Newsletter Archives An archived collection of Bob Bly’s Direct Marketing Newsletter


Increase e-mail conversion rates 43.4%

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Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response
to business-to-business, high-tech, and direct

August, 2005


You are getting this e-mail because you subscribed
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Bob’s clients, prospects, seminar attendees, or
book buyers. If you would prefer not to receive
further e-mails of this type, go to,
enter your e-mail address, and hit Unsubscribe.

And feel free to forward this issue to any peers,
friends and associates you think would benefit
from its contents. They will thank you. So will I.


***The world?s most powerful e-mail copywriting
secret ? revealed at last!***

The secret is this: response to e-mail marketing
almost always increases when the e-mail references
current events or other items in the news that
week (or that day) relating to the subject of the

My friend Nick Usborne, a copywriter with, reports:

“We have a client for whom I wrote two versions of
an email. Version ‘A’ mentioned a very relevant
news story that had been making headlines across
the U.S. Version ‘B’ made reference to ‘recent
events,’ but didn’t mention the story by name.”

The outcome? Version ‘A’ converted to sales 43.4%
better than version ‘B.’

By the way, if you are interested in A/B split
testing and how to do it right, you might want to
call in and listen to the next teleconference event on
August 4th. Nick and his team will be talking
about how to optimize your A/B split testing and
micro-testing to improve conversion, ROI, and

You can find out more and sign up for this free
teleconference here:


***What Ray Romano is reading today***

Fed up with your “status quo” of being stuck in a
dead end career? Need some strong motivation to
take action so you can change your situation?

Then you should check out an excellent book,
called “If Not Now… Then When? Stories and
Strategies of People Over 40 Who Have Successfully
Reinvented Themselves.”

The author is my good friend Peter Fogel, who was
a late night television comedian on such popular
programs as Evening At The Improv, Comic Strip
Live, Comedy on The Road, and Married With
Children. Since then, Peter’s reinvented himself
into an in demand advertising copywriter and

This is definitely NOT your “dad’s self-help”
book. It contains over 14 true-to-life stories of
every day people like yourself who over came every
obstacle imaginable and still went onto to reach
their summit of success… after 40!

It’s a fun read with lots of sound advice, tips,
and effective strategies you can use right now! In
fact, I contributed a chapter to the book which
you could find quite useful. If you’re over 40 (or
39 ?) and need a “kick in the pants” to get
yourself going, then I highly recommend it.

Here’s what Ray Romano says about the book:

“Peter Fogel’s ‘If Not Now… Then When?’ is not
only a book that’ll make you smile with its humor
and heart, but will also inspire and show you how
other ‘over 40′ folks took control of their own

For more information and to order, click below


***New e-book shows 7 ways to get free PR***

Sam Santiago, a student of online marketing guru
Fred Gleeck, has written a nifty little e-book
packed with more than half a dozen practical
techniques for getting tons of PR.

The title: “Get Maximum Exposure With Minimum
Expense and Effort: Discover the 7 Little Known
And Jealously Guarded Secrets To Getting Free
Online and Offline Advertising Immediately!”

You can download your copy today for only $39.99.
Just click below now:


***How well do you respond to your critics?***

A man told former Monty Python star John Cleese,
“Oh, my son loves you.”

“Thank you,” said Cleese.

The man continued, “I can’t stand Monty Python.”

Replied Cleese: “Well, he’s probably better
educated than you are.”

Source: The Week, 6/10/05, p. 12


***Clayton Makepeace’s secrets for producing
bigger winners, more often ? yours free!***

My colleague Clayton Makepeace’s copy is legendary.
It has sold more than $1 billion worth of products…
and earns him well over $1 million a year.

Three of the seven young copywriters he’s personally
mentored now make at least six figures … three rake
in more than $1 million a year … and one got so
rich he bought his boss’ company!

Discover what has made Clayton the richest ? and
most successful ? copywriter I?ve ever known.
Find out his secret for consistently quadrupling
his clients’ sales and profits.

Just click below to read Clayton’s full report:


***Quotation of the month***

“Never rush anything. Everything – everything –
has its own time, its own pace, its own rhythm,
and only a fool tries to rush that. Sorry thing
is, the world is full of fools.”
–Ken Roberts, “A Rich Man’s Secret” (Llewellyn
Publications, 1995)


***Great new e-book on the nuts and bolts of

John Jantsch of Duct Tape Marketing has just
written a new e-book on blogging that I highly

Says John: “The book, ‘Blog Lightning: How To
Create and Promote Your Small Business Blog In A
Flash,’ is a fast paced guided tour that features
precise action steps and screenshot demonstrations
designed to get any small business marketer,
independent professional, or solo entrepreneur
creating, promoting, and effectively using a blog
to build a small business, consultancy, or

If you, like me, are not proficient in the
technical aspects of blogging, you’ll like the
e-book’s screen-cast video tutorials that
literally allow you to look over John’s shoulder
as he executes each step in the program.

For more information and to order, click below


***60-second commercial from Fern Dickey, Project

Bob is available on a limited basis for
copywriting of direct mail packages, sales
letters, brochures, white papers, ads, e-mail
marketing campaigns, PR materials, and Web pages.
We recommend you call for a FREE copy of our
updated Copywriting Information Kit. Just let us
know your industry and the type of copy you’re
interested in seeing (ads, mailings, etc.), and if
Bob is available to take your assignment, we’ll
tailor a package of recent samples to fit your
requirements. Call Fern Dickey at 201-797-8105 or


Bob Bly
22 E. Quackenbush Ave.
Dumont, NJ 07628
phone 201-385-1220
fax 201-385-1138


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