Bly.com Newsletter Archives An archived collection of Bob Bly’s Direct Marketing Newsletter

10/3/2013

Do long videos work?

Filed under: Newsletter Archive — site admin @ 12:41 pm

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Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct marketing.

October 3, 2013

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will I.

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***Instant products for Internet marketers***

If you are getting into Internet marketing, now you don’t have
to even create a product, because you can sell my products to
your customers – and keep 100% of the profits. Click here for
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***Free content marketing webinar rerun—this week only***

Last month, I gave a webinar for Target Marketing titled “The
Secrets of Successful Content Marketing.” In it, I revealed:

** What makes for killer content your audience will love.
** Understanding the difference between content and copy.
** How to use content marketing to generate more leads and sales.
** The different types of content and how to use them.

While the event is over, it is posted online and available for
viewing – for free – for another week or so. Just click here now
to watch:

http://www.bly.com/ContentMktgWebinar

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***Why marketers use those long online videos***

“Completion rate” is the percentage of viewers who watch the
entire online video after clicking on it.

And this may surprise you: According to analysis from VideoHub,
the highest completion rates are for those online marketing
videos running 30 to 60 minutes in length – you know, the really
long ones you say you never watch. Well, other people do.

Source: BMA Business Marketing SmartBrief, 9/20/13.

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***Easy way to increase clicks from blog posts***

“When I’m writing a call to action for the bottom of a blog post
or product page, I like to create a subheading with one or two
lines of text below it,” says Rachel Foster. She says the
subheading helps the call to action stand out.

Source: Today Target Marketing, 9/24/13.

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***Why you need to be an expert in something***

“If you want to be found online, or want to become valuable in
the workplace, then you have to focus on one area of expertise,”
writes Dan Schawbill on Copyblogger.

You must become the most knowledgeable person on a certain topic
— an authority — so that people are eventually compelled to come
to you for that expertise. Whatever you do, don’t be a “jack of
all trades.” It’s completely ineffective because you will end up
blending in instead of standing out, says Dan: “If you try to be
everything to everyone, you will be nothing to anyone.”

In a new study from American Express, 65% of managers said that
being a subject matter expert is important to career
advancement.

Source: Copyblogger, 9/3/13.

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***Get SEO traction with Pinterest***

When you pin a visual on Pinterest, you can enter a text
description of up to 500 words, although shorter is better. You
should use your key words in the text description so that search
engines find your pin. Example: for a pet store, “Adorable
dachshund puppies” is better than “cute new arrivals.”

Source: White paper, The Social Marketer’s Guide to Pinterest,
p. 8.

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***5 steps to seizing opportunity***

Here are five suggestions for seizing opportunity, from Bill
Paxon, founder of PAX TV (as cited in New Man magazine):

1. Don’t allow the past to prevent you from acting on what you
perceive the future to hold.

2. Once you’re decided to pursue an opportunity, stay focused.
Don’t get sidetracked on frivolous concerns.

3. When a good opportunity comes along, don’t turn it down just
because it means changing course.

4. Utilize “super speed”: Some of the best opportunities develop
with lightning speed and require equally quick reaction. If you
are paralyzed by fear, you will miss them every time.

5. Remember: All it takes is one opportunity to transform your
life and your world.

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***How to sell more copies of your book***

Well worth reading is Stephanie Chandler’s book “The Nonfiction
Book Marketing Plan: Online and Offline Promotion Strategies to
Build Your Audience and Sell More Books.”

Stephanie’s book shows you how to build your own marketing plan
… develop an effective website and blog … reach your audience
with social media … attract media attention with publicity …
boost visibility for your book on Amazon … and more.

Written for new and established authors of business, self-help,
health and wellness, memoir, how-to, and other nonfiction books,
this book will help you identify powerful strategies that you
can begin implementing immediately to reach your audience and
sell more books. To order, click here now:

http://www.bly.com/NonfictionBookMktgPlan

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***Slow down when speaking in public***

Many speakers talk faster on stage. Aim to speak slowly to
ensure you don’t trip over your words, and don’t rush to finish
points. Set timings in your speech notes, so you know if you are
going too fast or too slow as you go along. “This has saved me
many times when I realize I’m rushing or taking too long,” says
speaker and entrepreneur Ali Brown.

How I do it: When I talk for an hour and there are 30 slides in
my Powerpoint, I have to average 2 minutes of talking per
slide. If after talking for 20 minutes I am already on slide 15,
I know I am talking too fast and must slow down.

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***Another SEO tip for you***

If you are a new site, it can be difficult to go after popular
keywords right away. Solution: write many quality articles on
very specific keywords.

“A great benefit of staying focused with long-tail key terms is
that they usually convert better, as well,” says Lawrence
Takins. To help with this, he recommends a tool called HitTail,
which drives targeted search visitors to your website by
focusing on the most promising organic keywords in your existing
traffic.

Source: www.mashable.com

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***Gain credibility with this tip from Johnny Carson***

Contrary to what many people think, the more readily you admit
you do not know everything, the higher your credibility in the
eyes of others.

When the late Johnny Carson had a guest who would mention a
current event or piece of knowledge outside of Johnny’s realm,
he didn’t try to take over the conversation or “one up” the
guest. He simply said, “I did not know that.” You should, too.

Source: Mark Rodgers, Persuasion Matters, 9/12/13.

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***3 ways to get into Facebook users’ news feeds***

According to HubSpot, the Facebook EdgeRank algorithm uses 3
factors to determine what shows up in any given user’s news feed:

1—The more you interact with a fan, the more likely your posts
will show up in that fan’s news feed.

2—A share is more likely to show up than a comment and a comment
is weightier than a like.

3—The more current a post is, the more likely it is to show up.

Source: HubSpot E-Book, “How to Engage Fans,” p. 4.

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***Should you cold call?***

I have never made a cold call in my life to sell my copywriting
services and never would, but my colleague Wendy Weiss, the
Queen of Cold Calling, has a different outlook on the topic:
“One of the best and least expensive sales and marketing
activities you can initiate is to use the telephone,” says
Wendy.

She recommends you call potential new customers to introduce
yourself. Also, call existing customers to sell them more
products and services or gather referrals. “Calling your
customers has the added benefit of helping to maintain customer
loyalty, which is imperative in times like these,” she adds.

Source: Coffee With the Dog, 9/12/13.

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***Free webinar: How To Plan Your Entire Year On One Sheet Of Paper***

A quick reminder about the webinar this Friday, October 4 at
2pm EST: https://dancingele.infusionsoft.com/go/SSPBBW/BBBY

Laura Posey, noted expert on strategic planning and author of
“The Simple Strategic Plan” will show you how to use one sheet
of paper and one hour to hit every goal you set, every single
time. She’ll also show you how to get rid of wasted tasks and
processes so you’ll be more efficient, effective, and focused.

In less than an hour, you can not only plan your entire business
or career but you’ll have just one sheet of paper from which to
operate daily. I urge you to click on this link and register for
this amazing and free session now. There are just a few seats
left. Don’t miss yours.

Registered attendees will also get a special copy of Laura’s
e-book “Mastering The Art of Success” featuring Jack Canfield,
Les Brown and other masters of success:

https://dancingele.infusionsoft.com/go/SSPBBW/BBBY

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***Original Bob Bly joke of the month***

Did you hear about the podiatrist’s botched suicide attempt? He
shot himself in the foot.

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***Quotation of the month***

“You can say, ‘Oh life’s not fair’ and complain and think the
world owes you something. Or you can suck it up and just work a
little bit harder than everyone else to achieve the things you
want to achieve.”

–Nick Newell, mixed martial arts fighter

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That’s it!

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***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on your
assignment, we’ll tailor a package of recent samples to fit your
requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

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***We’ve moved***

Our new contact information:

Bob Bly
31 Cheyenne Drive
Montville, NJ 07045
phone 973-263-0562
fax 973-263-0613

E-mail address is the same, rwbly@bly.com, as is the web site
URL www.bly.com

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