Bly.com Newsletter Archives An archived collection of Bob Bly’s Direct Marketing Newsletter

3/1/2010

Double your conversion rates

Filed under: Newsletter Archive — site admin @ 11:30 am

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Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, and direct marketing.

March, 2010

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You are getting this e-mail because you subscribed to it on
www.bly.com or because you are one of Bob’s clients, prospects,
seminar attendees, or book buyers. If you would prefer not to
receive further e-mails of this type, go to the bottom of this
message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus one or two supplementary
messages each week. These are typically either free tips or
personal recommendations for information products on marketing or
related topics. I review products before recommending them and in
many cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

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Now You Can Write and Sell E-Books for Fun and Profit:

www.myveryfirstebook.com

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***Tele-seminar: double or triple your online conversion rates***

On March 9, from 1 – 2:30pm EST, I’ll be leading a tele-seminar
for the Association of Strategic Marketing, “Double or Triple
Your Online Conversions, Leads, and Sales by Creating and
Testing Effective Landing Pages.”

All the traffic in the world won’t earn you a dime unless your
landing pages can convert it into leads and sales. In this audio
conference, I show you my proven formula for writing landing
pages that sell.

For more information or to register, click here now:

www.associationofmarketing.org/audio_conference/385844&cd=16266

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***Should you take on another project?***

Before you take on a project, ask yourself the following
questions, advises speaker Patricia Fripp:

–Does this earn a living for me?
–Can I learn from this?
–Is it useful?
–Will others benefit?
–Will I ever have a chance to do this again?
–Am I doing this because I am the right person or because no one
else will?
–What will I have to put on hold to do this?
–Can I have fun?
–Am I being pressured into doing this?

Source: Behind the Podium, 2/10, p. 6.

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***Bob’s new book is out***

My 77th book, “The Marketing Plan Handbook,” has just been
published by Entrepreneur Press.

To write a formal marketing plan, I charge up to $10,000. This
book gives you exhaustive detail and instructions on how I write
marketing plans — and it costs less than twenty bucks.

Former ETR CEO MaryEllen Tribby says: “It’s a no-brainer that
applying the wisdom in this book will add incremental dollars to
your company’s bottom line.” For more information or to order,
click here now:

http://tinyurl.com/y9rmfdm

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***Quick teleseminar tip***

When you are promoting a tele-seminar, record it so people can
listen to an MP3 download after the event – and state that you
are doing so in your e-mail invitations and registration pages.

Reason: whatever time you pick, some people can’t make it. But
they will still pay for the event if they know they can listen
later at their convenience.

To add further value, transcribe the audio and send it to
registrants after the event as a PDF transcript.

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***Track your billable hours more accurately***

Whether you bill clients by the project or the hour, you need to
keep accurate records of time spent on each job.

For hourly clients, keeping correct timesheets ensures you get
paid for all the work you do.

For per-project clients, it tells you how much you earn per hour
on every job.

I use Chrometa time tracking software because it tracks my time
as I work automatically.

There’s no need to enter any times. The software automatically
tracks every minute you’re on the PC by document. It also
automatically tracks your time away from the PC, too!

For more information or to order Chrometa on a risk-free trial
basis, visit:

www.bobstimetracker.com

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***Treat customers like royalty***

Take a second to think about your business… and ask yourself:

* Do I thank my customers when they buy my product?

* Do I emphasize the importance of their purchase?

* Do I give them clear instructions on using the product?

* Do I make suggestions for what they can do or accomplish with
the product?

* Do I deliver the product in such a manner that it excites my
customers to use it?

Source: www.workingmomsonly.com

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***Where to get domain names cheap***

Domain names can be purchased cheaply here, for less than ten
bucks per name:

www.bobsbestdomains.com

Tip: If the domain name you want is not available, you can always
get some variation of it.

Example: I wanted www.myfirstebook.com for a landing page selling
an e-book on how to write and marketing e-books. It was taken.

Solution: I bought www.myveryfirstebook.com

A variant of some kind is almost always available.

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***Choosing a shopping cart***

If you want to start an Internet marketing business, you need a
shopping cart for taking orders online.

The two most popular seem to be 1shoppingcart.com and
infusionsoft.com.

I use and recommend Fred Gleeck’s Web Marketing Magic, an
integrated system that gives you a shopping cart … auto-responder
… affiliate management system … ad tracker … and e-mail
distribution system all in one.

You can try Web Marketing Magic for a full month for less than
four bucks here:

www.bobsbestcart.com

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***Optimize your site with meta tags***

Write key-word rich meta tags for each web page on your site. The
most important meta tags are the title and description tags.

The title tag is what your visitors see at the top of their
browser windows when they visit your site, as well as what they
see in their bookmark lists. Failure to put strategic keywords in
the title tag can result in pages being poorly ranked. The title
tag can be a maximum 95 characters including spaces, but ideally
no longer than 6 or 7 words.

When your web site comes up in a Google search, the description
tag is what the user sees on the search engine results page
(SERP). It should incorporate strategic key words and clearly
communicate what you offer, who it is for, and the key benefit.
The description tag should be a maximum of 220 characters with
spaces.

Your major key words should also be placed in the keywords meta
tag, though Google pays less attention to the key word meta tag
than to the title and description tags.

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***CVS knows how to build a list***

Want to get your customer’s e-mail address? Do what CVS Pharmacy
does – and buy it.

After my last purchase at CVS, the cashier offered me a $4
discount off my next purchase in exchange for my e-mail address.

This technique can work for any retailer who is building an
opt-in e-mail list. Several restaurants in my area use it,
offering discount coupons available only when you opt into their
e-list.

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***Borrowed branding***

The box for a gift item I ordered from online jeweler Ice.com
came wrapped with a ribbon.

The ribbon was a luxurious blue silk — the same color as
Tiffany’s famous blue boxes.

In essence, Ice.com “borrowed” the brand equity from the color,
adding perceived value to the jewelry I bought from their site.

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***Find top Internet marketing gurus online fast***

There are so many names out there hawking “how to get rich on the
Internet” it’s enough to make your head spin.

Most of the legitimate experts in Internet marketing are listed
on my Internet Marketing Hall of Fame (if I’ve overlooked your
favorite, let me know):

www.internetmarketinghallofame.com

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***Quotation of the month***

“Just because someone sounds like they know what they’re talking
about and they criticize you does not mean you should listen to
them. Everyone has a point of view and belief system. Maybe
theirs is the one jacked up. Not everyone wants to build the same
type of business or has the same vision.”
–Marlon Sanders

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***Reprint my articles – free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can syndicate
or republish any of the articles you’ve read in Bob Bly Direct
Response Letter — for free! To view complete articles, visit our
newsletter archives at www.bly.com/archive. Republishing our
articles is quick and easy. All you have to do is include author
attribution (byline/name of author) and the following statement,
“This article appears courtesy of Bob Bly Direct Response Letter,”
and include a back-link to www.bly.com. That’s it!

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***60-second commercial from Fern Dickey, Project Manager***

Bob is available on a limited basis for copywriting of direct
mail packages, sales letters, brochures, white papers, ads,
e-mail marketing campaigns, PR materials, and Web pages. We
recommend you call for a FREE copy of our updated Copywriting
Information Kit. Just let me know your industry and the type of
copy you’re interested in seeing (ads, mailings, etc.) and if Bob
is available to take your assignment, we’ll tailor a package of
recent samples to fit your requirements. Call Fern Dickey at
201-797-8105 or e-mail fern@bly.com.

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