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--Bill Hall, MiddleOak Insurance

--Katie Yeakle, AWAI

--Michael Masterson, Early to Rise

--Helen Buttery, Wellness Research

--Dwight Galler, Bridgeline Software

"I’ve received final approval on the copy. My thanks to Bob for his professional, efficient, process driven approach, and the outstanding copy of course."

"If I haven't thanked you enough for your help with this project, that is very close to all of our hearts, here it is again-thank you. Bill's partner, Heikki, could not be happier with the way it all turned out. He is grateful for the tribute we are giving to Bill Jayme."
--Rita Shankewitz

"Thank you Bob, for the insights and critique. Great points and feedback regarding our copy and general go-to-market strategy - I’m fortunate we had a chance to work together!"

"We reviewed your promotion for our Accel product and are very pleased with it."

"Bob Bly did a great job in helping our company develop its first capability literature. I have worked with Bob in several companies during my career and one thing never changes -- he's a quick study, who can write and sound like he's been in your industry forever -- no matter what industry you are in. He's a great resource to have in your rolodex, so don't lose his number."

"Since hooking up with Bob about 6 years ago, my company has done about $20,000,000 in business and continues to grow at the rate of 40% per year."

"Great news on the Velez project! We have over 1,400 orders in the first 2 weeks, and at $95 we blew way past breakeven. These are the best we've had in direct mail in the past 2 years. Oliver and I loved the copy, and now it's obvious the customers love it too!"

--Bill Simon, ID Builders

"We got 52 leads from your ad with a 20% conversion rate."
"Thanks for all. You are just a pleasure to work with -- my top choice copywriter. I always learn so much when we do stuff as a team."

--James Trippon, China Stock Digest

--R.E. McMaster, McMaster Online

--Gordon Grossman

--Lauryn Franzoni, ExecuNet

--President, SafeApp Software, LLC

--Fred Gleeck, www.FredGleeck.com

--Lauren Klopacs, Forbes

--Ron Berge, Modulog

--Ben Howerton, The Real Estate Arena

--Clayton Makepeace, Response Ink

--John Alexander

--Jeff Haefner, Ideal Computer Systems, Inc.

--Scott Brueggeman, Socrates Media

--Richard Eichenbaum, Eichenbaum & Stylianou, LLC

--Bill Crosson, Planner Pads

--Michelle Barnum, Altiris

--Scott Martin, MartinWest Insurance Brokerage

--Clay Conner, Five Degress North

--Michael Kelley, Elite Inner Circle

--Frank Ramos, e-PRO

--Jim Bell, IOMA

--Lauryn Franzoni, ExecuNet

--Fred Meyers, President and Founder, The Queensboro Shirt Company

--Gary North, Remnant Review

--Mark Edwards, www.pponline.co.uk

--Jim Romano, DataForceOne

--Aaron Griffith, The Griffith Group

--William McElleney, IBM

--Paul Connors, Copywriting Manager, A large financial services company in the Chicago area

--John A. Fallone, IT Group International

--Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.

--Michael Manoussos, Manhole Barrier Systems

--Michael C. Howard, Chasm Recovery

--Brian Kurtz, Boardroom

--Edward Brunet, Decatur Professional Development, LLC

--Chris Pickering, MeritDirect

--Don Libey, Libey Incorporated

--Judy MacDonald, Director of Marketing, Direct Response

--Craig Simpson, Ken Roberts Company

--Alejandra P. Bigai, Romanicos Chocolate

--Davis Ross, Ross Advertising

--DP Jovine, Tycoon Research

--Kyle Hodgens, Capital Financial Media

--Sau Hyoung Pak, Big Machines

--Joshua Andrews, Health Solutions, LLC

--David Galland, Casey Research

--Alice Wessendorf, Agora Health Books

--Paul Szymanski, Harvard Business School Publishing

--Ingrid Boney, II

--Matt Morsa, Stock Secrets, Inc.

--Joe Culotta, Natural Medicine Co.

--Nick Roumi, Pacific Coast Funding

--Paul Szymanski, Harvard Business School Publishing

--Bill Caskey, Caskey Sales Achievement

--Jim Chacona, MedLink

--Gail Diggs, Phillips Health

--Caleb Cherry, Capital Financial Media

--Sara Pond, Nightingale-Conant

--Charles Mizrahi, Stealth Stocks

-- Mark Amtower, Amtower & Company

--Ashley Earnhardt Aiken, Thomas Nelson Publishers

--Richard Scheffren, Dynamic Changes Hypnosis

--Pamela Clements, Thomas Nelson Publishers

--Thomas Massie, BRIDGELINE Software

--Jack McDonough, U.S. Tax Corporation
"A special thanks to Bob for doing a superb job and making this work so well. I felt like a brilliant puppet in your hands."
"Even though he refuses to admit it, Bob is THE Direct Marketing guru...or, at the very least, he's mine."
"Great copy! I love it!"
"You've done great work with this package. I'm sure it wasn't easy doing all of the research to get all of the facts you've assembled. I learned things reading this package and I think for tech investors, this level of detail and fact finding provides a lot of credibility. I think it's a winner."
"The postcard copy is super!"
"Bob's ad is doing great!"
"Thanks Bob. I appreciate all your work."
"I am thrilled with your package, it is doing great - will roll out as the control."
"Your package for AWAI's desktop design course won the test, outperforming our other package by over 50%."
"Just wanted to let you know that as of today we have a 13.5% response (orders, not just click-throughs) for Stealth Stocks from the e-mail you wrote for us."
"Great job on the Turnaround Report; it's been a huge success. We've had an incredible product launch, with hundreds of free trials in the first week."
"We received the letter. Our first and probably lasting impression is great. Paul is usually very skeptical but he really likes it. I know we want to stick with the first impression. It looks like it may be perfect. We are very impressed."
"Just to let you know we have been using your 8 ways letter and brochure that you did for us last year with great success. We decided to double our monthly direct mailing. Things are really taking off. I can only attribute that to our increased direct mail program. Thank you for helping us get an effective package together."
"The letter you composed is terrific. We like your text, and we also like the promotional ideas you've incorporated into the the package as a whole. Thanks a lot for your efforts."
"Nice job on the white paper. It's a treat to have my name on it."
"Your 'Double Your Money' headline won with a 1.07 response rate. Just to let you know, this offer did better then the two before it did (all of which were after the new editors took over). I rarely see copywriters that go the extra mile like you do. I really appreciate it"
"Your e-mail to promote ETR pulled double the response and three times the gross revenue of the control, with a 45% increase in average order size."
"We're very pleased! The piece you wrote has at 43 days resulted in 204 orders and 165% ROI. I have submitted a new mail plan for a rollout for 200,000+ pieces. You'll be getting a royalty payment for this."
"The new copy for the Safety Training Presentations piece has been approved! Thanks for your work on this piece. I appreciate all your help - especially the quick turnarounds!"
"It was a pleasure to work with you. Your stuff just works. You are the best money I've ever spent. Thanks a million!"
"Your copy was right on target and played a major role in one of our most successful new product launches."
"Just wanted to let you know how much I enjoyed working with you and reading your manuscripts of Bits and Pieces for Salespeople. You certainly knew what the readers wanted since it showed in the circulation figures."
"We're still running both projects you did for us last time. They're still pulling. Great stuff."
"I am excited about the brochure ... just sent it off to the printer. Thanks for all your hard work."
"This is great. It's amazing the difference of this and what we receive from our agency. Thanks for the quick turnaround."
"Thank you for you recent contributions to the past couple of projects. Your efficiency and valuable insight has really helped each project to run smoothly ... and of course, has made my job much easier. It seems our clients have been just as pleased."
"The first four times your half-page, 2-color ad ran in Chemical Engineering it was the highest inquiry generating ad in the magazine. It even outscored full pages and spreads."
"Thanks Bob. Wonderful press release. I knew you'd have fun with this one."
"Thank you very much for the invaluable advice on our mailing piece. We found your ideas helpful and stimulating, [and] have been able to integrate nearly all of your suggestions into the piece."
"We still are using [the package you did for us]. It still beats all challengers to the control."
"I appreciate your consulting efforts. You've made our messages sharper."
"Thanks for the great work you did on the pages for the Web site."
"Your Growth Stock Winners insert pulled a 2.32% response. I was very pleased."
"Thanks for a terrific job."
"Thanks for your copy on this effort for our client. They were extremely pleased, as were we."
"Thanks so much for the great copy."
"Thank you for all your comments on our brochure. It now seems to talk more directly at our audience and get their attention with copy that will get them thinking and acting on our offer."
"My initial mailing was 1,677 letters into 31 states for a 3.28% rate of response. That rate is terrific."
"Many thanks for all your help. Great job! We will of course be coming to you in the new year for further work."
"As of Friday, we have received 137 responses in less than three weeks ... I believe we have thus far met your prediction. Again, thanks for your help."
"We are all real happy with your sales letter. Thanks for a great job! Your copy was very much appreciated by everyone."
"The difficulty has been crafting a message that would appeal to business who are in different stages without sounding too broad or too narrow. You've been a great help in getting us to this goal. You hit the key points we were concerned with right on the head."
"Thanks so much for all of your good and timely work. The client loves the way the brochures have been written, and so do I."
"I just want to say again that I thoroughly enjoyed working with you. You are a pleasure to deal with, especially given the pressure you were under and frankly, you personify the word professional. Thank you."
"I have relied on Bob Bly's marketing advice for the past several years. In the area of business-to-business direct marketing he is truly creative and insightful. I recommend him highly."
"Bob, finally remembered to send you a sample of your great work. Check this out -- wow!"
"I've been around this industry long enough to know that I got seriously lucky to have chosen Bob to work with. Professional 100 percent of the time... just like I like it! I'll pass on winning the lottery... Bob was just that."
"Thanks for all your efforts with the September brochure. The copy is strong and compelling. Final layout is attached and it looks wonderful! Again - thanks for everything."
"You did a great job with this package. We're very happy with how it turned out and how quickly it came together."
"It's perfect! And I wanted to thank you for quickly turning around the revisions. I'm thrilled to say we're right on schedule for the June 8th mailing. It was a pleasure working with you."
"I would like to thank you for an amazing job of researching, understanding, and implementing a strong direct mail piece for Engineered Software. I am very impressed."
"Thanks for all your great work!"
"The Bly package seems to be a success! At day 9 of response to 30,000 names, we're at 77% of break-even with a .46% response."
"Potence insert is looking good, currently projected to achieve a 3.64% response with a $60 (three units of purchase) average order."
"The Internet direct mail you wrote for us got an excellent response: 7.55% from a rented list of hard-to-excite prospects."
"Have a happy holiday. And thanks for the great work throughout the year. It's been a real pleasure. Have gotten very positive feedback on the writing."
"Bob, this looks really, really good. I think you've done a great job of capturing what we do and presenting it with high-value, benefits language that will really help sell. Thanks!"
"Bob, since working with you last fall on the plan to position Unique Truck as a source for all shop equipment, we have cut our catalog mailings 60% with no drop in sales. I look forward to a long relationship."
"Sizzling stuff... very compelling... top shelf. Thanks for your quick turnaround."
"All who reviewed your copy agreed it was terrific. Certainly it's the best DM copy I've ever had to work with, because you've hit the rare combination of good writing and a good knowledge of what you are writing about."
"The copy is very good and certainly a fresh improvement on what we've done in the past. Thanks again for your help... the campaign was very successful."
"Congratulations. Your Forecasts & Strategies 'Internet Infrastructure' package is a winner... your piece is doing almost twice as good as our 'Y2K Sample Issue' mailing. I am looking forward to working with you again in the future."
"Bits & Pieces for Salespeople circulation as of July 31 was 16,717, up from 9,449 a year earlier - a 77% gain. Nice going!"
"I don't know a single copywriter whose work would not be improved by reading this book (The Copywriter's Handbook, by Robert W. Bly). And that includes me. After reading it, I am a born-again fundamentalist."
"Bly's writing is clear, direct, and well organized. He's a pleasure to read."
"Thank you, sir, for your efficiency. It's rare and a blessing."
"Bob Bly, our marketing consultant, helped us produce over 8% response in less than 2 months after we started a marketing campaign. Not only did we get good numbers, we got inquiries from the cream of the crop on our target list. And, we generated about 350% increase in dollar business over the previous year."
"The advanced renewal you wrote for Utility Forecaster is doing great! Mailed 4/29... 5.2% response (as of 5/27) and an average sale of $116. Thanks!"
"Your #10 direct mail package for Sarnoff's Samurai Strategies has beat the pants off the control by more than 3 to 1. Congratulations and keep up the good work!"
"The letter is good... approximately 10% responded."
"Here is a contract for four separate direct mail packages. The More Than a Gut Feeling for Sales direct mail package is getting an excellent response-a very big thank you for your help on that project."
"Enclosed is the payment for the two letters you have done for Electronic Products and Today's Office. I think the letters were extremely good and strong."
"Attached are the revisions for Nature Biotechnology. As I suspected, very little changes. You will be pleased to know that NBT editorial found both the process and the result the best ever. All my colleagues have been sincerely impressed by your work."
"When I was ad manager at Timeplex, I used Bob Bly a lot, because he has the best understanding of any writer I found of the issues in the world of high technology."
"Working with Bob Bly was easy. Bob's in-depth interpretation of the necessary information for copy, its meaning, and thought came about immediately. Bob Bly is indeed more than a copywriter-he becomes part of the client and writes with understanding and sense-his copy resulted in several promotions from some of our big accounts."
"Thanks for your great copy. This is the first letter I write in years to thank someone for increasing my sales. Coming from an advertising background, I checked all famous copywriters and thought your direct mail letters and brochures were very good. The market confirmed that your work is great. Your work was worth every penny we paid. It is always a pleasure to work with someone who is a master of his trade. And most of all, without your knowledge of computer software, this project would have been impossible."
"I thought you would enjoy seeing the fruits of your labor on the recent diaphragm valve literature. This is a good example of taking product literature and making it more market oriented. We worked diligently to produce a high quality brochure-and I think we succeeded. Thanks very much."
"Bob, this is great! It always amazes me how quickly the important concepts are captured and highlighted. Thanks."
"Thanks for the ad copy. As usual, a job well done. You know how to listen-and give us copy that's right on target the first time. We seldom change even a single word in the ads and brochures you write for us. Your technical know-how and copywriting skills are an unbeatable combination for industrial and business-to-business advertising. We know we'll keep on using it-and you."
"I'll have to admit that I was initially somewhat skeptical that copy for a brochure could actually be written by mail, without all those meetings we've come to associate with the process. But your excellent copy made me a believer. It was clear that you had not only read the materials that I'd sent, but you also understood them. Your fresh approach won all-around approval. I don't think the changes we made affected more than three or four sentences. I look forward to future projects."
"I would like to express my personal thanks for your assistance in helping us develop a marketing program via the mass media. I was impressed with your professionalism, knowledge of the field, willingness to extend yourself, and your eagerness to help us succeed. It was a real pleasure working with you; I will contact you for additional help on phase two of our project."
"Bob Bly is a first-rate writer of industrial print advertising. Bob has developed efficient methods for working quickly and effectively by mail, fax, and phone. And his price structure, deadlines, and revisions policy are fair and easy to understand. Bob is a pleasure to work with-I've never been disappointed."
"I just finished reading your copy for our CERTINCOAT System brochure and I was very happy with it. You did an excellent job of editing a large amount of information, much of it extraneous, into a strong, cohesive selling message. Once again, I thank you for taking a stack of complex source material and transforming it into great literature."
"Your critique was excellent and much more thorough than I expected. Thank you for taking this assignment."
"Looks terrific. Thanks for a great job. We appreciate your time and effort. It's always nice working with you. Look forward to the same this coming year."
"Thanks for your contribution to our new CRADLE brochure. We are very pleased with your work."
"Thanks for your quick advice and copy on this effort for our client. They were extremely pleased, as were we."
"We have completed the specification sheets, copies of which are enclosed. I am very pleased with the way they turned out, and I wanted to thank you again for all of your efforts. I look forward to our working together again in the future."
"Thanks for all your help on this project. Between you and your list broker, I learned a lot about direct mail and what a huge difference experience can make."
"Hope you like this-the look is pretty flashy but I'm sure it will attract attention. Thanks for your support and a job well done!"
"Excellent copy... thank you."
"Thanks for the good work. You're the best."
"Your critique of past programs for the Newport Conference on Fiberoptic Markets was extremely valuable. Your help in reviewing the copy gave us the kind of specific advice that is easy to implement, and your fast turnaround is much appreciated."
"Bob, I've enclosed the completed brochure which you helped me on. I'm very happy with the copy... you really helped me a lot."
"Here is the transcript of the excellent presentation you gave at our office... plenty of 'food for thought'!"
"The direct mail package looks great! Thanks!"
"You sure write powerful copy!"
"I appreciate your good work."
"The newsletter is getting really positive feedback. Thanks for your contribution to this effort."
"Here are samples of The Salesman Guide piece. We're rather pleased."
"I think the copy is excellent. I really like it. Thanks for the good work."
"Thanks for all your hard work. It was a pleasure working with you. I'm very happy with the piece and learned a lot in the process."
"Thanks for the speedy great work. I admire your writing ability."
"Bob Bly is setting a good journalistic tone with these articles."
"By the way, our management really liked your work. Just thought I would pass that comment along."
"Enclosed is the catalog we produced last year with your copy. We've been mailing it since October and it's performing very well."
"Thanks for all your efforts and the fine work done to date."
"Here are some copies of the brochure, hot off the press. I'm very pleased with the way it turned out. I'll be in touch with you regarding some ideas on mailings."
"I've enclosed the final printed 'Modem Solutions' sheet. The client is very pleased with the piece!"
"Fast response to our questions... excellent advice and planning... well-written copy."
"Here's the article. We're very pleased. Thanks for the good work."
"Bob Bly is one of the best. He's adept in all media, and has a stylistic range that allows him to communicate effectively with virtually any audience. Bob truly delivers."
"In addition to Bob's obvious skill as a copywriter and expertise in marketing, his most all-encompassing characteristic is his professionalism. Working with Bob is a pleasure because of it. He contributes brilliantly, delivers on time, and always provides quality work."
"The SURGECTOR article looked great Thanks for the good, prompt work. I enjoy working with you... your bright intelligence always seems to shine through."
"The first issue of the spinal newsletter Fusions is enclosed. The sales force was very receptive to the newsletter and its contents. Thank you for helping us launch this important project."
"Enclosed are a few samples for you of the RETEC brochure. Thanks to your contribution it's a success! We're proud of the result and hope you are too. Thank you for doing yet another great copywriting job!"
"Thanks for the great letter. You're a real pro."
"What you've done is great. It's always strange to me what a better job someone on the outside like you-can do."
"Thanks again for joining us in Atlantic City on Thursday. I, and the entire group, found your thoughts and insights right on target."
"Thought you'd like to have some samples of the Official Hotel & Resort Guide direct mail which you wrote for us. We think it came out great!"
"Your work for me has been excellent."
"I want to thank you for the help I received from you when I joined Koch Engineering. You were as good a teacher of marketing communications as you were a practitioner. I rapidly discovered that I could always depend on you."
"For the time that Bob Bly was with Westinghouse, he displayed an exceptional grasp of the marketing communications function, strong writing and creative abilities, and a refreshing desire for hard work."
"Bob Bly, having completed several assignments for CCA, is the choice of many clients needing excellent industrial or high-tech copy, producing response. His technical expertise and product knowledge in these specialized areas make Bob one of the most sought after creatives in the industry."
"Perhaps Bob's greatest asset is his inquisitive mind. He'll ask those probing questions which at times neither the client nor the agency can answer... immediately. But no one minds when the finished product is presented... great copy."
"Your comments are clear and extremely helpful. Thanks for getting your suggestions to us so quickly."
"Here are a few AS/400 samples... folks are very pleased with the package."
"Thank you very much for the excellent session we had yesterday. Both Lavinia and I feel we got a lot of information and insight for the time we took, and we're moving as fast as we can to put it into practice."
"Just a brief note of thanks for the critique of our 'Make Love... Last Longer' sales letter. Your comments were very useful, and I expected they'll prove to be profitable. I also liked the way you organized it-page by page, section by section. Very thorough."
"Thanks for the great copy."
"In the world of business-to-business marketing, there are very few legends. One of them is Bob Bly, internationally renowned market communications specialist, teacher, and author of 30 books."
"Bly Rules!"
"Mr. Copy."
"Thanks for all your ideas, your useful newsletter, and your books. You are a creative fountain. It's a pleasure knowing you."
"Your books taught me direct marketing long before we met."
"Wow...that was fast. Thanks!"
"America's top copywriter."
"There is no greater authority on business-to-business direct response copywriting then Bob Bly. What impresses me most about Bob Bly is his knack for making things clear and simple."
"Bob Bly is among the most accomplished self-employed copywriters in recent years."
"Bob Bly is probably the best business-to-business, high tech. industrial, direct marketing copywriter in the country."
"Perhaps the most famous copywriter of them all."
"[A] freelance writing dynamo...."
"One of the great copywriters in the direct marketing industry...."
"...[a] copywriting giant..."
"Bob Bly is a human machine who has been outputting high-grade direct marketing copy for decades. I've read a few of his numerous books and have learned much from this pro."
"Boy, was I impressed!"
"Renowned direct marketing practitioner and prolific author Bob Bly [is] nationally recognized for his control-beating copy. [He] knows how to write for results."
"Bob Bly is in the upper echelon of direct mail and email copywriters and he's an all-around direct marketing guru. In addition to hundreds of successful campaigns for technology clients, Bly has authored or co-authored more then 50 books."
"A lifelong practitioner and guru of B2B marketing."
"You are brilliant."
"Bly is probably one of the world's most famous and experienced copywriters. He is also a noted authority on the creation of online copy and online trends."
"Bob Bly is a world-class copywriter."
"I've known Bob for a long time. His stuff is terrific."
"Bob Bly [is] a prolific advertising genius."
"Bob- Great copy! Thanks."
"Thanks for your excellent work."
"One of the best copywriters in the business."
"Bob Bly is one of the most successful copywriters in the world. I've used his services and purchased a lot of his materials - and always profited from both."
"Considered one of the best copywriters in the country."
"Bob Bly is the guru of gurus and if you want to enjoy the benefits of being an expert in your field- this interview was HOT!"
"There's no better copywriter than Robert W. Bly, the man I call the 'King of Copy.' He can teach you more about the art and science of marketing than anyone I know."
"20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting,though still a tricky proposition, is much easier."
"For over 25 years, Bob Bly has set the gold standard in results-oriented business-to-business writing."
"Perhaps the most famous copywriter of all."
"When it comes to educating his fellow copywriters and marketers, Bob Bly is the master."
"Bob Bly is the most enduring and accomplished copywriter I know. Throughout my 20+ years in this business I've watched him write more books, conduct more seminars, and build the biggest copywriting business on the planet. It will be interesting to see what he comes up with next!"
"The King of Copywriting."
"Bob Bly has been a freelance copywriter and writer for decades now. He is hugely successful, with both his offline and online writing."
"Bob Bly is widely regarded as a direct marketing genius."
"You've heard that James Brown is the hardest working man in show business? Well, Bob Bly is the James Brown of direct mail."
"Bob Bly is THE MAN in the freelance writing world."
"Bob is one of the best in the business."
... master copywriter."
"a ... master copywriter." --Gordon Graham, Editor, SoftwareCEO
"A number of master copywriters use very long copy in their online promotions: Bill Bonner, Ted Nicholas, Clayton Makepeace, and Bob Bly."
"Bob Bly is a respected direct-mail copywriter with a 20-year track record and big name B2B clients such as AT&T, IBM, and Prentice Hall."
"When it comes to writing, you are God."
"...the king of copywriting..."
"Bob Bly is one of the most experienced - and successful - copywriters I know. If you want a solid marketing professional with a proven track record of big-time success, Bob Bly is your guy."
"Bob Bly is the author of what many consider to be the "Bible" of copywriting, The Copywriter's Handbook."
"I have huge admiration for your work. You're one of the few guys out there selling real information - and selling it at a reasonable price! I think what you're doing is head and shoulders above others."
"To say Bob Bly knows a thing or two about copy would be an understatement."
"Bob, you are a true master -- the best!"
"Bob Bly is one of the most important -- and controversial -- figures in direct marketing."
"Robert Bly is arguably one of the industry's most successful copywriters."
"Robert Bly [is] a master of B-to-B direct marketing."