Bly.com Newsletter Archives An archived collection of Bob Bly’s Direct Marketing Newsletter

3/6/2009

My last weekend seminar ever

Filed under: Newsletter Archive — site admin @ 9:10 am

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Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, and direct marketing.

March, 2009

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will I.

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Retire This Year With a Six-Figure Passive Income from
Writing and Selling Simple Information over the Internet:

www.theinternetmarketingretirementplan.com

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***My last weekend seminar: Secrets to Selling on the
Internet***

I will be presenting, for Early to Rise, a weekend workshop,
“Secrets to Selling on the Internet,” in New York City from 3/20
to 3/22.

I am the only speaker. If you have ever wanted to attend an
intensive training session in Internet marketing with me, this
is your last chance — because after this, I will do no more.

In this workshop, I’ll show you step-by-step how to create
everything – and I mean everything – you need to start and run a
successful Internet marketing business, including: landing pages
… Web sites … search engine optimization … PPC ad campaigns …
e-mail marketing messages … e-books … e-newsletters … bonus
reports … articles … PR … and so much more.

Click here for more information or to register; this is the only
notice you will receive from me:

www.earlytorise.com/bly/bobbly

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***5 ways to thrive in a recession***

BusinessWeek recently gave these 5 suggestions for navigating
your business through the current economic storm:

1–Don’t panic. Cycles happen. Sometimes they happen hard, but
we’ll come back around eventually.

2–Keep marketing. Slowdowns are an ideal time to snatch up
market share.

3–Stick to your focus. Don’t water down your message in a
misguided attempt to widen your market appeal.

4–Don’t go “discount crazy.” If you keep offering “special
deals,” eventually the deals are no longer special… and
customers learn to wait for the next deal instead of buying
right now.

5–Have a plan. You can’t wish the crisis away by ignoring it.

Source: The Copywriter’s Roundtable, #398.

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***Clever networking idea***

I met a fellow last month at the Ted Nicholas seminar in Tampa
who used a rather clever networking idea. He was tall and had a
head full of curly hair in a semi-Afro.

He had special business cards printed up just for the event.
Above his contact information, the cards said: “I’m the curly
haired guy that you met at the Ted Nicholas Seminar in Tampa.”

A really clever way, I think, to make yourself memorable –
although for me, I’d have to change “curly haired” to “short and
dumpy.”

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***Free tips on increasing landing page conversion rates***

A “landing page” is a long-copy sales letter posted on the Web.
Its purpose: to sell a single product.

Landing page performance is measured by the conversion rate: the
percentage of unique visitors who purchase the product.

Any incremental increase in conversion rate produces a
proportional increase in orders and revenues.

For free tips on maximizing landing page conversion rates and
sales, click below:

www.thelandingpageguru.com

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***Health care copywriting tactics for a tough economy***

Discover the best ways to position your dietary supplements or
other health products … overcome your prospect’s skepticism …
and keep your sales up. Free special report “17 Health
Copywriting Tactics for a Tough Economy” tells you how. Click
here to download now:

www.healthwriterclachar.com/Report.html

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***What we know about Hispanic shoppers***

John Fogli, a specialist in Hispanic marketing, says that Latino
consumers:

>> Shop more often.

>> Live for today.

>> Spend on average a half hour more in stores than other
shoppers.

>> Shop with friends and family.

>> Rely on word-of-mouth.

>> Prefer bilingual communication.

Source: Jackson Consulting Group Advanced Insurance Direct
Marketing Workshop, 3/3/09.

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***Book of the month***

My colleague Bernie Malonson has started a fascinating venture:
finding and republishing rare marketing books.

The second volume in his series is “How I Learned the Secrets of
Success in Advertising” by G. Lynn Sumners, originally published
in 1957 – the year I was born.

And it’s well worth reading. Sumners helped create classic ad
campaigns for DuBarry Success Course … Fruit of the Month Club …
Singer Sewing Machine … and others. And virtually everything he
says about writing winning ads is still true half a century
later.

http://tinyurl.com/ab6wat

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***3 vendor management tactics to avoid***

Here are 3 things customers often do to vendors to save money
and gain control. Unfortunately, they have the opposite effect,
causing the vendor to resent the customer and not care about
doing their work:

>> Paying vendors late – this may improve your cash flow. But
vendors give priority treatment to customers who pay their bills
on time.

>> Haggling over price – yes, you may be able to drive the price
down if the vendor needs the work. But too much negotiating can
have an effect on the relationship.

>> Showing the vendor who’s the boss – yes, you are the boss.
You are the customer. You are in charge. But don’t treat vendors
like children, morons, or slaves.

The common perception is that employees require motivation but
vendors do not. Unfortunately, it’s not true. Vendors are people
too. And their treatment of you reflects your treatment of them.

Source: Gene Marks, Home Business Magazine, 4/09, p. 68.

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***Best pages for running mail order ads***

According to Ted Nicholas, full-page mail order ads pull best
when run on right-hand pages in the front third of the magazine.

Ted says your insertion order should read “pages 3, 5, 7, 9, 11,
or omit.” That means the magazine either gives you page 3, 5, 7,
9, or 11 (odd pages are right-hand pages) — or you do not want
to run the ad.

Ted says that if the magazine goofs and runs the ad on another
page, they are contractually obligated to run it again for free
– known as a “make good.”

Source: Success in the Sun, Ted Nicholas Seminar, 2/20-2/22/09,
Tampa, FL.

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***Quotation of the month***

“I never use a long word when a short one will do or an involved
construction when a simple one will do or literary trickery when
plain-speaking will do.”
–Isaac Asimov

Source: Yours, Isaac Asimov (Doubleday, 1995), p. 11.

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***60-second commercial from Fern Dickey, Project Manager***

Bob is available on a limited basis for copywriting of direct
mail packages, sales letters, brochures, white papers, ads,
e-mail marketing campaigns, PR materials, and Web pages. We
recommend you call for a FREE copy of our updated Copywriting
Information Kit. Just let me know your industry and the type of
copy you’re interested in seeing (ads, mailings, etc.) and if
Bob is available to take your assignment, we’ll tailor a package
of recent samples to fit your requirements. Call Fern Dickey at
201-797-8105 or e-mail fern@bly.com.

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Bob Bly
Copywriter / Consultant
22 East Quackenbush Avenue
Dumont, NJ 07628
Phone 201-385-1220
Fax 201-385-1138
www.bly.com

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