Newsletter Archives An archived collection of Bob Bly’s Direct Marketing Newsletter


Help, my business sucks

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Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, and direct

December, 2008


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“21 Rules for Freelance Copywriting Success” – Read Them At No Cost on My Blog Now:


***The optimum running time for online videos***

In my October issue, I quoted Marc Harty of
who said online videos should run 2 minutes or less.

But in an interview with DM News, Alan Feldenkris of Brand New
World gives a contrary view.

“The length of your online video doesn’t matter, as long as it
is interesting,” says Feldenkris. “You should not limit a
compelling story because of length.”

To find out more about how you can increases web site
performance by posting videos online, click below now:

Source: DM News, 10/20/08, p. 27.


***Don Hauptman’s freelance writing wisdom***

When I got started in freelance copywriting in the early 1980s,
I met and became friends with Don Hauptman, who was already one
of the most in-demand and highest paid direct response
copywriters in the country.

Now in his new e-book “The Versatile Freelancer,” Don shares
with you the tips and techniques he learned in 40 years of
freelancing on how to make more money as an independent writer.

This is a terrific, risk-free, proven resource to boost your
income and reap many other benefits.

For more information or to order, click here now:


***Online marketing with Craig’s List***

Here’s an online marketing method I haven’t tried yet. But it
sounds promising: generating traffic using Craig’s List. The
report, at $7, is inexpensive and the instructions in it are
very simple and clearly illustrated:


***The continuing saga of whacky spacky***

I keep recommending the free keyword research tool,
and when my readers use the tool, it glitches on them.

Current status: try for your keyword research,
but don’t be surprised if results for certain terms don’t come


***Cell phone tip for speakers***

You’d think it would go without saying, but just last month, I
was at an Internet marketing conference where, in the middle of
his talk, a speaker’s cell phone rang.

Amazingly, he reached into his pocket and answered it.

This is incredibly rude and disrespectful to the audience.

When you speak, turn off cell phones, Blackberries, and all
other electronic communications devices.

Better yet, leave them in your hotel room or briefcase. Don’t
take them onstage.

For more ways to improve your talks and speeches, see my book
“Persuasive Presentations for Business.”

Published by Entrepreneur Press, it was an Amazon #2 nonfiction
best-seller in October.

For more information or to order, click here:


***New SEO copywriting guide***

“Content Rich: Writing Your Way to Wealth on the Web” is a
useful and easy-to-understand guide to search engine
optimization (SEO) copywriting. I especially recommend it if SEO
copywriting is new to you.

The book also gives you new ways of looking at online content
and shows how to leverage the combined power of all types of web
copy — including site, landing page, blog, article, e-mail,
newsletter, PPC ads, and press releases — to give your business
a clear competitive advantage. For more information or to order,
click here:


***Tips for tele-seminar presenters***

If you are a moderator or guest on a tele-seminar:

>> Make sure you are in a quiet place where background noise is
at a minimum.

>> Use a regular landline telephone handset. They normally have
god quality microphones — unlike headsets, which have poor
quality mikes.

>> Don’t multi-task during your presentation. Focus 100% on the
tele-seminar. Don’t read your e-mail or correspondence at the
same time you are on a tele-seminar discussion.

>> Turn air conditioners and heaters to their lowest setting so
the background noise does not interfere. Unplug fax machines and
turn off phone ringers.

>> If it’s a webcast, log in early to make sure you don’t have
last-minute problems logging on as a speaker or moderator. Test
the system the day before.

>> Hang a sign on your office door that says: “Teleconference in
progress – do not disturb.”

Source: N24,


***Help, My Business Sucks!***

Andrew Lock has a terrifically entertaining Internet TV show
created to help entrepreneurs get more done and have more fun.

The weekly show “Help My Business Sucks!” provides lots of
practical marketing tips, lessons from well-known brands, and a
humorous take on what marketers are doing right and wrong.

It’s fast-paced and entertaining — unlike so many of the
business videos I see posted online today. Andrew really knows
marketing. And, best of all, you can watch “Help My Business
Sucks!” online for free. For more information visit:


***Marketing Secrets from the “Six Billion Dollar Man”***

There are lots of self-proclaimed “marketing gurus out” there –
but only a handful with the track record to back up their claim.

Ted Nicholas is one of that handful, having generated – in a
career spanning more than five decades – nearly $6 billion in

It’s for that reason … and the fact that Ted is also a terrific
writer and teacher of marketing … that I give his new book
“Billion Dollar Marketing Secrets” my highest recommendation.

Packed with in-depth wisdom and up-to-the-minute winning
strategies and tactics for online and offline, “Billion Dollar
Marketing Secrets” is simply a must-read for every practitioner
and student of marketing.

For more information or to order, click here now:


***Graphic design on a shoestring***

Need great graphic design for online or offline marketing but
can’t afford to pay top dollar. On, you can post
your job online and get graphic designers to do it for you for

That’s right. These graphic artists, for whatever reason, will
literally do the entire job for free and submit it for your
review. You pay a small fee only to the designer whose work you
want to use. You don’t owe the others a dime. If none suits you,
you owe nothing.

Take a look at this incredibly low-cost online resource for
graphic design here:


***Break into writing for the movies***

Whether you are new or a seasoned writer or filmmaker, learn
hands-on how to write, direct, produce, and distribute your own
film. is the World’s first fully integrated writer
and filmmaker self-service applications that cover: story idea,
script, film shoot, and self-promotion all online. All you need
is YouScreenWriter, a Web browser, a video cam, a few friends,
and a place to shoot. Click here to get started:


***Quotation of the month***

“Disappointments and discouragement await us authors at every
turn. Someone is always ready and willing to tell us how our
books could have been done better. Someone is always close at
hand to point out how we failed. Our self-esteem is closely tied
to our writing, and someone is always ready to step on it.”
–Terry Brooks

Source: Brooks, Terry, “Sometimes the Magic Works” (Ballantine
Books, 2005), p. 37.


***60-second commercial from Fern Dickey, Project Manager***

Bob is available on a limited basis for copywriting of direct
mail packages, sales letters, brochures, white papers, ads,
e-mail marketing campaigns, PR materials, and Web pages. We
recommend you call for a FREE copy of our updated Copywriting
Information Kit. Just let me know your industry and the type of
copy you’re interested in seeing (ads, mailings, etc.) and if
Bob is available to take your assignment, we’ll tailor a package
of recent samples to fit your requirements. Call Fern Dickey at
201-797-8105 or e-mail


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