Bly.com Newsletter Archives An archived collection of Bob Bly’s Direct Marketing Newsletter

10/2/2017

Find good email lists; reduce shopping cart abandons

Filed under: Newsletter Archive — site admin @ 11:39 am

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Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

October 2, 2017

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would benefit from its contents. They will thank you. So will I.

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***Finding good email lists***

Here’s a little-known and effective way to find good email
marketing lists to test: Go to sites you think your target
audience visits, and look for a link labeled “Advertise.” Click
the link. Review the site’s Media Kit if there is one.

If there is a phone number, call the site owner and ask about
list rentals or other online advertising options. But be warned:
You won’t always hear back from these publishers. It can take
some trying. If you haven’t got the time and resources to do
this, then find a media buyer or digital agency to work with; I
recommend Sarah Stambler at www.e-tactics.com

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***How to improve your business writing***

On November 15, 2017 from 1pm to 2:30pm EST, I am giving a
webinar for Lorman Education Services on how to make your
business writing crisp, clear, concise, and compelling. To grab
the Early Bird Discount and save $100, click here now:

http://www.bly.com/BizWritingWebinar

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***Writing for an audience of one***

It makes no difference whether you’re writing a personal email or
a webpage that’ll be seen by thousands — at any one time, your
reader is one person. If you can think of them in that way,
you’ll naturally stop trying to address a crowd; no “some of you
might think.”

Focus on the way your one reader is thinking and feeling. That’ll
make you sound more persuasive and human. If you can be specific
about who that individual is, you can be far more relevant to
your audience.

Source: David McGuire, B2B Marketing Newsletter, 7/27/17.

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***Get my thesaurus of words for writers!***

Published by Adams Media and co-authored by yours truly, “Roget’s
Thesaurus of Words for Writers” presents over 2,300 emotive,
evocative, and descriptive synonyms, antonyms, and related terms
that can help make your writing sparkle:

http://amzn.to/2xM9Ygv

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***Use color to reduce shopping cart abandonment rate***

A study by the Baymard Institute shows that the shopping
cart abandonment rate among U.S. consumers is nearly 70%. It
estimates that improving shopping cart design and checkout
process could recover approximately $260 billion annually in lost
online sales.

One tip: Clearly label and color-code all call-to-action buttons
on your website to help more customers find the shopping cart.
The checkout and shopping cart buttons should always be the first
things that stand out on your page. Use colors, bold the fonts,
and create enlarged clickable buttons.

In addition, cut abandonment rate by offering multiple payment
options including PayPal, Amazon Pay, Apple Pay, and all major
credit cards. Note: The merchant, not the consumer, pays the
merchant’s processing fee. You do not pass it on to your customer
by adding it to their total for the order.

Source: Today@TargetMarketing, 8/3/17.

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***5 ways to be the best***

1–Know what you truly want. At some point in their lives, the
best have an “Aha!” moment when their vision becomes clear.
Suddenly they realize what they really, truly want to achieve.

2–Want it more than others. Be willing to do what it takes to be
great. Work hard and do the things that others won’t do, and
spend more time doing it.

3–Always strive to get better. Constantly look for ways to learn,
apply, improve, and grow. Be a lifelong learner.

4–The best do ordinary things better than everyone else. They
work hard to master the fundamentals.

5–Focus on what matters most. Tune out distractions, which are
the enemy of greatness.

Source: Jon Gordon’s Weekly Newsletter, 8/21/17.

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***Writing advice from the author of “Dune”***

“A writer’s job is to do whatever is necessary to make the reader
want to read the next line. That’s what you’re supposed to be
thinking about when you’re writing a story. Don’t think about
money, don’t think about success; concentrate on the story — don’t
waste your energy on anything else. That all takes care of itself
if you’ve done your job as a writer. If you haven’t done that,
nothing helps.” –Frank Herbert

Source: Galaxy Press, blog, 8/9/17.

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***Your desk: clean or cluttered?***

Clutter can actually interfere with your brain’s ability to
process information. Think about it. Clutter is akin to chaos.
Studies have proven that chaos restricts our ability to focus.
When we are in a clutter-free space we experience more energy and
productivity.

Source: Patricia Diesel e-newsletter, 7/25/17.

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***Make sure the essentials “pop” in your copy***

Make essential information easy to find. For a workshop,
this would include the date, time, location, and cost. It’s
annoying to be interested in attending a class and not easily
find when and where it is being held. In seminar email
announcements, I always put these details in either the first
or second paragraph — no later.

For a lead-generating offer, this would include the toll-free
phone number and the URL of the landing page. Put them at the top
of page one of the letter as well as in the close, in large,
boldface type.

Source: Today@TargetMarketing, 8/4/17.

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***Productivity booster: first things first***

Plan the work day around one main project. Prioritizing your main
project ahead of lesser tasks on your to-do list is crucial for
productivity.

Don’t give into the temptation of completing the simple tasks
first. Since they’re short and quick, you can easily finish them
at the end of the day. Your major tasks have much more pressing
deadlines and require a lot of time and effort. So do the big
tasks first to avoid scrambling through them last-minute.

Source: HubSpot, 8/8/17.

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***Market by life stage, not generation***

A new study by Networked Insights found that people going through
pivotal life events — like graduation, marriage, or starting
families — are more likely to have common interests and
affinities than those in similar demographic groups based on age,
gender, or income.

Source: AMA, 8/9/17.

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***The vote is in: consumers trust experts***

Who do consumers trust most? Online reviews? Friends? Neighbors?
For word-of-mouth, 92% of consumers trust recommendations from
credible experts over other influencers.

Source: IAB SmartBrief, 8/16/17.

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***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
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(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

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***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, email marketing campaigns, PR
materials, and webpages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

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