Bob Bly’s Direct Response Letter: Special Mid-Month Issue
Resources, ideas, and tips for improving response to
business-to-business, high-tech, and direct marketing.
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Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus one or two supplementary
messages each week. These are typically either free tips or
personal recommendations for information products on marketing
or related topics. I review products before recommending them
and in many cases know the authors.
This is a special mid-month supplemental issue bring you news of
books, seminars, audios, and other resources I have reviewed and
want to share and recommend to my readers. In the interest of
full disclosure, I am an affiliate for some of these products,
which means if you buy it through this newsletter, I get a
commission on the sale. But the commission comes out of the
seller’s pocket; you do not pay extra.
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think would benefit from its contents. They will thank you. So
Valuable New Edition of Claude Hopkins’ Must-Read Classic
Advertising Book, “Scientific Advertising: Illustrated and
Annotated,” Available Online Only at:
***88 ways to make money writing***
Looking for your niche as a freelance writer – one in which you
can earn a six-figure income? Then read my new book, “88
Money-Making Writing Jobs.”
It shows you how to make money with copywriting, articles, books
and other traditional writing opportunities – as well as some
lesser-known writing jobs including crossword puzzles, greeting
cards, and comic books. For more information … or to order and
save 25% off the cover price … click here now:
***Freelance editor for hire***
“Can you recommend a freelance editor to rewrite my clunky
prose?” a client asked me the other day. So I sent him to Tom
If you write your own copy, content, books, or info products,
you might feel more comfortable having a professional editor
take a look at it. With over 30 years of experience, freelance
editor Tom Laga can turn your drafts into clear, correct copy in
conversational English. E-mail him at: email@example.com.
***Get Target stores to carry your products***
Selling your products in large retail outlets may seem like an
impossible dream. But it’s not as hard as you might think.
In her Special Report, “Skyrocket Your Sales by Getting Your
Product in Target,” Margie Zable Fisher shows you, step-by-step,
how to sell your products to Target. That can give your sales a
real boost, considering that the initial order for Target stores
is often 9,000 products or more. For more information or to
order, click here:
***Make your shopping cart make more sales for you***
Dave Hamilton, known as the “Web Marketing Magician,” advises
Internet marketers to use free offers – but not in the way you
may be doing it now.
“You may be giving away a product right now, as a carrot to
encourage people to opt in to your email list, or to promote the
services you offer,” says Dave, “but is this the most effective
use of free? You may be surprised!” Get the full story here:
***Get featured in my next book***
For a new book I am writing, I am looking for samples of
successful lead-generating sales letters (print only). If you
have one you’d like to share, please e-mail it to me at
firstname.lastname@example.org – and thanks!
***The skinny on selling***
In selling, the big money makers take matters into their own
hands. They don’t sit around waiting for the next sale to walk
through the door. And they know a major mistake salespeople make
is delaying or neglecting their own ongoing sales education.
That’s why I am recommending an excellent sales advice book
written by 50 leading experts, including yours truly. It costs a
whopping 25 bucks, so the publisher has thrown in $3,000 in
complimentary sales tools. Details here:
***Learn PR from a master***
Paul Hartunian became famous in the PR world as “the man who
sold the Brooklyn Bridge.” He sold slivers of wood from
discarded scrap lumber taken from the Brooklyn Bridge walkway
solely through PR, including being featured on the Tonight Show.
For a free trial subscription to his excellent PR newsletter,
click here now:
***Increase organic search traffic with title tags***
The way you write the “title tag” (html code for the page title
in your meta tags) can have a big impact on search engine
rakings for that page.
A few tips on writing title tags for your web pages:
>>Use key words at the beginning of the title tag.
>>Minimize the number of non-key-words in the title tag.
>>The text used in internal links from other pages in your site
should match the title tag (e.g., if the title tag is “vacuum
pumps,” the hyperlink should read something like “we also carry
a full line of vacuum pumps”).
Source: Strategic Profits Internet marketing conference, 2/7/07,
Boca Raton, FL.
***How to double your freelance writing fees***
In his latest how-to guide, “Pricing Your Writing Services,”
Steve Slaunwhite reveals a simple 5-step system for quoting the
top rates for your writing services and persuading clients to
In it, you’ll discover: what to charge for more than 100
different writing projects … exactly what to say when a client
says, “Your price is too high” … a 3-step follow-up technique
that doubles your chances of winning the work … ready-made
quotation forms … follow-up scripts … and more:
***Make money writing resumes in your spare time***
Whether you’re just looking for some extra spare-time cash, or
are looking for a new career, writing resumes for pay may be
just the ticket for you.
AWAI’s Pro Resume Writer Program gives you everything you need
to start and run a successful spare-time resume service. And for
the next 48 hours, they are practically giving the program away
for only $48:
***Real-world Internet marketing taught by seasoned pros***
The oldest Internet marketing seminar and one of the best!
System Seminar founder Ken McCarthy celebrates 15 years of
teaching online marketing including executives from Google,
Google certified instructors, and top experts in SEO,
pay-per-click, copywriting, info marketing. In short, everything
you need to start and grow an Internet marketing business —
from people who are doing it.
***Free writing success tips from Gordon Burgett***
My long-time colleague Gordon Burgett has developed a proven
process for turning your writing and speaking into an
“information empire.” His information-empire-building methods
can help you reach thousands more readers and make a lot more
money. And now you can learn his techniques in Gordon’s free
online newsletter. Click here to learn more or get a free
***Sick and tired of your job or your life? Then change it!***
In his 40s, professional stand-up comic Peter Fogel reinvented
himself to become a successful copywriter and information
If you are thinking of making a major mid-life change, I highly
recommend Peter’s new book, “If Not Now… Then When? Stories
and Strategies of People Over 40 Who Have Successfully
Reinvented Themselves.” Check out the video book trailer (an
interesting marketing technique) here:
***Why you should join the new AABPE today***
Jim Straw, an entrepreneur for over 50 yrs, came up with an
ingenious idea. The idea for the American Association of
Business People & Entrepreneurs came to Jim late one night in
the first week of November, 2008, when he saw a TV commercial
for the AARP. He asked himself, “Why isn’t there an
organization like that for Business People?” After thinking
about it for a couple days, the idea for, and concept of, such
an organization began forming and Jim began writing notes to
himself regarding the formation of such an organization.
The basis of this organization, which is patterned after the
AARP, which acts much like an American purchasing cartel … the
AABPE will offer the same kinds of products/services only
directed toward Business People & Entrepreneurs. For more
information or to join, visit:
***Dr. Gary North can save you $180 an hour***
My colleague Gary North is a true renaissance man: an author,
economist, investment guru, direct marketing expert, and
political analyst blessed with more brains and common sense than
any man should have a right to possess.
Let Gary help you save money on stuff you really will buy (or
should), plus increase your productivity with free or dirt-cheap
digital tools, and find ways to make extra walking-around money.
Subscribe to Gary North’s free “Tip of the Week” e-letter:
***Give a great talk***
My new book, “Persuasive Presentations for Business,” went to #1
in the business nonfiction category on Amazon. Mark Amtower
recently interviewed me about the topic of becoming a better
speaker, and you can hear our discussion – and my presentation
tips – here:
***Quotation of the month***
“Writing is my business. I am in the profession of producing
verbal objects that I place on sale to the highest bidder. I
chose from the outset to make writing my sole means of support,
so I have always worked hard, produced my verbal objects at a
steady pace, and taken care to be paid, and well, for my labor.”
Source: “The Collected Stories of Robert Silverberg: Volume I”
(Bantam, 1992), p. xiii.
***60-second commercial from Fern Dickey, Project Manager***
Bob is available on a limited basis for copywriting of direct
mail packages, sales letters, brochures, white papers, ads,
e-mail marketing campaigns, PR materials, and Web pages. We
recommend you call for a FREE copy of our updated Copywriting
Information Kit. Just let me know your industry and the type of
copy you’re interested in seeing (ads, mailings, etc.) and if
Bob is available to take your assignment, we’ll tailor a package
of recent samples to fit your requirements. Call Fern Dickey at
201-797-8105 or e-mail email@example.com.