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	<title>bly.com blog</title>
	<link>http://bly.com/blog</link>
	<description>bly.com direct marketing blog</description>
	<pubDate>Tue, 30 Jun 2009 13:59:21 +0000</pubDate>
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		<title>Can You Really Get Rich Quick Selling Info Products Online?</title>
		<link>http://bly.com/blog/online-marketing/can-you-really-get-rich-quick-selling-info-products-online/</link>
		<comments>http://bly.com/blog/online-marketing/can-you-really-get-rich-quick-selling-info-products-online/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 13:58:28 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://bly.com/blog/online-marketing/can-you-really-get-rich-quick-selling-info-products-online/</guid>
		<description><![CDATA[There are more gurus out there than you can shake a stick at selling courses on how to &#8220;get rich quick&#8221; selling information products on the Internet.
But how many are the real deal?
I&#8217;ve listed the reputable ones I can think of on the site below:
www.internetmarketinghallofame.com
Have you had experience with any of these folks and their [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/online-marketing/can-you-really-get-rich-quick-selling-info-products-online/feed/</wfw:commentRss>
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		<title>Discounts: An Overlooked Internet Marketing Tactic</title>
		<link>http://bly.com/blog/online-marketing/discounts-an-overlooked-internet-marketing-tactic/</link>
		<comments>http://bly.com/blog/online-marketing/discounts-an-overlooked-internet-marketing-tactic/#comments</comments>
		<pubDate>Sat, 27 Jun 2009 12:17:50 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://bly.com/blog/online-marketing/discounts-an-overlooked-internet-marketing-tactic/</guid>
		<description><![CDATA[Internet buyers LOVE discounts, yet most info marketers don&#8217;t use them nearly enough. 
A case in point: on 4/9/09, we sent an e-mail to my list offering one of my e-books at the cover price of $79.
It generated 32 orders and $2,528 in revenues &#8212; not great, not bad.
Thursday of this week we sent the [...]]]></description>
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		<item>
		<title>Can Social Networking Help You Reach Executives?</title>
		<link>http://bly.com/blog/general/can-social-networking-help-you-reach-executives/</link>
		<comments>http://bly.com/blog/general/can-social-networking-help-you-reach-executives/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 13:26:53 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/can-social-networking-help-you-reach-executives/</guid>
		<description><![CDATA[Not according to an article published this week in BtoB&#8217;s Vertical Insight Guide.
The article reports that only 20% of senior executives belong to one or more social networking sites &#8212; which would seem to indicate that all the noise about marketing with social media is either misplaced or premature.
If you want to reach senior executives [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/can-social-networking-help-you-reach-executives/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Build your elist fast and affordably with this crafty “Internet Loss Leader Strategy”</title>
		<link>http://bly.com/blog/online-marketing/build-your-elist-fast-and-affordably-with-this-crafty-%e2%80%9cinternet-loss-leader-strategy%e2%80%9d/</link>
		<comments>http://bly.com/blog/online-marketing/build-your-elist-fast-and-affordably-with-this-crafty-%e2%80%9cinternet-loss-leader-strategy%e2%80%9d/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 17:19:10 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://bly.com/blog/online-marketing/build-your-elist-fast-and-affordably-with-this-crafty-%e2%80%9cinternet-loss-leader-strategy%e2%80%9d/</guid>
		<description><![CDATA[For decades, retailers and direct marketers have used “loss leaders” – inexpensive items sold at or below cost – to acquire new customers. Now, my new,free special report, “The Internet Loss Leader Strategy,” shows Internet marketers how to build their email lists using an online variation of the offline loss leader technique. 
To download the [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/online-marketing/build-your-elist-fast-and-affordably-with-this-crafty-%e2%80%9cinternet-loss-leader-strategy%e2%80%9d/feed/</wfw:commentRss>
		</item>
		<item>
		<title>When Freelancers Piss Off Clients</title>
		<link>http://bly.com/blog/writing/when-freelancers-piss-off-clients/</link>
		<comments>http://bly.com/blog/writing/when-freelancers-piss-off-clients/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 21:18:24 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://bly.com/blog/writing/when-freelancers-piss-off-clients/</guid>
		<description><![CDATA[HH, a freelancer I hired to write an e-book for me, sent me the first draft of the manuscript today as an attached Word file with his e-mail.
He ends the e-mail: &#8220;P.S. I&#8217;ll send me [sic] invoice under separate email.&#8221;
My question: Why, HH?
I just got your FIRST draft a minute ago. I haven&#8217;t even opened [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/writing/when-freelancers-piss-off-clients/feed/</wfw:commentRss>
		</item>
		<item>
		<title>A New Low for the Copywriting Profession</title>
		<link>http://bly.com/blog/general/a-new-low-for-the-copywriting-profession/</link>
		<comments>http://bly.com/blog/general/a-new-low-for-the-copywriting-profession/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 16:14:42 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/a-new-low-for-the-copywriting-profession/</guid>
		<description><![CDATA[Copywriters are at risk of becoming a commodity service provider.
As proof, during a search I stumbled across a pay-per-click ad today offering online writing services.
Specifically, the ad promised &#8220;unique custom-written SEO web content.&#8221;
What do you think they charge for 500 words of custom content (total, not per word), including optimization of the page?
A&#8211;$5,000.
B&#8211;$500.
C&#8211;$50.
D&#8211;$5.
]]></description>
		<wfw:commentRss>http://bly.com/blog/general/a-new-low-for-the-copywriting-profession/feed/</wfw:commentRss>
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		<item>
		<title>John Carlton Says Long Copy Works Best &#8212; Period.</title>
		<link>http://bly.com/blog/direct-marketing/john-carlton-says-long-copy-works-best/</link>
		<comments>http://bly.com/blog/direct-marketing/john-carlton-says-long-copy-works-best/#comments</comments>
		<pubDate>Sat, 20 Jun 2009 11:35:48 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[Direct Marketing]]></category>

		<guid isPermaLink="false">http://bly.com/blog/direct-marketing/john-carlton-says-long-copy-works-best/</guid>
		<description><![CDATA[In my 6/14/09 post, I invited a debate on which works best &#8212; long copy vs. short copy.
But superstar copywriter John Carlton doesn&#8217;t thinks there&#8217;s much of a debate to be had.
&#8220;If I woke up tomorrow and realized the universe had changed in such a way that a decent sales pitch no longer required persuasion, [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/direct-marketing/john-carlton-says-long-copy-works-best/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Will Obama Bail-Out Your Internet Marketing Business?</title>
		<link>http://bly.com/blog/general/will-obama-bail-out-your-internet-marketing-business/</link>
		<comments>http://bly.com/blog/general/will-obama-bail-out-your-internet-marketing-business/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 01:40:47 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/will-obama-bail-out-your-internet-marketing-business/</guid>
		<description><![CDATA[If you sink money into starting an Internet marketing, copywriting, or other small business, and you aren&#8217;t successful, will the government write a check to tide you over until you turn a profit? Not on your life.
So why should they do it for car manufacturers and banks? The answer, of course, is that they should [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/will-obama-bail-out-your-internet-marketing-business/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Should Writers Lack Knowledge of Their Subject?</title>
		<link>http://bly.com/blog/general/should-writers-lack-knowledge-of-their-subject/</link>
		<comments>http://bly.com/blog/general/should-writers-lack-knowledge-of-their-subject/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 19:58:03 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/should-writers-lack-knowledge-of-their-subject/</guid>
		<description><![CDATA[In an article in The Weekly Standard (5/18/09, p. 39), John Podhoretz puts forth an odd thesis: namely, that the less a writer knows about his topic, the better.
His article focuses on one specific type of writer, professional film critics, whom he says are a dying breed, as more and more newspapers lay off their [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/should-writers-lack-knowledge-of-their-subject/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Stop Customers from Stealing Your E-Books</title>
		<link>http://bly.com/blog/online-marketing/stop-customers-from-stealing-your-e-books/</link>
		<comments>http://bly.com/blog/online-marketing/stop-customers-from-stealing-your-e-books/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 18:35:56 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://bly.com/blog/online-marketing/stop-customers-from-stealing-your-e-books/</guid>
		<description><![CDATA[ST, a newbie, asked me the other day: &#8220;How do I make sure my online customers don&#8217;t violate my copyright by making illegal copies of my e-book?&#8221;
Scroll to the bottom of this post to see the notice I post prominently on the copyright page of all my e-books. You have my permission to use it.
What [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/online-marketing/stop-customers-from-stealing-your-e-books/feed/</wfw:commentRss>
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