Bob Bly’s

Marketing Communications Audit

 

In today’s economy, it pays to make every marketing communication count.

 

This simple audit is designed to help you identify your most pressing marketing communications challenges-and to find ways to solve problems,

Communicate with your target markets more effectively, and get better results from every dollar spent on advertising and promotion.

 

Step One: Identify Your Areas of Need

Check all items that are of concern to you right now:

 Creating a marketing or advertising plan

 

 Generating more inquiries from my print

advertising

 

 Improving overall effectiveness and persuasiveness

of print ads

 

 How to effectively market and promote our product

or service on a limited advertising budget to these

target audiences

 

 Producing effective sales brochures, catalogs, and

other marketing literature

 

 How to get good case histories and user stories

written and published

 

 Getting articles by company personnel written and

published in industry trade journals

 

 Getting editors to write about our company,

products, or activities

 

 Getting some editors to run our press release

 

 Planning and implementing a direct mail campaign

or program

 

 Increasing direct mail response rates

 

 Generating low-cost but qualified leads using

postcard decks

 

 How to make all our marketing communications

more responsive and accountable

 

 

 Creating an effective company or capabilities

brochure

 

 Developing strategies for responding to and

following up on inquiries

 

 Creating effective inquiry fulfillment packages

 

 Producing and using a video or audio tape to

promote our product or service

 

 Writing and publishing a book, booklet, white

paper, or special report that can be used to promote our company or product

 

 Choosing an appropriate premium or advertising

specialty as a customer giveaway

 

 Getting reviews and critiques of existing or in-

progress copy of ads, mailings, brochures, and other premiums

 

 How to promote our product or service using free

or paid seminars

 

 Building/improving our Web site

 

 Driving more to our Web site.

 

 Converting clicks to sales.

 

 Implementing an e-mail marketing campaign

 

 Starting and publishing an e-zine.

 

 Training our staff with an in-house seminar in:

___________________________________________

                                            (indicate topic)

 

 Learning proven strategies for marketing our

product or service in a recession or soft economy

 

 Other (describe): _________________________

__________________________________________

__________________________________________



 

Marketing Communication Audit

 

 

 

Step Two: Provide a Rough Indication of Your Budget

 

Amount of money you are prepared to commit to the solution of the problems checked off on page one of this form:

 

 Under $10,000           $10,000 - $50,000           $50,000 - $100,000              Over - $100,000

 

 

Step Three: Fill in Your Name, Address, and Phone Number Below

 

 

Name                                                                            Title                                                                

Company                                                                                                                                              

Address                                                                                                                                                

City                                                                  State                                         Zip                              

Phone                                                                e-mail                                                                           

 

 

 

Step Four: Mail or Fax Your Completed Form Today

 

Mail:     Bob Bly, 31 Cheyenne Dr. Montville, NJ 07045

FAX:    973-263-0613

Phone:  973-263-0562

 

If you wish, send me your current ads, brochures, mailing pieces, press releases, and any other material that will give me a good idea of the products or services you are responsible for promoting. I will review your audit ad materials and provide a cost estimate for solving your marketing problem.

 

 

Mail your audit form today. There’s no cost. And no obligation.