Bly.com Newsletter Archives An archived collection of Bob Bly’s Direct Marketing Newsletter

8/2/2018

Distributing press releases in the digital age

Filed under: Newsletter Archive — site admin @ 10:46 am

—————————————————————–

Bob Bly’s Direct Response Letter:

Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct marketing.

August 2, 2018

—————————————————————–

You are getting this email because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further emails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***How to send press releases in the digital age***

Press releases are now distributed electronically, and not as
postal mail, as they were back in the day.

The press release copy should be embedded into the body of the
email, and not sent as an attached file. Recipients, including
journalists, are reluctant to open attached files from a sender
they don’t know personally.

Photos should be included as links and not attachments, so you
can share high-resolution files without overloading the editor’s
inbox. Another option is to embed a low-resolution image in the
release and provide a hyperlink to where a high-resolution file
can be downloaded.

Source: PR Daily News Feed, 7/9/18.

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***5 keys to freelance copywriting success***

#1–If your passion is writing, never give it up. Success is
closer than you think.

#2–If things aren’t working out the way you want, try a
brand-new approach until you find what does work for you.

#3–Seek the support of others — specifically, create your own
support group made up of fellow copywriters.

#4–Finish what you start; e.g. if you start a new training
program, don’t stop halfway. Complete it before moving on to the
next one.

#5–Never stop learning. Copywriting is a dynamic and
ever-changing industry. You have to be a continual learner. Keep
up-to-date on what’s working now, find out what new marketing
techniques clients are using, and study one new sales letter
every day.

Source: Sandy Franks, The Golden Thread, 7/9/18.

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***Free sample chapter — from my new email book***

My 96th book, “The New Email Revolution,” has just been released
by Skyhorse Publishing — and you can download a free sample
chapter by clicking here now — without giving me your name or
email address:

http://www.bly.com/emailrevolution

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***Managing expectations: the key to keeping clients happy***

When you are assigned a new project, understand the client’s
expectations — but do not be afraid to be realistic in your
commitments. If your client asks you for a revision, ask them for
clear and constructive feedback in line with their expectations.
This will save both you and your client time.

The best way to deal with this is to assess the workload your
team is grappling with and negotiate timelines before beginning
any work. If the client insists on expanding the scope of work,
make sure you restate this in your contract and are compensated
for it.

Source: Ragan’s PR Daily, 7/12/18

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***Never say “passionate” again***

When a person says, “I am passionate about my business,” does it
impress or irk you? I suppose it’s a good thing when a vendor or
business associate is “passionate.”

But that passion should come through from the way he or she
discusses their field and the quality of their work. Show, don’t
tell. Plus, “I’m passionate” may be the most overused phrase in
business today, rendering it almost a meaningless cliché.

Source: Ragan’s PR Daily, 7/26/18.

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***Quotation of the month***

“Nobody intelligent knows if he’s any good.”

–T.S. Eliot

Source: Donald Hall, “Essays After Eighty” Houghton Mifflin,
2015

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***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, web masters —
need powerful content on your website or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, email marketing campaigns, PR
materials, and webpages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

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7/2/2018

6 secrets of successful self-employment

Filed under: Newsletter Archive — site admin @ 12:06 pm

—————————————————————–

Bob Bly’s Direct Response Letter:

Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct marketing.

July 2, 2018

—————————————————————–

You are getting this email because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further emails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***The 6 secrets of successful self-employment***

1–Listen to the market and be flexible.

2–Focus instead of trying to help everyone.

3–Learn from every single experience, especially the ones that
sting.

4–Reinvent your services over and over, even when you don’t want
to.

5–Care about people.

6–Fight constantly against the laziness that is in all of us.

Source: Ilise Benun, Marketing Mentor, 6/25/18.

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***Free sample chapter — from my new email book***

My 96th book, “The New Email Revolution,” has just been released
by Skyhorse Publishing — and you can download a free sample
chapter by clicking here now — without giving me your name or
email address:

http://www.bly.com/emailrevolution

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***5 types of people you want to associate with***

#1: Positive people — these folks seem to have an inherent “can
do” attitude.

#2: Go-getters — someone who sets goals and goes after them.

#3: Those who can overcome adversity — instead of allowing
adversity to hold them back, they see it as challenge to turn
things around.

#4: Visionaries — they think out of the box and are often
innovative in their approach to solving problems.

#5: Knowledge seekers — lifelong learners who realize that
knowledge is dynamic and best practices can evolve over time.

Source: AWAI, Sandy Frank, The Golden Thread, 6/25/18.

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***To be or not to be***

Whenever possible, replace “to be” verbs with something more
compelling and specific. For example, change “6 ways to be a
better content marketer” to “6 ways to write better content.”

Source: PR Daily, 6/25/18.

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***The key to helping your team create big success***

The key to team success is having a “shared vision,” which is
simply a vision that the entire team shares. It’s a vision that
unites and inspires the team members individually and
collectively, and moves everyone on the team in the same
direction.

Source: Jon Gordon’s Weekly Newsletter, 6/25/18.

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***5 tips for pricing your freelance writing services***

1–The riskier a project, whether due to the scope or aggressive
goals, the more you should charge.

2–The more a project allows you to deepen or broaden your skills
or portfolio, the more leniency you should have on price.

3–The tighter the timeline for a project, the more you should
charge.

4–Your daily rate should be approximately 1% percent of your
annual revenue target; e.g., if you want to make $100,000 a year,
charge $1,000 per day or $125 an hour. Reason: only 40% to 60% of
the average freelancer’s time in the office is billable.

5–Your anchor clients — the ones who give you significant
recurring business — should get a deal.

Source: ASJA Weekly, 6/26/18.

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***Quotation of the month***

“Do your work with an energy which boggles the slack,
lackadaisical wishes and dreams of those who think things might
arrive without the good fight. They talk you down for making
things work when they can’t make things work … while they rail at
their seeming misfortune which is only brought about by a gross
laziness and a licorice stick-like backbone.”
–Charles Bukowski, “Charles Bukowski on Writing” (Ecco, 2015),
p. 187.

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***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, web masters —
need powerful content on your website or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, email marketing campaigns, PR
materials, and webpages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

6/1/2018

Boost renewal rates, D.U.T.M.A. rule for presentations

Filed under: Newsletter Archive — site admin @ 12:31 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

June 1, 2018

—————————————————————–

You are getting this email because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further emails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends, and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***D.U.T.M.A. (don’t use too many acronyms!)***

When giving presentations, you should avoid overuse of acronyms,
advises professional speaker Nick Morgan.

As Morgan notes, acronyms and abbreviations are everywhere, from
the FBI and CIA to FOMO and SMH. Some are helpful, even
essential. The FBI would never get anything done if all its
agents had to say, “Federal Bureau of Investigation,” every time
they explained where they worked. So, acronyms can be a
time-saver.

“However, in public speaking, acronyms are not very good at doing
what they’re enlisted for: helping the audience remember a long
list of concepts,” he says.

Example: You, the speaker, may have spent hours figuring out that
E.X.C.E.L.L.E.N.C.E. stands for “excellence, ‘xpertise,’ craft,
endurance, lavishness, length, enquiry, nonchalance, cleverness,
and evergreen.”

The problem is that your audience won’t assimilate that. Back in
the office, they’ll be scratching their heads saying, “What did
the third ‘e’ stand for?” — if they think about it at all

Source: Ragan’s PR Daily, 5/3/18.

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***Make money online without a product — yours free***

Matt McWilliams just released his brand new ebook, “Affiliate
Freedom: The Quick Start Guide To Making Money Online Without
Creating a Product.” In this guide, Matt breaks down why you
should be doing affiliate marketing and even gives you his
“START” method to help you get started immediately.

The tips Matt shares in this guide will show you how to monetize
YOUR business immediately! I honestly think Matt should be
selling this book… there is that much great info inside it. But
for a limited time he is offering it for free to my Direct
Response Letter Subscribers. If you’re tired of not making any
money with your online business, go grab this book right now and
learn how to generate income quickly (and easily) with your
online business:

https://npnp.mattmcwilliams.com/quickstart?affiliate_id=1065190

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***Ideal word length for billboards***

It is best to keep text in a billboard to 6 words. The obvious
reason: When people pass a billboard while driving, they are
unlikely to stop and read it.

You can go a few words over if you must. But if you feel the need
for more copy to do the job, a billboard may not be the medium of
choice for you.

Source: Today@TargetMarketing, 5/16/18.

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***Want to boost renewal rates? Pick up the phone!***

An extensive survey on renewal practices found that organizations
with the highest membership renewal rates don’t rely on email
renewals only. The secret? Boost your renewal rates by adding a
phone call as one of your renewal efforts. When? Ideally after
the first two email renewal notices have been sent.

Source: SIPAlert Daily, 5/16/18.

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***Quotation of the month***

“Right now is the best time of your life. After all, the only
place in time that you actually occupy is now.”
–Ken Keis, CEO, Consulting Resource Group International

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, web masters —
need powerful content on your website or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, email marketing campaigns, PR
materials, and webpages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

5/3/2018

The awful truth about logos; the power of misdirection

Filed under: Newsletter Archive — site admin @ 1:49 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

May 3, 2018

—————————————————————–

You are getting this email because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further emails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends, and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***The awful truth about logos and slogans***

Superstar copywriter Drayton Bird says, “Nobody gives a hoot
about your logo or slogan. Have you ever gone to a shop and said
‘Love the logo. Got to buy that’? Or ever muttered to yourself
‘The best just got better. Fancy that! Must switch to Sky’?

People only want to know what you will do to help them. Tell them
— repeatedly. Show why you can do it better than alternatives.
They will notice your logo pretty soon. Don’t waste energy on the
slogan. It’s almost impossible to come up with a good one. Invest
on testing things that may make more money.

Source: Drayton Bird email, 4/12/18.

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***Just published — my 95th book — FREE sample chapter!***

Entrepreneur Press has publishing my 95th book, “The Digital
Marketing Handbook: Make Your Websites Make More Money.”
You can get a free sample chapter here — no form to fill out, no
cost, nothing to buy:

http://www.bly.com/digital

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***”Misdirection” boosts content readership***

“Branded content” is content sponsored by a marketer for the
express purpose of promoting their company or product.

“Misdirection” is delaying the mention of the marketer or their
product until later on in the piece rather than the lead.

A study by Pressboard of 300 branded content articles found that
people spent on average 21% more time reading the articles when
the name of the sponsoring marketer was not mentioned until after
the first 300 words vs. articles in which the brand is mentioned
within the first 100 words.

Conclusion: Putting in a brand, company, or product name too
early signals readers that what they are reading is marketing,
not genuine objective content.

Source: PR Daily News Feed, 4/3/18.

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***Free podcast: The Agora Model for online marketing***

The “Agora Model” is one of the best ways to market any business.
It’s used to market thousands of products ranging from
information publishing all the way up to fitness training and
even funeral homes.

Now, discover the secrets behind this powerful online marketing
model in this interview I’ve done with my new friend Igor
Kheifets on his show The List Building Lifestyle. To listen for
free, click here now:

http://www.bly.com/AgoraMktg
—————————————————————–

***Does Ad Age needs a lesson in writing headlines?***

Recently got an email from Ad Age inviting me to several of their
events. The headline: “More events than you can shake a stick
at.” If that’s the best headline Ad Age’s marketing department
can write, they should go back to school and take Advertising 101
again.

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***3 steps to become a superior human being***

To become a superior human being, spend 1 hour a day on any one
of the following:

>> Reading a hard book.
>> Intense physical practice/training.
>> Writing.

Ben Settle says: “Do all three daily, and you’ll be within the
top 1% of human beings in 5 years, guaranteed.”

Even if he’s wrong, I can think of worse ways to spend one’s
time.

—————————————————————–

***Quotation of the month***

“You are here for a reason and the most important thing you can
do in life is to find, live, and share your purpose. It’s the one
thing in life that truly matters and if you don’t pursue it,
everything else is meaningless.”
–Jon Gordon

Source: Jon Gordon’s Weekly Newsletter, 4/30/18.

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***When social media is actually valuable***

In an interview with Poets & Writers magazine (6/18, p. 75), Lala
Lalami says, “As a critic, I think social media can be quite
dangerous. A place with so many opinions makes it hard to
maintain independent thinking.”

While I don’t love social media, I don’t agree with Lala’s logic:
the interactivity of social media actually forces you to think
even more about your independent opinion on any given topic
before you post and discuss it.

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, web masters —
need powerful content on your website or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, email marketing campaigns, PR
materials, and webpages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

 

4/2/2018

#1 factor in website design; improve SEO; boost email open rates

Filed under: Newsletter Archive — site admin @ 12:03 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

April 2, 2018

—————————————————————–

You are getting this email because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further emails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends, and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***The #1 factor in website design***

According to a study by NN Group, 76% of users surveyed said
the most important factor to them when visting a website is that the
site makes it easy to find what they want. A beautiful design
came in a distant second, with only 10% of users saying the
design is first in importance.

Source: Orbitmedia.com

—————————————————————–

***An easy hack to increase customer satisfaction with your info
products***

To prevent refund requests and increase customer satisfaction
with your info products, add the following sentence to your sales
page copy:

“Even if you get just one new idea from my book, that alone can
easily pay back the cost 10X over or more.”

This teaches buyers how to properly assess the value of info
products and creates a realistic expectation on which your
product surely can deliver.

—————————————————————–

***Broken links on your site are bad for SEO***

“Internal links” are hyperlinks on one of your site pages that
click to another page on the site. “External links” are
hyperlinks from your site to other sites or pages that are not
yours.

Whenever you find a broken internal or external link, fix it
fast. Both can frustrate site users and, perhaps even worse, also
lower your search engine ranking.

—————————————————————–

***3 ways to boost your email open rates***

>> Use a short and punchy subject line; ideally 4 to 7 words.

>> Use words and phrases proven to increase open rates; some of
these include: special, now, get this now, get your, what,
latest, can, new, just, introduction, latest, available, upgrade,
go, and alert.

>> Use questions you are frequently asked as subject lines.

Source: Andy Crestodina, CMO, Orbit Media.

—————————————————————–

***Creativity vs. innovation: a definition***

Creativity is doing something YOU didn’t think of before.

Innovation is doing something nobody ELSE thought of before.

—————————————————————–

***School is never out for the pro***

Never stop reading, studying, observing, taking courses,
attending conferences, and learning your craft. Four reasons:

First, if you don’t keep up and continuously sharpen your skill
and practice, you grow stale and suboptimal as a practitioner.
Second, we are learning creatures, and if you do not learn, you
stagnate. Third, money: As Cyndi Lauper once said, “The more you
learn, the more you learn.” Fourth, learning is fun — makes work
more enjoyable and interesting.

—————————————————————–

***Which are you: self-employed, business owner, entrepreneur, or
freelancer?***

Of more than 2,000 freelancers surveyed by WiseBrand, 50%
identify themselves as self-employed, 19% call themselves small
business owners, 19% identify as entrepreneurs, and only 12% use
the term freelancer.

When people ask me what I do for a living, if they are in
marketing, I say I am a freelance copywriter; if they are not, I
say I write advertising and books. For my bio on articles, books,
and conference programs, I describe myself as an independent
copywriter and consultant.

Source: ASJA Weekly, 3/20/18.

—————————————————————–

***6 questions to ask before you commit to writing a book***

1–Will it be fun for me to write?
2–Do readers need yet another book on this topic?
3–Will having written it benefit me in some way; e.g., elevate my
reputation or bring me more business?
4–Is it important to me personally to write it and get it
published?
5–Do I have something worthwhile to say in it?
6–Does it have the potential to sell many thousands of copies,
and am I in a position to help make that happen?

—————————————————————–

***Recommended vendor of the month***

If you need short videos for landing pages or websites, I
recommend a guy I use frequently — David B. Justiss of
Persuasive Video Works, phone 423-492-0223, email
dbj@PersuasiveVideoWorks.com.

With 15+ years of digital publishing, visual design, and video
marketing development experience combined, David does a great job
on my videos, and his work transcends the conventional whiteboard
sketch videos you see on most sites today.

—————————————————————–

***Protect yourself from digital information overload***

Know the difference between being “immersed vs. informed.” It’s
our job as businesspeople and our responsibility as citizens to
stay current, but that doesn’t mean staying plugged in all day,
every day, because doing so isn’t healthy. Take a break. When you
do tune in, balance your news and your news sources. Also, read
happy news from time to time; it’s still out there.

Source: Ragan’s PR Daily, 3/9/18.

—————————————————————–

***Quotation of the month***

“Lose no time; be always employed in something useful; cut off
all unnecessary actions.”
–Ben Franklin

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, web masters —
need powerful content on your website or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, email marketing campaigns, PR
materials, and webpages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

3/1/2018

Increasing video views; getting online ads approved

Filed under: Newsletter Archive — site admin @ 12:02 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

March 1, 2018

—————————————————————–

You are getting this email because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further emails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends, and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Get more views for your web videos***

The weakest calls to action (CTAs) leading to the viewing of an
online video are “learn more,” “find out more,” “see more,” and
“click here now.” Better choices:

>> “Watch the video” — has the action verb “watch.”
>> “Watch the video now” — adds the urgency word “now.”
>> “Watch this short video now” — for shorter videos, adds the
benefit of saving time.
>> “Watch our free video now” — you get more views if you make
clear it is free and without cost of any kind.

—————————————————————–

***What Facebook and Google do not allow in ad and landing page
copy***

When Facebook decides whether to approve your FB ad, they look at
two things: the ad copy and the copy on your landing page to
which the ad hyperlinks. And here you can find the official
requirements for both:

https://www.facebook.com/policies/ads/#

As for Google, last month it started blocking ads that fail to
meet these standards:

The Initial Better Ads Standards

—————————————————————–

***Don’t purge inactives from your email list***

The conventional wisdom has long been to zap people from your
e-mail list if they do not actively respond to offers. Now, a new
study from MailChimp suggests you should not.

MailChimp found that inactivity does not mean zero value. Just
because an online subscriber is inactive does not mean he will
remain so. In fact, many inactive subscribers eventually buy
again. And on average, about one-third of online revenues from
your elist will come from inactives.

Conclusion: Because keeping the inactives on your list is
relatively cheap, and inactives are 26% more likely to purchase
than non-subscribers, it makes good sense to leave people on your
list until they opt out.

Source: Today@TargetMarketing, 2/14/18.

—————————————————————–

***6 ways to generate leads for consulting services***

Veteran consultant Daryl Gerke says he has used 6 basic methods
to generate sales leads for his consulting services:

1–Writing … articles, books, blogs, newsletters.
2–Speaking … local professional meetings, symposiums.
3–Networking .. professional organizations, directories, trade
shows.
4–Seminars … short tutorials to multi-day classes.
5–Internet … website, webinars, blogs.
6–Referrals … past clients, vendors, and others.

Though you don’t need to do them all, more are better than fewer.
“The more lines in the water, the better,” says Gerke. “This is
an exponential multiplier effect.”

Source: White Paper, “So You Want to be a Consultant,”
www.jumptoconsulting.com.

—————————————————————–

***7 ways to add urgency to your copy–NOW!***

The most common omission I see in copy today is: no sense of
urgency. Urgency is important because, as top copywriter John
Forde says, “If you can’t give your prospects a push to act now,
you’re only inviting him to shelve the offer until later.
Translation: “never.” Some of John’s urgency hacks:

>> A deadline for your special offer.
>> Make the deadline more specific with date and time; e.g.,
“Midnight this Friday.”
>> A bonus for speedy reply.
>> A limited number of orders allowed.
>> A digital countdown timer on your web page.
>> A date stamp on a postal direct mail piece.
>> Stress the urgency in your P.S.
Source: John Forde, Special Report, “15 Deadly Copy Mistakes.”

—————————————————————–

***Quotation of the month***

“Books are the building blocks of civilization, for without the
written word, a man knows nothing beyond what occurs during his
own brief years, and, perhaps, in a few tales his parents tell
him.”
–Louis L’Amour, “Education of a Wandering Man,” Bantam Books.

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, web masters —
need powerful content on your website or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, email marketing campaigns, PR
materials, and webpages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

2/2/2018

Learn to avoid this word in copywriting

Filed under: Newsletter Archive — site admin @ 10:00 am

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

February 1, 2018

—————————————————————–

You are getting this email because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further emails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends, and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Free Pinterest training***

This online video program is the best training I have ever seen
on how to quickly and cheaply generate massive traffic with
Pinterest. It’s free but will only be up for another day or so.
So to grab this massively profitable, no-cost key to Pinterest
marketing mastery, I urge you to click here now:

http://realfastsocialgraphics.com/Bob

—————————————————————–

***Improving Facebook advertising ROI–once easier, now more
challenging***

According to Facebook advertising expert Steve Fantasia, “We are
seeing a reduction in the number of overall Ad impressions but an
increase in FB ad revenue.” The result? An increase in cost per
impression.

“Advertisers need to acknowledge that Facebook is not designed to
be an ad platform,” says Steve. “Deep in their core, Facebook
doesn’ t want to show ads. Unlike TV or radio or print, FB is not
designed around your ad placement.”

The bottom line, he adds, is that FB is no longer a low-hanging
advertising placement that allows for sloppy tactics:
“Competition for ad space will be a survival of the fittest.”

Solution: Steve says FB advertisers need to be even more
strategic with their ad strategy including sequence, placement,
ad type, audience creation, and exclusion. “The platform still
carries immense targeting potential but new thinking will be
needed to capitalize,” he says.

Source: Bright Source Media, www.brightsourcemedia.com

—————————————————————–

***Last chance to master Zig Ziglar’s most powerful sales
secrets***

Tonight is your LAST CHANCE to enroll in Kevin Harrington’s
Secrets of Closing the Sale Masterclass:

https://jd405.isrefer.com/go/enroll/a221

When Kevin discovered the great Zig Ziglar, it changed his life.
And he took those principles and built them into a $5 BILLION
sales empire.

In this course, Kevin reveals the secrets that helped him invent
the infomercial and become the Original Shark on Shark Tank. But
you have to take the first step. And today’s the last day you
can!

Enroll now at the link below. Registration closes at midnight PT
tonight … just a few more hours!

https://jd405.isrefer.com/go/enroll/a221

—————————————————————–

***Too many choices spoil the sale***

Although it may seem counterintuitive, the fewer choices you give
prospects, the more (not less) sales you will make. In a
supermarket study, one group of shoppers were offered 24
different samples of jams, and another group were offered 6
samples to choose from. Result: those shoppers with only 6
flavors to choose from bought 20% more jam than those with 24
flavors to choose from. An article about the study concludes:
“Understand the psychology of confusion. Offer fewer options, and
sales will be greater.”

Source: Ragan’s PR Daily, 12/29/2017.

—————————————————————–

***A good word for copywriters to learn to avoid***

Although it might sound counterintuitive, “learn” is actually not
a great word for copy.

Reason: For many people, learning is actually a bit of a
negative. It hints at hard work and study, and brings up memories
of endless classroom boredom from our school days.

Solution: Instead of learn, use “master,” “discover,” “get,” or
“gain” — e.g., “Gain new skills” is better than “learn new
skills.”

—————————————————————–

***Let Uber help you recruit better employees***

When hiring an employee or even a virtual assistant, ask
candidates for their Uber rating — meaning the average rating
given to them as a passenger by their Uber drivers. Reason: the
rating gives you some insight into how nice the person is when
dealing with others.

—————————————————————–

***On finding your “voice”***

Every writer has a voice. The best way to find yours? Let your
personality shine through in your copy while keeping a
conversational tone. And keep in mind: It’s easier to write in
your own voice than it is to mimic someone else.

Source: PR Daily News Feed, 1/2/18.

—————————————————————–

***Quick tip for writing white papers better and faster***

When writing a white paper, check out other white papers on the
same topic. They may give you some ideas, useful data you don’t
have, and ideas on how to differentiate your white paper from
theirs. Two sites where you can find white papers:

http://www.itwhitepapers.com
http://www.bitpipe.com

—————————————————————–

***Marketers: think twice before posting bogus glowing reviews***

Many marketers ask friends and colleagues to post glowing online
product reviews, and some even pay strangers to do it.

But a recent survey of 548 business professionals indicates that
doing so may be an error. The survey found that 67% of buyers
want to see a MIX of positive and negative reviews, and 72% say
negative reviews help provide depth and insight. The survey
concludes, “Negatives add to your trustworthiness and
credibility.”

Source: G2 Crowd, 2018 Benchmark Report: Impact of Reviews on B2B
Buyers.

—————————————————————–

***The 6 things you need to successfully market your webinar***

1–Promotional e-mails — ideally 2 or 3 to your list as well as
affiliate lists.

2–Landing page — where registrants land when they click to
register for your event. Captures basic registration information
and provides brief detail about the presentation.

3–Confirmation e-mail with details about the date, time, topic,
and how to join the event.

4–Reminder e-mails on the day before and the day of the event to
maximize attendance.

5–Post-webinar e-mails — one to thank people for attending the
event and providing a link to the archive, and another to those
who registered but did not attend the live event, directing them
to the event on demand.

6–A banner you can put on your home page alerting visitors to
the upcoming presentation.

Source: 10 Steps to Planning a Successful Webinar, ON24 white
paper, pp. 6-7.

—————————————————————–

***Yanik Silver’s 3 tips for becoming a success***

>> Focus most of your time on your core strengths and less time
working in areas in which you are weak.

>> Get paid before you deliver your product or service — and when
possible figure how to create recurring revenue from
transactions.

>> Bootstrap — start your business on a shoestring. Reason:
having too much capital leads to incredible waste and doing
things using conventional means.

—————————————————————–

***”Experiential marketing” moves millennials toward purchase***

Unlike the boomers before them, millennials would rather spend
their money on experiences over things. You can market more
effectively to millennials by creating memorable, special moments
for them. Example: The M&M Store in Manhattan has an “M&M Mood
Scale” customers can stand on that ostensibly displays their
mood. Customers also scoop out and weigh their own M&Ms before
taking the bag to checkout.

Source: PR Daily News Feed, 1/25/2018.

—————————————————————–

***Quotation of the month***

“A book that instructs in some profitable field is a priceless
treasure. It never forgets even a minor principle of its
conceptual message, yet it will not scold you if you forget even
the major ones. It will not rebuke you for your tardiness or
slow-witted comprehension. Such a book ranks as one of man’s best
friends. And if the bookseller offers it and you fail to assume
ownership, who will be the poorer, you or he?”
–Jerry Buchanan, Towers Club USA Newsletter, #39

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, email marketing campaigns, PR
materials, and webpages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

 

1/1/2018

Does your website have domain authority?

Filed under: Newsletter Archive — site admin @ 3:56 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

January 1, 2018

—————————————————————–

You are getting this email because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further emails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends, and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Does your website have “domain authority”?***

Your website’s domain authority (DA) is a major part of your SEO
ranking. DA has an ascending scale of 1 to 100. The higher your
domain authority, the higher you will land in Google searches.

Domain authority factors include links to your site, links from
your site to other sites with high DA’s, and your site’s age. Use
this free tool to discover your website’s domain authority:

http://www.checkmoz.com

Source: Ragan’s PR Daily, 10/17/17.

—————————————————————–

***Using customer insight to create competitive advantage***

Vera Bradley tapped into social media to gain insights into the
demographics of their customers. They identified the shortcomings
of smartphone battery life and the annoyance of awkward battery
cases as a pain point for their market of millennial women.
As a result, Vera Bradley created a bag with a built-in
smartphone charger. This helped to improve its offerings and
reach a new audience without introducing change that might
alienate its faithful, long-time customers.

Source: PR Daily News Feed, 10/26/17.

—————————————————————–

***To get good at writing, write every day***

If you have big writing goals, then you need to commit to writing
daily, says Ashley Eneriz, a freelance writer and children’s book
author. The same principle applies to getting in shape or
learning a new language.

“You can’t wait around for inspiration to hit, nor can you expect
creativity to flow the second you sit in front of your computer,”
says Eneriz. “You wouldn’t expect to run a marathon without
training, and the same is true with writing.”

Source: ASJA Weekly, 11/21/2017.

—————————————————————–

***Feeling buried under piles of paperwork?***

Rather than trying to handle bills and paperwork while they are a
mess, make a filing system first. Buy an expandable file box or
use a cardboard box and folders. Then, organize the folders for
bills, insurance, letters, bank statements and anything else you
may have on hand. Once you are coordinated and organized,
tackling the tasks will become easier than you think. And, it
will be easier to find the things you need on hand.

Source: Working Moms Only, 9/21/17.

—————————————————————–

***Before you bash other people’s marketing, read this***

Before you criticize other people’s work or abilities, remember
that you don’t know the full story. Their website might not be
“good” because they’ve been burning the midnight oil to keep a
struggling business afloat. Their latest project might not
impress because it was eviscerated in the review process.

Freelancer Kathy Cowan says: “May I instead suggest the real
reason behind your critical thinking? You’re insecure. You’re
threatened by others. Or worse, you’re so over-confident that you
actually think you’re better than everyone else.”

Her advice? Have an honest word with your ego. And consider
whether your criticism is justified or pointlessly negative.

Source: ASJA Weekly, 10/17/17.

—————————————————————–

***Have an attitude of gratitude***

Take a moment to let someone know that you appreciate them… a
spouse, family member, co-worker, or friend. Call them, write a
letter, send them a text, or whatever to let them know how much
they matter. Sometimes they need to hear this more than you know.
The benefits to expressing your thanks and gratitude will be
significant, both for them and for you.

Source: Jon Gordon’s Weekly Newsletter, 11/20/17.

—————————————————————–

***The FAST way to repurpose content***

“Recycling” or “repurposing” is taking existing content and using
it in another format or fashion. The FAST formula makes it quick
and easy:

F – FIND appropriate excerpts.
A – ADD to free materials.
S – SWIPE other people’s content.
T – TRANSCRIBE your rants.

Source: CEOs Edge 12/13/17

—————————————————————–

***5 easy ways to improve your life***

1–Meditate for 3 minutes daily.
2–Drink more water.
3–Set a budget.
4–Prune your possessions.
5–Have one night a week with no screens.

Source: Fast Track, 12/2017, p.2

—————————————————————–

***Time-saving holiday gift-giving tip***

This advice may seem inappropriately late since Christmas has
just passed, but it applies throughout the year as well: For
major holidays (e.g., Easter, Mother’s Day), get your gifts at
least 3-4 weeks ahead of the date. Advantages:

>> You avoid rush shipping charges and stock run-outs.
>> You get it off your to-do list which reduces stress.
>> You make a more thoughtful selection to increase the
recipient’s delight.
>> You actually have the luxury of time to think about it.

—————————————————————–

***Quotation of the month***

“Life is too short for work to suck.”
–Terry Dean, internet marketing coach.

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, email marketing campaigns, PR
materials, and webpages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

12/4/2017

Boost VSL conversion 83%; 3 steps to happiness

Filed under: Newsletter Archive — site admin @ 12:28 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

December 4, 2017

—————————————————————–

You are getting this email because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further emails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends, and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Boosting VSL conversion rates***

On sales pages and VSLs, there should always be an order button
at the bottom of the page. But to improve VSL response,
split-test also having your “Add to Cart” button appear higher up
on the screen as the video progresses. Jeff Johnson says this one
tweak alone has increased his VSL conversion rates by as much as
83%.

Source: Jeff Johnson email, 9/21/17.

—————————————————————–

***3 steps to greater happiness and joy***

1–Appreciate the “little things” such as friendships, pets, and
nature.

2–Use your strengths (e.g., creativity, curiosity, kindness) to
redefine work and relationships.

3–Use your unique assets (e.g., strengths, resources) for a
purpose beyond your individual means.

Source: Plain Talk newsletter, 9/17.

—————————————————————–

***A common-sense but often-neglected secret of freelance writing
success***

Freelancers who don’t continue their education will become
shallow, ineffective, and very poor communicators.

You need to be curious. You need a zest for life. You need to
wonder why something is the way it is. If you’re going to be a
life-long freelancer, you must become a life-long learner.

Source: Beth Ann Erickson, Writing Etc., 9/20/17.

—————————————————————–

***4 ways to produce content better and faster***

Top marketer MaryEllen Tribby says there are 4 ways she uses the
concept of “recycling” content in her own business, described by
the acronym F.A.S.T.:

–F – FIND appropriate excerpts.
–A – ADD to free materials.
–S – SWIPE other people’s content.
–T – TRANSCRIBE your rants.

Disclaimer: You must take pains to avoid copyright violations
when using F.A.S.T. or otherwise recycling or repurposing content
that you do not own the right to.

Source: MaryEllen Tribby, For Working Moms Only, 10/9/17.

—————————————————————–

***PowerPoint presentation tip: the rule of 5+5***

The 5-and-5 rule says that a PowerPoint slide should have no more
than 5 bullet points with no more than 5 words per point on
average. Explains presentations expert Joel Schwartzberg: “Not
only will bullets keep your conveyances succinct, but they’ll
also ensure your audience spends more time looking at you and
less time reading your slides.”

Source: “Get to the Point” (Berrett-Koehler, 2017, p. 85).

—————————————————————–

***5 ways you can exude greater charisma***

#1…Show other people you are genuinely glad to meet them.

#2…Show a little vulnerability — admit a minor weakness or small
failure.

#3…Search for agreement in discussion rather than contradiction.

#4…Ask others questions; listen to the answers.

#5…Remember names and other details about the people you meet.

Source: Tuff Talk newsletter, October 2017, p. 2.

—————————————————————–

***Before you bash other people’s marketing, read this***

Before you criticize other people’s work or abilities, remember
that you don’t know the full story. Their website might not be
“good” because they’ve been burning the midnight oil to keep a
struggling business afloat. Their latest project might not
impress because it was eviscerated in the review process.

Freelancer Kathy Cowan says: “May I instead suggest the real
reason behind your critical thinking? You’re insecure. You’re
threatened by others. Or worse, you’re so over-confident that you
actually think you’re better than everyone else.”

Her advice? Have an honest word with your ego. And consider
whether your criticism is justified or pointlessly negative.

Source: ASJA Weekly, 10/17/17.

—————————————————————–

***Have an attitude of gratitude***

Take a moment to let someone know that you appreciate them… a
spouse, family member, co-worker, or friend. Call them, write a
letter, send them a text, or whatever to let them know how much
they matter. Sometimes they need to hear this more than you know.
The benefits to expressing your thanks and gratitude will be
significant, both for them and for you.

Source: Jon Gordon’s Weekly Newsletter, 11/20/17.

—————————————————————–

***Yet another reason to read more***

Read before bed, advises Al Sears, MD. Reason: According to Dr.
Sears, many people think it’s only your body that needs sleep.
But your brain does, too.

“Reading is relaxing for your body, but requires a fair amount of
thought,” says Dr. Sears. “Because you’re working your brain,
you’re more likely to grow tired enough to sleep soundly through
the night.”

Source: Doctor’s House Call, 10/24/17.

—————————————————————–

***Quotation of the month***

“The painful part of life … of hard work … is the part that most
often lets us know we’re alive. Sybarites face empty lives simply
because the nerve ending of pleasure dull so quickly.”
–John Jerome, “On Turning Sixty-Five,” Random House.

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, email marketing campaigns, PR
materials, and webpages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

11/2/2017

Optimize your site for voice searches

Filed under: Newsletter Archive — site admin @ 11:18 am

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

November 2, 2017

—————————————————————–

You are getting this email because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further emails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends, and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Optimize your website for voice-activated search***

Comscore predicts that half of searches will be done through
voice by 2020. So you may want to take these steps to do voice
SEO for your site:

>> Rewrite your site copy to mimic natural language.
>> Use hyperbolic words like “best” or “top” as consumers tend to
use these in voice searches.
>> Optimize your site for commonly asked questions.
>> Do SEO for long-tail queries including who, what, when,
where, and why words.
>> Incorporate regional or local language in your web copy.

Source: Today@TargetMarketing, 9/12/17.

—————————————————————–

***Webinar: How to write better and faster***

On November 15, from 1pm to 2:30pm EST, I will be giving a
webinar for Lorman Education on “Business Writing Fundamentals”
— and you are invited:

http://www.bly.com/BusinessWritingFundamentals

In this webinar, you will learn:

>> 10 steps to writing better and faster.
>> The SAP formula for writing success — Subject, Audience,
Purpose.
>> The 6 C’s of readable writing.
>> How to achieve just the right tone.
>> Core principles of modern business composition.
>> And more….

For the details … or to register and save 50% off the regular
tuition rate … click here now:

http://www.bly.com/BusinessWritingFundamentals

—————————————————————–

***Publishing and selling Kindle ebooks on Amazon — once
difficult, now easy***

One stop-resource reveals how to publish your book as a Kindle
ebook and make money selling it on Amazon. New authors making big
money by doing what we reveal on:

http://www.AmazonKindleRiches.com

—————————————————————–

***Turn a 10% loser into a profitable winner***

Superstar copywriter Carline Anglade-Cole suggests that if your
package underperforms the control by a slim margin, then there’s
a chance you could improve the results with a stronger headline.

Her advice: Offer to write a new cover if the client is willing
to retest — and don’t charge the client for any additional
creative test. Your goal is to turn your package into a winner —
so you need another shot in the mail.

Also, let’s say your package was 10% behind the control in
response. So you’re not a winner — but you’re not a loser
either. The client should be able to recoup his losses on the
list rental side of his business. This is where he rents out his
names to other mailers.

Says Carline: “This is a HUGE source of income for marketing
companies. So, if your package brought in new names — the client
is making money off those names on the list side of the
business.”

Source: Copy Star, 8/25/17.

—————————————————————–

***The 24/2 method of selling more of your articles and stories***

Whenever a magazine rejects an article pitch, you should always
do two things within 24 hours of getting the rejection: First,
email the editor a “thank you” for considering your idea, and
also pitch her another idea in that same email.

Second, take the rejected query and email it to a different
editor at another magazine. Do these things without fail on every
rejection of an article query, essay, or short story, and watch
your hit rate improve.

Source: Kelly James-Enger, “Writers for Hire,” Writer’s Digest
Books

—————————————————————–

***Moving toward positive change***

“Momentum is a force that makes it easier for someone who’s
successful to do what’s right rather than what’s wrong. Momentum
is the process of getting the snowball moving. The hardest part
about working out is getting to the gym. Once you get there, it’s
not that hard to do what you need to do. When you’re in motion,
things begin to line up.”

Source: Harv Eker, WorkingMomsOnly.com, 8/24/17.

—————————————————————–

***What works best in ads: color or black and white?***

According to Jay Siff, color ads get 42% more attention than
black and white. Prospective customers will hold on to a color
business card 10 times longer than a white card. Up to 90% of
people’s instant judgment of a product can be based solely on
color.

Source: Jay Marketing Tips, 8/25/17.

—————————————————————–

***”Always” avoid absolutes***

In your writing, avoid using absolutes such as “always,” “never,”
“can’t,” “nothing,” and “won’t.” Reason: Because absolute claims
are difficult to prove, they cause readers to be skeptical of
them. For instance, instead of saying “Most people,” say instead
“Many people.” Much more credible.

Source: “10 Ways to Improve Your Writing Today,” Ragan.

—————————————————————–

***Vary sentence length to add rhythm to your writing***

“Short and broken sentences add energy to your writing,” writes
Henneke at Enchanting Marketing, who compares writing to
composing music.

To change the mood in a musical piece, a legato playing style can
be interrupted by a few notes of staccato. The same is true in
writing. When you only write long sentences, you slowly lull your
reader to sleep. By interrupting a calming flow with a few
ultra-short sentences, you attract attention to your point. You
wake your reader up.

Source: PR Daily News Feed, 8/28/17.

—————————————————————–

***5 ways to kill your goals***

1–Don’t start working until the optimal moment.

2–Wait until you have an uninterrupted span of time.

3–Hold off until you are sure there are no distractions.

4–Wait until you feel inspired.

5–Don’t start until you have an ideal plan for your process.

Says writer Taylor Grant, author of this list: “This is
perfectionism — and it is the surest way to stop your progress.

“If we want to meet goals and finish projects, we have to find
ways to work on them whether we want to or not. We can never
count on the perfect circumstance.”

—————————————————————–

***Quotation of the month***

“For a man to be at peace with himself was important, not what
people say. People are often wrong, and public opinion can
change, and the hatreds of people are rarely reasonable things.
There was no use a man wearing himself out with hatred and
ill-feeling.”
–Louis L’Amour, “The First Fast Draw,” Bantam Books.

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, email marketing campaigns, PR
materials, and webpages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

10/2/2017

Find good email lists; reduce shopping cart abandons

Filed under: Newsletter Archive — site admin @ 11:39 am

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

October 2, 2017

—————————————————————–

You are getting this email because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further emails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends, and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Free training: Be your own boss, make more money, work much
less***

Too many entrepreneurs go into business for themselves to escape
the 9-to-5 grind, only to realize that when they’re boss, they’ve
just bought into a 5-to-9 grind — yes, 5am to 9pm!

If that’s you, then you’re missing out on life beyond business,
and the autonomy you crave as a business owner or self-employed
professional.

But on Tuesday, October 3, at 2pm EST, my good friend Perry
Marshall and his cohort Tim Francis — two of the world’s leading
80/20 business-growth experts — will be doling out
diamond-tipped saw blades for hacking into the next level of
small business success and profitability.

For more details or to register for this special free online
training, click here now:

https://m171.isrefer.com/go/8020sls17-promo-ls/blyman/

—————————————————————–

***Finding good email lists***

Here’s a little-known and effective way to find good email
marketing lists to test: Go to sites you think your target
audience visits, and look for a link labeled “Advertise.” Click
the link. Review the site’s Media Kit if there is one.

If there is a phone number, call the site owner and ask about
list rentals or other online advertising options. But be warned:
You won’t always hear back from these publishers. It can take
some trying. If you haven’t got the time and resources to do
this, then find a media buyer or digital agency to work with; I
recommend Sarah Stambler at www.e-tactics.com

—————————————————————–

***How to improve your business writing***

On November 15, 2017 from 1pm to 2:30pm EST, I am giving a
webinar for Lorman Education Services on how to make your
business writing crisp, clear, concise, and compelling. To grab
the Early Bird Discount and save $100, click here now:

http://www.bly.com/BizWritingWebinar

—————————————————————–

***Writing for an audience of one***

It makes no difference whether you’re writing a personal email or
a webpage that’ll be seen by thousands — at any one time, your
reader is one person. If you can think of them in that way,
you’ll naturally stop trying to address a crowd; no “some of you
might think.”

Focus on the way your one reader is thinking and feeling. That’ll
make you sound more persuasive and human. If you can be specific
about who that individual is, you can be far more relevant to
your audience.

Source: David McGuire, B2B Marketing Newsletter, 7/27/17.

—————————————————————–

***Get my thesaurus of words for writers!***

Published by Adams Media and co-authored by yours truly, “Roget’s
Thesaurus of Words for Writers” presents over 2,300 emotive,
evocative, and descriptive synonyms, antonyms, and related terms
that can help make your writing sparkle:

http://amzn.to/2xM9Ygv

—————————————————————–

***Use color to reduce shopping cart abandonment rate***

A study by the Baymard Institute shows that the shopping
cart abandonment rate among U.S. consumers is nearly 70%. It
estimates that improving shopping cart design and checkout
process could recover approximately $260 billion annually in lost
online sales.

One tip: Clearly label and color-code all call-to-action buttons
on your website to help more customers find the shopping cart.
The checkout and shopping cart buttons should always be the first
things that stand out on your page. Use colors, bold the fonts,
and create enlarged clickable buttons.

In addition, cut abandonment rate by offering multiple payment
options including PayPal, Amazon Pay, Apple Pay, and all major
credit cards. Note: The merchant, not the consumer, pays the
merchant’s processing fee. You do not pass it on to your customer
by adding it to their total for the order.

Source: Today@TargetMarketing, 8/3/17.

—————————————————————–

***5 ways to be the best***

1–Know what you truly want. At some point in their lives, the
best have an “Aha!” moment when their vision becomes clear.
Suddenly they realize what they really, truly want to achieve.

2–Want it more than others. Be willing to do what it takes to be
great. Work hard and do the things that others won’t do, and
spend more time doing it.

3–Always strive to get better. Constantly look for ways to learn,
apply, improve, and grow. Be a lifelong learner.

4–The best do ordinary things better than everyone else. They
work hard to master the fundamentals.

5–Focus on what matters most. Tune out distractions, which are
the enemy of greatness.

Source: Jon Gordon’s Weekly Newsletter, 8/21/17.

—————————————————————–

***Writing advice from the author of “Dune”***

“A writer’s job is to do whatever is necessary to make the reader
want to read the next line. That’s what you’re supposed to be
thinking about when you’re writing a story. Don’t think about
money, don’t think about success; concentrate on the story — don’t
waste your energy on anything else. That all takes care of itself
if you’ve done your job as a writer. If you haven’t done that,
nothing helps.” –Frank Herbert

Source: Galaxy Press, blog, 8/9/17.

—————————————————————–

***Your desk: clean or cluttered?***

Clutter can actually interfere with your brain’s ability to
process information. Think about it. Clutter is akin to chaos.
Studies have proven that chaos restricts our ability to focus.
When we are in a clutter-free space we experience more energy and
productivity.

Source: Patricia Diesel e-newsletter, 7/25/17.

—————————————————————–

***Make sure the essentials “pop” in your copy***

Make essential information easy to find. For a workshop,
this would include the date, time, location, and cost. It’s
annoying to be interested in attending a class and not easily
find when and where it is being held. In seminar email
announcements, I always put these details in either the first
or second paragraph — no later.

For a lead-generating offer, this would include the toll-free
phone number and the URL of the landing page. Put them at the top
of page one of the letter as well as in the close, in large,
boldface type.

Source: Today@TargetMarketing, 8/4/17.

—————————————————————–

***Productivity booster: first things first***

Plan the work day around one main project. Prioritizing your main
project ahead of lesser tasks on your to-do list is crucial for
productivity.

Don’t give into the temptation of completing the simple tasks
first. Since they’re short and quick, you can easily finish them
at the end of the day. Your major tasks have much more pressing
deadlines and require a lot of time and effort. So do the big
tasks first to avoid scrambling through them last-minute.

Source: HubSpot, 8/8/17.

—————————————————————–

***Market by life stage, not generation***

A new study by Networked Insights found that people going through
pivotal life events — like graduation, marriage, or starting
families — are more likely to have common interests and
affinities than those in similar demographic groups based on age,
gender, or income.

Source: AMA, 8/9/17.

—————————————————————–

***The vote is in: consumers trust experts***

Who do consumers trust most? Online reviews? Friends? Neighbors?
For word-of-mouth, 92% of consumers trust recommendations from
credible experts over other influencers.

Source: IAB SmartBrief, 8/16/17.

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, email marketing campaigns, PR
materials, and webpages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

9/4/2017

Mobile SEO; improve content marketing results; jump-start your writing project

Filed under: Newsletter Archive — site admin @ 11:33 am

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

September 4, 2017

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends, and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***How to make your content much more valuable***

The most direct way to improve content value is to make your
content specifically about reader needs, problems, and
opportunities. Making your content “A-level” means making it
actionable: not just about things (news, industry analysis, or
data), but about helping readers solve problems and realize
aspirations.

Transform your content into a consultancy or advisory focused on
customer needs. Your content marketing success is not a function
of how much your customers learn, but rather how much they
use your content to become more successful.

Source: SIPAlert Daily, 6/30/17.

—————————————————————–

***Discover how to get more freelance clients with “warm email”
prospecting***

My colleague Ed Gandia has developed a proven system for landing
freelance clients with short and simple emails. And in his “Warm
Email Prospecting 2.0” online program, he teaches you this system
step by step. Including:

>> How to write emails that generate client leads.
>> Fill-in-the blank templates.
>> More than 30 warm email samples.
>> Visual process maps.
>> 24 tools for finding prospect names and email addresses.
>> And more.

Through this Wednesday only (9/6) you can grab “Warm Email
Prospecting 2.0” for 67% off the regular price; just click below
now for details:

http://www.smarterfreelancing.com/bly
—————————————————————–

***New free report: selling expensive services***

If you offer an expensive service (over $10,000), I invite you to
read my colleague Graham McGregor’s new 106-page marketing
guide, “The Expensive Service Marketing Solution.”

In this report — easily the best advice I have read in this
century on marketing your services — you will discover:

>> 21 proven strategies to attract clients who buy expensive
services.
>> How to “dollarize” the real value of your service so it seems
a drop in the bucket compared to the premium price you charge.
>> Legendary marketing expert Al Ries’ killer strategy for
selling high-end services.
>> How to create a “Million Dollar Marketing Niche” for your
expensive service.
>> And much more…

To claim your free copy of “The Expensive Service Marketing
Solution,” just click here now:

http://www.TheExpensiveServiceMarketingSolution.com

—————————————————————–

***A secret for increasing writing productivity***

The idea of inspiration, motivation, or waiting for the muse to
strike is largely an excuse for lazy writers to avoid working.

Write every day whether you feel like it or not. You will get
more done with no sacrifice in quality. John Kenneth Galbraith,
economist, author of 48 books and 1,000 essays, said, “The
quality of writing I do on the days I don’t feel like it is just
as good as the quality of writing I do on the days I feel like
it.”

Author’s coach Deb Weil writes, “Just do it. Don’t sweat it.
Don’t overthink it. Do not be like me. Do not ruminate. Do not
worry that readers will laugh at you, or dismiss you. Do not
spend time fearing unknown outcomes. If you’re stuck, just do
something. It will probably be good enough.”

—————————————————————–

***My new book is out!***

My 94th book, “Confessions of a Direct Response Copywriter: An
‘Old School’ Advertising Man Reveals How to Make Your Marketing
Twice as Effective at Half the Cost,” is now available as a
paperback or Kindle ebook on Amazon:

http://amzn.to/2uICsbg

—————————————————————–

***Guaranteed radio PR for your business***

AdLab Media has launched www.Noozbuzz.com, a new nationwide audio
news release service. Noozbuzz guarantees your content will air
over 294 radio stations nationwide during prime-time in news and
talk programming. For details, email Barry Cohen at
barry@adlabcreative.com, or call 973-521-7849.

—————————————————————–

***Boost your mobile web site’s ranking on Google with voice
keywords***

Today, voice search makes up almost 20% of all searches. And the
words they use are typically different than what they might type
into a browser. That may make you want to rethink your SEO
approach.

Solution: Use long-tail keywords to better match voice search
terms. Optimize titles and meta descriptions for natural language
queries.

Source: Today@TargetMarketing, 6/27/17

—————————————————————–

***On avoiding negativity***

Cut back your interactions with people who are always naysayers
or only broadcast the negative. Limit your intake of antagonistic
social media and inflammatory news programs that foster fear to
get ratings. This is not denial or keeping your head in the sand,
it just means to choose your sources wisely and consciously. You
can stay informed without getting inflamed.

Source: Natural Awakenings, July 2017, p.22.

—————————————————————–

***Don’t waste people’s time***

Two-thirds of customers say that the best thing a company can do
when it comes to customer service is show that it values their
time.

So if you can’t cut wait times, at least set the right
expectations. Tell customers via conversations, emails, website
details, online posts, and other communications how long it will
take to get a response in each channel. And if there are faster
ways to get a response, point them to those channels. Example:
Voice mail hold messages that tell customers they can get faster
answers online.

Source: Customer Insight Experience, 7/5/17.

—————————————————————–

***The awful truth about PowerPoint***

A recent Harvard University double-blind study found that oral
presentations with PowerPoint communicate no more effectively
than presentations given with no visual aids. Editor’s note: My
experience as a frequent platform speaker does not support
Harvard’s conclusion.

Source: P. Armstrong, “Stop Using PowerPoint,” Forbes, 7/5/17.

—————————————————————–

***Do this when a client dumps you***

Follow up the dreaded “it’s over” email by asking if your client
has time for a quick exit interview. This can be accomplished via
phone, email, or digital survey.

Questions to ask: Which of my processes or systems needs
improvement? How did you feel about my writing
style/tone/voice/grammar? Do you think my response time was quick
enough? Most important, allow them to speak. Quiet pauses give
your clients the chance to process their thoughts and the
opportunity to say what’s on their mind.

Caveat: Some clients won’t be willing to discuss the end of your
working relationship. In such cases, analyze the situation
yourself. What was working well? What needed improvement? Keep
detailed notes you can reference if they become a client again in
the future. Also use what you learn to improve yourself as a
businessperson immediately.

Source: ASJA Weekly, 7/11/17.

—————————————————————–

***Robert Ringer on the value of copywriting skills***

Best-selling author Robert Ringer writes, “Some years ago, I
recall a friend of mine commenting that ‘There are no guarantees
in life. No matter how great your ideas and no matter how well
you execute them, you can still end up broke.’

“To which I responded, ‘That may be true, but my own experience
has convinced me that the best insurance policy against that
happening is to know how to write effective ad copy.’ I meant it
then, and I feel even more strongly about it today.”

—————————————————————–

***Proof of what Robert Ringer says about copy making a
difference***

The marketing manager at a major financial services firm
recently told me, “Bob, we ran a test using your email copy with
our course yesterday — 276 clicks for your copy as opposed to 42
for the control — that’s over 6X the response. Very impressive!”
And the only difference was the copy. Same course, same offer,
same list.

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

8/3/2017

Increase email open rates; help from Yelp; write killer headlines

Filed under: Newsletter Archive — site admin @ 3:43 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

August 3, 2017

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends, and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Words to use and avoid in subject lines***

A recent British research report tells copywriters which words in
subject lines increase or reduce open rates compared with email
averages:

–Emails with the word “alert” in their subject lines have 38%
higher open rates.
–The keywords “free delivery” have a 50% higher open rate.
–The keyword “bulletin” has a 16% higher open rate.
–On the other hand “report” has a 24% lower open rate.
–And the keyword “learn” has a 35% lower open rate

Source: The Levison Letter
Subscribe free at: www.levison.com/subscribe/index.htm

—————————————————————–

***Don’t put off your ambitions and dreams***

Let nothing, absolutely nothing, interfere with immediate action.
A change for the better justifies no delay. Don’t watch others
make money which you can make. Be up and doing now. Some other
time may be too late. Take the action now. That means more money
next week, independence next year.

Source: Drayton Bird e-newsletter, 6/20/17.

—————————————————————–

***To write a great headline, write LOTS of headlines***

Always have more than one headline ready. Even if the client says
he’s only giving you one test panel — make sure to have several
alternative headlines.

Says superstar copywriter Carline Anglade-Cole, “It never fails
that the ONE headline I LOVE the most — is the one that performs
the worst! And the headline I’m not thrilled about — becomes the
kick-butt winner!”

According to Carline, your job is not to come up with the winning
headline. It’s to give your clients options — so they choose
which one to buy. She adds, “It doesn’t matter which headline
works best — you’re still the winner, because the royalty checks
come to YOU.”

Action step: Make it a habit to provide 2… 3… 5… or more headlines
for every project. It’s what Carline does. Me too.

Source: Copy Star, 6/16/17.

—————————————————————–

***Marketing help from Yelp***

A new Nielsen study released on 5/17 says Yelp does a better job
than Google or Facebook in driving conversion: 92% of people who
use online review sites say they made a purchase after visiting
Yelp. Action step: register your business on Yelp now.

Source: Today@TargetMarketing, 6/14/17.

—————————————————————–

***Selling to farmers: ’tis the season***

Direct mail guru Craig Simpson shares this useful guide:
Based on his extensive direct mail testing, the worst time to
send direct mail to farmers is during harvest season, because
they have no time to read it.

Conversely, Craig gets his best results mailing aggressively to
farmers in the off-season, when they are highly responsive.
Lesson: timing is everything. So is there logic that dictates
timing for your market — for instance, tax season for accountants,
holiday season for gift catalogs, or offers affected by students
going back to school?

Source: Talon Newsletter, June 2017, p. 1.

—————————————————————–

**Strategic timing for email distribution***

As with direct mail (see above section), consider the
intersection of timing and subject matter when scheduling email
distributions. For instance, say you’re sending an email about
coffee consumption. Might it resonate best if sent in the
morning, when someone is more likely to be drinking coffee?

Action step: Your email service provider (ESP) may be able to
provide details about the best time to send emails based on your
industry and unique company data. Ask them!

Source: PR Daily News Feed, 6/14/17.

—————————————————————–

***Boost direct mail response rates with quizzes***

A time-tested but now under-used tactic for boosting direct mail
engagement, readership, and response is to use a quiz at the top
of page one of the sales letter above the salutation, on the
outer envelope, or both.

It works on two levels. First, people like taking quizzes. So
it’s an involvement device.

Second, the quiz asks qualifying questions that help the prospect
self-identify as someone in need of what you are offering.

Source: Today@TargetMarketing, 6/9/17.

—————————————————————–

***3 tips for getting new clients through networking***

#1: Start conversations — Go out of your way to get into
conversations with anyone and everyone you can, in person, on the
phone, or via email.

#2: Ask questions — Find out what they’re working on. Also, tell
them what you’re working on. Anything can come out of a simple
conversation: ideas, alliances, connections, referrals, new
business, and new opportunities.

#3: Arrive early — If you wait until most of the attendees have
arrived at the meeting or event, many of them will already be in
conversations and it won’t be as easy to break in.

Source: AWAI Golden Thread, 6/12/17.

—————————————————————–

***Which has better ROI: email marketing or social media?***

According to a ClickZ article (6/14/17), email continues to have
the highest ROI of any marketing channel. So when some smartass
tells you email marketing is on its way out, and that you should
be doing SnapChat, don’t you believe them: Email — not social or
SEO — is still the “killer marketing app” on the internet.

—————————————————————–

***Investing tip for 6-figure marketers***

The ability to have funds to buy a property on the front end is
critical, but money can also many times be the exit strategy on
the back end.

For instance if you are doing a rental property that may need to
be renovated and then have a tenant to put inside is a perfect example
of needing money on the front end and a long term mortgage on the
back end.

Make sure you get qualified for these two loans ahead of time.
They are two different loans and must be qualified for
separately.

Source: Peter Vekselman, peterv@pvretraining.com, 404-915-9685

—————————————————————–

***Quotation of the month***

“It is better to be a young June-bug than an old bird of
paradise.”
–Mark Twain

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

 

7/3/2017

Increase FB audience; SEO for mobile

Filed under: Newsletter Archive — site admin @ 11:29 am

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

July 3, 2017

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends, and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Show your Facebook posts to more people….***

You don’t need to buy boosted posts or ads on Facebook to get
your message across on social media. Just pay attention to the
latest algorithm changes announced on the Facebook Newsroom link
below:

Home

Then adjust your Facebook content to widen distribution by
delivering content the updated algorithm favors. For example, in
autumn 2014, Facebook announced that it was going to start
favoring link posts with images attached over photo posts with
URLs in their captions. By February 2015, link posts were getting
as much as 3X the organic reach of photo posts.

Source: PR Daily News Feed, 5/22/17.

—————————————————————–

***…because Facebook gets people to buy!***

A recent Animo survey shows that 64% of Facebook video ad viewers
say it influences buying decisions. These consumers report that
watching a branded video on Facebook has affected a purchasing
decision made in the last month. Also, 84% of consumers use their
mobile devices to view social video, and 81% of marketers are
meeting that need by optimizing for mobile

Source: IAB SmartBrief, 6/7/17.

—————————————————————–

***Boost your mobile website’s ranking on Google***

With most people searching with a mobile device, Google’s
algorithms will primarily use the mobile version of a site’s
content to rank it in search results. The problem is that many
mobile websites contain less content than their desktop
counterparts.

So what should you do? If your mobile website content is
lightweight compared to your desktop site, consider moving to a
“responsive site,” meaning the website content and markup is the
same across mobile and desktop.

Source: Today@TargetMarketing, 6/27/17

—————————————————————–

***The psychology of web marketing***

Online sales psychology takes into account the psychology behind
elements on your website and ties it in with user behavior. The
goal: to offer a seamless experience for improved conversion and
sales.

“Use online sales psychology to bridge the gap between your
website visitors and website conversions,” says UK ad man Craig
Murphy. He insists that Google Analytics only tells half a story:
“Sure, it highlights high bounce rates on pages, but how do you
know exactly what is causing the high bounce rate?”

Solution: By using video recording software, you can gain insight
into the real-time behaviors of your users and watch exactly how
they are interacting with your website. Tip: Install some free
screen recording software such as www.inspectlet.com. It can
record visitor activity on your site and show you exactly what
your website issues are.

Source: https://www.altagency.co.uk

—————————————————————–

***What works in LinkedIn InMail when prospecting for new
business?***

The best way to communicate with potential clients on LinkedIn
InMail is to prove your value without asking for anything from
them.

How to do this: show genuine interest in helping them and do so
by sharing some helpful information — a free white paper,
article, or ebook — to earn their trust and maybe even pique
their interest in you as a resource. If what you share ties back
or is related to your product, even better. What to avoid: blatant
selling and pitching for the reader’s business.

Source: How to Master the Art of LinkedIn InMail Prospecting,
Accent Technologies, white paper, p. 3.

—————————————————————–

***4 tips for overcoming writer’s block***

>> Lower your standards (at first). Drafts hold the promise of
the final version. Look for the possibilities in raw copy instead
of dismissing the effort as a failure. A draft is a necessary
step on the way to publication.

>> Make a note. Instead of wasting precious minutes crafting the
perfect lead, spew out a rough draft of a story, print and mark
it up. Note what can be cut, what can be moved, what needs to be
answered.

>> Write earlier. Let the first draft guide your research. As you
write it, you’ll rapidly find out what you know and what you need
to know.

>> Keep at it. Writing is hard work, but it’s fun. Strive to
improve, but accept what you produce.

Source: ASJA Weekly, 5/23/17.

—————————————————————–

***Best time of day for PR people to pitch journalists***

Want to get the media to pick up your press release? Then send it
out early. According to a survey from Muck Rack, 64% of
journalists prefer to be pitched between 7am and 11am.

Source: PR Daily News Feed, 6/7/17.

—————————————————————–

***Divide your writing day into segments to maximize energy and
productivity***

The human brain thrives when it sees an end in sight. That’s why
long distance runners often get fatigued halfway through a race,
then get a “second wind” when the race is almost over. It’s much
easier to push through when you know the finish line is near.

Bringing the topic back to writing, you can trick your brain into
staying focused by dividing your day up into sections. Instead of
sitting down at 8 a.m. and planning on writing until 4 p.m.,
break your day up into hour-long segments. Write for an hour and
then take a 10-minute break. Write for another hour and take
another short break. When your mind knows that you only have to
push through for a 60-minute block of time, you’re much more apt
to stay on task.

Source: PR Daily News Feed, 5/31/17.

—————————————————————–

***Boost freelance productivity by outsourcing routine tasks***

The key to productivity as a freelancer is to focus only on your
core money-making activity — and getting help when you need it
for everything else. Look for ways that you can affordably build
an infrastructure to support you and ensure your time is free to
do your best work. As your business grows, you may look to
subcontractors, virtual assistants, or even an in-person
assistant who can take rote tasks off your plate and leave you
free for higher-value (and billable) tasks.

Source: ASJA Weekly, 5/30/17.

—————————————————————–

***Free report: 101 ways to double your response rates***

Don’t miss The Levison Letter. Every month, my good friend, top
pro copywriter Ivan Levison, gives you specific, practical tips
that can make your sales letters, email, and Web copywriting more
effective. If you’re looking for better ways to generate leads,
build customer loyalty, up-sell, cross-sell, or just plain
SELL-sell, The Levison Letter is for you!

When you subscribe you’ll also get a copy of Levison’s report,
“101 Ways To Double Your Response Rates!” To claim your free
report and free newsletter, click here now:

http://www.levison.com/subscribe/index.htm

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

6/1/2017

Measure social media ROI; boost blog readership

Filed under: Newsletter Archive — site admin @ 3:48 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

June 1, 2017

—————————————————————–

You are getting this e-mail because you subscribed to it on
www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends, and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Why you should develop a stream of passive income***

About a week or so ago, after checking all my email, we left the
house at 6pm to get a quick dinner. When we returned at 7:30pm, I
checked my email again. In the 90 minutes we were out, I had
gotten approximately $900 in info product orders online, all for
products I was not currently promoting that week. Ah, the joy of
passive income! Full disclosure: this is an isolated incident and
not a typical result.

Action step: If you have a 9-to-5 job or are in a service
business where you are only paid when you are actively working, I
urge you to develop a second profit center that generates passive
income. Mine is info marketing online:

www.theinternetmarketingretirementplan.com

—————————————————————–

***How do you know whether social media is paying off for you?***

Measure conversions from your social media efforts to see if they
are paying off, that’s how. Conversions include white paper
downloads, e-newsletter subscriptions, opt-ins, inquiries, and
sales.

If you are generating leads instead of orders, you also need to
measure the conversion of leads to sales. Google analytics or
your ecommerce software can help you measure all this. Set up a
unique or trackable URL for each action, and you can track the
leads and sales generated by each tweet, blog post, or other
social marketing effort.

Source: Social Media Examiner, 5/19/17.

—————————————————————–

***A super-successful ad campaign of staggering genius***

“Many years ago, there was a wood heat stove/fireplace business
that fell victim to a flood,” says superstar ad man Brian Croner.
“We put the owners in a row boat in the middle of their showroom
amidst all the stoves which were partially underwater, and the
opening line was: ‘These stoves DON’T FLOAT!’ They sold every
water-damaged stove in stock and then some.”

Source: Brian Croner, www.mresourcegroup.com

—————————————————————–

***Boost your blog readership***

Increase your social media shares by using Buffer, Hootsuite, or
Sprout Social. They all offer features that include blog feed
integration, social media scheduling, and analytics.

Make your blog post more visual by crafting images using Canva or
Adobe Spark. Both tools are free and can help you create images
to accompany your posts, illustrate a point or make a line of
text pop.

Many bloggers swear by Grammarly to ensure that their posts are
mistake-free and easy to read, and Grammar Girl offers an app to
help make sure your writing is clean and tight.

Source: PR Daily Extra, 5/19/17.

—————————————————————–

***How to stop wasting time in meetings***

Everyone knows how dull and boring meetings can be. Yet more than
half of employees report that the number of meetings they have is
increasing.

Even worse, so many meetings are a waste of time: 2 out of 3
employees say that more than half the meetings they attend are
not of value.

Plus, more than a third of all meetings are ad hoc, meaning they
are an unplanned interruption. Research shows that unscheduled
interruptions at work leave people more exhausted and prone to
making errors.

It can also take up to an hour or more to regain the deep
concentration you have on your task before you were interrupted.

Action step: The next time someone asks for a meeting, ask why —
and whether the objective can’t be accomplished more quickly,
efficiently, and rapidly via e-mail, phone, or Skype.

Source: Workfront executive brief, “Stop Wasting 45% of Your
Day.”

—————————————————————–

***Do you listen to your customers?***

Let your customers tell you what they want to buy. And after
they tell you, pay attention to what they actually buy (both
listen and watch because they’re not always sure exactly what
they want either). Keep the lines of communication open. You’ve
got to listen.

Source: Terry Dean, My Marketing Coach, 5/16/17.

—————————————————————–

***How to handle failure***

Superstar entrepreneur and investor Harmal Rayat observes, “The
average person is crushed when the fail. They sit and wallow. Get
over it. Entrepreneurs accept failure as a temporary setback and
as a teaching lesson on what to do, and what not to do next
time.”

Source: Rayat Report, 5/10/17.

—————————————————————–

***An underused approach to getting PR in major media outlets***

Want PR in the NY Times, Wall Street Journal, or Forbes? Then
stop insisting on features. Reason: If you’ll accept only
features or profile pieces in major media outlets, your chances
of ever getting covered are severely diminished.

Every executive wants a big profile of the company on the cover
of a major magazine or newspaper. But most stories are about a
trend, several companies, or some recent news with quotes from
experts. Profiles are few and far between.

Action step: You must think like a reporter or journalist. Your
business is never as exciting as you think it is. But if you tie
it to a current event or trend and pitch it that way, you’re on
the right track.

Source: PR Daily News Feed, 5/12/17.

—————————————————————–

***Employees love getting awards***

According to a survey conducted by Bersin and Associates,
businesses with successful employee awards programs have 31% less
voluntary turnover compared to other companies. Moreover, the
same study reported that workplaces which recognize staff enjoy
better employee engagement, productivity, and customer service
compared to organizations that don’t practice recognition.

Conclusion: Employee rewards programs are a great way to improve
morale. They can produce measurable returns that benefit your
company.

Source: Successories email, 5/18/17,

—————————————————————–

***Use e-cover letters with digital press releases***

A press release may cover all of the necessary information you
are trying to convey. But it will bog down journalists who are
looking for news.

Solution: Try pairing a press release with a quick email
introduction highlighting main bullet points and key takeaways
from the release. Why it works: The reporter will appreciate your
taking the time to craft a separate message and simplifying the
story.

Source Ragan’s PR Daily, 5/18/17.

—————————————————————–

***Quotation of the month***

“People tell you time is money. But that’s not true … time is
life.”
–Brian Walker

Source: Drayton Bird e-newsletter, 5/10/17.

And click here for details on Drayton’s next — and last — direct
marketing mastery workshop, June 28-29, 2017:

http://draytonbird.net/TheLastHurrah/indexbb.html

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives atwww.bly.com/archive.
Republishing our articles is quick and easy. All you have to do
is include author attribution (byline/name of author) and the
following statement, “This article appears courtesy of Bob Bly’s
Direct Response Letter,” and include a back-link to
www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

5/1/2017

Pricing freelance services; closing more sales leads

Filed under: General — site admin @ 12:14 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

May 1, 2017

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends, and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***The 20/20/20 rule of people photography in marketing
materials***

Show a photograph of your target market on the cover of your
brochure. The first question anyone will ask when he or she picks
up your sales literature is, “Who is this for — for people like
me?”

But remember the 20 percent rule. Show photos of people who are
20 percent younger than your target market, 20 percent more
attractive, 20 percent better dressed, and 20 percent thinner —
because that’s how most people see themselves.

Source: Today@Targetmarketing, 4/14/17.

—————————————————————–

***Brand new marketing guide for business coaches — yours free***

My marketing colleague Graham McGregor has just released a brand
new, no-cost 28-page marketing guide for business coaches called
“You Deserve Perfect Coaching Clients.” It reveals 5 simple
strategies you can use to attract great coaching clients from
around the world. To download your free copy, click here now:

http://www.PerfectCoachingClients.com

—————————————————————–

***How trustworthy are web sites for information research?***

First, look at the source and its reputation. Is the author
trustworthy, perhaps with relevant credentials? Look for a Bio or
About tab. Contact information is a plus. Is the organization
well-known and reliable? Are sources identified? If the site’s
reputation isn’t clear, verify the information through other good
sources.

A print equivalent to an online source is a positive sign. For
example, The Writer has a web presence and a physical copy. This
increases the likelihood of editors checking for accuracy and clarity,
among other things.

Look at the web site’s domain extension. Sites with .com are
often commercial, so their interest in selling might affect how
and what they present. Sites with .edu are education-related
sites. That might seem to be reliable, but schools sometimes give
web site space to everyone associated with them. That means that
professors can have web sites discussing subjects other than
their field of expertise

Source: The Writer, 4/3/2017.

—————————————————————–

***Are you remarketing yet?***

“Remarketing” is an AdWords feature that puts your ads in front
of Web users who’ve already visited your site. Why is this
valuable?

Think about it — if people have already expressed interest in
your product or service by visiting your website, then they’re
more likely to click on your ads and ultimately make a purchase.
Remarketing gives you a second chance to bring prospects back to
your website.

Source: Today@Targetmarketing

—————————————————————–

*** Pricing freelance services***

Pricing is a vital consideration for any freelancer looking for
clients. Price yourself too low and you will look suspiciously
cheap, price your services too high and clients will be put off.
Research is key here. Try to look at what your competitors are
doing, and base your pricing on what you find.

As above, though, make sure that you identify where you can add
value to a project, and build this into your price. Often,
potential clients won’t simply look for the lowest quote: they’ll
look for the one that offers the most value.

Source: ASJA Weekly, 4/4/17

—————————————————————–

***A great tip for following up sales leads***

Say you’ve had what you thought was a good discovery conversation
and your prospect asks for more detailed information or even a
proposal. They say, “Send me the proposal and call me back.” You
send off that proposal, call your prospect, and never, ever
connect again.

What to do? The answer is simple: Always schedule the next step.
When your prospect asks for a proposal, you say: “I’d be happy
to get a proposal to you. I’ll get it out to you by (fill in time frame).
Let’s set up a time to go over it together. What does your calendar
look like?”

Source: Wendy Weiss e-newsletter, 4/19/17.

—————————————————————–

***Outer envelopes for B2B direct mail***

Most business-to-business mail is intercepted by a gatekeeper. If
your DM package looks too much like advertising, the mail room
may dump it.

You stand a better chance of reaching your prospect if your
envelope looks personal, important, and businesslike. If you use
a blank envelope, make it completely blank — no teaser copy,
no graphics, no logo — just the letter signer’s name and street
address in the upper left corner on the front of the envelope.

Source: Dean Reick, Target Marketing, 4/3/2017.

—————————————————————–

***A smart way to get more PR***

Want your PR pitches to stand out? Then read articles written by
reporters to whom you want to pitch. Reason: You will get a sense
for what topics reporters cover, their writing style, and the kinds of
things they print.

You can then easily tailor a pitch or press release to a specific
reporter or publication. The more relevant it is to the reporter,
the more likely your piece will make it to print.

Source: PR Daily News Feed, 4/3/2017.

—————————————————————–

***Check out these charity vetting sites***

Unsure, either as a potential donor or a fundraising copywriter,
if a nonprofit is on the up and up? Then visit GuideStar,
CharityNavigator, and CharityWatch. These web sites will give you
an overview of an organization’s financial health and budget
breakdown.

—————————————————————–

***Attend my 2Q 2017 writing and marketing workshops***

I will be giving a presentation on how you can have the best of
both worlds as a freelance writer — writing what you are
passionate about plus making a six-figure annual income at the
same time — on May 5 at the American Society of Journalists and
Authors (ASJA) Conference:

http://www.bly.com/ASJA

I’ll also be giving a talk on “The 4 Levels of Content Marketing”
at the virtual Summit on Content Marketing. It will be
prerecorded and available with all the Summit presentations on
streaming video through June 2, 2017. But I urge you to register
now and take advantage of the $100 Early Bird discount! For more
information on the Summit or to register, visit:

http://www.bly.com/CMSummit

—————————————————————–

***Take your creativity to the next level…***

…with our just-published multimedia home study program,
“Creativity: Thinking Outside the Box” — presented by top trainer
Terry C Smith, who hired me for my first writing job out of
college with Westinghouse!

In it, you will discover:

>> How you how to release the creativity locked up inside you.
>> How to stimulate creativity in yourself and others.
>> Test how your creative talents compare with others’.
>> 8 factors that kill creativity and how to avoid them.
>> A proven method for producing ideas, for anything, on demand.
>> And much more.

For free details … or to preview our creativity course on a
90-day risk-free trial basis … just click here now:

http://www.creativityoutsidethebox.com

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

4/4/2017

Boost online response with “copy continuity”

Filed under: Newsletter Archive — site admin @ 10:57 am

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

April 3, 2017

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***The secret of “copy continuity”***

Copy continuity means you maximize response when the headline and
copy in your landing page match the wording used in the e-mail,
social media post, online ad, or organic keyword search that
brought people to your page in the first place.

“Having an effective landing page starts with setting prospect
expectations via copy in the e-mail, ad, search engine results,
social post or website call to action,” says John Fairley, VP,
Walter Sand.

“The landing page copy and functionality needs to align with
expectations to ensure optimal conversion results. The landing
page should address a pain point the prospect has and your
solution to making their life easier.

“It should get to the point quickly and have a clear call to
action for what they should do next. Well thought out landing
pages will attract new leads and nurture existing prospects.”

Source: Business Marketing SmartBrief, 3/3/2017.

—————————————————————–

***Content marketing takes a tip from direct response***

Content is eating up a huge chunk of today’s marketers’ time and
budget. And more and more people are dedicating their careers to
creating content, whether it is to inform and persuade, or simply
make someone laugh. The question on many people’s lips is: “Is
this gravy train really effective?”

Recent research from Havas has found that some 60% of the content
created by the world’s leading 1,500 brands is “just clutter”
that has little impact on consumers’ lives or business results.

So how can we break the cycle of loose objectives and
unsatisfactory measurement? Sam Vining of iCrossing says, “The
answer is to [be] granular and specific about the intended benefits
of each content marketing initiative.”

He continues: “At the very least, before planning, publishing or
promoting any piece of content, we should always consider: what
do we want our audience to do next?” Sounds like direct marketing
to me, folks!

Source: BMA SmartBrief, 2/28/2017 and 3/7/2017

—————————————————————–

***Selling to narrow niche markets***

Some people are afraid of selling to narrow or highly specialized
vertical niche markets, because they worry there are too few
prospects for what they are marketing, and so their income will
be limited.

But here’s the secret of niche marketing: in the narrower or more
highly specialized or vertical market segments, yes, there are
fewer prospects — but because your product or service is tailored
to their specialized needs, and there is hardly anyone else
catering to this segment, they will pay premium prices.

Example of a niche market that is not highly specialized and has
lots of competition: How to become a freelance copywriter.

Example of a niche market without much competition that will pay
a lot for advice, information, and services: running a successful
self-storage business.

—————————————————————–

***2 subject line tactics that can increase e-mail open rates***

There are at least two (definitely more) techniques you can use
in e-mail subject lines to increase your open rates.

The first is by using intentional ambiguity to arouse curiosity.
Example: “How a Giant Orange can help make you a better public
speaker.”

The second is to promise something useful — perhaps using a
number (“7 tips”), or words such as “how to,” or pointing out
that there is a link to an interesting video they can watch for
free.

Source: Gary Hennerberg, Today@TargetMarketing, 3/1/2017.

—————————————————————–

***A tip for finding the best key words***

Gauging the popularity of various keyword terms is a great way to
start your research. Obviously, if more people search for a
keyword term, then you’re more likely to get visitors to your
website by achieving high rankings for that query.

Granted, earning high rankings is difficult on more popular
keywords, but search volume is still a fundamental element of
keyword research. To determine search volume, use the Google
Keyword Planner found within the AdWords interface.

Check out the 12-month volume graph that appears with your
keyword to see how volume fluctuates throughout the year. Also,
remember to factor in the search volumes of closely matched
keywords.

Source: Today@TargetMarketing, 3/8/2017

—————————————————————–

***Pop culture fun fact***

Q: What singer has a name that is a state, a Muppet, and a car?
A: Tennessee Ernie Ford.

—————————————————————–

***Attend my 2Q 2017 writing and marketing workshops***

I will be giving a presentation on how you can have the best of
both worlds as a freelance writer — writing what you are
passionate about plus making a six-figure annual income at the
same time — on May 5 at the American Society of Journalists and
Authors (ASJA) Conference:

http://www.bly.com/ASJA

I’ll also be giving a talk on “The 4 Levels of Content Marketing”
at the virtual Summit on Content Marketing. It will be
prerecorded and available with all the Summit presentations on
streaming video through June 2, 2017. But I urge you to register
now and take advantage of the $100 Early Bird discount! For more
information on the Summit or to register, visit:

http://www.bly.com/CMSummit

—————————————————————–

***Listen to dozens of my most popular lectures at home for just
$3 each***

Recently, one of my assistants, CM, found a big box in her attic
with the label “Bob Bly — cassettes and audio CDs” on it.

Inside, she discovered recordings of dozens of my most
well-received presentations — a treasure trove of seminars and
speeches, packed with timeless advice on copywriting, freelance
writing, marketing, and related business topics.

So we had a professional audio studio turn them into downloadable
mp3 files — and have packaged the best of these 31 marketing
lectures into a new audio home study course, “Bob Bly’s ‘Lost’
Audio Classics.”

For more information … or to immediately download my 31 “Lost
Audio Classics” on a risk-free trial basis … just click here now:

http://blyaudioclassics.com/

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

3/2/2017

A gracious way to get people to like you

Filed under: Newsletter Archive — site admin @ 12:31 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

March 2, 2017

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Freelancers: Show off your work online***

Want to give prospects an easy way to evaluate your work? Then
create an online portfolio. It’s easy. Just add a Portfolio page
to your web site. It’s a great place to showcase your skills and
talents.

If you are a writer, designer, or photographer, your online
portfolio should contain a variety of samples — organized both by
medium or format (e.g., web sites, white papers) as well as by
product or industry (e.g., health, financial). This is what I do
on my portfolio page:

http://www.bly.com/newsite/Pages/portfolio.php

Each sample in the portfolio should have a link you can cut and
paste into an e-mail, allowing you to quickly and easily point
prospects to the samples you want them to see.

Source: ASJA Weekly, 2/21/2017

—————————————————————–

***Beware mistakes when translating copy into foreign
languages***

Kentucky Fried Chicken made a mistake during its translation
process in a big way. When the company opened its stores in
China, it accidentally translated “Finger Lickin’ Good” to “Eat
Your Fingers Off” — believe it or not!

Source: MarketItNews, 2/21/2017.

—————————————————————–

***5 tips for reaching B2B prospects with content they’ll
appreciate***

>> Offer credible, neutral information. Content from reliable,
independent sources matters to buyers. They want to know that the
information they are receiving is truthful and without bias.

>> Provide research and benchmarks. Purchasers want data. They
use this information to make a case to stakeholders. Give them
content that incorporates analyst insights, independent research,
and benchmark data to strengthen your position.

>> Keep it short. According to a survey from Demand Gen, 83% of
B2B buyers say they are overwhelmed with information and have
less time to wade through it all. They still rely on white
papers, but 88% say they prefer shorter versions of content.
.
>> Make it practical. Content that includes tips, evaluation
tools, and feedback from experts resonates with B2B readers. They
want ideas they can apply and test in their own businesses.

>> Include stories from peers. Case studies that feature peer
organizations help buyers see products and solutions in a
real-world context. Create case studies that show the successes
and challenges of a deployment. This will go a long way toward
building trust with potential customers.

Source: Business Marketing SmartBrief, 2/21/2017.

—————————————————————–

***An easy and much-appreciated way to get people to like you***

Speaker Jon Gordon says one way to get people to like you more is
to recognize them for their accomplishments.

“Make it real and personal,” writes Jon. “Send your employees and
co-workers a personal birthday card with a handwritten note, not
some electronic fake signature but a real note that shows you
took the time.

“Make it a point to acknowledge your colleagues every time they
do something right. Write notes, make calls, make a personal
visit, and give them a pat on the back.

“Send a note of congratulations when you hear a customer,
colleague, or family member enjoyed some kind of success. Of
course do this with your kids too. Praise their efforts.”

I am also a fan of sending a small gift in the mail along with
the note, such as a copy of one of your DVDs or books —
autographed, of course, with a business card tucked in between
the inside cover and the first page.

Source: Jon Gordon’s Weekly Newsletter, 2/27/2017.

—————————————————————–

***Blogging: how long, how often?***

According to an article in Ragan’s PR Daily (2/23/2017), the
average blog post is 1,000 words long and takes about 3 ¼ hours
to write. And the average blogger writes one post per week.

—————————————————————–

***On arguing with idiots***

Ever notice how angry, adamant, and even militant people get on
FB defending their positions? KM, an accomplished scientist,
wisely observes: “The strength of opinion is often inversely
correlated to the data.” And a long time ago, someone else first
observed that you can never win an argument with an irrational
person — and FB has more than its fair share of those.

—————————————————————–

***Attend my 1Q/2Q 2017 writing and marketing workshops***

I’ll be giving a talk at Social Media World on “How to Create
Landing Pages That Convert Social Media Clicks into Traffic,
Leads, and Sales” on March 22 in San Diego, CA:

www.bly.com/smmworld

On March 31, I will present a webinar for Lorman Training on
“Business Writing Fundamentals,” showing attendees how to write
with clarity and precision to improve their business writing.
Register today and save $100:

www.bly.com/BusinessWriting

Plus, I will be giving a presentation on how you can have the
best of both worlds as a freelance writer — writing what you are
passionate about plus making a six-figure annual income at the
same time — on May 5 at the American Society of Journalists and
Authors (ASJA) Conference:

www.bly.com/ASJA

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

2/6/2017

Know this when marketing to techies

Filed under: Newsletter Archive — site admin @ 12:18 pm

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

February 6, 2017

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Attend my 1Q/2Q 2017 writing and marketing workshops***

I’ll be giving a talk at Social Media World on “How to Create
Landing Pages That Convert Social Media Clicks into Traffic,
Leads, and Sales” on March 22 in San Diego, CA:

http://www.bly.com/smmworld

On March 31, I will present a webinar for Lorman Training on
“Business Writing Fundamentals,” showing attendees how to write
with clarity and precision to improve their business writing.
Register today and save $100:

http://www.bly.com/BusinessWriting

Plus, I will be giving a presentation on how you can have the
best of both worlds as a freelance writer — writing what you are
passionate about plus making a six-figure annual income at the
same time — on May 5 at the American Society of Journalists and
Authors (ASJA) Conference:

http://www.bly.com/ASJA

—————————————————————–

***Do techies think they are smarter than you are?***

I am ashamed to admit this, but when I was going to college in
the 70s, students in science, technology, engineering, and math
(STEM) felt themselves to be smarter — or at least their fields
of study much more difficult — than their peers in English,
sociology, liberal arts, political science, and other “soft
subjects.” I believe this feeling of superiority in students and
practitioners in technical fields continues today.

The takeaway for marketers is to realize that, when you are
selling to STEM professionals, realize they take pride in who
they are, their accomplishments, and what they perceive to be
their superior abilities and intelligence. Subtle flattery in
particular is very effective in copy selling B2B products and
services to technical audiences.

—————————————————————–

***How to handle this common complaint from info product
customers***

If you sell info products, you will get e-mails from customers
who become almost enraged when they come across a web site URL
in your product that is no longer active.

How do I handle this? In my info marketing business, I sometimes
get customers who complain that I ripped them off because a URL
in the $30 e-book they bought from me is inactive.

I explain that the URL represents perhaps 0.1% of the content and
value in the book, and then offer to mail them a check for 3
cents to compensate them for the alleged rip-off. Everyone gets
the point and accepts the lesson in it, and no one has ever asked
for the 3 cents.

—————————————————————–

***My case against cold calling***

In a recent issue of the e-zine Yesware Monthly, the lead article
was “25 Cold Calling Tips You Need to Succeed.” I rewrote it to
have just one tip, and here it is: “If you are prospecting to
sell your own services, don’t make your own cold calls.”

If someone ELSE makes the call for you … well, then it can
work. Even then, though, I am not a fan of cold calling. And
here’s why: Prospects want to hire vendors they perceive as being
busy and successful, not desperate and needy. The late Howard
Shenson called this “the Busy Doctor Syndrome.”

If you are spending your time on the phone calling up strangers
and asking for work, does that convey the impression that you are
busy, successful, and in-demand — or desperate and needy?

—————————————————————–

***Why do some keynote speakers earn six figures for a 60-minute
talk?***

The International Dairy Foods Association (IDFA) has hired Peyton
Manning as the keynote speaker for their upcoming ProFood Tech
Conference in April. Manning’s fee for a talk is $100,000+ —
about double what the average American makes working for an
entire year.

The value, of course, is not in the content of his talk on
“Winning Strategies” — good as it may be — but in attracting
more paid attendees who will go to the event because Manning is
there. IDFA should have asked me to speak instead; I would have
done it for a small fraction of Manning’s fee plus a year’s
supply of 2% milk. (I kid, of course.)

—————————————————————–

***Twas the night before Christmas***

On Christmas Eve, a small animal — I think it was a squirrel but
am not 100% sure; it MIGHT have been a cat — darted out into the
road in front of my car.

I had a choice: run over the animal and continue safely, or make
an emergency swerve to avoid hitting it. I swerved, hit a
telephone poll, and totaled my beloved 2008 Toyota Prius
(fortunately, I have a spare Prius).

Some people who hear this story think I am an idiot and should
just have run over the animal.

I tell them I had no time to think about it and had to make a
quick decision.

But if I had more time to make the decision … or the ability to
think 1,000X faster … I still would have done the same thing:
swerve and wreck my car rather than hurt an animal.

If that makes me stupid in your eyes, well, I hope it does not
lower your opinion of me TOO much.

And yes, I checked the sidewalk to make sure there was not a
pedestrian in sight.

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
http://www.bly.com/archive. Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

1/2/2017

Don’t spam; increase webinar sign-ups; boost retail sales

Filed under: Newsletter Archive — site admin @ 11:50 am

—————————————————————–

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

January 2, 2017

—————————————————————–

You are getting this e-mail because you subscribed to it on
http://www.bly.com or because you are one of Bob’s clients,
prospects, seminar attendees, or book buyers. If you would
prefer not to receive further e-mails of this type, go to
the bottom of this message and click on “SafeUnsubscribe.”

Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus supplementary messages each
week. These are typically either free tips or personal
recommendations for information products on marketing or related
topics. I review products before recommending them and in many
cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you think
would benefit from its contents. They will thank you. So will I.

—————————————————————–

***Attending my 1Q/2Q 2017 live marketing workshops***

I’ll be speaking at the Executives Club of New Jersey in
Parsippany, NJ on January 4, 2017. The topic of my talk is
“What’s Working in E-Mail Marketing Today.”

In just 60 minutes, you’ll discover how to plan, write, design,
and execute e-mail marketing campaigns that increase your open
rates, click-through rates, conversions, leads, and sales. For
details — or to register — click here now:

http://www.bly.com/EmailMktgTalk

I’ll also be giving a talk at Social Media World on “How to
Create Landing Pages That Convert Social Media Clicks into
Traffic, Leads, and Sales” on March 22, 2017 in San Diego, CA:

http://www.bly.com/smmworld

Plus, I will be giving a presentation on how you can have the
best of both worlds as a freelance writer — writing what you are
passionate about plus making a six-figure annual income at the
same time — on May 5, 2017 at the American Society of
Journalists and Authors (ASJA) Conference:

http://www.bly.com/ASJA

—————————————————————–

***When is an e-mail spam?***

In e-mail marketing, the term “spam” means an unsolicited or
irrelevant e-mail message, which is sent to people who have not
given you permission to e-mail them promotions, content, or
anything else.

In addition, the CAN-Spam law says:

** Never use deceptive headers, sender names, reply-to addresses,
or subject lines.

** Always provide an unsubscribe link.

** Ensure that the unsubscribe link is working for at least for
30 days.

** Include a physical address.

Source: Today@TargetMarketing, 7/20/2016.

—————————————————————–

***Best way to promote webinars***

E-mail is by far the best way to promote webinars — much more
effective than advertising or postcards. But how many e-mails
should you send to invite people to attend?

Promote your webinars too heavily and you risk annoying your
audience, but hold back and your attendance goes down. Three
e-mails, one per week leading up to the webinar, hits that
friendly reminder sweet spot and increases registration by up to
36%.

Tip: Don’t forget the day-before or day-of-the-event e-mail
invitation, too. It’s not unusual to get a large number of last
minute sign-ups from e-mails sent close to the webinar date.

Source: Chief Marketer, 11/29/2016.

—————————————————————–

***Copywriting tip for Instagram ads***

When writing copy for Instagram ads, focus on the first two lines
of your copy. Images are the most important element on Instagram,
but don’t forget that great copywriting can make your ad that
much more effective.

Keep in mind that Instagram shows only the first two lines of
copy. Everything else is hidden under the “Read More” link. So,
you want to make sure you get your message across as quickly as
possible — and that the core message is conveyed in those first two
lines.

Source: Ragan’s PR Daily, 11/30/2016.

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***3 easy ways retailers can boost direct mail response***

1–Include an offer. Three-fourths of survey respondents say they
are likely to use coupons they received in the mail — even more
than those who plan to use coupons received by e-mail or found
online.

2–Create a sense of urgency. Time-sensitive offers can get
customers into your store during slower times of the week. For
instance, hold a pre-Black Friday sale targeting customers who
want to avoid the hectic crowds, a midweek sale or special deals
available only from 9 to noon.

3–Include a clear call to action; e.g.. “Bring in this postcard for
50 percent off all winter coats — sale ends January 21.”

Source: The Talon Mailing & Marketing Newsletter, 11/30/2016.

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***Step away from the e-mail … and pick up the phone!***

Many businesspeople use e-mail, messaging apps, and texts to
communicate with clients, vendors and journalists. But, says PR
professional Megan Manson, “Something is getting lost in shunning
the phone.”

She continues: “You might spend a lot of time crafting a
detailed, well-articulated e-mail or text only to have it
misunderstood or skimmed by the reader. Speaking by phone has
become an anomaly, and your communication prowess isn’t being
expressed as strongly via texts and e-mails.

“It’s amazing how effectively a quick phone call can clear up
confusion, convey your tone and deliver your message. Also, when
you’re talking on the phone with someone, you have that person’s
focused attention.”

Source: Ragan’s PR Daily, 12/1/2016.

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***Do you feel I owe you something?***

Once again, some person I do not know just e-mailed me a link,
asking me to click on it, read the text, and reply with my
comments on it via return e-mail. This happens at least once a
week, usually more often.

Do people really not understand why it is reasonable for me to
deny such requests? And don’t say “tell her your fee” — she and
others who make such requests expect it to be done without charge
and right away. And even if she would pay it, I am highly
selective about the clients I take on and am usually booked
solid, with zero bandwidth for such requests.

Many who won’t accept my polite refusal write back and say, “But
it will only take 5 minutes!” The problem with that is (a)
nothing takes just 5 minutes and (b) if I agreed to every request
I would have no time for my paying clients, and would therefore
make no money.

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***Book of the month***

I highly recommend Adam Alter’s book “Drunk Tank Pink and Other
Unexpected Forces That Shape How We Think, Feel, and Behave”
(Penguin, 2014).

Motivational speakers erroneously say we are responsible for
everything that happens to us. Alter’s book says the opposite:
That while we may think we are in control, our environment shapes
our lives in myriad ways without our permission or even our
knowledge.

The title is based on a great example of this: A study in the
journal Orthomolecular Psychiatry proves that men actually become
physically weaker, at least temporarily, when looking at the
color pink — a circumstance beyond your control if you walk into
a pink room:

http://amzn.to/2iWtyfV

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***Quotation of the month***

“An absence of concerns signals that you are only doing what’s
comfortable for you — and that will only get you more of what you
have right now. As strange as it may sound, you want to be scared
until you have to push yourself to new levels to experience fear
again.”
–Grant Cardone, “The 10X Rule” (John Wiley & Sons, 2011), p.
115.

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***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at
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and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to http://www.bly.com/reports. That’s it!

—————————————————————–

***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail
rwbly@bly.com.

—————————————————————–

Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
http://www.bly.com

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I welcome your feedback! Did you like today’s message?

What other topics would you like to see covered in my e-mails?

Please let me know at: rwbly@bly.com

As always, please feel free to forward this e-mail to a friend!

If you liked this essay, and want to read 75 more just like it, get
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— and Other Grumblings from a Cranky Curmudgeon,” which you
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Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.

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