Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
October 3, 2016
You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”
Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.
We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.
***An under-publicized market for making big bucks as a speaker***
My friend Fred Gleeck and his partner Tim Piccirillo are putting
the finishing touches on a FREE webinar which explains a very
lucrative speaking market that very few speakers are pursuing.
Tim has worked this market for a couple of years now with very
good results. The beauty of it is that these can be booked as
stand-alone dates or you can tie them into your existing speaking
schedule. Tim and Fred will be doing this webinar on Saturday
October 8th at 2:00pm EST to tell you all the in’s and out’s of
this lucrative speaking niche.
Click here to register: https://goo.gl/w3ZXZ8
***Don’t sabotage your PR with this common flub***
Have you ever asked a journalist who just interviewed you, “Can
we review the story before it goes to print?” Well, don’t,
advises PR agent Filomena Fanelli, explaining, “That isn’t the
way PR works.”
“If you want control over the content, buy an ad,” she says.
“With PR, the story is in the reporter’s hands. If you and your
client are nervous about what the story might say, remember that
journalists are trained to write news and feature articles and
that they have editors who review their work.”
Source: PR Daily News Feed, 4/18/2016.
***The 4 keys to marketing success***
1–Keep trying new things
2–Measure the results of each thing you try
3–When you find something that works, do more of it
4–When you find something that doesn’t work, do less of it
Source: Harnessing the Web Marketing Advantage, 4/16/2016
***Quantifying communications techniques: breakthrough or BS?***
A Texas-based consultancy called Quantified Communications claims
to have developed a numbers-based approach to ranking
communications techniques like warmth, confidence, vocal
variability, and more.
While the idea is exciting in concept, some professional writers,
myself included, question how the study came up with figures like
“the top 10% of authentic speakers were considered to be 1.3
times more trustworthy and 1.3 times more persuasive than the
average communicator.” What scientific measurement was used to
come up with this precise figure — and what unit of measurement?
Source: Gotham Ghostwriters, Newsletter, 4/18/2016.
***A no-brainer way to boost your writing output***
One of my secrets to being a productive writer is that I use an
older Dell keyboard — from my 10-year-old Dell which I recently
replaced with a new model — with large raised keys. When I got
my new Dell, it came with a keyboard similar to a laptop
keyboard, with keys that were not raised above the surface of the
keyboard. I tried it and got rid of it within 15 minutes.
If you are a high-speed touch typist like me, raised keys are the
only way to go. They reduce errors and increase speed 10% to 50%.
It makes a huge difference in my typing speed and output.
**Why you should convert Facebook friends to e-mail
As a marketer, if you have followers on Facebook or any other
social media, remember that you are merely “renting” the
privilege of communicating with them. Direct response expert
Gary Hennerberg says you don’t “own” the name as you would
with your postal or email list. Here are some actions you can
take to migrate Facebook followers to opt-in to email:
Encourage followers to click on posts that lead to your website,
and when they do, encourage them to opt-in to your e-mail list.
While most of us as consumers may not like pop-ups on websites,
they work for building an opt-in list.
Source: Today@TargetMarketing, 4/20/2016
***It’s not just what you say; it’s how you say it***
Dr. Albert Mehrabian, conducted several studies on nonverbal
communication and found that only 7% of any message is conveyed
through actual words. The rest of communication, 93%, is a
combination of vocal elements and nonverbal elements such as
facial expressions, gestures, and posture.
The bottom line is that a significant portion of communication
with other human beings is nonverbal. In addition, most human
beings are quite adept at reading and interpreting nonverbal
communication. If there is dissonance between your words and your
nonverbal cues — look out!
Source: Wendy Weiss e-newsletter, 4/20/2016.
***Book of the month***
Everyone who is serious about improve their marketing results
should read the new book by Craig Simpson and Brian Kurtz, “The
Advertising Solution” just published by Entrepreneur Press.
“The Advertising Solution” takes the wisdom of 6 of the greatest
marketers of all time — Robert Collier, Claude Hopkins, John
Caples, Gary Halbert, David Ogilvy, and Eugene Schwartz (8 if you
count the two coauthors, which I do) — and distills them into a
series of practical, valuable, easy to follow marketing tips,
tactics, and ideas. Highly recommended; click here to order and
save 24% off the cover price:
***Quotation of the month***
“Books are the DNA of our civilization, an unbroken line of
stories, ideas, and knowledge which essentially completes our
relationship with all of humanity and with ourselves.”
Source: Digital Book World, 4/11/2016
***Reprint my articles — free!***
Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com. That’s it!
***Our 60-second commercial***
Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail