Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, and direct marketing.
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***4 great tips for selling info products online***
1—Choose a niche where customers have a very strong emotional
2—Narrow your niche – don’t widen it.
3—Create a special report or online video with high perceived
value … and give it away for free.
4—Don’t save your best content for your paid products – put it
in your free report or video. Reason: Prospects will think, “If
this is the stuff they are giving away, the product they are
selling must be GREAT!”
Source: Allie Longoria, Expert Summaries, 5/5/09
***Internet profits so obscene it’s almost unfair ***
When you hear about the money some otherwise ordinary people are
making on the Internet today, the profits are so obscene it
seems almost unfair. Example: a few years ago, my friend Mike
“Zappy” Zapolin bought the domain name beer.com – and sold it 3
months later for $7 million in cash.
Now if that strikes you as unfair, you have two choices. You can
continue to read about other people’s Internet success stories –
and turn green with envy every time you do. Or, you can join
them – and make your own six or seven-figure fortune online.
Now Zappy shows you in his new manual “The Internet Warrior” the
proven strategies that enable him to live the dream lifestyle of
an Internet millionaire — in a beautiful home on the ocean in
***May I feature you in my next book?***
If you are a freelance copywriter, I’d like to get samples of
any materials you use to promote yourself: ads, direct mail,
brochures, copywriting information kits, press releases, sales
letters, e-mails. I’d also love a short note telling me the
results you got with the promo.
If I feature your material in my book, you will get full credit,
of course. So please send your materials via e-mail to
email@example.com. Or mail to Bob Bly, 590 Delcina Drive, River
Vale, NJ 07675.
***How to avoid being called a spammer***
>> Put your entire physical address in the sig file at the
bottom of your marketing e-mails.
>> Make sure your e-mail contains a way for recipients to
unsubscribe from your mailing list.
>> Reduce the use of large fonts and characters,
>> Keep the file size small — under 70K.
Source: “101 B2B Marketing Tips: Vol. 2,” p. 5, ReachForce.
***Be a social networking pioneer!***
Infosocia is a brand-new software platform that lets you quickly
and easily build a social networking site for your customers,
subscribers, members, or niche market. It also lets you
integrate e-commerce and membership features into your social
***Should you cut prices during a recession?***
According to a survey by the National Federation of Independent
Business, nearly 30% of small business owners have lowered their
When setting your own prices, consider these ideas:
>> Be flexible – offer a wide variety of pricing options to win
over and keep risk-averse customers.
>> Customize – ask your clients what they need, and then change
your mix of offerings to emphasize the most affordable.
>> Target customers when they have the most cash – the first
week of the month after shoppers have received their pay checks
is usually the best time.
Source: Evans, Teri, “Slash & Earn,” BusinessWeek SmallBiz,
5/09, pp. 59-61.
***Protect your copyrighted e-books from piracy***
Do you deliver e-books and special reports to your customers via
e-mail, and worry that they’ll duplicate or pass them on to
Here’s a service that tracks people who forward your PDF files
to others, so you can catch any cheaters:
***3 techniques for writing strong headlines***
1–Ask a question … but make sure it’s a question to which the
reader wants to know the answer.
Example: “What Do Japanese Managers Have That American Managers
2–Tie-in to current events … a news angle is especially
effective when promoting financial publications and other
products affected by current events on a daily basis.
Example: “Stay One Step Ahead of the Stock Market Just Like
Martha Stewart – But Without Her Legal Liability!”
3–Create a new terminology … you can literally create a brand
or product category by expressing an old idea in a fresh and
Example: “New ‘Polarized Oil’ Magnetically Adheres to Wear Parts
in Machine Tools, Making Them Last Up to 6 Times Longer.”
***Find your calling by helping others find theirs***
Imagine if you could get paid to work from home, brainstorming
with people on the phone or run seminars about creative ways
they could turn their interests into income. Learn how,
step-by-step, you can start your own business as an “Outside the
Job Box Expert and Small Business Idea Consultant” and turn your
knack for helping others into an income stream.
You will see how this is more than just a training program on
how to help others discover their passion. You’ll also get a
proven framework and model to help you launch your own
successful business. Learn more about this amazing opportunity
***Do B2B prospects prefer print or online?***
A recent survey of 741 small and mid-size businesses (SMBs)
revealed, surprisingly, that SMBs prefer print over the Internet
as a source of product information.
Of the B2B prospects surveyed, 43% said they rely most on
magazine articles and direct mail to learn about products.
Only 27.8% prefer social networking as a source of product
information, and just 19.2% like podcasts.
Source: DM news 4/6/09, p. 1.
***3 secrets of entrepreneurial success from Yanik Silver***
>> Develop and build your business’s personality that stands
out. People want to buy from people.
>> Always have something else to sell whenever a transaction
takes place. The hottest buyer in the world is the one who just
gave you money.
>>Do the unexpected before and after anything goes wrong so
customers are compelled to share your story.
Source: Yanik Silver’s 34 Rules for Maverick Entrepreneurs.
***Newspaper advertising dead? Not yet!***
In his new e-book “Ultimate Moneymaking Newspaper Ads,” David
Fowler reveals how to generate ROI as high as 15:1 in direct
response newspaper ads.
The e-book is packed with great examples that reveal
out-of-the-ordinary methods used by the world’s few elite
“direct response” newspaper ad pros. But don’t expect these
“un-pretty” ads to win awards—unless they give awards for ads
that earn piles of money:
***How to determine your budget for online advertising***
To determine your online advertising budget, your first step is
to determine what you can afford to pay for each new name you
add to your list.
To determine the value of new names, divide annual online
revenues by the number of subscribers. Example: If your 20,000
online subscribers account for $300,000 in annual sales, your
subscriber value is $15 per name per year.
List-building campaigns should ideally pay back their cost
within 6 months or sooner. Therefore, if your names are worth
$15 per year each, you can afford to spend up to $7.50 per
subscriber to acquire new names.
***How fast is the Internet growing?***
In 1992, there were only 50 Web sites in the world.
In 2002, there were 40 million Web sites online.
In 2008, there were 120 million Web sites.
Source: Snow, Patrick, “Creating Your Own Destiny” (Aviva,
2009), p. 203.
***Quotation of the month***
“It is a known fact that every project has at least one
Source: The Record, 3/18/09.
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***60-second commercial from Fern Dickey, Project Manager***
Bob is available on a limited basis for copywriting of direct
mail packages, sales letters, brochures, white papers, ads,
e-mail marketing campaigns, PR materials, and Web pages. We
recommend you call for a FREE copy of our updated Copywriting
Information Kit. Just let me know your industry and the type of
copy you’re interested in seeing (ads, mailings, etc.) and if
Bob is available to take your assignment, we’ll tailor a package
of recent samples to fit your requirements. Call Fern Dickey at
201-797-8105 or e-mail firstname.lastname@example.org.