Newsletter Archives An archived collection of Bob Bly’s Direct Marketing Newsletter


How long should a Web page be?

Filed under: Newsletter Archive — site admin @ 9:30 pm


Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, and direct

January 2009


You are getting this e-mail because you subscribed to it on or because you are one of Bob’s clients, prospects,
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Your subscription brings you one regular monthly issue, usually
at the beginning of the month, plus one or two supplementary
messages each week. These are typically either free tips or
personal recommendations for information products on marketing
or related topics. I review products before recommending them
and in many cases know the authors.

We do not rent or share your name with anybody. Feel free to
forward this issue to any peers, friends and associates you
think would benefit from its contents. They will thank you. So
will I.


Discover my “Uncle Milt’s” Lost Marketing Secrets:


***3 ways to flourish in a recession***

Consultant Dr. David Weiman offers these 3 suggestions for
keeping your business booming during the current financial

** Reduce your daily news intake … if the headlines make you
anxious or depressed, spend less time reading or watching the

** Focus on what you can control … these are things you can
actually do something about.

** Take action … your own efforts, correctly focused, can lead
to success even in the worst circumstances.

Source: The Weiman Consulting Letter,


***Your 2009 marketing plan is ready***

No 2009 marketing plan for your business? No problem. That
doesn’t have to hold you back in 2009. Ilise Benun at Marketing
Mentor has already created your complete step-by-step marketing
plan to guide you through the entire year!

You’ll be amazed by what can happen in just 12 months when you
put the “new, improved” “2009 Grow Your Business Marketing Plan
+ Calendar” to work. You’ll know exactly what to do every day.

As a result, your pipeline will be full … you’ll get new clients
… make more money … gain control of your business … and master
valuable marketing strategies that can benefit your business for
years to come. For more information or to order, click here now:


***Where to find my information products***

I am often asked, “Bob, where can I find a listing of all the
information products you publish?”

We’ve created a new site and home page for my little online
publishing company, CTC Publishing, so you can find all of our
information products at one location online.

Take a look at:


***Make money writing white papers***

I love writing white papers. There’s no hard sell. No
over-the-top marketing hype. Just solid, useful content written
in a clear and engaging style. And the pay ain’t bad: up to
$5,000 or more per assignment.

Now you too can make money writing white papers for your
copywriting clients. At the White Paper Success Summit 2009,
Michael Stelzner … Roger C. Parker … yours truly … and others
show you everything you need to know to make money writing white

No travel required. This online summit allows you to attend
sessions, meet the experts and network with peers, all from the
comfort of your home or office.

For more information … or to qualify for a $200 “early bird”
savings … and get a free bonus report (value: $39), “Making Your
White Paper Stand Out From the Crowd: Best Practices for
Creating White Papers” … just click below now:


***Best length for search-optimized Web pages***

The figure of 300 words is often cited as the optimum length
for Web pages.

SEO guru John Phelps says while there is no “magic number,” Web
pages can be anywhere from 500 to as long as 1,500 words.

Web pages longer than 1,500 words should be divided – to best
serve the reader and the search engines – into two or more
shorter pages by topic.

Source: ETR Internet Marketing Conference 2008.


***Free monthly marketing tip from Jay Siff***

Jay Siff is a master direct marketer who is outrageously
successful but keeps a low profile.

Once a month, Jay sends out a very short, but powerful,
marketing tip designed for retail and service businesses – and I
always profit from them.

To get Jay’s free monthly marketing tips, click on the link


***3 problems with your copy you absolutely must fix***

Copywriter Mike Palmer developed the CUB (confusing,
unbelievable, boring) formula for reviewing and rewriting copy.

The CUB formula says when reviewing copy, circle with a pencil
any text that is:

>> Confusing … and then rewrite to make it clearer.

>> Unbelievable … here the solution is to add more facts that
prove your claim.

>> Boring … sharpen, shorten, or reposition any sections that
cause you to lose interest while reading.

Source: AWAI 2008 Bootcamp.


***A great online newsletter and special report for copywriters
– yours free***

Monica Day and Krista Jones showed up on the copywriting scene
just 6 years ago – eager and determined beginners. Today, I
consider them colleagues and admire the fast climb they each
made — in their own ways – to success in this field.

Since then, they can count some of the top direct marketers in
the industry as clients — names like Nightingale-Conant and Agora
Publishing – and they each cracked the six-figure income mark
after just two years on the scene.

Of course, other beginners wanted to know how they did it. Heck,
even veterans like me were curious. So they started their
e-letter, The Copy Protégé – and they really tell all, starting
with the free report they give out immediately when you
subscribe – “From Day One to Six Figures: Frequently Asked
Questions about Becoming a Professional Copywriter.”

To subscribe and download your free special report, click below


***The Silver Rules of business success***

From Internet marketing pioneer Yanik Silver come these 3
“Silver Rules” of business success:

>> Focus most of your time on your core strengths and less time
working in areas in which you are weak.

>> Get paid before you deliver your product or service – and when
possible figure how to create recurring revenue from

>> Bootstrap – start your business on a shoestring. Reason:
having too much capital leads to incredible waste and doing
things using conventional means.


***Know the FDA’s rules for dietary supplement advertising***

If you’re a marketer or copywriter, it’s easy to get lost in the
confusing maze of federal regulations controlling the selling of
natural health products.

And now, advertising and marketing agency copywriters are
legally responsible for “illegal” marketing language used to
promote natural products.

Finally, a training manual is available that explains the
complicated, convoluted laws regulating natural products
marketing. This book may save your company — and your future.

“What Can You Say, When You Can’t Say Anything? How to Avoid FDA
Red Flag Claims and Sell Your Natural Products Legally” can help
you understand what the FDA says you can (and cannot) say in
your copy – showing you how to successfully and legally market
natural products.

Learn about this landmark reference manual at:


***Make Web page headlines really pop***

Copywriter Joe Robson gives these tips, all of which I agree
with, for making the headlines on your landing pages stand out:

>> Put the headline in larger type – at least 2X the type size
of the body copy.

>> To emphasize words or phrases within the headline, put them
in red (the other letters in black).

>> Use initial caps in the words within your headline.

>> Put the headline in quotations marks, which draws the
reader’s eyes to it.

Source: Joe Robson, Copywriter Digest Newsletter, 12/12/08.


***My favorite online list-building strategy***

In traditional marketing, a “loss leader” is a product you sell
at cost or at a loss to get new customers.

I’ve adapted this strategy to the Internet, and the first time I
used it, I added 946 new customers to my e-list, at zero
marketing cost, within one week.

What’s really great about the Loss Leader Strategy is that very
few people know about it and almost no one is using it online,
so it’s still relatively fresh and new.

To get my new Special Report on “The Internet Loss Leader
Strategy,” just click below now; you won’t be required to give
me your e-mail address or any other information about yourself:


***Quotation of the month***

“Consistently and constantly force yourself to focus on the
critically few proactive activities that produce exponential
results. Don’t get caught up in minutia and B.S.”
–Yanik Silver


***60-second commercial from Fern Dickey, Project Manager***

Bob is available on a limited basis for copywriting of direct
mail packages, sales letters, brochures, white papers, ads,
e-mail marketing campaigns, PR materials, and Web pages. We
recommend you call for a FREE copy of our updated Copywriting
Information Kit. Just let me know your industry and the type of
copy you’re interested in seeing (ads, mailings, etc.) and if
Bob is available to take your assignment, we’ll tailor a package
of recent samples to fit your requirements. Call Fern Dickey at
201-797-8105 or e-mail


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