Bob Bly’s

Marketing Communications Audit

Check all items that are of concern to you right now:

 Creating a marketing or advertising plan

 Generating more inquiries from my print

advertising

 Improving overall effectiveness and persuasiveness

of print ads

 How to effectively market and promote our product

or service on a limited advertising budget to these

target audiences

 Producing effective sales brochures, catalogs, and

other marketing literature

 How to get good case histories and user stories

written and published

 Getting articles by company personnel written and

published in industry trade journals

 Getting editors to write about our company,

products, or activities

 Getting some editors to run our press release

 Planning and implementing a direct mail campaign

or program

 Increasing direct mail response rates

 Generating low-cost but qualified leads using

postcard decks

 How to make all our marketing communications

more responsive and accountable

 Creating an effective company or capabilities

brochure

 Developing strategies for responding to and

following up on inquiries

 Creating effective inquiry fulfillment packages

 Producing and using a video or audio tape to

promote our product or service

 Writing and publishing a book, booklet, white

paper, or special report that can be used to promote our company or product

 Choosing an appropriate premium or advertising

specialty as a customer giveaway

 Getting reviews and critiques of existing or in-

progress copy of ads, mailings, brochures, and other premiums

 How to promote our product or service using free

or paid seminars

 Building/improving our Web site

 Driving more to our Web site.

 Converting clicks to sales.

 Implementing an e-mail marketing campaign

 Starting and publishing an e-zine.

 Training our staff with an in-house seminar in:

___________________________________________

                                            (indicate topic)

 Learning proven strategies for marketing our

product or service in a recession or soft economy

 Other (describe): _________________________

__________________________________________

__________________________________________

Marketing Communication Audit

Amount of money you are prepared to commit to the solution of the problems checked off on page one of this form:

 Under $10,000           $10,000 - $50,000           $50,000 - $100,000              Over - $100,000