Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
November 2, 2015
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***When you write, be yourself***
Kurt Vonnegut once said, “I find that I trust my own writing
most, and others seem to trust it most, too, when I sound most
like a person from Indianapolis, which is what I am. What
alternatives do I have? The one most vehemently recommended by
teachers has no doubt been pressed on you, as well: to write like
cultivated Englishmen of a century or more ago.”
Source: ASJA Weekly, 10/2/15.
***2016 Bob Bly calendar now available***
The 2016 Bob Bly desk calendar of “More Words You Should
Know to Sound Smart” is now available on Amazon. Get it before
January 1 — and add one new word to your vocabulary every day of
the year. For more information or to order for 16% off list price,
click here now:
***Send your buyers an “access” e-mail***
According to marketing automation expert Teddy Garcia, when a
customer makes a purchase, they should immediately get an access
e-mail. This e-mail provides access and login information for any
password-protected member areas or other information and
documents your customer may need to access related to their
You should also include the contact information for any team
members that they will be working with along with your support
desk information. If it’s a physical product, this e-mail should
contain delivery information and tracking numbers.
Source: MaryEllen Tribby e-mail, 10/1/15.
***A tip for getting more followers on Twitter***
Engage your audience and ask them questions. When someone feels
as though their opinion matters, they feel like they are now of
value to you, which they definitely are! Building a strong
relationship with followers is important when trying to relay
your company’s information.
If you can get them to enjoy talking to you and like what you
have to say, then the retweets will start. When you have
followers essentially recommending you to their group of
followers, that’s when you can get some real attraction.
Source: Today@TargetMarketing, 10/8/15
***How to make cold calling work***
“So what if you’re a national sales rep trying to make
connections in an area that you don’t have a local presence or
any mutual contacts? In this case, I need you to show me you
understand my business and what I do,” says Danielle Downing.
“Share relevant articles with me, trends in my industry,
resources, or send me a complimentary subscription to a
publication. There are several ways to show me you truly want to
help my business as well as my own professional development.”
Source: Today@TarketMarketing, 10/9/15
***How to write it right***
Here is best-selling author and Internet marketing guru MaryEllen
Tribby’s formula for writing better and faster:
W — WEIGH your idea options.
R — REACH a formatting decision.
I — INTRODUCE supporting points.
T — TELL the relevant details.
E — END by polishing document.
Source: MaryEllen Tribby, 10/13/15
***How to create high-priced info products***
Because so many info marketers gravitate toward selling e-books,
their price points are modest. If you are not adding high-priced
products to your mix, you are leaving money on the table.
The solution: create and offer info products you can charge a
higher price for. According to Terry Dean, these include:
1–One-on-one coaching or consulting. Example:
2–Group coaching. Example:
3–Live events/training/seminars. Examples:
5–Done-for-you services. Example:
6–Product bundles. Example:
To this list I would add:
8–Membership sites. Example:
Source: Terry Dean blog, 10/12/15
***In SEO, some things are still the same***
On-page SEO tactics have been much-maligned and denigrated in
recent years; however, best practice still puts Titles and
Descriptions high on the list of simple must-dos. Reason: As
Google continues to wage war against duplicate content, unique
content becomes more important, and the Title and Description are
a clear signal that a page is unique.
If you do not create a unique Title and Description for every
page, you are courting disaster. Screen for duplicate content and
root it out before the Google Panda slaps you down.
Source: Today@TargetMarketing, 10/13/15.
***May I share my Internet marketing secrets with you–in
Fred Gleeck and I will be repeating our seminar on Internet
marketing “Information Marketing University (IMU)” — only this
time as a 6-part webinar series instead of a live weekend,
starting on 1/13/16 from 2-3pm EST. You get the same guidance on
starting and running a successful six-figure info marketing
business, only without the travel time and expense. Click below
for details, to watch video testimonials from our previous IMU,
and grab the $300 Early Bird discount:
***How to get really busy***
It never fails for me. I agree to speak at a conference. As soon
as I do, I get flooded with requests for work which the
conference interferes with. This is why after this year, though I
have said it many times before, I am done with live out-of-town
speaking engagements. Local talks and webinars for me from now on
***Which is best–specialist or generalist?***
“Prosperity really accelerated when increasingly sophisticated
economic activity stimulated the division of labor and promoted
the specialization that enabled and encouraged entrepreneurs to
take their visions directly to the marketplace,” says Gregory Barros.
“While the generalist’s hat fits Robinson Crusoe, it’s not likely
that any one of us would ever have to don such apparel to face a
comparable set of such dire circumstances as he did unless one is
contemplating an imminent apocalypse.”
***Quotation of the month***
“You can’t control how people react, but you can control your
own boundaries, and you have every right to set them as you see fit.”
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