton Makepeace is the highest-paid freelance
copywriter in the world … earning more than a
million dollars a year.
On September 14, I will interview Clayton during a
one-time-only special teleseminar, “Kick Your
Copywriting Business into Hyper-Drive” …
During which I guarantee Clayton will reveal his
top secrets that can help you earn tens of
thousands of extra dollars a year as a freelance
* 2 ways to find a first client even when you
don?t have a portfolio.
* How two top copywriters got started ? by paying
themselves to create a great portfolio.
* 5 keys to turning a conversation with a prospect
into a lucrative assignment.
* 7 ways to make an offer big mailers can?t
* The #1 blunder new copywriters make ? and how to
* And much more!
Plus, we?ll set aside time to answer your specific
questions about building your copywriting
And, you get two valuable guides: “7 Qualities of
a Great Client” and “How to Get PAID to Build a
Power-Packed Portfolio” — FREE!
For more information or to register, click below
***Upcoming Speaking Engagements***
I will be giving several presentations on
copywriting at the American Writers and Artists
Institute (AWAI) Annual Boot Camp, Delray Beach,
Florida, October 5 ? 8, 2005. For details, click
***Double your online sales with a print
Can having a print catalog increase your Web site
sales? Yes, according to the MultiChannel Catalog
Study from comScore Networks.
The study found that online customers who receive
a printed catalog from any given marketer are
twice as likely to make an online purchase at the
marketer?s Web site.
Source: DM News, 8/15/05, p. 3.
***Get your Internet marketing off to a quick
If you’re tired of online marketing e-books and
programs that promise the moon, but deliver very
little actual value, here?s something truly
My friend, marketing expert Bob Serling, has
created a new program called “Online Profits at
the Speed of Light.” It’s packed with powerful,
proven, easy to use techniques that really work to
successfully market online.
I’ve contributed a chapter along with a stellar
roster of 32 online marketing experts. This is a
great way to jump start the effectiveness and
profitability of all your online marketing. Get
all the details on this program by clicking here:
***Quotation of the month***
“To be a writer is to be a shuttlecock in a
badminton game, one racquet of which is na?ve
optimism and the other a cynical despair.”
–John Jerome, “The Writing Trade” (Viking,
1992), p. 61.
***Why pay cash when you can barter?**
According to its publisher, Bob Meyer,
BarterNews.com is the commercial barter industry’s
portal, which reports on the three levels of
barter with in-depth articles on ways to increase
cash flow through barter. The site also provides a
FREE weekly newsletter, “The Tuesday Report,” and
contains listings of 800 barter companies
To get started in barter, click below now:
***60-second commercial from Fern Dickey, Project
Bob is available on a limited basis for
copywriting of direct mail packages, sales
letters, brochures, white papers, ads, e-mail
marketing campaigns, PR materials, and Web pages.
We recommend you call for a FREE copy of our
updated Copywriting Information Kit. Just let us
know your industry and the type of copy you?re
interested in seeing (ads, mailings, etc.), and if
Bob is available to take your assignment, we?ll
tailor a package of recent samples to fit your
requirements. Call Fern Dickey at 201-797-8105 or
22 E. Quackenbush Ave.
Dumont, NJ 07628