Newsletter Archives An archived collection of Bob Bly’s Direct Marketing Newsletter


Do white papers still work?

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Bob Bly?s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, and direct

March, 2006


You are getting this e-mail because you subscribed to it on or because you are one of Bob?s clients,
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And feel free to forward this issue to any peers, friends
and associates you think would benefit from its contents.
They will thank you. So will I.


***Content as a marketing tool***

Are white papers over-used? The idea of generating leads
with free information offers still works like gangbusters,
but prospects are bombarded by free white paper offers.
Solution: replace the term ?white paper? in your offer with
something different, such as ?special report? or ?guide.?

This is just one of the dozens of marketing tips you?ll
find in my new book, ?The White Paper Marketing Handbook:
How to Generate More Leads and Sales By Offering Your
Customers Free White Papers, Special Reports, Booklets, and
CDs,? just published by Thomson.

?The White Paper Marketing Handbook? is the first and only
book written on educational marketing or ?edu-marketing? —
the use of free content as a marketing tool.

Pay-per-click advertising guru Perry Marshall says the book
is ?a terrific, actionable guide to using problem-solving
information to generate sales leads and persuade skeptical
products ? the tips on content creation, article writing,
publicity, white paper alternatives, and case studies are
all worth the cost of admission.?

For more information or to order, click below now:


***Attend Clayton Makepeace?s ?Power Marketing Summit?***

My pledge to readers of Bob Bly?s Direct Response Letter is
to bring you the best education in copywriting, marketing,
and related entrepreneurial and business success topics.

Until a few weeks ago, I thought my upcoming Las Vegas
Copywriting Boot Camp was just that: the best copywriting
program available to you this season.

(Of course, the absolute greatest annual copywriting event
is the American Writers and Artists Institute Boot Camp,
which I recommend and speak at every October.)

But then Clayton Makepeace sent me the agenda for his
upcoming Power Marketing Summit ? and after looking it
over, I?m convinced HIS is the one Boot Camp you should
attend this season ? not mine.

And so, I am canceling my Vegas program and advising all my
readers to sign up for Clayton?s Power Marketing Summit

The reason is simply that I think there’s room in the
market for one copywriting or marketing boot camp per
season ? or at least that’s all my subscribers tell me they
can afford in terms of time and money invested.

And there?s no one I’d rather learn copywriting from ? or
have YOU learn copywriting from — than Clayton Makepeace.

For details on Clayton?s Power Marketing Summit ? and to
register ? just click below:


***How to save a ton of money on your Internet marketing***

In November, I started my first Internet business, and I
immediately learned an important lesson: If you shop
around, you can save up to 90% on the cost of the various
services, products, and software you need.

Especially if you are a small start-up like me, and not a
giant corporation with deep pockets, careful shopping for
Internet marketing resources can literally save you
thousands of dollars in unnecessary expenditures.

Believe it or not, there are vendors out there who will do
what their competitors do for as little as a tenth of the
price ? with no sacrifice in quality or service!

I?ve compiled dozens of my favorite ?bargain? Internet
marketing resources into a brand-new directory, ?How to Do
Everything Right in Your Internet Marketing Business at the
Lowest Possible Cost: 101+ Amazing Low-Cost/No-Cost
Resources for Internet Marketers.?

In it, you?ll find vendors who can provide everything you
need to start and run a successful Internet marketing
business, including Web site hosting ? domain name
registration ? keyword research ? search engine
optimization ? pay-per-click advertising ? micro-site
design ? e-commerce automation tools ? and so much more.

For more information ? or to download my directory
immediately on a risk-free 90-day trial basis ? just click
below now:


***Business opportunity of the month***

My friend Ken Roberts has taught hundreds of thousands of
people how to make a great living working from home trading
options. Takes less than an hour a day, and no licenses or
certifications are required.

Check it out at:


***Recommended vendor of the month***

Are you a serious direct marketer planning a major direct
mail campaign? Looking for a strategist or someone to
coordinate a big mailing? I recommend consultant Craig
Simpson. I?ve worked with him on numerous projects, and he
knows direct mail inside and out. To contact Craig, call
541-761-8644 and tell him I sent you. Or visit:


***Podcasting Update***

If you have a small online business, should you be
podcasting? Podcast Coach Tim ‘Gonzo’ Gordon, a 25-year
on-air radio veteran offers, a free report called ?64
Reasons Why Your Small Business Should be Podcasting.?

Tim’s also the author of ‘Podcasting Adventures Online,’
the most comprehensive and easy to follow how-to-podcast
product available online.

Pick up your free report here:


*** A $350 value ? my free gift to you!***

I?ve never done this before, but here it is. . .

Performance Minds is, without a doubt, one of the best
business coaching services I?ve seen ? getting fast,
positive results for entrepreneurs, professionals, and

I?ve arranged for you to get a FREE one-hour coaching
session and an Executive Decision Making Style assessment
with Dr. Jo Jorgensen, one of the firm?s founding partners.

Whatever your problem ?

** Staff not motivated to perform.
** Career direction.
** High overhead and operating costs.
** Not meeting sales projections and forecasts.

? there?s a good chance that Jo Jorgensen can guide you to
a solution.

By overcoming your hidden psychological, emotional, and
motivational barriers to success, Performance Minds can
help you earn more money, increase customer satisfaction,
and enhance your enjoyment of working!

But hurry. Jo?s time is limited, and she can only offer
free sessions to the first 7 people who respond to this

Whether you?re interested in coaching or not, I urge you to
call Jo at 864-250-0880 and ask for their latest special
report, ?The 7 Myths of Managing Your People.? This offer
is free for the first 100 people who respond to this


***Overcome your fear of public speaking***

Besides direct marketing, one of the most effective
strategies I know for getting
your important message out to your targeted niche audience
is public speaking. It?s helped me sell my products and
services and increased my company?s revenue yearly.

But what happens you if you have a fear of public speaking?
Well, I can?t think of anyone better to help you over come
it, as well putting you on the road to achieving success as
a speaker than copywriter/author/speaker Peter ?The
Humorator? Fogel.

Check out his e-book and DVD program entitled: ?Peter
Fogel?s Guide To Effective Public Speaking?:


***60-second commercial from Fern Dickey, Project

Bob is available on a limited basis for copywriting of
direct mail packages, sales letters, brochures, white
papers, ads, e-mail marketing campaigns, PR materials, and
Web pages. We recommend you call for a FREE copy of our
updated Copywriting Information Kit. Just let us know your
industry and the type of copy you?re interested in seeing
(ads, mailings, etc.), and if Bob is available to take your
assignment, we?ll tailor a package of recent samples to fit
your requirements. Call Fern Dickey at 201-797-8105 or


Bob Bly
22 E. Quackenbush Ave.
Dumont, NJ 07628
phone 201-385-1220
fax 201-385-1138


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