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Sign up for a free, no-commitment subscription to my monthly e-newsletter on direct marketing -- The Direct Response Letter - and get 4 FREE Bonus Reports ... 194 pages of valuable marketing advice that can double or triple your response rates:

FREE Special Report #1: Recession-Proof Business Strategies
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• How to get old customers to start doing business with you again.
• Repackaging your services to accommodate reduced budgets in a slow economy.
• Building loyalty by adding value to existing offers.
• Cut promotional costs with these economical online marketing techniques.
• Pricing your services to sell in a soft economy or recession.

FREE Special Report #2: Copywriting: The Master Touch
(list price: $29)

• The most common mistake in guarantee copy -- and how to avoid it.
• 4 steps to selecting a winning premium.
• The secret of convincing skeptical prospects to buy from you.
• Double your leads and inquiries with the "bait piece" strategy.
• Best day of the week and time of day to send e-mail marketing messages.
• Where to get great free content for your marketing programs.

FREE Special Report #3: How to Double Your Response Rates at Half the Cost
(list price: $29)

• 9 strategies for improving your outer envelope.
• The magic of false logic.
• Uncovering your customer's core complex with the "BFD" formula.
• The 3 elements of a successful USP.
• My 10 favorite marketing books of all time.

FREE Special Report #4: The Psychology of Selling and Marketing
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• Must-have vs. nice-to-have products.
• Improve your sales copy with experience-based empathy.
• The psychology of product and service pricing.
• The awful truth about cold calling.
• What Harry Potter can teach you about writing stronger copy.

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