Newsletter Archives An archived collection of Bob Bly’s Direct Marketing Newsletter


A new type of lead magnet

Filed under: Newsletter Archive — site admin @ 4:23 pm


Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct marketing.

January 2, 2015


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***Free content marketing webinar***

I’ve got a new free webinar for you on how to turn content
marketing campaigns from ho-hum into home runs.

It’s titled “How to Use Content Marketing’s Secret Weapon.” The
presentation is on January 14, 2015 from 1 to 2pm EST, and you
can register by clicking here now:

In it you will learn my simple but amazingly effective secret
for doubling or tripling response from your next content
marketing campaign — and it has nothing to do with the content
you use!


***Free seminar: how to get your nonfiction book published … by a real publisher***

I will be giving a free talk at the Montville, NJ library on Wednesday January 28 from 7 to 8pm EST on “How to Write a Nonfiction Book and Get It Published.” In it I share the proven methodology I used to sell more than 80 nonfiction books to mainstream publishing houses including McGraw-Hill, HarperCollins, John Wiley & Sons, and many others.

For more information call the Montville Public Library at 973-402-0900 or just show up at 90 Horseneck Road, Montville, NJ on 1/28/15 at 7pm.


***Start the New Year off right…***

…with your very own copy of the 2015 Bob Bly calendar, “More
Words You Should Know to Sound Smart.” Each day you master a
new deliciously obscure vocabulary word that will make you the life
of every highbrow cocktail party and impress the susurration out
of the perfervid hoi polloi. Click here to order now:


***A new type of lead magnet: miniature books***

Looking for a great giveaway to generate leads? Try a new kind of lead magnet, the MiniBük (not a misspelling) – an ultra-short book format more likely to be read by more people. A MiniBük is a tiny 3.5″ x 5″ printed book. It stands out from all the PDF lead magnets, because it is a physical premium sent via postal mail. Designed with a high impact cover, titling, and copy, plus a layout pleasing to the eye‚ it earns the opportunity to be read.

With its small size, readers expect the value gained will exceed their reading time. With a well written one, readers receive your message. MiniBük authors have had many successes, finding its highest value when employed to sell products or services many times its cost. For details or samples call 800-900-2499; for an overview visit


***How many response options should you offer in your direct mail packages?***

Offer multiple response options in your direct mail packages. Give them the URL to a landing page specific to the offer, a phone number to our call center, a fax number to fax back the completed order form. And yes, have a paper response device such as an order form or business reply card. If the form requires confidential information, like a credit card number, also include a business reply envelope.

Source: Talon Newsletter, 12/14, p.1.


***Tips for writing book ads that sell***

1970s book marketing whiz Steve West said that you should never show a picture of the book in an ad selling the book, and if you do, sales drop off 50%. He also said to avoid using the word “book” in the copy. Instead say material, guide, manual, program, or course. He reported that editorial style ads, today known as native ads, get 5 or 6 times the response of ads that look like advertisements.

Source: Towers Club USA Newsletter.


***How to test-drive an info product or course***

DS, a subscriber, says that when you buy a new info product or course, put in 20 hours following its instructions during the 30-day trial period. Then, if you find it does not work for you, request a refund.

Also I hear from a growing number of my readers who say they have bought ultra-expensive ($1,000 to $5,000 and up) info products, only to have the seller refuse their request for refund. Carefully check the sales copy to make sure the seller offers an unconditional 30-day money-back guarantee of satisfaction.

“Unconditional” means you can return the product within the specified guarantee period for any reason, or even for no reason, without explanation and get a full product refund. A “product refund” means you get back the purchase cost of the product but not the shipping and handling charge.


***Quotation of the month***

“There’s nothing funny about trying to communicate properly. Use whatever means you can to be understood.”
–Dr. Nimmo, Edinburgh physician

Source: The New York Review of Books, 11/20/14, p. 43.


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Bly’s Direct Response Letter — for free! To view complete
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***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail


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