Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, and direct
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The $5,000 Bob Bly Internet Marketing Conference you can
“attend” at home for a small fraction of the cost others have
***Start a money-making hobby site***
A “hobby web site” is a content-rich web site about a hobby or
interest you have, like coin collecting or sky diving. You build
traffic by optimizing the site, and make money from either
Google Ad sense ads, affiliate marketing of other people’s
products, or both.
My colleague Nick Usborne makes a mid five-figure annual income
with a hobby site he created all about coffee. So now I am
following his model and building a site on one of my hobbies,
keeping tropical fish.
Take a look and let me know what you think; you can e-mail your
comments to email@example.com. Here’s the site link:
***Recycle content when writing articles***
When you have to write an article, take a look at your
proposals, papers, memos, outlines, and other content residing
on your hard drive. According to author Jeff Davidson, much of
the material you’ve already written can be quickly and easily
repurposed and recycled into articles.
“When I was a management consultant, after each engagement, I
had to write a client report,” says Davidson. “From those
reports I was often able to extract 5 or 6 pages of text that
could be generalized and applied to a larger audience in
articles.” Confidential client data, of course, should be
removed when editing these documents into articles.
For more writing tips from Davidson, visit:
***Build your own web sites — fast and professionally***
Normally, web sites built by amateurs (that’s you and me) look
boring, ugly, or both.
Now, with XSitePro, you can design your own professional-quality
web sites quickly, easily, and affordably … even if you have no
For more information or a free demo, click here now:
***Which Internet marketing gurus are the “real deal”?***
Which teachers of “how to get rich on the Internet” are worth
listening to … and which are just hype-masters blowing smoke?
This free site lists the Internet marketing gurus I know to be
successful, knowledgeable, and worth listening to:
***Find a literary agent online***
To sell your book to a major NYC publisher, you need a literary
agent to represent you. Now you can find an agent to represent
you online here:
***Increase web revenues with people photos***
According to Internet marketing expert Amy Africa, the average
user spends 10% more time on web sites that have a lot of photos
showing people. Reason: according to Amy, when we see other
people’s eyes, we stay longer.
How does this translate into more online revenues? “The more you
stay, the more you pay,” Amy notes. (That’s the same reason why
Barnes & Noble now serves coffee and puts out comfy chairs for
you to sit and read.)
Tip: You can find cheap, royalty-free stock photos of almost any
image, including shots with people, at my favorite online stock
Source: Thinking Inside the Box, 6/30/09.
***Where to find a good copywriter***
There are hundreds of freelance copywriters on the Internet
today – but most of them are beginners with no real skills,
experience, knowledge, or track record.
Is this a plug for my copywriting services? No. I have more work
than I could ever hope to handle, take on very few new clients,
and am highly selective in the projects I do accept. And, you
probably can’t afford me.
However, to make sure you do not get burned by hiring a “cheap”
(read: inexperienced) copywriter, I have listed the copywriters
I know to be talented and experienced on a new free web site. To
find the right copywriter for your project, click here now:
***Best times to send B2B e-mail marketing messages***
According to marketing consultant Jeanne Jennings, distributing
your B2B e-mail marketing campaigns during business hours on
week-days increases response.
Reason: you have a better chance of getting opened and read if
you land in the inbox mid-day, rather than at night or over the
weekend. When people get in their office, many have inboxes that
are full, and you’re competing for their attention with
everything else that landed overnight or over the weekend.
***Make your landing pages make more money***
You can drive all the traffic in the world to your landing page,
but if it doesn’t convert, you don’t make money.
My free site on landing pages can give you dozens of strategies
for building your list, getting more orders, and making more
money from all your squeeze pages and landing pages:
***4 steps to changing unproductive or harmful behavior***
Only by changing your behavior can you proactively improve your
life. Here are 4 simple steps to doing things differently:
1—Become aware of what you are doing.
2—Understand why you are doing it.
3—Recondition, reprogram, or neutralize unsupportive beliefs.
4—Identify what you would prefer to be doing.
Source: Wanis, Patrick, “The Greatest Money Making Secret of All
Time”, American Media, 2008, p. 41.
***This automatically proofreads your web site for free!****
Sick and tired of visitors pointing out spelling errors on your
web site? Here’s a tool that can automatically proofread your
entire site; act now and the first 100 pages are free:
***Good spelling can increase search engine rankings***
Proofread the metatags for each page as well as the page copy
itself. Reason: if you misspell keywords in the metatags, it can
adversely affect your score with search engines.
Example: Direct Response Letter subscriber Wayne Stonestreet
found several misspellings in my metatag keywords including
“copwriters” instead of “copywriters” and “coywriting” instead
***Domain names gone bad***
Your e-mail message may get blocked if one of the products or
services you are mentioning has a hyperlink to a URL that has
Action step: whenever you include a hyperlink in your e-mails to
a third-party source, check the reputation of the domain to see
if it has been publicly blacklisted. Here’s a blacklist research
tool you can use:
Source: Marketing Sherpa, 6/18/09.
***Should you send press releases by postal mail or e-mail?***
Sending paper press releases through the post office is dead,
says Eric Yaverbaum, co-author of “Public Relations for Dummies”
(written with yours truly as his co-author).
“Snail mail is the worst,” says Yaverbaum, “and while editors do
get a ton of e-mail, we always use e-mail as the one way to
Tip: the press release must be in the body of the e-mail or
editors won’t even open it. Never send it as an attachment.
Though postal PR is obsolete, press releases are not. “Nothing
will replace a well-packaged press release and intense
follow-up,” Yaverbaum says.
***Do this before you recruit affiliates***
“Don’t actively recruit affiliates until you know your landing
page has a high enough conversion rate that they will make money
driving traffic to the site,” advises Google Ad Words guru Perry
Affiliates need to know that they can make more money driving
traffic to your sites than anyone else’s, says Marshall. In
addition, if their first joint venture (JV) with you yields
disappointing results, they are unlikely to give you another
shot. So make sure the pages you ask them to drive traffic to
can make money for both of you.
***Insider secrets of making money with e-books***
Gordon Burgett is one of the founding fathers of “how to build
your information empire.” In his most recent newsletter, he
published a 48-point checklist of tips and ideas on making money
by writing and selling e-books online.
To get the free newsletter and read the checklist, click below
***Options trading: an ideal home business?***
Jeffrey Ziegler shows you how to “put your money to work” by
trading options. Many of his students average 8-10% returns per
month using these low risk strategies.
For a limited time, you can get his $1,000 Home Study Course for
FREE with one month’s subscription to his Membership site:
***Quotation of the month***
“Every person is afraid sometimes. Thing is not to let it run
you. Thing is to go ahead and do what you need to do.”
–Robert B. Parker
Source: Parker, Robert B., “Chasing the Bear” (Philomel Books,
2009, p. 37).
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Bly Direct Response Letter — for free! To view complete
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***60-second commercial from Fern Dickey, Project Manager***
Bob is available on a limited basis for copywriting of direct
mail packages, sales letters, brochures, white papers, ads,
e-mail marketing campaigns, PR materials, and web pages. We
recommend you call for a FREE copy of our updated Copywriting
Information Kit. Just let me know your industry and the type of
copy you’re interested in seeing (ads, mailings, etc.) and if
Bob is available to take your assignment, we’ll tailor a package
of recent samples to fit your requirements. Call Fern Dickey at
201-797-8105 or e-mail firstname.lastname@example.org.