Newsletter Archives An archived collection of Bob Bly’s Direct Marketing Newsletter


New book by Bob Bly

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Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response
to business-to-business, high-tech, and direct

October, 2005


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They will thank you. So will I.


***The science in science fiction***

My new book, “The Science in Science Fiction: 83
SF Predictions That Became Scientific Reality,”
has just been published by BenBella Books.

The book reveals the story behind 83 fascinating
science ideas and developments ? from
teleportation to robots, nanotechnology to
genetic engineering ? that were conceived by science
fiction writers before they became science fact.

To read a free excerpt or order the book, click
below now:


***Upcoming speaking engagements***

I’ll be giving several presentations on
copywriting at the American Writers and Artists
Institute annual boot camp, October 5-8, D
elray Beach, Florida; for details click

And on November 1, I’ll be revealing “The World’s
Best-Kept Copywriting Secrets” at a workshop
sponsored by the Direct

Marketing Association of Washington (in
Washington, DC, of course). To register, click


***6 ways to help search engines find your Web

1. Shoot for a copy length of 300 to 500 words per

2. Use key phrases consistently throughout your
copy, especially within the first 125 to 250

3. Put important keywords at the beginning of the
Description Tags, and use 200 characters or less.

4. Use the most important key phrases at the start
of the Keywords Tags and use each keyword no more
than three times.

5. Place key phrases in the Title Tags, especially
within the first 60 characters.

6. Organize content logically and divide copy into
separate pages, with each page focused on a
different subject.

Source: David Mill, “Content is King,” NEPA
Hotline, 9/12/05, p. 5.


***Create your own blog quickly and easily***

John Jantsch of Duct Tape Marketing recently
released a great new e-book on blogging, “Blog
Lightning: How To Create and Promote Your Small
Business Blog In A Flash.”

The book features precise action steps and
screenshot demonstrations designed to help any
small business marketer, independent professional,
or solopreneur create, promote, and use a blog
to build a small business, consultancy, or practice.

For more information, click below now:


***Book of the month***

Ask a dozen direct marketers “What are the five
most important elements of direct marketing
success?” and probably all of them will include
“the offer” in their response. My colleague,
Internet marketing pioneer Mark Joyner, had a
great idea: write an entire book on
how to create and use irresistible offers
to sell products and services.

John Wiley & Sons just published Mark’s book,
“The Irresistible Offer,” in hardcover ? and it is
terrific for two reasons.

First, Mark’s writing is an absolute pleasure to
read. And second, reading the book gets you to
focus on nothing but offers for a few hours,
which is an exercise every marketer should indulge
in. I give it my highest recommendation.

To order, click below:


***125 low-cost/no-cost ways to promote your

If you’re tired of spending time and money on
“black hole” marketing, you’ll love Practical Tips
to Promote Your Business, a new report by Ilise
Benun, founder of Marketing Mentor. In this
jam-packed, 29-page report, you’ll learn
the 125 most effective, least costly, and
easiest ways to attract more customers,
more sales, and more profits to your business.

And if you mention my name, you’ll also get a free
bonus report, “How and Where to Get Your Articles
Published Online,” including a list of 50 links
to sites that are waiting for your content.

Find out more here:


***60-second commercial from Fern Dickey, Project

Bob is available on a limited basis for
copywriting of direct mail packages, sales
letters, brochures, white papers, ads,
e-mail marketing campaigns, PR materials, and Web
pages. We recommend you call for a FREE copy of
our updated Copywriting Information Kit. Just let
us know your industry and the type of copy you’re
interested in seeing (ads, mailings, etc.), and
if Bob is available to take your assignment, we’ll
tailor a package of recent samples to fit your
requirements. Call Fern Dickey at 201-797-8105
or e-mail

Bob Bly
Copywriter/ Consultant
22 E. Quackenbush Ave.
Dumont, NJ 07628
phone 201-385-1220
fax 201-385-1138


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