Newsletter Archives An archived collection of Bob Bly’s Direct Marketing Newsletter


What’s working in online marketing today?

Filed under: Newsletter Archive — site admin @ 9:12 pm


Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response
to business-to-business, high-tech, industrial,
Internet, and direct marketing.

June, 2005


You are getting this e-mail because you subscribed
to it on or because you are one of Bob’s
clients, prospects, seminar attendees, or book buyers.
If you would prefer not to receive further
e-mails of this type, go to, enter
your e-mail address, and hit Unsubscribe.

And feel free to forward this issue to any peers,
friends and associates you think would benefit
from its contents. They will thank you.
So will I.


** Publishing giant reveals the secrets of how to
write a best-seller**

The president of one of the nation’s largest publishing
houses recently spent two days answering every question
potential authors want to learn. Including:

* What does it take to create a best-selling book?
* How do publishers really decide what books to publish?
* How do you land a literary agent?

A must-have guide for every serious writer — never-before
told information on 10 CDs. I’ve published five dozen
books, and even I learned some new tricks!

For details, click below:


***Only 3 companies will sponsor my “Effective
Technical Writing” seminar this year***

Want to teach your engineers, systems analysts,
scientists, techies, and managers to write better
and faster. Book me to present my popular “Effective
Technical Writing” seminar at your site.

I’m only giving 3 more of these technical writing seminars
this year. To schedule a class for your company, call
Fern Dickey at 201-797-8105. Or for a free seminar
brochure, click below:


***SEO tip: get more sites to link to yours***

Did you know that having incoming links from appropriate
sites bring traffic — and can also help your site’s search
engine rankings?

The Incoming Links Web site provides tips on convincing
other sites to link to yours. It also gives you a directory
of sites you can approach for reciprocal link arrangements,
organized by topic or area of interest.

For details, click below:


***What’s working in online marketing today***

My friend, Internet marketing guru Larry Chase, has
a new free report I highly recommend you read:
“Top 10 Trends for the Next 10 Years of Internet Marketing.”

Trend #10 in the report predicts that direct marketing
will take over the Internet (and says that, in fact,
it has already).

Writes Larry, “The good news for traditional DM’ers
is that the Internet has not repealed the laws
of human nature.” In other words, what works offline
also works, for the most part, online just as well.

To get your FREE copy, click below now:


***Testing your price? Watch “the number on the left”***

In a price of $40, the number or digit on the left is
4, and the digit on the right is zero.

Be careful when changing the left digit. Example:
a service business found no price resistance
raising price five dollars from $40 to $45.

But when they raised price another five dollars from
$45 to $50, they encountered huge resistance.

Source: Marlene Jensen, “The Tao of Pricing,”


***My last-ever “Selling Yourself” workshop***

On June 10-12, 2005 in beautiful Miami Beach, Florida,
I will be giving, for the last time ever, my popular
“Selling Yourself” workshop.

If you are a freelance copywriter, graphic artist,
Web designer, or other self-employed professional,
it’s not enough to be good at what you do.

To make $100,000 to $250,000 a year or more, first
and foremost you have to be able to sell and market
yourself — and your services. That’s precisely
what you’ll learn in this program.

Only 5 spots are left. For free details,
click below now:


***Bling-bling for bloggers***

It’s the next step up from brand names in movies for
product placement: McDonald’s will soon begin paying
rappers to use the words “Big Mac” in their lyrics.
Each time a song with the words “Big Mac” in it
plays over the radio, the rapper gets between
$1 and $5 ? which, coincidentally, is what
it costs to dine at Mickey D’s these days.

Source: The Week, 4/8/05, p. 8.

***Free e-zine of the month***:

Peter J. Fogel’s Direct Response E-zine gives
you tips and tactics for writing compelling copy.
You also get profitable on-line and off-line
marketing strategies to boost your business.
Sign up and get his FREE e-book,
“Marketing Secrets of the Masters.”

Click below now:


***Quotation of the month***

“The expression ‘If you build it, they will come’
is not true. We had lots of great properties
at Rodale, but not enough of them were known.
We needed to expose them to the mass market.”

–Steve Murphy, CEO, Rodale Inc.

Source: Fast Company, 3/05, p. 104


***What works in Yellow Pages Advertising***

Which Yellow Pages ads work best?

Click here to participate in a brief survey
and get a free report on Yellow Pages
advertising effectiveness:


***60-second commercial from Fern Dickey,
Project Manager***

Bob is available on a limited basis for copywriting
of direct mail packages, sales letters, brochures, white
papers, ads, e-mail marketing campaigns, PR materials,
and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us
know your industry and the type of copy you’re interested
in seeing (ads, mailings, etc.), and if Bob is available
to take your assignment, we’ll tailor a package of recent
samples to fit your requirements. Call Fern Dickey
at 201-797-8105 or e-mail


Bob Bly
22 E. Quackenbush Ave.
Dumont, NJ 07628
phone 201-385-1220
fax 201-385-1138


Powered by WordPress