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Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct marketing.

July 2, 2015


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***Why I don’t do Skype video calls***

Copywriter Gordon Graham says he hates Skype video conference
calls when interviewing subject matter experts for copywriting
projects. He gives the following reasons, same as me:

>> I want to concentrate on what they’re telling me, not a laggy
image of their face.
>> My clients get nothing from watching my head down as I type.
>> A video call is harder to record.
>> A video recording makes a gigantic file.

I do not need to look at the people I am talking with and my
clients do not need to see me. I am not George Jetson and they
are not Mr. Spacely.


***Free app calculates direct mail response rates***

“Break even” is when the sales generated by your direct mail
package equal the cost of mailing it. Obviously the goal for most
of us is to generate response rates above break-even.

Now my new mobile app calculates the percentage response your DM
package must generate to hit the break-even point. Just enter
some basic information, like the price of the product and the
cost of postage, and the app automatically displays the target
response rate!

My new mobile app is available for download free on the Apple
iTunes store:


*** goes mobile-friendly***

Following the announcement that Google will penalize in their
search engine rankings sites that are not mobile friendly,
countless businesses are scrambling to recode their sites to
display well on mobile devices so as to meet Google’s standard.
We were one of them, and if you view on your smart
phone, you will see it displays nicely, just like Google wants it

Here is a free online tool Google provides that tells you whether
they consider your web site mobile friendly:


***15 tips for profitable e-book publishing***

I earn an annual six-figure income in my spare time publishing
and selling PDF e-books online. Now my new tipographic on
Pinterest gives you 15 tips to help you do the same! Click here
now to read my e-book publishing success secrets — free:


***For mad scientists and others who love science***

Regular readers know I am a chemical engineer and that chemistry
has been a lifelong interest and hobby. If you share my
fascination with all things chemical, click below to check out my
chemistry web site:


***Read Bob’s new book now!***

If you like my weekly e-mail essays, blunt and brutal though they
may be in dispensing advice and dismantling poseurs, then check
out my latest book, “The Blunt and Brutal Truth About Business
and Life: Observations, Facts, and Rules from a Cranky
Curmudgeon.” For more information or to order, click here now:


***Pinterest tipographics need a call to action***

Even on Pinterest where it’s a standard practice to click on
links, people need a little overt reminder to click. In fact,
pins with calls to action (CTAs) actually have an 80% increase in
engagement over pins without CTAs. So even though you have a link
in the pin itself, add a little call-to-action in the description
to the pin’s link — it could pay off big-time for you.

Source: Ginny Soskey, HubSpot, 4/28/14.


***Still time to get your 2015 Bob Bly calendar!***

Don’t lose track of your schedule because you don’t have an
up-to-date calendar! Have fun with the vocabulary-building Bob
Bly calendar “More Words You Should Know to Sound Smart!”
Click here to order now. Supplies are limited, and once they’re gone,
no more will be printed:


***Landing pages should have minimal options***

The menu on your home page should not be duplicated on your
landing pages. Reason: Offering multiple click options and
choices decreases conversion rates. The only two choices a
landing page visitor should be given are to buy or not buy.
That’s it. If they try to leave without buying, serve them a pop
under window with a free gift offer to capture their e-mail
address. Then follow up with an auto-responder e-mail series to
convert nonbuyers to buyers.


***The story of my career — in 90 minutes***

At a recent AWAI Boot Camp, I gave a 90-minute talk that pulled
back the current and showed every aspect of my career as a
freelance copywriter, book author, speaker, consultant, and info
marketer — the good, the bad, and the pitiful. If you can spare
the time, watch some or all of it here. You may find it
interesting — even helpful. Attendees paid thousands to attend the
event. Now you can watch my talk on video here free:


***A warning about color newspaper ads***

Newsprint is cheap and porous. It absorbs color. The blinding
speed at which the press runs frequently causes color
reproductions to be out of register — like 3-D movies without the
glasses. If you want your illustrations to pop, use a Free
Standing Insert (FSI) with quality paper that has a glossy

Source: Denny Hatch, Today@Targetmarketing, 5/26/15.


*** A great way to reconnect with prospects***

Don’t get back in touch with a prospect or customer by emailing
the cliché message “I’m just checking in to touch base.” Been
there. Done that. Boring.

Instead, marketer Ivan Levison says create a Google Alert with
the prospect’s company name and industry keywords. When Google
Alerts shoots relevant content to your inbox, you can customize
it and get back to your prospect with real information they can
use. It’s a great way to show you’re a knowledgeable resource!

To get Levison’s “101 Ways to Double Your Response Rates”
click here.


***New infographic: marketing rules of thumb***

Do you know the “50/50 rule” of content marketing? How about the
“99:1 rule” of affiliate marketing? Or the “25-50-25 rule” of
time management for entrepreneurs?

My new free infographic shows you in a concise, graphic format
the 12 important marketing rules of thumb every marketer should


***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at Republishing our articles is quick
and easy. All you have to do is include author attribution
(byline/name of author) and the following statement, “This
article appears courtesy of Bob Bly’s Direct Response Letter,”
and include a back-link to That’s it!


***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, e-mail marketing campaigns, PR
materials, and Web pages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
your industry and the type of copy you’re interested in seeing
(ads, landing pages, etc.) and if Bob is available to take on
your assignment, we’ll tailor a package of recent samples to fit
your requirements. Call Bob Bly at 973-263-0562 or e-mail


Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613

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If you liked this essay, and want to read 75 more just like it, get
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Cowboy — and Other Grumblings from a Cranky Curmudgeon,”
which you can order here:

Disclaimer: The Direct Response Letter only recommends products
that we’ve either personally checked out ourselves, or that come from
people we know and trust. For doing so, we receive a commission.


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