Bob Bly’s

Marketing Communications Audit

 

Click here for a printable version

 

In today’s economy, it pays to make every marketing communication count.

 

This simple audit is designed to help you identify your most pressing marketing communications challenges-and to find ways to solve problems,

Communicate with your target markets more effectively, and get better results from every dollar spent on advertising and promotion.

 

Step One: Identify Your Areas of Need

Check all items that are of concern to you right now:

 Creating an online marketing plan

 

 Create a marketing plan for both online and offline

 

 Build or improve our company web site

 

 Drive more traffic to our web site

 

 Write a landing page or squeeze page

 

 Improving landing page conversion rates

 

 Increase e-mail marketing click-through rates

 

 Write an e-mail auto-responder to boost conversion

 

 Write an e-mail auto-responder series to up-sell or cross-sell

 

 Build a large and profitable opt-in subscriber list

 

 Start and publish a monthly e-newsletter

 

 Find the right keywords for site optimization

 

 Create a pay-per-click Google Ad Words campaign

 

 

Write a white paper to generate sales leads

 

 

 Write and publish articles in trade publications and online

 

 Get some editors to run our press release

 

 Create irresistible offers that generate more leads and sales

 

 Write direct mail packages, magalogs, and sales letters

 

 Generate low-cost but qualified leads using postcard decks

 

 Develop strategies for responding to and following up on inquiries

 

 Create effective inquiry fulfillment packages

 

 Produce an audio CD to use as a premium in our marketing

 

 Write a book and get it published

 

 Choose an appropriate premium or advertising specialty as a customer giveaway

 

 Promote our product or service using tele-seminars and webinars

 

 

 

 

 

 Training our staff with an in-house seminar in:

___________________________________________

                                            (indicate topic)

 

 Learning proven strategies for marketing our

product or service in a recession or soft economy

 

 Other (describe): _________________________

__________________________________________

__________________________________________
 

 

Marketing Communication Audit

 

 

 

Step Two: Provide a Rough Indication of Your Budget

 

Amount of money you are prepared to commit to the solution of the problems checked off on page one of this form:

 

 Under $10,000           $10,000 - $50,000           $50,000 - $100,000              Over - $100,000

 

 

Step Three: Fill in Your Name, Address, and Phone Number Below

 

 

Name                                                                                                      Title                                                                                       

Company                                                                                                                                                                                              

Address                                                                                                                                                                                                

City                                                                                         State                                                       Zip                                         

Phone                                                                                     e-mail                                                                                                     

 

 

Step Four: Mail or Fax Your Completed Form Today

 

Mail:     Bob Bly, 590 Delcina Drive River Vale, NJ 07675

FAX:    (201) 573-4094

Phone:  (201) 505-9451

 

If you wish, send me your current ads, brochures, mailing pieces, press releases, and any other material that will give me a good idea of the products or services you are responsible for promoting. I will review your audit ad materials and provide a cost estimate for solving your marketing problem.

 

 

Mail your audit form today. There’s no cost. And no obligation.