Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, and direct
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***Finding products to sell online***
To succeed online, you have to find good products to offer your
customers, buy them wholesale, and sell them at retail.
Where can you find wholesale sources of products to sell online?
Here are a few sources to get you started:
A web site full of product suppliers and manufacturers all in
The National Mail Order Association’s directory of wholesale
Tiran Zaken has a huge warehouse full of close-out specialty
merchandise you can buy at a deep discount and resell to your
customers at a profit.
SMC has been around for decades … a good source of wholesale
merchandise, mainly low-end consumer knick-knacks and other
Buy remainder hardcover and paperback books at deep discount;
bundle them with some CDs or DVDs on the same topic and sell for
a princely sum.
Thousands of e-books you can sell to your subscribers and
visitors as an affiliate for a nice commission.
***When to send e-mail***
“Lifecycle marketing” means sending e-mails either on
specific occasions or based on certain customer behaviors. Four
of these are:
1—”Happy Anniversary” – e-mail celebrating the
anniversary of the customer’s first purchase with the company.
2—”Happy Birthday” – e-mail celebrating a customer’s
3—”We Miss You” – sent to customers who have not
purchased within the past year.
4—”We Want You Back” – sent to customers that have not
bought in the last 12 to 18 months.
Lifecycle marketing works: When Fabric.com implemented a
lifecycle e-mail marketing campaign, open and click-through rates
doubled, and conversions increased more than 40%.
Source: Silverpop White Paper, “7 New E-Mail Marketing
Tactics,” p. 4.
***A new path to Internet riches***
My colleague Nick Usborne has perfected a model of making money
on the Internet that has nothing to do with selling e-books or
sending e-mail marketing messages.
Essentially, you create a content-rich web site, and then make
money from advertising and affiliate links of products talked
about on the site.
Nick’s written a little book, “A New Path to Riches,”
describing his Internet marketing business model, which makes him
passive income of up to $4,000 per month per website.
To download the first chapter of “A New Path to Riches,”
click here now:
Or order on Amazon today:
***Shorten those hyperlinks***
Overly long hyperlinks are impossible to remember, difficult to
type into a browser, and often don’t work in e-mails.
Solution: automatically shorten your hyperlink using these free
***5 ways to write better***
1—Write what you know.
2—Know what it is that you know.
3—Make good use of details.
4—Look for details in experience – yours or other
5—Collect information. You never know what will someday be
Source: Richard Lovett, Analog, 1/10/10, p. 55.
***Free e-books for you***
Want to spread your ideas and content virally online? Create a
free e-book and post it on this site. You can also browse the
site and download dozens of interesting and useful e-books for
***More mileage from your articles***
Edit your existing articles, making 300 to 500-word versions of
each. Then post them on these 2 major articles sides:
When people find your articles on these sites and use them in
their blogs and newsletters, they are required to include all
links to your sites and products in the article. Your content
spreads virally, and you generate more traffic.
***Use the B.E.S.T. strategy when marketing with free content***
The content in special reports, white papers, and other
information-based marketing should meet these B.E.S.T. criteria:
>> Behavioral – has a purpose and drives them to some action.
>> Essential – delivers information that your prospects really
need to succeed at work or in life.
>> Strategic – content marketing should be an integral part of
your overall business strategy.
>> Targeted – must be massively relevant to your customers.
Source: Junta42 white paper, “How to Attract and Retain
Customers with Content Now.”
***What’s working in web video***
According to Melody King, VP of Treepodia, videos that
successfully engage and convert online shoppers are typically 30
to 90 seconds in length, present a clear message, and emphasize
key selling points.
Best places to place videos on your web site: product pages,
banners on the home page, and category pages.
Source: Internet Retailer, 9/09, p. 13.
***E-book of the month***
“Timeless Copywriting Wisdom,” a new e-book edited by Codrut
Turcanu, is loaded with proven direct response copywriting tips
from 15 top-gun writers and marketers. Contributing experts
include Ben Settle, Marcia Yudkin, Andrew Linick, and Andrew
If you want to save time, money and effort, and avoid costly
direct response copywriting and marketing mistakes, check it out
***3 ways to make your home office healthier***
>> Get some plants – spider plants, fig trees, English ivy,
aloe vera, chrystanthemums, bamboo palm, and lilies all help
clean indoor air.
>> Clean green – clean the office and bathroom with the new
chemical-free cleaning products made from fruit and
>> Use HEPA filters – high-efficiency, particulate air (HEPA)
filters, vacuum cleaners, air purifiers, and dehumidifiers
prevent mold and trap tiny particles that irritate allergy
Source: Kiplinger’s Retirement Report, 3/09, p. 15.
***Bob’s new book is out!***
I have seen increases in response rates from 10% to 900% — just
by changing the offer. Now you can learn how to craft offers that
generate more leads, orders, and sales with my new hardcover book
“How to Create Irresistible Offers.” For more information or
to order, click here now:
***Dupe your own CDs and DVDs at home***
Primera Technology’s Bravo SE Disc Publisher burns and prints
quantities of professional-looking CDs and DVDs automatically,
including colorful labels. Unit costs $1,495. A sensible
investment if you want to dupe your own audio and video info
products at home.
For details or to order, visit www.bravose.com. Or call
toll-free 800-797-2772 now.
***Tell the “geniuses” on Wall Street to take a hike***
Long before the stock crash came, an unusual group of investors
realized Wall Street was a rigged game.
A group of quiet, conservative, unassuming professionals took
their profits from stocks, cashed out their various holdings, and
moved it all “off-street.” They’ve been able to produce
exceptional returns without risking their money in overvalued
stocks, crummy real estate deals, or dangerous Ponzi schemes.
To find out more about The Liberty Street League, click here:
***Reprint my articles – free!***
Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can syndicate
or republish any of the articles you’ve read in Bob Bly Direct
Response Letter — for free! To view complete articles, visit our
newsletter archives at www.bly.com/archive. Republishing our
articles is quick and easy. All you have to do is include author
attribution (byline/name of author) and the following statement,
“This article appears courtesy of Bob Bly Direct Response
Letter,” and include a back-link to www.bly.com. That’s it!
***60-second commercial from Fern Dickey, Project Manager***
Bob is available on a limited basis for copywriting of direct
mail packages, sales letters, brochures, white papers, ads,
e-mail marketing campaigns, PR materials, and Web pages. We
recommend you call for a FREE copy of our updated Copywriting
Information Kit. Just let me know your industry and the type of
copy you’re interested in seeing (ads, mailings, etc.) and if
Bob is available to take your assignment, we’ll tailor a
package of recent samples to fit your requirements. Call Fern
Dickey at 201-797-8105 or e-mail email@example.com.