Bob Bly Master Copywriting Agreement

April 2017


Hi (name),


I'm Bob Bly's project manager and he asked me to send you an

estimate/agreement for the project you've been discussing with him.


Please confirm receipt of this estimate. Otherwise, I will call to make sure it was received.


If you agree with these terms, please reply "OK" and pay the 50% deposit per the instructions below and Bob can get started.


And of course, let me know if you have any questions.


Ilise Benun

For Bob Bly

(917) 750-0498




Estimate/Agreement for Copywriting 






Fee: US$


This is for copy only. BOB DOES NOT DO HTML. You will receive your copy in a Word document. 


We require 50% deposit up front for the project to get started. We accept

credit cards via Paypal (send to or you can use our payment links page here:


You can also call Jodi at 908-362-5580 to give your credit card info. 

Or you can send a check made payable to "Center for Technical Communication" (see address below).


Upon receipt of payment, we will send you a PDF invoice showing the deposit is paid. Projects begin when we receive your payment, a copy of this e-mail with your "OK, receipt of any background materials, and completion of client briefing.


Once you pay the fee in full, 

you own the copyright and all other rights to the copy Bob has written for you. You do not own and may not use the copy until the full fee is paid.


Please send any background materials to Bob at or via Dropbox.




Bob will deliver a first draft in approximately 3-4 weeks from

receipt of deposit, barring unforeseen illness, accident, or Act of God.



Up to two revisions are included at no extra charge unless they are based on a change in the assignment made after the copy is submitted.


All revisions must be assigned within 30 days of your receipt of the first draft of copy. After that, additional rewrite may be made at a fee to be negotiated separately from this agreement. 


We make our best attempt to be available to make revisions.  

Bob can turn around minor revisions in 2-3 business days and major revisions may take longer.




As your freelance copywriter, Bob Bly is responsible for:


         Requesting all the information he needs to write your promotion.

         Writing the strongest copy possible.

         Making any revisions you ask for within the terms of the copywriting agreement.

         Always telling you the absolute truth about any of your ideas, edits, or plans -- even if its something you may not want to hear and could even possibly upset you.

         Keeping the clients project confidential.


As the client, you are responsible for:

         Providing Bob with the information about your product, offer, and market he requests for the writing of your copy.

        Being as specific as possible about any edits, revisions, or changes you want Bob to make to his copy draft.



If you cancel or put the project on hold once Bob has begun work, a kill fee equal to half the total fee may be applied.

Background material sent to Bob Bly in preparation for copywriting assignments is not returned to the sender unless specific arrangements have been made in writing prior to the project.


Although you are not required to do so, Bob strongly recommends that you send him copy in layout before using, so he can review it, make sure the elements are positioned correctly, and make sure all revisions work effectively.


Also, although Bob makes every effort to make your copy comply with the law, he is not an attorney. Therefore, it is your responsibility to submit all copy for legal review. You are also responsible for final proofreading of all the copy.



There are many factors in your marketing - product, market, price, list,

demand, consumer preferences, competition, major events - that Bob cannot

control. Therefore, he does not promise and cannot guarantee specific





To get started, please make the payment and respond to this e-mail with your



Thank you.  Please contact Bob at 973-263-0562 or at

(rwbly@bly.comif you have any questions.




Bob Bly


31 Cheyenne Dr. 

Montville NJ 07045