New Free e-Book Reveals 35+ Years of Tested B2B Marketing Secrets

Yours FREE – Bob Bly’s
B2B Marketing Handbook!

Since 1979, freelance copywriter Bob Bly has written hundreds of winning B2B promotions – including landing pages, white papers, e-mail marketing campaigns, ads, and sales letters – for over 100 clients including IBM, AT&T, Praxair, Associated Global Systems, Intuit, Ingersoll-Rand, and Medical Economics.

Now, in Bob’s 186-page e-book The Business-to-Business Marketing Handbook, you’ll discover 30+ years of tested B2B marketing secrets, including:

  • 10 tips for increasing landing page conversion rates – page 10.
  • The 6 key components of effective B2B offers – page 19.
  • What’s working in e-mail marketing today?—page 112.
  • 7 tips for more effective content marketing—page 78.
  • Best practices for B2B lead generation—page 54.
  • 4 steps to writing SEO copy that both your prospects and the search engines will love—page 49.
  • 5 ways to build a large and responsive e-list of prospects--page 29.
  • How to write technically accurate copy for high-tech products -- page 143.
  • And more….