Bly.com Newsletter Archives An archived collection of Bob Bly’s Direct Marketing Newsletter

4/2/2018

#1 factor in website design; improve SEO; boost email open rates

Filed under: Newsletter Archive — site admin @ 12:03 pm

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Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

April 2, 2018

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Your subscription brings you one regular monthly issue, usually
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recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends, and associates you think
would benefit from its contents. They will thank you. So will I.

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***The #1 factor in website design***

According to a study by NN Group, 76% of users surveyed said
the most important factor to them when visting a website is that the
site makes it easy to find what they want. A beautiful design
came in a distant second, with only 10% of users saying the
design is first in importance.

Source: Orbitmedia.com

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***An easy hack to increase customer satisfaction with your info
products***

To prevent refund requests and increase customer satisfaction
with your info products, add the following sentence to your sales
page copy:

“Even if you get just one new idea from my book, that alone can
easily pay back the cost 10X over or more.”

This teaches buyers how to properly assess the value of info
products and creates a realistic expectation on which your
product surely can deliver.

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***Broken links on your site are bad for SEO***

“Internal links” are hyperlinks on one of your site pages that
click to another page on the site. “External links” are
hyperlinks from your site to other sites or pages that are not
yours.

Whenever you find a broken internal or external link, fix it
fast. Both can frustrate site users and, perhaps even worse, also
lower your search engine ranking.

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***3 ways to boost your email open rates***

>> Use a short and punchy subject line; ideally 4 to 7 words.

>> Use words and phrases proven to increase open rates; some of
these include: special, now, get this now, get your, what,
latest, can, new, just, introduction, latest, available, upgrade,
go, and alert.

>> Use questions you are frequently asked as subject lines.

Source: Andy Crestodina, CMO, Orbit Media.

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***Creativity vs. innovation: a definition***

Creativity is doing something YOU didn’t think of before.

Innovation is doing something nobody ELSE thought of before.

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***School is never out for the pro***

Never stop reading, studying, observing, taking courses,
attending conferences, and learning your craft. Four reasons:

First, if you don’t keep up and continuously sharpen your skill
and practice, you grow stale and suboptimal as a practitioner.
Second, we are learning creatures, and if you do not learn, you
stagnate. Third, money: As Cyndi Lauper once said, “The more you
learn, the more you learn.” Fourth, learning is fun — makes work
more enjoyable and interesting.

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***Which are you: self-employed, business owner, entrepreneur, or
freelancer?***

Of more than 2,000 freelancers surveyed by WiseBrand, 50%
identify themselves as self-employed, 19% call themselves small
business owners, 19% identify as entrepreneurs, and only 12% use
the term freelancer.

When people ask me what I do for a living, if they are in
marketing, I say I am a freelance copywriter; if they are not, I
say I write advertising and books. For my bio on articles, books,
and conference programs, I describe myself as an independent
copywriter and consultant.

Source: ASJA Weekly, 3/20/18.

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***6 questions to ask before you commit to writing a book***

1–Will it be fun for me to write?
2–Do readers need yet another book on this topic?
3–Will having written it benefit me in some way; e.g., elevate my
reputation or bring me more business?
4–Is it important to me personally to write it and get it
published?
5–Do I have something worthwhile to say in it?
6–Does it have the potential to sell many thousands of copies,
and am I in a position to help make that happen?

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***Recommended vendor of the month***

If you need short videos for landing pages or websites, I
recommend a guy I use frequently — David B. Justiss of
Persuasive Video Works, phone 423-492-0223, email
dbj@PersuasiveVideoWorks.com.

With 15+ years of digital publishing, visual design, and video
marketing development experience combined, David does a great job
on my videos, and his work transcends the conventional whiteboard
sketch videos you see on most sites today.

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***Protect yourself from digital information overload***

Know the difference between being “immersed vs. informed.” It’s
our job as businesspeople and our responsibility as citizens to
stay current, but that doesn’t mean staying plugged in all day,
every day, because doing so isn’t healthy. Take a break. When you
do tune in, balance your news and your news sources. Also, read
happy news from time to time; it’s still out there.

Source: Ragan’s PR Daily, 3/9/18.

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***Quotation of the month***

“Lose no time; be always employed in something useful; cut off
all unnecessary actions.”
–Ben Franklin

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***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, web masters —
need powerful content on your website or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

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***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, email marketing campaigns, PR
materials, and webpages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

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