“This is great. It’s amazing the difference of this and what we receive from our agency. Thanks for the quick turnaround.”

 

“Thank you for you recent contributions to the past couple of projects. Your efficiency and valuable insight has really helped each project to run smoothly ... and of course, has made my job much easier. It seems our clients have been just as pleased.”

 --Celine Goget, Fourth Avenue Marketing

 

“The first four times your half-page, 2-color ad ran in Chemical Engineering it was the highest inquiry generating ad in the magazine. It even outscored full pages and spreads.”

 --Bob Berner, Robert K. Berner Associates

 

“Thanks Bob. Wonderful press release. I knew you’d have fun with this one.”

--Joy Contreras, Edith Roman Associates

 

“Thank you very much for the invaluable advice on our mailing piece. We found your ideas helpful and stimulating, [and] have been able to integrate nearly all of your suggestions into the piece.”

--Greg Richey, U.S. Capital Resources

 

“We still are using [the package you did for us]. It still beats all challengers to the control.”

--Mark Friedman, Medical Economics

 

“I appreciate your consulting efforts. You’ve made our messages sharper.”

 --Gloria Anderson, The New York Times Syndicate

 

“Thanks for the great work you did on the pages for the Web site.”

--Steven Cwiak, SRW Technologies

 

“Your Growth Stock Winners insert pulled a 2.32% response. I was very pleased.”

--Abbe Pascal, KCI 

 

“Thanks for a terrific job.”

--Marc Russman, IBM

 

“Thanks for your copy on this effort for our client. They were extremely pleased, as were we.”

--Bob Young, Sefton Associates

 

“Thanks so much for the great copy.”

--Judy MacDonald, CrossWind Technologies

 

“Thank you for all your comments on our brochure. It now seems to talk more directly at our audience and get their attention with copy that will get them thinking and acting on our offer.”

--Paul Lichtman, Sensory Computer Systems

 

“My initial mailing was 1,677 letters into 31 states for a 3.28% rate of response. That rate is terrific.”

--Dick Barry, Management Consultant

 

“Many thanks for all your help. Great job! We will of course be coming to you in the new year for further work.”

--Jonathan Andresen, Nortel Networks

 

“As of Friday, we have received 137 responses in less than three weeks ... I believe we have thus far met your prediction. Again, thanks for your help.”

--Franchise Manager, Micell

 

“We are all real happy with your sales letter. Thanks for a great job! Your copy was very much appreciated by everyone.”

--Rick Billington, SouthBridge Village

 

“The difficulty has been crafting a message that would appeal to business who are in different stages without sounding too broad or too narrow. You’ve been a great help in getting us to this goal. You hit the key points we were concerned with right on the head.”

--Bob Serling, Informa

 

“Thanks so much for all of your good and timely work. The client loves the way the brochures have been written, and so do I.”

--Joanne Bastane, Paramount Advertising

 

“I just want to say again that I thoroughly enjoyed working with you. You are a pleasure to deal with, especially given the pressure you were under and frankly, you personify the word professional. Thank you.”
— Mary Kostyk, Boardroom Inc.

 

"I have relied on Bob Bly's marketing advice for the past several years. In the area of business-to-business direct marketing he is truly creative and insightful. I recommend him highly." 

- Nancy Pascal, Marketing Director, H.B. Pascal & Co.

“Bob, finally remembered to send you a sample of your great work. Check this out -- wow!”
— Tom Guy, IBM Advanced Business Institute

"I've been around this industry long enough to know that I got seriously lucky to have chosen Bob to work with. Professional 100 percent of the time... just like I like it! I'll pass on winning the lottery... Bob was just that."

- Eric Yauerbaum, Jericho Communications

“Thanks for all your efforts with the September brochure. The copy is strong and compelling. Final layout is attached and  it looks wonderful! Again - thanks for everything.”
--Marion J. Atwater, Program Director, IBM Palisades

“You did a great job with this package. We’re very happy with how it turned out and how quickly it came together.”
--Karen Reddel, Agora Health Publishing

"Due to your great talent and letter-writing ability, Howard and I have been able to establish ourselves rather quickly and nicely in our new Florida home with furniture, a beautiful garden, etc."
— Evelyne White, E.F. White & Associates

“It's perfect! And I wanted to thank you for quickly turning around the revisions. I'm thrilled to say we're right on schedule for the June 8th mailing. It was a pleasure working with you.”
—Anne Kelley, Agora Health Books

“I would like to thank you for an amazing job of researching, understanding, and implementing a strong direct mail piece for Engineered Software. I am very impressed.”
—Justin Johnson, Engineered Software

Thanks for all your great work!"
— Barbara Griffin, IBM Advanced Business Institute

"The Bly package seems to be a success! At day 9 of response to 30,000 names, we're at 77% of break-even with a .46% response."
— Crystal Washington, The Oxford Club

"Potence insert is looking good, currently projected to achieve a 3.64% response with a $60 (three units of purchase) average order."
— Glory Kneass, Drs. Preferred

“The Internet direct mail you wrote for us got an excellent response: 7.55% from a rented list of hard-to-excite prospects.”
— Ken Paston, Studebaker-Worthington Leasing Corp.

“Have a happy holiday. And thanks for the great work throughout the year. It’s been a real pleasure. Have gotten very positive feedback on the writing.”
— Chris Van Waggoner, CommVault Systems

“Bob, this looks really, really good. I think you’ve done a great job of capturing what we do and presenting it with high-value, benefits language that will really help sell. Thanks!”
— Doug House, Washington Information Group

“Bob, since working with you last fall on the plan to position Unique Truck as a source for all shop equipment, we have cut our catalog mailings 60% with no drop in sales. I look forward to a long relationship.”
— Dick Stillwell, President, Unique Truck

“Sizzling stuff... very compelling... top shelf. Thanks for your quick turnaround.”
— Patrick Kephart, MasterMedia

“All who reviewed your copy agreed it was terrific. Certainly it’s the best DM copy I’ve ever had to work with, because you’ve hit the rare combination of good writing and a good knowledge of what you are writing about.”
— Lois DeLong, American Institute of Chemical Engineers

“The copy is very good and certainly a fresh improvement on what we’ve done in the past. Thanks again for your help... the campaign was very successful.”
— Scott Thompson, Federal Employees Almanac

“Congratulations. Your Forecasts & Strategies ‘Internet Infrastructure’ package is a winner... your piece is doing almost twice as good as our ‘Y2K Sample Issue’ mailing. I am looking forward to working with you again in the future.”
— Chris Marett, Phillips Publishing

“Bits & Pieces for Salespeople circulation as of July 31 was 16,717, up from 9,449 a year earlier — a 77% gain. Nice going!”
— Phil Hall, Managing Editor, Economics Press

“I don’t know a single copywriter whose work would not be improved by reading this book (The Copywriter’s Handbook, by Robert W. Bly). And that includes me. After reading it, I am a born-again fundamentalist.”
— David Ogilvy, author, Ogilvy on Advertising

“Bly’s writing is clear, direct, and well organized. He’s a pleasure to read.”
— Bill Bonner, Agora Publishing (Target Marketing’s “Direct Marketer of the Year”)

“Thank you, sir, for your efficiency. It’s rare and a blessing.”
— Addison Wiggin, Agora Publishing

“Bob Bly, our marketing consultant, helped us produce over 8% response in less than 2 months after we started a marketing campaign. Not only did we get good numbers, we got inquiries from the cream of the crop on our target list. And, we generated about 350% increase in dollar business over the previous year.”
— Sheila M. Anderson, President, Commercial Property Services

“The advanced renewal you wrote for Utility Forecaster is doing great! Mailed 4/29... 5.2% response (as of 5/27) and an average sale of $116. Thanks!”
— Lori Bethea, KCI Communications

“Your #10 direct mail package for Sarnoff’s Samurai Strategies has beat the pants off the control by more than 3 to 1. Congratulations and keep up the good work!”
— David Yale, M&PA

“The letter is good... approximately 10% responded.”
— Stephen S. Flaum, Flaum Consultants

“Here is a contract for four separate direct mail packages. The More Than a Gut Feeling for Sales direct mail package is getting an excellent response—a very big thank you for your help on that project.”
— Tiffan Yamen, American Media

“Enclosed is the payment for the two letters you have done for Electronic Products and Today’s Office. I think the letters were extremely good and strong.”
— Barry J. Green, Hearts Business Publishing

“Attached are the revisions for Nature Biotechnology. As I suspected, very little changes. You will be pleased to know that NBT editorial found both the process and the result the best ever. All my colleagues have been sincerely impressed by your work.”
— Derek Brown, Nature America

“When I was ad manager at Timeplex, I used Bob Bly a lot, because he has the best understanding of any writer I found of the issues in the world of high technology.”
— Andrew Frothingham, Timeplex

“Working with Bob Bly was easy. Bob’s in-depth interpretation of the necessary information for copy, its meaning, and thought came about immediately. Bob Bly is indeed more than a copywriter—he becomes part of the client and writes with understanding and sense—his copy resulted in several promotions from some of our big accounts.”
— Bob Jurick, Fala Direct Marketing

“Thanks for your great copy. This is the first letter I write in years to thank someone for increasing my sales. Coming from an advertising background, I checked all famous copywriters and thought your direct mail letters and brochures were very good. The market confirmed that your work is great. Your work was worth every penny we paid. It is always a pleasure to work with someone who is a master of his trade. And most of all, without your knowledge of computer software, this project would have been impossible.”
— Max Rambod, PC Publishing

“I thought you would enjoy seeing the fruits of your labor on the recent diaphragm valve literature. This is a good example of taking product literature and making it more market oriented. We worked diligently to produce a high quality brochure—and I think we succeeded. Thanks very much.”
— John Porpora, ITT Fluid Technology Corporation

“Bob, this is great! It always amazes me how quickly the important concepts are captured and highlighted. Thanks.”
— Adrienne Pierce, The BOC Group

“Thanks for the ad copy. As usual, a job well done. You know how to listen—and give us copy that’s right on target the first time. We seldom change even a single word in the ads and brochures you write for us. Your technical know-how and copywriting skills are an unbeatable combination for industrial and business-to-business advertising. We know we’ll keep on using it—and you.”
— Kenneth I. Weissman, Graphicom

“I’ll have to admit that I was initially somewhat skeptical that copy for a brochure could actually be written by mail, without all those meetings we’ve come to associate with the process. But your excellent copy made me a believer. It was clear that you had not only read the materials that I’d sent, but you also understood them. Your fresh approach won all-around approval. I don’t think the changes we made affected more than three or four sentences. I look forward to future projects.”
— John W. Alexander, The Philadelphia National Bank

“I would like to express my personal thanks for your assistance in helping us develop a marketing program via the mass media. I was impressed with your professionalism, knowledge of the field, willingness to extend yourself, and your eagerness to help us succeed. It was a real pleasure working with you; I will contact you for additional help on phase two of our project.”
— Stan Stevens, Personal Health Profile

“Bob Bly is a first-rate writer of industrial print advertising. Bob has developed efficient methods for working quickly and effectively by mail, fax, and phone. And his price structure, deadlines, and revisions policy are fair and easy to understand. Bob is a pleasure to work with—I’ve never been disappointed.”
— Bernie Powers, Pruitt, Humphress, Powers & Munroe

“I just finished reading your copy for our CERTINCOAT System brochure and I was very happy with it. You did an excellent job of editing a large amount of information, much of it extraneous, into a strong, cohesive selling message. Once again, I thank you for taking a stack of complex source material and transforming it into great literature.”
— Len Lavenda, M&T CHEMICALS INC.

“Your critique was excellent and much more thorough than I expected. Thank you for taking this assignment.”
— Alvaro Mejia, Advanced Automation Analysis, Inc.

“Looks terrific. Thanks for a great job. We appreciate your time and effort. It’s always nice working with you. Look forward to the same this coming year.”
— Rita D’Amico, D’Amico Advertising & Graphics

“Thanks for your contribution to our new CRADLE brochure. We are very pleased with your work.”
— Ian Cross, Yourdon

“Thanks for your quick advice and copy on this effort for our client. They were extremely pleased, as were we.”
— Bob Young, Sefton Associates

“We have completed the specification sheets, copies of which are enclosed. I am very pleased with the way they turned out, and I wanted to thank you again for all of your efforts. I look forward to our working together again in the future.”
— Sandra Beach Lin, Crest Ultrasonics

“Thanks for all your help on this project. Between you and your list broker, I learned a lot about direct mail and what a huge difference experience can make.”
— Zoe Penny, Wolfram Research

“Hope you like this—the look is pretty flashy but I’m sure it will attract attention. Thanks for your support and a job well done!”
— Kathy Leach, Institute of Management Accountants

“Excellent copy... thank you.”
— Peter Coad, Object International

“Thanks for the good work. You’re the best.”
— Jan Igoe, J. Madison Advertising

“Your critique of past programs for the Newport Conference on Fiberoptic Markets was extremely valuable. Your help in reviewing the copy gave us the kind of specific advice that is easy to implement, and your fast turnaround is much appreciated.”
— John N. Kessler, Kessler Marketing Intelligence

“Bob, I’ve enclosed the completed brochure which you helped me on. I’m very happy with the copy... you really helped me a lot.”
— Tony Peterson, Atlantic Fasteners

“Here is the transcript of the excellent presentation you gave at our office... plenty of ‘food for thought’!”
— Hugo Tschudin, Tschudin Associates

“The direct mail package looks great! Thanks!”
— Tammy Ray, Marketing Director, McGraw-Hill Book Clubs

“You sure write powerful copy!”
— Fred Weiss, Studebaker-Worthington Leasing Corp.

“I appreciate your good work.”
— N.S. Hayden, Marketing & Publishing Associates

“The newsletter is getting really positive feedback. Thanks for your contribution to this effort.”
— Barb Wierzbicki, Hyperion Software

“Here are samples of The Salesman Guide piece. We’re rather pleased.”
— Mark Curiale, Reed Reference Publishing

“I think the copy is excellent. I really like it. Thanks for the good work.”
— Kris Degrazio, AT&T

"Thanks for all your hard work. It was a pleasure working with you. I'm very happy with the piece and learned a lot in the process."

--Becky Minervino, EDventure Holdings Inc.

“Thanks for the speedy great work. I admire your writing ability.”
— Loretta Keegan, AT&T

“Bob Bly is setting a good journalistic tone with these articles.”
— Charles Ballinger, AT&T

“By the way, our management really liked your work. Just thought I would pass that comment along.”
— Nancy Keenan, AT&T

“Enclosed is the catalog we produced last year with your copy. We’ve been mailing it since October and it’s performing very well.”
— Barbara Fordyce, Cartesia Software

“Thanks for all your efforts and the fine work done to date.”
— Ken Morris, Morris Direct Marketing

“Here are some copies of the brochure, hot off the press. I’m very pleased with the way it turned out. I’ll be in touch with you regarding some ideas on mailings.”
— David Spiwack, JMW Consultants

“I’ve enclosed the final printed ‘Modem Solutions’ sheet. The client is very pleased with the piece!”
— Jennifer Tron, Grey Direct

“Fast response to our questions... excellent advice and planning... well-written copy.”
— Gloria Fox, The Glove & Safety People

“Here’s the article. We’re very pleased. Thanks for the good work.”
— Jane Rich, Wolfram Research, Inc.

“Bob Bly is one of the best. He’s adept in all media, and has a stylistic range that allows him to communicate effectively with virtually any audience. Bob truly delivers.”
— David Totten, Chapman, Stone & Adler

“In addition to Bob’s obvious skill as a copywriter and expertise in marketing, his most all-encompassing characteristic is his professionalism. Working with Bob is a pleasure because of it. He contributes brilliantly, delivers on time, and always provides quality work.”
— Steve Isaac, The Stenrich Group Inc.

“The SURGECTOR article looked great Thanks for the good, prompt work. I enjoy working with you... your bright intelligence always seems to shine through.”
— Lon Cantor, GE Solid State

“The first issue of the spinal newsletter Fusions is enclosed. The sales force was very receptive to the newsletter and its contents. Thank you for helping us launch this important project.”
— Mary Ellen Coleman, EBI Medical Systems

“Enclosed are a few samples for you of the RETEC brochure. Thanks to your contribution it’s a success! We’re proud of the result and hope you are too. Thank you for doing yet another great copywriting job!”
— Beverly Snedeker, Pruitt Humphress Powers & Munroe

“Thanks for the great letter. You’re a real pro.”
— Steven Roberts, Edith Roman Associates

“What you’ve done is great. It’s always strange to me what a better job someone on the outside like you—can do.”
— Harold Hansen, New York Publicity Outlet

“Thanks again for joining us in Atlantic City on Thursday. I, and the entire group, found your thoughts and insights right on target.”
— Edward H. Moore, Communication Briefings Newsletter

“Thought you’d like to have some samples of the Official Hotel & Resort Guide direct mail which you wrote for us. We think it came out great!”
— Liz Spiegel, Murdoch Magazines

“Your work for me has been excellent.”
— Joe Lane, J.J. Lane, Inc.

“I want to thank you for the help I received from you when I joined Koch Engineering. You were as good a teacher of marketing communications as you were a practitioner. I rapidly discovered that I could always depend on you.”
— Hugh Price, Koch Fiberglass Products

“For the time that Bob Bly was with Westinghouse, he displayed an exceptional grasp of the marketing communications function, strong writing and creative abilities, and a refreshing desire for hard work.”
— Tom Quirk, Westinghouse

“Bob Bly, having completed several assignments for CCA, is the choice of many clients needing excellent industrial or high-tech copy, producing response. His technical expertise and product knowledge in these specialized areas make Bob one of the most sought after creatives in the industry.”
— Dr. Andrew Linick, Copywriters’ Council of America

“Perhaps Bob’s greatest asset is his inquisitive mind. He’ll ask those probing questions which at times neither the client nor the agency can answer... immediately. But no one minds when the finished product is presented... great copy.”
— Gloria Ortiz, The Stenrich Group

“Your comments are clear and extremely helpful. Thanks for getting your suggestions to us so quickly.”
— Bryan Wright, CM Architects

“Here are a few AS/400 samples... folks are very pleased with the package.”
— Manager, IBM

“Thank you very much for the excellent session we had yesterday. Both Lavinia and I feel we got a lot of information and insight for the time we took, and we’re moving as fast as we can to put it into practice.”
— Doug House, Washington Information Group

“Just a brief note of thanks for the critique of our ‘Make Love... Last Longer’ sales letter. Your comments were very useful, and I expected they’ll prove to be profitable. I also liked the way you organized it—page by page, section by section. Very thorough.”
— Mark Whitby, Advertising Manager, NLP Atlantic, Inc.

“Thanks for the great copy.”
— Tim Bush, Marketing Director, Prototech Engineering

“In the world of business-to-business marketing, there are very few legends. One of them is Bob Bly, internationally renowned market communications specialist, teacher, and author of 30 books.”
— Business Marketing Association/NJ Chapter

 

"Bly Rules!"

— Murray Raphel, Raphel Marketing

 

"Mr. Copy."

— Markus Allen, Publisher

 

"Thanks for all your ideas, your useful newsletter, and your books. You are a creative fountain. It's a pleasure knowing you."

— Donald M. Levin,  Levin Public Relations & Marketing, Inc.

 

"Your books taught me direct marketing long before we met." 

— Ken Magill, iMarketing News

 

"Wow...that was fast. Thanks!" 

— John A. Ganis, Edith Roman Associates, Inc.

 

"America's top copywriter." 

-- McGraw-Hill

 

"There is no greater authority on business-to-business direct response copywriting then Bob Bly. What impresses me most about Bob Bly is his knack for making things clear and simple." 

--Scott Miller, AdAnalysis.com.

 

"Bob Bly is among the most accomplished self-employed copywriters in recent years." 

-- Steve Slaunwhite

 

"Bob Bly is probably the best business-to-business, high tech. industrial, direct marketing copywriter in the country." 

-- John Clausen

 

"Perhaps the most famous copywriter of them all." 

-- The Writer

"Renowned direct marketing practitioner and prolific author Bob Bly [is] nationally recognized for his control-beating copy. [He] knows how to write for results." 

--Kansas City Direct Marketing Association

 

"Bob Bly is in the upper echelon of direct mail and email copywriters and he's an all-around direct marketing guru. In addition to hundreds of successful campaigns for technology clients, Bly has authored or co-authored more then 50 books."

--Bruce Hadley, www.softwareceo.com

 

"A lifelong practitioner and guru of B2B marketing." 

--Boris Krantz, Krantz Associates, Inc.

 

"You are brilliant." 

--Debbie Weil, Publisher, WordBiz Report