Bly.com Newsletter Archives An archived collection of Bob Bly’s Direct Marketing Newsletter

6/1/2018

Boost renewal rates, D.U.T.M.A. rule for presentations

Filed under: Newsletter Archive — site admin @ 12:31 pm

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Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

June 1, 2018

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***D.U.T.M.A. (don’t use too many acronyms!)***

When giving presentations, you should avoid overuse of acronyms,
advises professional speaker Nick Morgan.

As Morgan notes, acronyms and abbreviations are everywhere, from
the FBI and CIA to FOMO and SMH. Some are helpful, even
essential. The FBI would never get anything done if all its
agents had to say, “Federal Bureau of Investigation,” every time
they explained where they worked. So, acronyms can be a
time-saver.

“However, in public speaking, acronyms are not very good at doing
what they’re enlisted for: helping the audience remember a long
list of concepts,” he says.

Example: You, the speaker, may have spent hours figuring out that
E.X.C.E.L.L.E.N.C.E. stands for “excellence, ‘xpertise,’ craft,
endurance, lavishness, length, enquiry, nonchalance, cleverness,
and evergreen.”

The problem is that your audience won’t assimilate that. Back in
the office, they’ll be scratching their heads saying, “What did
the third ‘e’ stand for?” — if they think about it at all

Source: Ragan’s PR Daily, 5/3/18.

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***Make money online without a product — yours free***

Matt McWilliams just released his brand new ebook, “Affiliate
Freedom: The Quick Start Guide To Making Money Online Without
Creating a Product.” In this guide, Matt breaks down why you
should be doing affiliate marketing and even gives you his
“START” method to help you get started immediately.

The tips Matt shares in this guide will show you how to monetize
YOUR business immediately! I honestly think Matt should be
selling this book… there is that much great info inside it. But
for a limited time he is offering it for free to my Direct
Response Letter Subscribers. If you’re tired of not making any
money with your online business, go grab this book right now and
learn how to generate income quickly (and easily) with your
online business:

https://npnp.mattmcwilliams.com/quickstart?affiliate_id=1065190

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***Ideal word length for billboards***

It is best to keep text in a billboard to 6 words. The obvious
reason: When people pass a billboard while driving, they are
unlikely to stop and read it.

You can go a few words over if you must. But if you feel the need
for more copy to do the job, a billboard may not be the medium of
choice for you.

Source: Today@TargetMarketing, 5/16/18.

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***Want to boost renewal rates? Pick up the phone!***

An extensive survey on renewal practices found that organizations
with the highest membership renewal rates don’t rely on email
renewals only. The secret? Boost your renewal rates by adding a
phone call as one of your renewal efforts. When? Ideally after
the first two email renewal notices have been sent.

Source: SIPAlert Daily, 5/16/18.

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***Quotation of the month***

“Right now is the best time of your life. After all, the only
place in time that you actually occupy is now.”
–Ken Keis, CEO, Consulting Resource Group International

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***Our 60-second commercial***

Bob Bly is available on a limited basis for copywriting of
landing pages, direct mail packages, video sales letters,
brochures, white papers, ads, email marketing campaigns, PR
materials, and webpages. We recommend you call for a FREE copy
of our updated Copywriting Information Kit. Just let us know
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your assignment, we’ll tailor a package of recent samples to fit
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rwbly@bly.com.

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