Bly.com Newsletter Archives An archived collection of Bob Bly’s Direct Marketing Newsletter

2/21/2009

88 ways to make money writing

Filed under: Newsletter Archive — site admin @ 9:32 pm

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Bob Bly’s Direct Response Letter: Special Mid-Month Issue
Resources, ideas, and tips for improving response to
business-to-business, high-tech, and direct marketing.

Mid-February, 2009

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You are getting this e-mail because you subscribed to it on
www.bly.com or because you are one of Bob’s clients, prospects,
seminar attendees, or book buyers. If you would prefer not to
receive further e-mails of this type, go to the bottom of this
message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus one or two supplementary
messages each week. These are typically either free tips or
personal recommendations for information products on marketing
or related topics. I review products before recommending them
and in many cases know the authors.

This is a special mid-month supplemental issue bring you news of
books, seminars, audios, and other resources I have reviewed and
want to share and recommend to my readers. In the interest of
full disclosure, I am an affiliate for some of these products,
which means if you buy it through this newsletter, I get a
commission on the sale. But the commission comes out of the
seller’s pocket; you do not pay extra.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you
think would benefit from its contents. They will thank you. So
will I.

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Valuable New Edition of Claude Hopkins’ Must-Read Classic
Advertising Book, “Scientific Advertising: Illustrated and
Annotated,” Available Online Only at:

http://www.scientificadvertisingillustrated.com

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***88 ways to make money writing***

Looking for your niche as a freelance writer – one in which you
can earn a six-figure income? Then read my new book, “88
Money-Making Writing Jobs.”

It shows you how to make money with copywriting, articles, books
and other traditional writing opportunities – as well as some
lesser-known writing jobs including crossword puzzles, greeting
cards, and comic books. For more information … or to order and
save 25% off the cover price … click here now:

http://www.amazon.com/gp/product/140221507X?ie=UTF8&tag=bobblycop-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=140221507X
http://tinyurl.com/cnd6tp

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***Freelance editor for hire***

“Can you recommend a freelance editor to rewrite my clunky
prose?” a client asked me the other day. So I sent him to Tom
Laga.

If you write your own copy, content, books, or info products,
you might feel more comfortable having a professional editor
take a look at it. With over 30 years of experience, freelance
editor Tom Laga can turn your drafts into clear, correct copy in
conversational English. E-mail him at: drlaga@comcast.net.

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***Get Target stores to carry your products***

Selling your products in large retail outlets may seem like an
impossible dream. But it’s not as hard as you might think.

In her Special Report, “Skyrocket Your Sales by Getting Your
Product in Target,” Margie Zable Fisher shows you, step-by-step,
how to sell your products to Target. That can give your sales a
real boost, considering that the initial order for Target stores
is often 9,000 products or more. For more information or to
order, click here:

http://www.profcs.com/app/?Clk=2835996
www.bly.com/target

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***Make your shopping cart make more sales for you***

Dave Hamilton, known as the “Web Marketing Magician,” advises
Internet marketers to use free offers – but not in the way you
may be doing it now.

“You may be giving away a product right now, as a carrot to
encourage people to opt in to your email list, or to promote the
services you offer,” says Dave, “but is this the most effective
use of free? You may be surprised!” Get the full story here:

http://tinyurl.com/bdylt9

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***Get featured in my next book***

For a new book I am writing, I am looking for samples of
successful lead-generating sales letters (print only). If you
have one you’d like to share, please e-mail it to me at
rwbly@bly.com – and thanks!

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***The skinny on selling***

In selling, the big money makers take matters into their own
hands. They don’t sit around waiting for the next sale to walk
through the door. And they know a major mistake salespeople make
is delaying or neglecting their own ongoing sales education.

That’s why I am recommending an excellent sales advice book
written by 50 leading experts, including yours truly. It costs a
whopping 25 bucks, so the publisher has thrown in $3,000 in
complimentary sales tools. Details here:

http://www.salesdog.com/Gifts.asp?Affiliate_ID=1119
www.bly.com/tdss

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***Learn PR from a master***

Paul Hartunian became famous in the PR world as “the man who
sold the Brooklyn Bridge.” He sold slivers of wood from
discarded scrap lumber taken from the Brooklyn Bridge walkway
solely through PR, including being featured on the Tonight Show.
For a free trial subscription to his excellent PR newsletter,
click here now:

http://www.7dollartrial.com

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***Increase organic search traffic with title tags***

The way you write the “title tag” (html code for the page title
in your meta tags) can have a big impact on search engine
rakings for that page.

A few tips on writing title tags for your web pages:

>>Use key words at the beginning of the title tag.

>>Minimize the number of non-key-words in the title tag.

>>The text used in internal links from other pages in your site
should match the title tag (e.g., if the title tag is “vacuum
pumps,” the hyperlink should read something like “we also carry
a full line of vacuum pumps”).

Source: Strategic Profits Internet marketing conference, 2/7/07,
Boca Raton, FL.

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***How to double your freelance writing fees***

In his latest how-to guide, “Pricing Your Writing Services,”
Steve Slaunwhite reveals a simple 5-step system for quoting the
top rates for your writing services and persuading clients to
say yes.

In it, you’ll discover: what to charge for more than 100
different writing projects … exactly what to say when a client
says, “Your price is too high” … a 3-step follow-up technique
that doubles your chances of winning the work … ready-made
quotation forms … follow-up scripts … and more:

http://www.1shoppingcart.com/app/?Clk=2391752
www.bly.com/pricingmanual

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***Make money writing resumes in your spare time***

Whether you’re just looking for some extra spare-time cash, or
are looking for a new career, writing resumes for pay may be
just the ticket for you.

AWAI’s Pro Resume Writer Program gives you everything you need
to start and run a successful spare-time resume service. And for
the next 48 hours, they are practically giving the program away
for only $48:

http://www.myresumebiz.com/bly/learnmore

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***Real-world Internet marketing taught by seasoned pros***

The oldest Internet marketing seminar and one of the best!
System Seminar founder Ken McCarthy celebrates 15 years of
teaching online marketing including executives from Google,
Google certified instructors, and top experts in SEO,
pay-per-click, copywriting, info marketing. In short, everything
you need to start and grow an Internet marketing business —
from people who are doing it.

http://www.thesystemseminar.com/265-1.html

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***Free writing success tips from Gordon Burgett***

My long-time colleague Gordon Burgett has developed a proven
process for turning your writing and speaking into an
“information empire.” His information-empire-building methods
can help you reach thousands more readers and make a lot more
money. And now you can learn his techniques in Gordon’s free
online newsletter. Click here to learn more or get a free
subscription:

www.gordonburgett.com/portal2nl.htm

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***Sick and tired of your job or your life? Then change it!***

In his 40s, professional stand-up comic Peter Fogel reinvented
himself to become a successful copywriter and information
marketer.

If you are thinking of making a major mid-life change, I highly
recommend Peter’s new book, “If Not Now… Then When? Stories
and Strategies of People Over 40 Who Have Successfully
Reinvented Themselves.” Check out the video book trailer (an
interesting marketing technique) here:

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***Why you should join the new AABPE today***

Jim Straw, an entrepreneur for over 50 yrs, came up with an
ingenious idea. The idea for the American Association of
Business People & Entrepreneurs came to Jim late one night in
the first week of November, 2008, when he saw a TV commercial
for the AARP. He asked himself, “Why isn’t there an
organization like that for Business People?” After thinking
about it for a couple days, the idea for, and concept of, such
an organization began forming and Jim began writing notes to
himself regarding the formation of such an organization.

The basis of this organization, which is patterned after the
AARP, which acts much like an American purchasing cartel … the
AABPE will offer the same kinds of products/services only
directed toward Business People & Entrepreneurs. For more
information or to join, visit:

https://paydotcom.com/r/78947/BobBly/22320040/
www.bly.com/aabpe

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***Dr. Gary North can save you $180 an hour***

My colleague Gary North is a true renaissance man: an author,
economist, investment guru, direct marketing expert, and
political analyst blessed with more brains and common sense than
any man should have a right to possess.

Let Gary help you save money on stuff you really will buy (or
should), plus increase your productivity with free or dirt-cheap
digital tools, and find ways to make extra walking-around money.
Subscribe to Gary North’s free “Tip of the Week” e-letter:

www.garynorth.com

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***Give a great talk***

My new book, “Persuasive Presentations for Business,” went to #1
in the business nonfiction category on Amazon. Mark Amtower
recently interviewed me about the topic of becoming a better
speaker, and you can hear our discussion – and my presentation
tips – here:

http://www.federaldirect.net/blyinterview.html

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***Quotation of the month***

“Writing is my business. I am in the profession of producing
verbal objects that I place on sale to the highest bidder. I
chose from the outset to make writing my sole means of support,
so I have always worked hard, produced my verbal objects at a
steady pace, and taken care to be paid, and well, for my labor.”
–Robert Silverberg

Source: “The Collected Stories of Robert Silverberg: Volume I”
(Bantam, 1992), p. xiii.

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***60-second commercial from Fern Dickey, Project Manager***

Bob is available on a limited basis for copywriting of direct
mail packages, sales letters, brochures, white papers, ads,
e-mail marketing campaigns, PR materials, and Web pages. We
recommend you call for a FREE copy of our updated Copywriting
Information Kit. Just let me know your industry and the type of
copy you’re interested in seeing (ads, mailings, etc.) and if
Bob is available to take your assignment, we’ll tailor a package
of recent samples to fit your requirements. Call Fern Dickey at
201-797-8105 or e-mail fern@bly.com.

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2/4/2009

What products sell best online?

Filed under: Newsletter Archive — site admin @ 9:31 pm

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Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, and direct
marketing.

February, 2009

———————————————————————-

You are getting this e-mail because you subscribed to it on
www.bly.com or because you are one of Bob’s clients, prospects,
seminar attendees, or book buyers. If you would prefer not to
receive further e-mails of this type, go to the bottom of this
message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus one or two supplementary
messages each week. These are typically either free tips or
personal recommendations for information products on marketing
or related topics. I review products before recommending them
and in many cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you
think would benefit from its contents. They will thank you. So
will I.

———————————————————————-

Sig Rosenblum Was My First Copywriting Mentor. Now He Can Be
Yours Too:
www.sigsmarketingsecrets.com

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***Which products are easiest to sell online?***

According to Internet entrepreneurs Brock Felt and Buck Rizvi,
products sold online can be divided into four categories:

1 – Products that alleviate the prospect’s pain.

2 – Products that solve a problem.

3 – Products that give or enable pleasure.

4 – Products that prevent a problem or condition.

Of these, #1 and #2 are the easiest to sell, because people feel
an urgent need to solve the problem or get rid of the pain.

Pleasure is desirable but its attainment is less urgent, making
products in category #3 more difficult to sell.

Products in category #4 are the most difficult to sell –
because, as health marketers have long known, people will buy
cure but not prevention.

Source: ETR Internet Marketing Conference 2008.

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***Sales secrets of the mail order masters***

If you’ve ever wondered where thousands of small and midsize
direct marketers connect to find new opportunities to build
their business, it’s at the National Mail Order Association
(NMOA).

After 36 years, their member network has grown worldwide,
including new networking groups starting in each state. If you
would like to be part of this professional network, and you
should if you’re tied into direct marketing somehow, you can
register to receive their e-news at no charge.

Each week they cover new products to sell, expert advice
articles, headline news in direct marketing, and new
opportunities for businesses. Click here now for a free
subscription:

http://www.nmoa.org/freestuff.aspx

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***7 simple steps to reducing your stress***

1—Get up 15 minutes earlier.

2—Prepare for your day the night before.

3—Write things down – don’t rely on memory alone.

4—Say “no” more often.

5—Always make copies of important papers.

6—Break large jobs into bite-size tasks.

7—Ask for help with jobs you dislike doing.

Source: Words from Woody, Winter 2009, p. 6

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***Free training video on how to craft your “elevator pitch”

An “elevator pitch” is a 60-second introduction to who you are,
what you do, and why others might be interested that you give to
strangers in networking and social situations – like riding up
in an elevator together.

Taught to me by my friend, sales trainer Paul Karasik, the
3-step elevator pitch formula is a unique, no-pressure way of
actually getting the other person interested in learning more
about what you do – while eliminating the discomfort of talking
to strangers.

To see a short video in which I explain and demonstrate the
technique to you, click on the link below, scroll down a bit to
see my image, and click on my picture to play the video.

It’s free. And you can watch as many times as you need to get
the technique down:

www.zeropressureselling.com

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***How to get high-paying speaking gigs***

To make money as a professional speaker, you have to convince
meeting planners to hire you.

According to top speaker Jeff Davidson, today’s meeting planners
are looking for speakers who:

1–Make the meeting planner’s job easier and more enjoyable.

2–Research the audience in advance through interviews.

3–Offer subject matter that directly coincides with audience
needs.

4–Are lively and compelling presenters who engage the audience
the whole way through.

5–Offer value-added services such as posting handouts on a blog
or website, making follow-up calls, or other bonus items or
information.

Source: www.openingkeynote.com

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***Stock photos for your ads and web sites at no cost***

Most stock photo houses charge $100 to $500 and up for one-time
usage of images.

At sxc.hu, you can get quality photography to use however you
wish – in web sites, to illustrate publications, in ads and
brochures – 100% royalty-free.

Click below to view their vast selection:

www.sxc.hu

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***Why clients leave you***

According to RainToday.com’s new report and survey “How Clients
Buy,” the most commonly experienced problems clients have with
their service providers is that the vendor:

>> Did not listen to them – 38%.
>> Did not understand their needs – 30%.
>> Did not respond to requests and correspondence in a timely
manner – 30%.

The report found that if you simply listen more closely to what
your clients are asking, 96% of them will be “much more likely”
or “somewhat more likely” to consider continuing to work with
you.

Source: www.raintoday.com

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***Michael Masterson’s secret to powerful writing***

In a recent AWAI tele-seminar I conducted with Michael
Masterson, he revealed how you can improve your writing by using
the “power of one.”

That means you can make your article or promotion stronger by
focusing it on:

>> One big idea.
>> One appropriate emotion.
>> One purpose.
>>One audience.

The more ideas, emotions, objectives, and different types of
readers you try to cover and reach out to in your copy, the more
watered down and weaker it becomes.

Source: Tele-seminar presented 1/8/08.

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***Harness the power of one good idea***

Krista Jones and Monica Day over at The Copy Protégé sent me a
review copy of their terrific new e-book on handling information
overload, “Finding the World’s Best Ideas: How to Access More
Than $100,000 Worth of Intelligence for as Little as 55 Cents a
Day.”

In just 75 tightly written, easy-reading pages, the book tells
you how to manage all the messages competing for your attention,
make sense of the massive data flow assaulting you daily, and
sort through all the noise to find the few great ideas hidden in
all that information for products, copy, marketing, and other
areas of your business.

Speaking of information overload, my readers send me way too
many e-books to review, but this one is well worth reading. For
more information, click here:

http://www.copyprotege.com/cart/cmd.php?Clk=2674788

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***Quotation of the month***

“Great writing is good thinking expressed as cleanly as
possible.”
–Michael Masterson

Source: AWAI 2008 Bootcamp.

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***60-second commercial from Fern Dickey, Project Manager***

Bob is available on a limited basis for copywriting of direct
mail packages, sales letters, brochures, white papers, ads,
e-mail marketing campaigns, PR materials, and Web pages. We
recommend you call for a FREE copy of our updated Copywriting
Information Kit. Just let me know your industry and the type of
copy you’re interested in seeing (ads, mailings, etc.) and if
Bob is available to take your assignment, we’ll tailor a package
of recent samples to fit your requirements. Call Fern Dickey at
201-797-8105 or e-mail fern@bly.com.

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