Dumont, NJ – Are you sick and tired of catering to kids in your marketing, of trying to understand what makes Gen X and Gen Y tick?
You might have an easier and more profitable time tailoring your marketing programs to "the grumpy old men (GOM)" market.
According to copywriter Robert Bly, director of CTC Publishing, an online publisher of how-to marketing information, the GOM market consists of men age 50 and older.
"GOM are a large market representing more than 10% of the U.S. population," notes Bly in a new Special Report, Marketing to GOM: 10 Tips for Selling to the Age 50+ Male Market.
According to the report, there are 35 million male consumers in the United States over the age of 50. The median family income for a household in which one of the wage earners is a GOM between 50 and 64 years old is $50,252.
Among the strategies for creating marketing campaigns that successfully target the GOM market outlined in this free report:
To download your FREE copy of Marketing to GOM: 10 Tips for Selling to the Age 50+ Male Market, visit www.marketing2goms.com. Or contact CTC Publishing, 590 Delcina Drive, River Vale, NJ 07675, phone 201-505-9451, fax 201-573-4094, e-mail firstname.lastname@example.org.
ABOUT THE AUTHOR:
Best selling author, marketing strategist, copywriter and consultant, Bob Bly, has more than 25 years of business and direct response marketing experience. Bob’s clients include Fortune 500 companies and some of the country’s leading publishers. He is the author of more than 70 books and is a distinguished speaker and editorial contributor to prominent publications and associations including DMNews, Target Marketing, the Specialized Information Publisher’s Association (SIPA) and more. His popular free newsletter, The Direct Response Letter, has nearly 100,000 subscribers and contains "insider secrets" to double response rates, generate more leads and orders, and help your marketing make more money.
For more information or press inquiries, please contact Bob Bly at 201-505-9451 or email email@example.com.
Bob Bly Copywriter
590 Delcina Drive
River Vale, NJ 07675