Bly.com Newsletter Archives An archived collection of Bob Bly’s Direct Marketing Newsletter

11/2/2015

Kurt Vonnegut on writing

Filed under: Newsletter Archive — site admin @ 1:43 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

November 2, 2015

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***When you write, be yourself***

Kurt Vonnegut once said, “I find that I trust my own writing
most, and others seem to trust it most, too, when I sound most
like a person from Indianapolis, which is what I am. What
alternatives do I have? The one most vehemently recommended by
teachers has no doubt been pressed on you, as well: to write like
cultivated Englishmen of a century or more ago.”

Source: ASJA Weekly, 10/2/15.

—————————————————————–

***2016 Bob Bly calendar now available***

The 2016 Bob Bly desk calendar of “More Words You Should
Know to Sound Smart” is now available on Amazon. Get it before
January 1 — and add one new word to your vocabulary every day of
the year. For more information or to order for 16% off list price,
click here now:

http://www.bly.com/2016Calendar

—————————————————————–

***Send your buyers an “access” e-mail***

According to marketing automation expert Teddy Garcia, when a
customer makes a purchase, they should immediately get an access
e-mail. This e-mail provides access and login information for any
password-protected member areas or other information and
documents your customer may need to access related to their
purchase.

You should also include the contact information for any team
members that they will be working with along with your support
desk information. If it’s a physical product, this e-mail should
contain delivery information and tracking numbers.

Source: MaryEllen Tribby e-mail, 10/1/15.

—————————————————————–

***A tip for getting more followers on Twitter***

Engage your audience and ask them questions. When someone feels
as though their opinion matters, they feel like they are now of
value to you, which they definitely are! Building a strong
relationship with followers is important when trying to relay
your company’s information.

If you can get them to enjoy talking to you and like what you
have to say, then the retweets will start. When you have
followers essentially recommending you to their group of
followers, that’s when you can get some real attraction.

Source: Today@TargetMarketing, 10/8/15

—————————————————————–

***How to make cold calling work***

“So what if you’re a national sales rep trying to make
connections in an area that you don’t have a local presence or
any mutual contacts? In this case, I need you to show me you
understand my business and what I do,” says Danielle Downing.
“Share relevant articles with me, trends in my industry,
resources, or send me a complimentary subscription to a
publication. There are several ways to show me you truly want to
help my business as well as my own professional development.”

Source: Today@TarketMarketing, 10/9/15

—————————————————————–

***How to write it right***

Here is best-selling author and Internet marketing guru MaryEllen
Tribby’s formula for writing better and faster:

W — WEIGH your idea options.
R — REACH a formatting decision.
I — INTRODUCE supporting points.
T — TELL the relevant details.
E — END by polishing document.

Source: MaryEllen Tribby, 10/13/15

—————————————————————–

***How to create high-priced info products***

Because so many info marketers gravitate toward selling e-books,
their price points are modest. If you are not adding high-priced
products to your mix, you are leaving money on the table.

The solution: create and offer info products you can charge a
higher price for. According to Terry Dean, these include:

1–One-on-one coaching or consulting. Example:
http://www.bly.com/newsite/Pages/consultation.php

2–Group coaching. Example:
http://bly.com/copycoaching

3–Live events/training/seminars. Examples:

http://www.bly.com/newsite/Pages/seminars.php

4–Mastermind groups.

5–Done-for-you services. Example:

http://www.bly.com/newsite/Pages/social-media.php

6–Product bundles. Example:

http://www.writingsuccesskit.com

7–Licensing:

http://www.fredandboblicenses.com

To this list I would add:

8–Membership sites. Example:

http://www.infoproductcentral.com

9–Software. Example:

http://www.bobsbestcart.com

Source: Terry Dean blog, 10/12/15

—————————————————————–

***In SEO, some things are still the same***

On-page SEO tactics have been much-maligned and denigrated in
recent years; however, best practice still puts Titles and
Descriptions high on the list of simple must-dos. Reason: As
Google continues to wage war against duplicate content, unique
content becomes more important, and the Title and Description are
a clear signal that a page is unique.

If you do not create a unique Title and Description for every
page, you are courting disaster. Screen for duplicate content and
root it out before the Google Panda slaps you down.

Source: Today@TargetMarketing, 10/13/15.

—————————————————————–

***May I share my Internet marketing secrets with you–in
person?***

Fred Gleeck and I will be repeating our seminar on Internet
marketing “Information Marketing University (IMU)” — only this
time as a 6-part webinar series instead of a live weekend,
starting on 1/13/16 from 2-3pm EST. You get the same guidance on
starting and running a successful six-figure info marketing
business, only without the travel time and expense. Click below
for details, to watch video testimonials from our previous IMU,
and grab the $300 Early Bird discount:

http://www.fredandbobinfomarketinguniversity.com

—————————————————————–

***How to get really busy***

It never fails for me. I agree to speak at a conference. As soon
as I do, I get flooded with requests for work which the
conference interferes with. This is why after this year, though I
have said it many times before, I am done with live out-of-town
speaking engagements. Local talks and webinars for me from now on
only!

—————————————————————–

***Which is best–specialist or generalist?***

“Prosperity really accelerated when increasingly sophisticated
economic activity stimulated the division of labor and promoted
the specialization that enabled and encouraged entrepreneurs to
take their visions directly to the marketplace,” says Gregory Barros.

“While the generalist’s hat fits Robinson Crusoe, it’s not likely
that any one of us would ever have to don such apparel to face a
comparable set of such dire circumstances as he did unless one is
contemplating an imminent apocalypse.”

—————————————————————–

***Quotation of the month***

“You can’t control how people react, but you can control your
own boundaries, and you have every right to set them as you see fit.”
–Gail Johnson
—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

Follow Bob:
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603
Pinterest, https://www.pinterest.com/blycopywriter/

I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
my new book “Don’t Wear a Cowboy Hat Unless You are a
Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

http://www.bly.com/KindleCowboy

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

—————————————————————–

No Comments

No comments yet.

RSS feed for comments on this post.

Sorry, the comment form is closed at this time.

Powered by WordPress