Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, and direct marketing.
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Imagine Getting Paid to Read Books You Would Want to Read for Free Anyway:
***Make online buyers push your buttons***
A common mistake in designing landing pages is to use an
underlined word or phrase as the hyperlink to the order page.
Much more effective is to design the hyperlink as an order
button. To increase response, says online marketing guru Amy
Africa, use big buttons. She recommends telling your designer to
triple whatever they think is big.
Color makes a difference. The Mequoda group reports a split test
where the only variable on the landing page was the order button
color. Red was the control, which was tested against green,
yellow, and ochre. The winner? Ochre, generating 27% higher
conversion rates than red.
Source: Thinking Inside the Box, 2/8/08; Mequoda Group.
***Get your e-mails past spam filters***
In your HTML e-mails, don’t use “http://” in your linked text if
the underlying URL is different, because it trigger a scam alert
from the recipient’s spam filter.
Example: If the text is “http://www.cheapovens.com” and the link
under the text is also “http://www.cheapovens.com,” everything
But if the text “http://www.cheapovens.com” links to the URL
“http://www.ovensonline.com,” your e- mail will be delivered
with a scam alert notice.
Source: Steffen Schneider, www.flatrate-newsletter.de
***Free report: 8 ways to improve radio advertising***
Radio Lounge, a radio marketing and production company out of
Houston, offers free information to help take the mystery out of
using radio as a powerful marketing tool. You can sign up for
free radio advertising tips sent weekly via e-mail. Also, check
out the audio samples and download the free report “8 Steps to
Effective Radio Advertising.” Call 281-494-4680. Or click here
***Optimize your Web site with hyperlinked PR***
To optimize your Web site for search engines, post your press
releases on your site, preferably in a media or press release
section. Insert up to five hyperlinks per release that link your
press release to other web pages relating to topics mentioned in
Source: SIPA Marketing Conference, Miami, FL, 12/13/07.
***Outsource article marketing for your online business***
Most Internet marketing gurus recommend writing and distributing
articles on the Web to generate traffic. But most of the
Internet marketers I talk to don’t do it because (a) they don’t
know where or how to get their articles posted and (b) they
don’t have time.
Dan Janal’s PR Leads Article Marketing Service solves this
problem. For a fee, Dan – a PR expert and an old friend of mine
from way back when – can help you get new clients by
broadcasting your expert articles to highly targeted web sites
that are read by tens of thousands of your prospects. Click here
***Increasing trade show ROI***
In her e-book “The Secret to Achieving Brilliant Returns at Your
Next Event,” Joyce McKee offers these proven tips for designing
trade show booths that appeal to multiple senses:
>> Be sure your products are displayed in the booth and can be
touched by visitors. You’d be surprised by how many exhibitors
have brochures only and no products in site. The visitor didn’t
come to look at brochures.
>> Spray your booth area with a subtle classic perfume or place
potpourri in and around your space. The scent will attract more
>> Offer hard candies or, if the sponsor permits, give out food;
e.g., have a popcorn machine in the booth.
***5 ways to get more copy written in less time***
Whether you are a copywriter, a white paper writer, a web site
content writer, a blog writer…or any other kind of commercial
writer… not every day is as productive as it should be. As
writers we have both good days and bad days. The trouble is,
those bad days lose us a lot of money.
Nick Usborne’s quick-reading – and entertaining — “Writing
Rituals” guide walks you through 5 separate rituals which will
help you turn every day into a super-productive writing day. For
more information or to order, click below now:
***Recommended vendor of the month: American Slide Chart***
American Slide Chart is the premiere producer of promotional
slide charts. These are hand-held cardboard wheels and slide
guides that perform simple calculations and are used as
promotional items; e.g., a bank might give away a slide chart
that calculates monthly mortgage payments based on interest
In an age where marketing takes place increasingly online, slide
guide usage has faded, and creating a slide guide gives you a
chance to stand out and get noticed. For more information, call
800-323-4433 or visit:
***Turn your words into massive wealth***
“A”-list copywriter David Deutsch has put together an amazing
series of free tele-seminars featuring an all-star collection of
17 of the world’s top copywriters and marketers as well as yours
I know there are too many tele-seminar offers in your e-mail
these days. But I promise you, you’ll never hear one as packed
with people who can multiply your income as this one. Because
nothing makes money like great sales copy. Signing up is easy,
and every call is free. To find out more, click below now:
***Quotation of the month***
“You might as well like yourself. Just think of all the time
you’re going to have to spend with you. And if you don’t like
yourself, how do you expect others to?”
–Jerry Lewis in “The Nutty Professor”
***60-second commercial from Fern Dickey, Project Manager***
Bob is available on a limited basis for copywriting of direct
mail packages, sales letters, brochures, white papers, ads,
e-mail marketing campaigns, PR materials, and Web pages. We
recommend you call for a FREE copy of our updated Copywriting
Information Kit. Just let me know your industry and the type of
copy you’re interested in seeing (ads, mailings, etc.) and if
Bob is available to take your assignment, we’ll tailor a package
of recent samples to fit your requirements. Call Fern Dickey at
201-797-8105 or e-mail firstname.lastname@example.org.