Yours FREE – Bob Bly’s Best-Kept Copywriting Secrets!

Bob Bly Best-Kept Copywriting Secrets eBook Image

Yours FREE – Bob Bly’s
Best-Kept Copywriting Secrets!

Since 1982, freelance copywriter Bob Bly has written hundreds of winning promotions – including landing pages, white papers, email marketing campaigns, ads, and sales letters – for over 100 clients including IBM, AT&T, Praxair, and Forbes.

Now, in Bob’s latest e-book Best-Kept Copywriting Secrets, you will discover:

  • 38 great ideas for your next headline – page 65.
  • The secret of the secondary promise – page 69.
  • Reach more prospects using empathy-based copy — page 72.
  • The magic of false logic — page 62.
  • Rosser Reeve’s “Lost” 3-part USP Formula — page 58.
  • The myth of "high-falutin" copy — page 86.
  • 10 tips for increasing landing page conversion rates — page 89.
  • And more….