Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, and direct marketing.
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at the beginning of the month, plus one or two supplementary
messages each week. These are typically either free tips or
personal recommendations for information products on marketing
or related topics. I review products before recommending them
and in many cases know the authors.
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forward this issue to any peers, friends and associates you
think would benefit from its contents. They will thank you. So
Write and Sell Books and Articles for the Christian Market:
***Take an e-list-building tip from The Motley Fool***
Each month, The Motley Fool adds 100,000 new names to its e-list
by offering free online reports to the 4 million unique visitors
that come to its web site.
Importantly, the only information they collect on the landing
pages offering these free reports is the prospect’s e-mail
address. They don’t even ask for the name.
Reason: the fewer data fields you require the prospect to
complete, the higher your conversion rates on name-squeeze pages
… and the faster you can build your e-list.
Source: SIPA Hotline, 4/21/08, pp. 2-3.
***My best tips on marketing with white papers***
If you need more quality leads, nothing beats the marketing
white paper. In fact, my friend and fellow white paper guru
Michael Stelzner is producing an impressive series of online
videos on marketing white papers. As part of the series, Michael
and I will be recording a special session about the future of
white papers. Watch for an e-mail from me next week about how
you can immediately view the videos online.
***5 keys to a happy and successful life***
Here are 5 qualities to cultivate that can significantly enhance
the quality of your life:
1—A sense of humor … the ability to find laughter in any
situation can help you gain new perspective and make others
2—Meaning and purpose … find out what you are doing to satisfy
yourself and others.
3—Resiliency … learn to bounce back from life’s experiences,
take what you’re handed, and deal with it.
4—Learning … always be open to new ideas and gaining knowledge
of the world around you. It will contribute to your happiness.
5—Good physical health … get plenty of rest, eat a well-balanced
diet with ample fluids, exercise daily.
Source: “A Self-Help Guide to Mental Health,” Sound Mind.
***Optimize your Web site with content***
One of the most effective methods of optimizing your Web site
for search engines is by posting content-rich articles
incorporating the key words and phrases your visitors search to
If you don’t have time to write your own articles, you can find
hundreds of writers selling full rights to thousands of original
articles on hundreds of popular topics here:
***3 quick design tips for HTML e-mails***
Janine Popick, CEO of Vertical Response, offers the following
tips for HTML e-mail design:
1—Keep images under 25 KB … otherwise, the e-mail may load too
slowly, causing recipients to click away.
2—Do not exceed a 30/70 image-to-text ratio … image-heavy
e-mails risk winding up in junk folders.
3—Do not design e-mails that are image-only … if your
recipient’s e-mail reader has images turned off, they’ll see
only your unsubscribe link.
Source: DM News, 4/27/08, p. 27.
***Recommended book of the month***
In “Powerful Wisdom for Powerful Writing” (Author House, 2008),
Richard Kelsey teaches the fundamentals of clear, persuasive
writing including: the Star Chain Hook formula … flaws that
plague letters … antiquated phrases to avoid … the Gunning Fog
index … other classic writing tools and concepts. A fun little
book – and useful, too!
You can order your copy now on amazon.com:
***Don’t avoid telemarketers***
To stop telemarketing calls, you can register your phone number
with the FTC’s National Do Not Call Registry. Just call
toll-free 888-382-1222 or visit www.donotcall.gov.
However, I advise you NOT to do this if you are in marketing.
Reason: staying on telemarketing lists enables you to listen to
– and learn from – both good and bad telemarketing calls. If you
don’t have time for a particular call, just hang up.
***Recommended vendor of the month***
Talon Mailing & Marketing is a full-service “letter shop” – a
company that provides data processing, printing, and mailing
services for direct marketers.
Talon can help mailers clean their lists and reduce postage
costs with services such as NCOA (National Change of Address)
and merge/purge. Other services include personalized letters,
full 4-color variable digital printing, database analysis, and
To learn more about Talon or subscribe to their free direct
marketing newsletter – always packed with useful articles —
visit: www.talon-mailing.com. Or call Michael Borkan at (631)
667-5500, or e-mail him at: firstname.lastname@example.org. And tell him I
***Bob’s speaking schedule***
>> On May 13, I’ll be giving a seminar on “Edu-Marketing:
Selling with White Papers and Other Free Content Offers” for the
NJ chapter of the Business Marketing Association. For more
information and to register, call 973-607-1601 or go online:
>> I’ll also be leading several roundtable discussions and
presentations – including “How to Write E-Mail and Landing Pages
that Generate More Clicks and Conversion” — at the Specialized
Information Publishers Association (SIPA) meeting from June 1-3
in Washington DC. To register, call toll-free 800-356-9302. Or
***Discover the world’s highest paid profession – for free***
Our good friend, J.F. (Jim) Straw has sold over 3,000 copies of
his special report, “The Highest Paid Profession” — and he has
given away another 4,000 copies as a bonus with other of his
But I twisted Jim’s arm and made a deal with him for you to give
you your personal copy of “The Highest Paid Profession” for FREE
– with nothing to buy. To claim your free report, click here
***Quotation of the month***
“Intention without action is only a dream. In the end it isn’t
what we want to do or plan to do but what we actually do that
makes any difference.”
–Mark Sanborn, “The Fred Factor” (Doubleday, 2004), p. 111.
***Learn Internet marketing from the guy who taught ME***
Over the past two years I’ve created a nice second income
stream, with an information marketing business, using the system
I learned from Fred Gleeck.
Just last week I used it to generate $10,763 in online sales …
and I worked less than 2 hours to earn that money.
The good news is: now Fred is doing an event that will train YOU
how to do the EXACT SAME SYSTEM:
If you’re interested, I’ve set up a special “deal” with Fred.
Just PayPal a deposit of $750 to Fred at email@example.com —
and mention my name when you do it.
You’ll get a PREFERENTIAL rate for the “Bob Bly” group. The
balance is due 30 days before the event.
Mentioning my name when you sign up will give you some
additional benefits others won’t get, including free copies of
two of our how-to guides that can jump-start your information
marketing business. Those bonuses alone are worth $58.
At the end of this 6 1/2 day event, you will have everything
done that took me MONTHS to do.
Fred is the real deal. Check out the website and if you’re
interested, and reserve your slot NOW.
***60-second commercial from Fern Dickey, Project Manager***
Bob is available on a limited basis for copywriting of direct
mail packages, sales letters, brochures, white papers, ads,
e-mail marketing campaigns, PR materials, and Web pages. We
recommend you call for a FREE copy of our updated Copywriting
Information Kit. Just let me know your industry and the type of
copy you’re interested in seeing (ads, mailings, etc.) and if
Bob is available to take your assignment, we’ll tailor a package
of recent samples to fit your requirements. Call Fern Dickey at
201-797-8105 or e-mail firstname.lastname@example.org.