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Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct marketing.

February 3, 2014


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Your subscription brings you one regular monthly issue, usually
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week. These are typically either free tips or personal
recommendations for information products on marketing or related
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cases know the authors.

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forward this issue to any peers, friends and associates you
think would benefit from its contents. They will thank you. So
will I.


***New information marketing membership site***

Last month Fred Gleeck and I launched Info Product Central, a
membership site on information marketing.

People always ask us how they can access our webinars … speeches
… radio interviews … special reports … e-books … seminars …
videos … and other content on information marketing.

You can do it at Info Product Central for as little as 57 cents
a day! And after 10 days, if you aren’t 100% satisfied, let us
know and we’ll refund your money. That way, you risk nothing.

Take a look at Info Product Central here:


***A collection of my online rants in Kindle and paperback

Also last month I published my first nonfiction Kindle e-book –
a collection of my weekly e-mail essays titled “Don’t Wear a
Cowboy Hat Unless You are a Cowboy and Other Grumblings of a
Cranky Curmudgeon.”

Here are the 75 essays readers have responded to best, including:

>>How to choose your niche. Page 158.
>> Why the Law of Attraction is almost worthless. Page 3.
>> The 25-50-25 rule of time management. Ignore it at your peril. Page 162.
>> The trouble with competing on price. Page 233.
>> Why copywriting is a more valuable skill than content marketing. Page 268.
>> The 25 secrets of lasting success. Page 138.
>> And more.

Mark Soroka writes, “Many great insights and tips in this book.
I have benefited from many of Bob’s newsletters through the
years. Now I’m glad I can refer to the best of his pearls of
wisdom in one handy volume.” Jamie Houston says the book is
“funny, engaging, and full of useful tips and hidden gems among
the humor and quirky writing. An easy read that is highly

You can download the Kindle version of “Don’t Wear a Cowboy Hat”
for less than five bucks … or order a nice 273-page paperback
for around $15 … by clicking here now:


***Can you help me write my new book?***

Decades ago, I wrote a popular book on B2B marketing for Rich
Hagle, then with NTC Business Books and now with Racom.

Of course it is completely out of date, and so Rich has given me
the task of writing an entirely updated edition of “The
Business-to-Business Marketing Handbook” (formerly titled
“Business-to-Business Direct Marketing”).

Here’s what I am asking: If you have written any articles on B2B
marketing … or have created successful B2B marketing campaigns …
please e-mail them to me at If I use them in the
book, I will give you full credit, of course.


***How to make 2014 your best year ever***

This short guide by my colleague Graham McGregor has 12 proven
strategies you’ll love. They will help you enjoy a lot more
happiness and success.

Here is just part of what you’ll discover….

* How to eliminate the mosquitoes in your life
* An unusual way to eliminate procrastination
* How to get ‘Success Insurance’
* The 90/10 rule for happiness
* How to use a ‘bucket list’ to create your dream life
* The worry buster strategy
* The two things you should celebrate right now
* And much, much more

I highly recommend you read a few of these strategies. I’m sure
you will be delighted with the results you get. Download your
free copy here:


***Get more business from LinkedIn***

Here is a simple suggestion that may help you get more business
from your LinkedIn profile.

Instead of having your title under your name, consider putting a
headline that indicates something they can learn from reading
your profile. Then put a short tip high in your summary,
matching the headline’s promise and giving some tips that will
allow the reader to improve their situation.

Choose if possible a topic on which you have a giveaway on your
site, and put that link at the end of the tip. Spend whatever
room you have left in your summary explaining the benefits of
your giveaways. Basically, turn your profile from a resume to a
marketing piece with a call to action.

If you just have your title under your name, people will see it
and not connect the dots as to why they should investigate. The
above method gives them a reason to read your profile.

Note: Flyn Penoyer, who provided this tip, is a consultant to
inside sales teams who has a wealth of knowledge about using
LinkedIn for business. He would welcome your invitation to

Flyn has graciously agreed to present a LinkedIn webinar
exclusively for my subscribers on 2/19/14. If you have questions
about marketing with LinkedIn, e-mail them to and,
during the webinar, he’ll answer as many as he can.


***Sell info products through associations***

CL, an entrepreneur, approached a state association serving his
target customers, nursing homes. CL offered the state association
the opportunity to sell his video product to their association
members at a discounted price. This way, the association would
promote the video and the discount as a benefit to its members.
Plus, CL gave the association a portion of the sale price so
it could also generate “non-dues” revenue.

This program has worked so well for CL, today associations in
26 states promote his program to their members, promoting CL
and his company on their websites, within their newsletters, and
via e-mail promotions, all without any upfront expense to CL.
Associations are happy to do this for CL because they get to
offer a solution to the problems their members face and position
the solution as a member benefit. The association also generates
a little money.

Robert Skrob, the author of 5 marketing books including “Your
Association Shortcut: The Definitive Guide for Generating
Customers Through Associations,” has prepared a free training
video, “5 Secrets to Get Associations to Get New Customers for
You.” To watch the video for free without opting in, visit:


***Quotation of the month***

“The general advertisers and their agencies know almost nothing
for sure because they cannot measure the results of their
advertising. They worship at the altar of creativity, which
really means originality, the most dangerous word in the lexicon
of advertising.” –David Ogilvy

Source: The Copywriter’s Roundtable, 12/13/13.


***Reprint my articles – free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to That’s it!


***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail


Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613

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