Newsletter Archives An archived collection of Bob Bly’s Direct Marketing Newsletter


Why Steven Spielberg made “Jaws,” not “Cows”

Filed under: Newsletter Archive — site admin @ 7:17 am


Bob Bly?s Direct Response Letter:
Resources, ideas, and tips for improving response
to business-to-business, high-tech, industrial,
Internet, and direct marketing.

July, 2005


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And feel free to forward this issue to any peers,
friends and associates you think would benefit
from its contents. They will thank you. So will I.


**Master information marketer reveals his secrets
? yours FREE!***

I used to think of Fred Gleeck as just a friend
and swell guy.

But after attending his seminar “How to Create,
Market, and Sell Your Own Information Products” at
the Learning Annex in NYC last week, I now know
what he really is?.

The world?s leading expert on the topic of “how to
get rich creating and selling information

Fred has written a series of books on the topic,
which he had on a table at the seminar. But then
he told us, “As attendees, I will give you the
e-book versions for FREE!”

Then he turned to me and said, “And Bob, you can
offer this FREE 5-book package to your
subscribers, too!”

So that?s what I?m doing now!

Go to the special Web site Fred has set up and you
can download 5 of his information-packed, utterly
pragmatic marketing books as e-books FREE,

* Publishing for Maximum Profit.
* Marketing and Promoting Seminars and Workshops.
* Selling Information.

To get your 5 FREE books, click here now:


**Sell perception, not reality**

If you think people are guided more by logic,
truth, and reality when you market to them, rather
than perception and emotion, consider these facts:

1. “Jaws” was a smash hit because it played on
people?s universal fear of sharks. Yet 24 times
more Americans are gored to death by cattle each
year than are killed by sharks.

2. People joke about George W. Bush being dumb.
But at Yale, he had a better grade average than
John Kerry, widely portrayed as being the more
intellectual candidate.

3. In a Princeton University study, people were
shown photos of rival candidates for dozens of
seats in the Senate and House of Representatives.

Based solely on the photos, they picked the
correct winner 70% of the time — demonstrating
that voters are less rational and “more shallow
than we would like to believe.”

Source: The Week (6/24/05, p. 5, 19)


***Best typefaces for your Web site***

“For Web sites, you want to stick to common fonts
like Arial or Times New Roman,” says Peter DeCaro,
the Web master for “Bob’s site is in
most sections Arial 10 and for subheads Arial 12.”


***The surest way to become a better and more
confident public speaker***

In Robert B. Parker?s latest Spenser novel, “Cold
Service,” Spencer says to Susan this about his
sidekick Hawk: “He?s nearly always right. Not
because he knows everything. But because he never
talks about things he doesn?t know.”

This is a good tip for public speakers, bloggers,
writers, and anyone else who communicates: stick
to what you know and you?ll be a more effective,
more persuasive, more credible communicator.

And by “knowing” a thing, I don?t mean just
researching and reading about it. I mean knowing
from actual experience.

The only way to ensure total credibility as a
speaker is to not speak on a subject unless you?ve
actually done it. If you haven?t done it and an
audience member challenges you, you are completely
vulnerable… because you don?t totally know what
you are talking about.


***Sy Sperling?s secrets to outrageous business

Do you remember the commercials from The Hair Club
For Men? It’s a company that does hair replacement
for men.

The founder of the business, Sy Sperling, did the
commercials. In them he said: “I’m not just the
owner, I’m also a client.” Great commercials and
great marketing that helped Sy build an enormously
successful business.

Sy and Tim Paulson have just released an audio
tape set entitled “How To Succeed In Business
Beyond Your Wildest Dreams.? I have known both of
these men for many years, and give their program
my highest recommendation.

These tapes track the way Sy started, built, and
eventually sold the business for millions of
dollars. They’re full of very specific marketing
advice, strategies, anecdotes, and philosophy.

For more information and to order the tapes, click
below now:


***Another great copywriting seminar for you to

I’d like to invite you to attend an amazing
copywriting event. It’s a 2-day live event that
can improve your copywriting skills (and sales
results) quickly, as you’ll learn how to
write stunningly effective ad copy and achieve
breakthrough sales you’d only dreamed about.

Coming to beautiful Denver, Colorado on July 16th
and 17th, there’s still a few seats left for this
special copywriting “MegaSeminar of a Lifetime”!

In two full action-packed days of advanced
training, you’ll get a wealth of insider secrets
to crafting world-class copy in person. For
details, click below now:


***60-second commercial from Fern Dickey, Project

Bob is available on a limited basis for
copywriting of direct mail packages, sales
letters, brochures, white papers, ads, e-mail
marketing campaigns, PR materials, and Web pages.
We recommend you call for a FREE copy of our
updated Copywriting Information Kit. Just let us
know your industry and the type of copy you?re
interested in seeing (ads, mailings, etc.), and if
Bob is available to take your assignment, we?ll
tailor a package of recent samples to fit your
requirements. Call Fern Dickey at 201-797-8105 or


Bob Bly
22 E. Quackenbush Ave.
Dumont, NJ 07628
phone 201-385-1220
fax 201-385-1138


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