Bly.com Newsletter Archives An archived collection of Bob Bly’s Direct Marketing Newsletter

3/4/2013

10 content writing tips; why people fail

Filed under: Newsletter Archive — site admin @ 1:45 pm

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Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, and direct marketing.

March 4, 2013

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***10 tips for writing content Google will love***

Copyblogger.com offers these 10 suggestions for writing strong
content that gets marketing results online:

1. Care — deeply — about the quality of your writing, and about
your audience.

2. Go deep with original research.

3. Share a never-before-seen interview.

4. Avoid redundant, duplicated, or stolen content.

5. Build so much trust with your audience that people would be
happy to hand over their credit card.

6. Build your authority — and your site’s authority.

7. Write for humans — not machines.

8. Create something nobody has ever seen before.

9. Remain balanced and worthy of your audience’s trust.

10. Cover a topic comprehensively (don’t aim for an arbitrary
word count and stop once you reach it).

According to Marketingprofs.com, some of the types of content
Google likes include interviews, lists, surveys, polls, reviews, news,
case studies, predictions, humor, and contests.

Source: www.copyblogger.com, 2/18/13.

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***Are you really a business, marketing, or content
strategist?***

Writing on LinkedIn, Jeff Haden asserts that a lot of people who
sell themselves as strategists really aren’t. Says Haden: “I
sometimes help manufacturing plants improve productivity and
quality. There are strategies I use to identify areas for
improvement but I’m in no way a strategist. I don’t create
something new; I apply my experience and a few proven
methodologies to make improvements.”

Strategists look at the present, envision something new, and
develop approaches to make their vision a reality. “Very few
people are strategists,” says Haden. “Most ‘strategists’ are
actually coaches, specialists, or consultants who use what they
know to help others.” He adds the good news that 99% of the time
that’s what customers need – they don’t need or even want a
strategist.

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***The value of listening***

An old man was going deaf. He got a hearing aid that enabled him
to hear much better.

When he went for his checkup in a month, his audiologist said,
“Your hearing is great. Your family must be happy you can hear
again.”

The old man replied: “Oh, I haven’t told my family yet. I just
sit around and listen to them talking. I’ve already changed my
will 3 times!”

Source: American Dreamer, Vol. III, No. 2.

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***5 reasons why people fail***

1—Uninspiring goals … make the goal the feeling you will get
when you achieve the thing rather than the thing itself.

2—Fear of failure … if you’re afraid of failing, you won’t take
the necessary risks required to achieve your goal.

3—Fear of success … you are worried that even if you achieve
something spectacular, like enormous wealth, it still won’t make
you happy.

4—An unrealistic timetable … most people overestimate what they
can do in a week and underestimate what they can do in a year.

5—Worrying about getting stuck … a plateau is almost always a
sign that you’re on the brink of a major breakthrough. Have
patience!

Source: The Ziglar Weekly Newsletter, 2/13/13.

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***Hire a coach – not***

Internet marketing expert Terry Dean lists 5 situations in which
you should not hire a coach:

1—You only want a “yes” person to put a stamp of approval on
your project.

2—You refuse to track your stats and results or install Google
Analytics.

3—You’re not open to new ideas.

4—You want someone to do the work for you. “Coaches don’t do the
work for you,” says Terry. “They guide you.”

5—You simply can’t afford it. Don’t spend the rent money.

Source: Terry Dean e-newsletter, 2/14/13.

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***A top PR coach you can “hire” for one dollar***

Paul Hartunian, a top public relations guru, dispenses PR advice
to subscribers online. As a member, you get tips on how you can
get free publicity for your business, regardless of what
business you’re in.

If you aren’t a member, you can join for just $1 for a trial
membership and get everything a full member gets, including the
coaching call recordings, downloads, and more. Just go to the
link below, click on the LogIn button, and sign up for the $1
trial offer:

www.PublicityMadeEasy.com

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That’s it!

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***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
direct mail packages, sales letters, brochures, white papers,
ads, e-mail marketing campaigns, PR materials, and Web pages. We
recommend you call for a FREE copy of our updated Copywriting
Information Kit. Just let us know your industry and the type of
copy you’re interested in seeing (ads, landing pages, etc.) and
if Bob is available to take on your assignment, we’ll tailor a
package of recent samples to fit your requirements. Call Bob Bly
at 201-505-9451 or e-mail rwbly@bly.com.

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