Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, and direct marketing.
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for information products on marketing and related topics.
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in many cases know the authors.
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to forward this issue to any peers, friends and associates
you think would benefit from its contents. They will thank you.
So will I.
***Get famous on other people’s blogs***
A marketing consultant told members of a rock band to shout
to their audience at concerts: “Take a picture of us with
your digital camera; when you get home, blog about us, and
put our picture on your blog!”
As a result, the band gained fame ? and boosted CD sales ?
through blogging. And they didn’t even have their own blog!
Source: Simplify Your Life, 10/06, p. 10.
***Do you talk too much?***
“If, in any conversation you’re speaking more than 60% of
the time, you’re talking too much,” says career coach Marty
Rule of thumb: you have twice as many ears as you have
mouths, so you should listen twice as much as you talk.
Ideally, in any conversation, you should talk no more than
30% to 40% of the time.
This is especially true in business and sales situations,
where listening is vital.
Source: Kiplinger’s Personal Finance, 4/07, p. 90.
***Do benefits sell?***
Is “benefit selling” obsolete, or does it still work in
today’s market? Indeed it does, says Doug Hall, CEO of
Eureka Ranch, who gained brief notoriety as the “mean”
judge on a reality TV show for aspiring inventors.
According to Hall, of 901 new products and services studied
over a 5-year period, the survival rate for those whose
marketing communicated specific benefits was 38% vs. only a
13% survival rate for goods whose benefits were less
Conclusion: stressing clear benefits increases your
product’s chance of success more than threefold.
Source: BusinessWeek SmallBiz, 5/07, p. 36.
***Get listed in Who’s Who***
For over a century, inclusion in “Who’s Who” directories
has been recognized as a singular mark of success and
But what not one person in a thousand realizes is that
there are dozens of different version’s of “Who’s Who” out
Some of these directories are highly selective … and
accept new candidates strictly by “invitation only.”
Others are far less restrictive ? and openly invite you to
nominate yourself for inclusion.
But most people … including your prospects … don’t know
one “Who’s Who” from another.
To the public, all “Who’s Who” directories are equally
And being listed in any of them immediately distinguishes
you as someone at the top of your field, industry, or
So what are you waiting for?
It’s high time YOU were in “Who’s Who,” right next to some
of the richest ? and most successful ? men and women in
To get started … and discover how you can gain the
prestige and honor of being listed in a “Who’s Who”
directory this year … just click here:
Caution: many Who’s Who directories will call to notify you
of your selection ? and then ask you for a credit card to
lock in your inclusion.
Is it worth it? Early in your career, maybe: it’s still an
impressive credential to many.
Once you’re established, don’t pay it.
***Referral marketing online***
Marketing expert Shel Horowitz built his successful
consulting business largely through word-of-mouth
advertising on Internet discussion groups.
Here’s how it works: when Shel gets a client from one of
his Internet discussion groups, he asks the satisfied
client ? in private, after completion of a successful project —
whether they’d be willing to post a comment about how happy
they were on the list.
“It didn’t take long for these testimonials to bring in a
steady stream of work, as well as referrals from list
members, whether or not they’d used my services,” says Shel.
“The direct and indirect leads I’ve gotten from discussion
groups exceed those from my Web site, speaking, and media
For more information on Shel:
***Do you want to write a book?***
Over 80% of people plan to write a book. And more than six
million of them have already written a manuscript.
Admittedly there are dozens of companies who will take your
money and publish your book. But how do you get a
legitimate publisher to pay you for your book, and not the
other way around?
Former book acquisitions editor Terry Whalin says editors
and publishers don’t read manuscripts. They read book
In his book “Book Proposals That Sell: 21 Secrets to Speed
Your Success,” Terry shows you how to achieve your
dream of becoming a published author.
I’ve sold more than 70 books to traditional publishers, and
I can say without reservation that Terry’s book is
accurate, useful, even entertaining. For more information
or to order, click below:
***Recommended vendor for: e-book cover design***
When you are looking for e-book and book covers that sell
your books, contact my friend Andrew Linick at CCA,
phone 631-924-3888, e-mail firstname.lastname@example.org.
I’ve just started using CCA for my own e-book covers and
interior design, and their work is spectacular, A+. You’ll
get 3 to 5 outstanding four-color covers to choose from
which will greatly increase your odds of producing a
best-seller. To see samples of their work, visit
***Quotation of the month***
“Find something you enjoy doing, and do it. If you are
happy at work, you will have found the secret to
contentment in life. You will find yourself happier at home,
you will be more productive at work, and your career
will mean something.”
Source: Sebastian, Stan, “Succeed in the Workplace,”
Chemical Engineering Progress, 1/07, p. 53.
***Bob Bly’s last-ever speaking engagement***
I am “retiring” from public speaking (but not from
copywriting!), so here’s your last chance to attend a live
public seminar with me.
I will be on a panel at the SIPA conference in Washington
DC on June 5 talking about how to write e-mail marketing
messages that generate higher click-through rates and
conversions. For details, click below now:
***60-second commercial from Fern Dickey, Project
Bob is available on a limited basis for copywriting of
direct mail packages, sales letters, brochures, white
papers, ads, e-mail marketing campaigns, PR materials,
and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, mailings, etc.), and if Bob is available to take your
assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Fern Dickey at 201-797-8105 or
22 E. Quackenbush Ave.
Dumont, NJ 07628