Targeting and Engaging Audiences
- Identify your target market.
- Trigger a receptive attitude.
- Lure the prospect into the copy.
Grab Attention
- Give the reader news.
- Convey a sense of urgency.
- Warnings and alerts.
Create a perception of super value
- Appearance.
- Quality.
- Cost/benefit advantages.
Underscore product advantages
- Ease of use.
- Superior performance.
- Safety.
Proof of effectiveness
- Verify performance.
- Correct misconceptions.
- Performance improvements over earlier models.