Bly.com Newsletter Archives An archived collection of Bob Bly’s Direct Marketing Newsletter

7/31/2009

Turn your hobby into online profits

Filed under: Newsletter Archive — site admin @ 11:36 am

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Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, and direct
marketing.

August, 2009

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You are getting this e-mail because you subscribed to it on
www.bly.com or because you are one of Bob’s clients, prospects,
seminar attendees, or book buyers. If you would prefer not to
receive further e-mails of this type, go to the bottom of this
message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus one or two supplementary
messages each week. These are typically either free tips or
personal recommendations for information products on marketing
or related topics. I review products before recommending them
and in many cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you
think would benefit from its contents. They will thank you. So
will I.

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The $5,000 Bob Bly Internet Marketing Conference you can
“attend” at home for a small fraction of the cost others have
paid:

www.earlytorise.com/bly/cracking_the_code.html

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***Start a money-making hobby site***

A “hobby web site” is a content-rich web site about a hobby or
interest you have, like coin collecting or sky diving. You build
traffic by optimizing the site, and make money from either
Google Ad sense ads, affiliate marketing of other people’s
products, or both.

My colleague Nick Usborne makes a mid five-figure annual income
with a hobby site he created all about coffee. So now I am
following his model and building a site on one of my hobbies,
keeping tropical fish.

Take a look and let me know what you think; you can e-mail your
comments to rwbly@bly.com. Here’s the site link:

www.aquariumdetective.com

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***Recycle content when writing articles***

When you have to write an article, take a look at your
proposals, papers, memos, outlines, and other content residing
on your hard drive. According to author Jeff Davidson, much of
the material you’ve already written can be quickly and easily
repurposed and recycled into articles.

“When I was a management consultant, after each engagement, I
had to write a client report,” says Davidson. “From those
reports I was often able to extract 5 or 6 pages of text that
could be generalized and applied to a larger audience in
articles.” Confidential client data, of course, should be
removed when editing these documents into articles.

For more writing tips from Davidson, visit:

www.GhostWithTheMost.com

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***Build your own web sites — fast and professionally***

Normally, web sites built by amateurs (that’s you and me) look
boring, ugly, or both.

Now, with XSitePro, you can design your own professional-quality
web sites quickly, easily, and affordably … even if you have no
design talent.

For more information or a free demo, click here now:

http://tinyurl.com/l4y6eb

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***Which Internet marketing gurus are the “real deal”?***

Which teachers of “how to get rich on the Internet” are worth
listening to … and which are just hype-masters blowing smoke?

This free site lists the Internet marketing gurus I know to be
successful, knowledgeable, and worth listening to:

www.internetmarketinghallofame.com

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***Find a literary agent online***

To sell your book to a major NYC publisher, you need a literary
agent to represent you. Now you can find an agent to represent
you online here:

www.agentquery.com

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***Increase web revenues with people photos***

According to Internet marketing expert Amy Africa, the average
user spends 10% more time on web sites that have a lot of photos
showing people. Reason: according to Amy, when we see other
people’s eyes, we stay longer.

How does this translate into more online revenues? “The more you
stay, the more you pay,” Amy notes. (That’s the same reason why
Barnes & Noble now serves coffee and puts out comfy chairs for
you to sit and read.)

Tip: You can find cheap, royalty-free stock photos of almost any
image, including shots with people, at my favorite online stock
photo resource:

www.dreamstime.com/

Source: Thinking Inside the Box, 6/30/09.

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***Where to find a good copywriter***

There are hundreds of freelance copywriters on the Internet
today – but most of them are beginners with no real skills,
experience, knowledge, or track record.

Is this a plug for my copywriting services? No. I have more work
than I could ever hope to handle, take on very few new clients,
and am highly selective in the projects I do accept. And, you
probably can’t afford me.

However, to make sure you do not get burned by hiring a “cheap”
(read: inexperienced) copywriter, I have listed the copywriters
I know to be talented and experienced on a new free web site. To
find the right copywriter for your project, click here now:

www.freelancecopywritersdirectoryonline.com

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***Best times to send B2B e-mail marketing messages***

According to marketing consultant Jeanne Jennings, distributing
your B2B e-mail marketing campaigns during business hours on
week-days increases response.

Reason: you have a better chance of getting opened and read if
you land in the inbox mid-day, rather than at night or over the
weekend. When people get in their office, many have inboxes that
are full, and you’re competing for their attention with
everything else that landed overnight or over the weekend.

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***Make your landing pages make more money***

You can drive all the traffic in the world to your landing page,
but if it doesn’t convert, you don’t make money.

My free site on landing pages can give you dozens of strategies
for building your list, getting more orders, and making more
money from all your squeeze pages and landing pages:

www.thelandingpageguru.com

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***4 steps to changing unproductive or harmful behavior***

Only by changing your behavior can you proactively improve your
life. Here are 4 simple steps to doing things differently:

1—Become aware of what you are doing.

2—Understand why you are doing it.

3—Recondition, reprogram, or neutralize unsupportive beliefs.

4—Identify what you would prefer to be doing.

Source: Wanis, Patrick, “The Greatest Money Making Secret of All
Time”, American Media, 2008, p. 41.

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***This automatically proofreads your web site for free!****

Sick and tired of visitors pointing out spelling errors on your
web site? Here’s a tool that can automatically proofread your
entire site; act now and the first 100 pages are free:

http://spellr.us/

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***Good spelling can increase search engine rankings***

Proofread the metatags for each page as well as the page copy
itself. Reason: if you misspell keywords in the metatags, it can
adversely affect your score with search engines.

Example: Direct Response Letter subscriber Wayne Stonestreet
found several misspellings in my metatag keywords including
“copwriters” instead of “copywriters” and “coywriting” instead
of “copywriting.”

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***Domain names gone bad***

Your e-mail message may get blocked if one of the products or
services you are mentioning has a hyperlink to a URL that has
been blacklisted.

Action step: whenever you include a hyperlink in your e-mails to
a third-party source, check the reputation of the domain to see
if it has been publicly blacklisted. Here’s a blacklist research
tool you can use:

www.spamcop.net/bl.shtml

Source: Marketing Sherpa, 6/18/09.

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***Should you send press releases by postal mail or e-mail?***

Sending paper press releases through the post office is dead,
says Eric Yaverbaum, co-author of “Public Relations for Dummies”
(written with yours truly as his co-author).

“Snail mail is the worst,” says Yaverbaum, “and while editors do
get a ton of e-mail, we always use e-mail as the one way to
reach them.”

Tip: the press release must be in the body of the e-mail or
editors won’t even open it. Never send it as an attachment.

Though postal PR is obsolete, press releases are not. “Nothing
will replace a well-packaged press release and intense
follow-up,” Yaverbaum says.

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***Do this before you recruit affiliates***

“Don’t actively recruit affiliates until you know your landing
page has a high enough conversion rate that they will make money
driving traffic to the site,” advises Google Ad Words guru Perry
Marshall.

Affiliates need to know that they can make more money driving
traffic to your sites than anyone else’s, says Marshall. In
addition, if their first joint venture (JV) with you yields
disappointing results, they are unlikely to give you another
shot. So make sure the pages you ask them to drive traffic to
can make money for both of you.

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***Insider secrets of making money with e-books***

Gordon Burgett is one of the founding fathers of “how to build
your information empire.” In his most recent newsletter, he
published a 48-point checklist of tips and ideas on making money
by writing and selling e-books online.

To get the free newsletter and read the checklist, click below
now:

www.gordonburgett.com/free-reports

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***Options trading: an ideal home business?***

Jeffrey Ziegler shows you how to “put your money to work” by
trading options. Many of his students average 8-10% returns per
month using these low risk strategies.

For a limited time, you can get his $1,000 Home Study Course for
FREE with one month’s subscription to his Membership site:

www.JeffreyZiegler.com/bobbly

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***Quotation of the month***

“Every person is afraid sometimes. Thing is not to let it run
you. Thing is to go ahead and do what you need to do.”
–Robert B. Parker

Source: Parker, Robert B., “Chasing the Bear” (Philomel Books,
2009, p. 37).

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***Reprint my articles – free!***

Media, bloggers, marketers, editors, publishers, web masters —
need powerful content on your web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at www.bly.com/archive.
Republishing our articles is quick and easy. All you have to do is
include author attribution (byline/name of author) and following
statement, “This article appears courtesy of Bob Bly Direct
Response Letter,” and include a back-link to www.bly.com. That’s
it!

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***60-second commercial from Fern Dickey, Project Manager***

Bob is available on a limited basis for copywriting of direct
mail packages, sales letters, brochures, white papers, ads,
e-mail marketing campaigns, PR materials, and web pages. We
recommend you call for a FREE copy of our updated Copywriting
Information Kit. Just let me know your industry and the type of
copy you’re interested in seeing (ads, mailings, etc.) and if
Bob is available to take your assignment, we’ll tailor a package
of recent samples to fit your requirements. Call Fern Dickey at
201-797-8105 or e-mail fern@bly.com.

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7/1/2009

A shocking fact about your Google ranking

Filed under: Newsletter Archive — site admin @ 10:58 am

———————————————————————–

Bob Bly’s Direct Response Letter:

Resources, ideas, and tips for improving response to
business-to-business, high-tech, and direct marketing.

July, 2009

———————————————————————–

You are getting this e-mail because you subscribed to it on
www.bly.com or because you are one of Bob’s clients, prospects,
seminar attendees, or book buyers. If you would prefer not to
receive further e-mails of this type, go to the bottom of this
message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus one or two supplementary
messages each week. These are typically either free tips or
personal recommendations for information products on marketing
or related topics. I review products before recommending them
and in many cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you
think would benefit from its contents. They will thank you. So
will I.

———————————————————————–

My new book reveals 88 off-the-beaten-path ways to make money as
a freelance writer.
I’ve made millions with these writing projects – why not you?

http://tinyurl.com/cnd6tp

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Will you be my friend on Facebook?

www.facebook.com/people/Robert-Bly/535042603

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***Did you know this shocking fact about Google?***

Incredibly, sites can actually have different positions in
Google depending on who is searching for them!

“Several things can account for differences in search engine
position results,” says my SEO guru Ed Taylor. “One factor is
the Google server (data center) that is accessed. Google has
many data centers around the world and they often have slightly
different rankings.”

Another factor affecting the results you see in the Search
Engine Results Page (SERP) is the location of your PC. According
to Ed, this is especially evident on searches that Google deems
of a local nature (i.e. a dentist). In the case of local
searches, very often the Google Map setting will appear with a
group of listings specific to the local area.

Ranking differences can also result from the searcher’s computer
settings. Computers that are logged into a Google account often
display different ranking results that than those that are not.
These results are influenced by the Web sites the searcher has
visited in the past.

Recommendation: The best way to view core Google indexes — the
rankings uninfluenced by your browsing history and location —
is to log out of your Google account, clear out your browser’s
cookies and cache, and then perform a search on your keyword.

Source: Ed Taylor, www.edtaylor.com

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***Avoid this mistake in renewal series***

Marketers are tempted to cut price and add incentives with the
later efforts in a renewal series. Their reasoning is that if
the first offer didn’t renew the prospect, you need to step up
your incentives to move them to action.

Unfortunately, sweetening the offer as the series goes on is a
big mistake. As circulation consultant Paul Goldberg notes, in a
renewal series, you should always start with your very best
offer.

Why? “If the subscriber fails to renew with the first effort and
receives a better offer on the second, he’ll wait to see if an
even better off comes in the third, fourth, fifth, and sixth
efforts,” says copywriter Denny Hatch.

Goldberg’s tip: explicitly tell the reader in the first effort
that this is the best offer he will receive, and that the offer
will not get better.

Source: Target Marketing, 6/09, p. 50.

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***How long should SEO Web pages be?***

According to the white paper “Top 10 Considerations When
Planning a Web Site Redesign,” each page on a search engine
optimized web site should contain 200 to 500 words of text-based
content.

Make sure none of the elements you want search engines to be
able to crawl (headlines, body copy, navigation) is image or
flash-based.

Source: www.MoreVisibility.com

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***How your peers are handling the recession***

Of marketers surveyed on my Web site:

** Nearly half (46.4%) say their sales have fallen since the
recession began in December 2007.

** Approximately 87% say they are worried about the effect the
recession is having on their business and sales.

** Just 28% have lowered their prices since the recession
started.

** As for marketing, 76.7% are spending the same or more on
marketing than they did last year.

Source: www.bly.com.

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***SEO tip of the month***

The most important meta tag is the title tag – the words people
see at the top of the screen when using their browser to visit
your site. Ed Taylor says title tags should be short – no more
than 6 or 7 words.

More important, the title tag should begin with the words you
are optimizing the page for; e.g., on my site, which we are
optimizing for copywriter (and many other keywords), he changed
“Bob Bly, freelance copywriter” to “Freelance copywriter Bob
Bly.”

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***How to get more web traffic***

According to Internet marketing master Marlon Sanders, the 6
best ways to drive traffic to your Web sites are:

1—Getting affiliates to promote your products to their lists.

2—Article marketing – see www.getfamouswritingarticles.com for
more information.

3—Buying ads in other people’s e-zines.

4—Search engine optimization – to generate more organic traffic.

5—Google Ad Words – and other pay-per-click advertising.

6—Banner advertising – once counted out, now making a comeback.

To this list I’d add a few others you might try: co-registration
… PR … postcard marketing … social networking … blogging.

Source: Marlon Sanders e-mail, 5/30/09.

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***Keep those subject lines short***

Many e-mail in-boxes only display the first 40 characters or so
of the subject line. Now, here’s another reason to cut the
character count in subject lines: short subject lines work
better than long ones!

According to a report from E-consultancy, subject lines with 35
characters or less are 28% more likely to be opened than e-mails
with longer subject lines.

Speaking of open rates, a study published by Experian found the
average open rates for e-mail marketing messages to be 12% to
14%.

Here’s a free online tool that shows how your subject line will
be displayed by the different e-mail readers:

www.emaillabs.com/tools/from_subject_line_tool_popup.html

Source: “101 B2B Marketing Tips: Vol. 2, ReachForce,” 2009
Digital Marketer Benchmark and Trend Report, Experian, p. 26.

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***What you should know about increasing profits***

Marketing expert Charlie Cook is offering my subscribers a free
special report. It details the 7 low-cost and no-cost steps to
take to grow your business and maximize your profits in a soft
economy:

www.marketingforsuccess.com/bly

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***Which landing page converted best?***

MarketingSherpa founder Anne Holland has launched a new Web site
focused on A/B and multivariate testing. Each week, she posts a
new quiz on the home page challenging you to guess the winner in
a test:

www.whichtestwon.com

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***4 ways to strengthen customer loyalty ***

>> Offer free advice … such as a white paper that positions you
as an industry expert and accelerates the customer’s
decision-making process.

>> Once a quarter, send a handwritten note to your best
customers … and ask how you can serve them better.

>> Resolve complaints fast … a problem resolved with swiftness
and creativity can turn an unhappy customer into a highly loyal
one.

>> Offer your expertise as a value-added service … for instance,
make yourself available to answer questions customers and
prospects have about your product or service.

Source: The Pohly Circle, 5/29/09.

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***Save those PowerPoints and PDFs***

When a client, colleague, or boss sends you source material that
includes Word documents, PDF files, and PowerPoint files, print
them, but also save the electronic files.

Reason: when you have the computer files, you can easily lift
photos, charts, and graphs from the source material for use in
the document you are writing.

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***Are you ready to take your freelancing seriously?***

If so, you might want to attend How Magazine’s 2nd Annual
Creative Freelancer Conference (CFC), August 26-28, 2009, San
Diego CA.

Features speakers include Peleg Top, June Walker, Todd Henry,
and Ilise Benun. They’ll share tips on pricing … online
marketing … building client relationships … self promotion … and
more. Register by the July 15 early-bird deadline and get a free
bonus report by Ilise Benun, “The Freedom of Freelancing.” Click
below for more info or to enroll now:

www.creativefreelancerconference.com

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***Ever stumble in a speech?***

If you lose track of where you are during a presentation, don’t
let it throw you off. Just move on. The sooner you forget about
it, the faster everyone else will, too.

Tip: Take a deep breath and say, “I’m sorry. I’m getting off
track. Let me rephrase that.”

Source: Cosmopolitan, 7/09, p. 141.

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***Quotation of the month***

“Who among us does not move through life with the hidden sense,
maybe even quiet desperation, that we are destined for more?
That underneath our ordinary exterior lays an extraordinary
soul? That given the right opportunity, the right stage, the
right audience, we would shine as the stars we truly are?”
–Peter Bregman

Source: CNN.com, 4/22/09.

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***Reprint my articles – free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at www.bly.com/archive.
Republishing our articles is quick and easy. All you have to do
is include author attribution (byline/name of author) and
following statement, “This article appears courtesy of Bob Bly
Direct Response Letter,” and include a back-link to www.bly.com.
That’s it!

———————————————————————–

***60-second commercial from Fern Dickey, Project Manager***

Bob is available on a limited basis for copywriting of direct
mail packages, sales letters, brochures, white papers, ads,
e-mail marketing campaigns, PR materials, and Web pages. We
recommend you call for a FREE copy of our updated Copywriting
Information Kit. Just let me know your industry and the type of
copy you’re interested in seeing (ads, mailings, etc.) and if
Bob is available to take your assignment, we’ll tailor a package
of recent samples to fit your requirements. Call Fern Dickey at
201-797-8105 or e-mail fern@bly.com.

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Bob Bly
Copywriter / Consultant
590 Delcina Drive
River Vale, NJ 07675
Phone 201-505-9451
Fax 201-573-4094
www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603

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