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	<title>bly.com blog</title>
	<link>http://bly.com/blog</link>
	<description>bly.com direct marketing blog</description>
	<pubDate>Tue, 22 Jul 2008 17:50:31 +0000</pubDate>
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		<title>Opposing Philosophies on Viral E-Book Marketing</title>
		<link>http://bly.com/blog/general/opposing-philosophies-on-viral-e-book-marketing/</link>
		<comments>http://bly.com/blog/general/opposing-philosophies-on-viral-e-book-marketing/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 17:49:51 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/opposing-philosophies-on-viral-e-book-marketing/</guid>
		<description><![CDATA[I have the greatest respect and admiration for David Meerman Scott.
But the advice he gives on his www.webinknow.com blog on viral e-book marketing is diametrically opposed to mine.
David advises: &#8220;Make the content totally free with no registration requirement at all so people are more likely to download it and share with colleagues.&#8221;
As a result, his [...]]]></description>
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		<title>Does Sex Sell?</title>
		<link>http://bly.com/blog/general/does-sex-sell/</link>
		<comments>http://bly.com/blog/general/does-sex-sell/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 13:45:48 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[www.adgabber.com]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/does-sex-sell/</guid>
		<description><![CDATA[New media gurus these days rave about getting tens of thousands &#8212; or millions &#8212; of page views on MySpace and YouTube.
But any idiot can put up a video that gets a ton of traffic. The easiest way: just use sex.
As Steve Hall writes at www.adgabber.com: &#8220;Anytime you stick a stunningly beautiful, hot looking, busty [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/does-sex-sell/feed/</wfw:commentRss>
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		<title>How Critical is Your Mission Statement?</title>
		<link>http://bly.com/blog/general/how-critical-is-your-mission-statement/</link>
		<comments>http://bly.com/blog/general/how-critical-is-your-mission-statement/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 18:10:56 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/how-critical-is-your-mission-statement/</guid>
		<description><![CDATA[When I began my corporate career in the late 70s, corporations spent huge amounts of time and money perfecting their &#8220;mission statements,&#8221; which they proudly posted on placards in the lobby.
Multi-channel marketing guru Don Libey thinks most mission statements are for the most part banal and of limited value.
His advice: &#8220;Get rid of the silly [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/how-critical-is-your-mission-statement/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Is &#8220;Content is King&#8221; a Load of Crap?</title>
		<link>http://bly.com/blog/general/is-content-is-king-a-load-of-crap/</link>
		<comments>http://bly.com/blog/general/is-content-is-king-a-load-of-crap/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 19:13:46 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=352</guid>
		<description><![CDATA[Gurus like David Meerman Scott say that giving consumers lots of useful content is the key to marketing success &#8212; at least in the 21st century.
But something Tim Sanders says in his book &#8220;The Likeability Factor&#8221; (Crown Publishers, 2005) seems to contradict that belief.
Says Sanders:
“There’s too much information in today’s world, and our defense mechanism [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/is-content-is-king-a-load-of-crap/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Should Direct Mail Design be Ugly?</title>
		<link>http://bly.com/blog/direct-marketing/should-direct-mail-design-be-ugly/</link>
		<comments>http://bly.com/blog/direct-marketing/should-direct-mail-design-be-ugly/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 17:40:50 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[Direct Marketing]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=351</guid>
		<description><![CDATA[&#8220;Ugly works&#8221; in direct mail design, writes my colleague Denny Hatch in his latest column in Target Marketing (7/08, p. 50).
His premise: direct mail should be intentionally designed to look ugly and junky, because it will increase response. 
The reason (here Denny quotes his former boss Lew Smith): &#8220;Neatness rejects involvement. If a thing is [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/direct-marketing/should-direct-mail-design-be-ugly/feed/</wfw:commentRss>
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		<item>
		<title>Pure B.S. or Great Copy?</title>
		<link>http://bly.com/blog/general/pure-bs-or-great-copy/</link>
		<comments>http://bly.com/blog/general/pure-bs-or-great-copy/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 12:36:33 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=350</guid>
		<description><![CDATA[Critics often accuse direct marketing copywriters of hype and puffery, but I think the real B.S. artists in marketing today are wine and beer writers.
Listen to this description of Route Des Epices beer from the Beer of the Month Club newsletter (vol. 14, no. 12):
&#8220;On the nose, you can&#8217;t miss the influence of black and [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/pure-bs-or-great-copy/feed/</wfw:commentRss>
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		<item>
		<title>Business Entrepreneurs</title>
		<link>http://bly.com/blog/general/business-entrepreneurs/</link>
		<comments>http://bly.com/blog/general/business-entrepreneurs/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 12:17:16 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=349</guid>
		<description><![CDATA[A radio spot for Web site developer American Eagle tells how the company created a successful Web site for a &#8220;business entrepreneur.&#8221;
Business entrepeneur? As opposed to all those entrepreneurs who have nothing to do with business?
Obviously, &#8220;business entrepreneur&#8221; is redundant &#8212; given that the Oxford English dictionary defines an &#8220;entrepreneur&#8221; as &#8220;a person who sets [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/business-entrepreneurs/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What&#8217;s Better &#8212; Traditional or Self Publishing?</title>
		<link>http://bly.com/blog/general/whats-better-traditional-or-self-publishing/</link>
		<comments>http://bly.com/blog/general/whats-better-traditional-or-self-publishing/#comments</comments>
		<pubDate>Sun, 22 Jun 2008 19:45:09 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=348</guid>
		<description><![CDATA[MF has written a nonfiction business book and wants to know whether I think it&#8217;s better to self-publish or look for a traditional publisher.
Here&#8217;s what I told MF&#8230;.
If you want to establish your reputation as a though leader in your field, gain visibility, and build credibility, getting your book published by a mainstream publisher like [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/whats-better-traditional-or-self-publishing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Does IQ Need an IQ Boost?</title>
		<link>http://bly.com/blog/general/does-iq-need-an-iq-boost/</link>
		<comments>http://bly.com/blog/general/does-iq-need-an-iq-boost/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 12:18:11 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=347</guid>
		<description><![CDATA[A radio commercial I heard this morning from IQ offers a free CD that promises to &#8220;boost your reading speed 1,000%.&#8221;
The commercials explains: &#8220;you&#8217;ll be able to read 10 book in the time it used to take you to read one book&#8221; &#8212; a tenfold improvement in reading speed.
The only problem is that reading 10X [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/does-iq-need-an-iq-boost/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Best Way to Make Money Online</title>
		<link>http://bly.com/blog/general/the-best-way-to-make-money-online/</link>
		<comments>http://bly.com/blog/general/the-best-way-to-make-money-online/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 15:31:15 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=346</guid>
		<description><![CDATA[A friend, AF, wants to make money in his spare-time on the Internet.
He asked me about making money with a blog. I told him: &#8220;Forget it.&#8221;
Instead, I recommended to AF that he do what I do: sell how-to information products online.
(The method I used is explained on my site www.theinternetmarketingretirementplan.com.)
It has certainly worked out well [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/the-best-way-to-make-money-online/feed/</wfw:commentRss>
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