Are rich people who spend a lot of money with you often prima
\ndonnas who are demanding and impossible to please?<\/p>\n
From what I’ve seen, this is sometimes true in the world of
\nconsumer marketing, whether at a luxury resort, 5-star gourmet
\nrestaurant, or exclusive London men’s shop selling bespoke suits.<\/p>\n
But in business, I have found quite the opposite to be true —
\nthe more money a client spends with you, the more respectful,
\npolite, and easy to work with they will be … because the more
\nthey value you.<\/p>\n
The converse is also true: the client who talks you down in
\nprice and gets you cheap turns out to be the most difficult,
\ndemanding, hard to deal with, and impossible to please.<\/p>\n
My theory as to why this should be so is as follows….<\/p>\n
If the client with deep pockets is an entrepreneur, part of his
\nsuccess is that he takes pains to treat people fairly and with
\nrespect, so they in turn will like him and give him their best
\nwork.<\/p>\n
And if your client is with a big corporation with deep pockets,
\nthen he is usually a full-time professional marketer, and he
\nknows how to deal with vendors in our field — and has the budget
\nto afford them without undue hardship.<\/p>\n
On the other hand, some entrepreneurs with shallow pockets often
\nhaggle over your price, not because they are jerks, but because
\nthey are on shoestring budgets.<\/p>\n
They also question what you do at every step. Not because they
\nwant to be picky or difficult.<\/p>\n
But because they desperately need their marketing campaign to
\nwork, inexperienced clients may find it difficult to let go of their
\nown judgment in favor of an expert’s, like yours.<\/p>\n
Therefore, the well-heeled clients with big budgets who pay
\ngenerous fees are so often the easiest and most cooperative to
\nwork with … while the tiny accounts who have to watch every penny
\ncan sometimes be difficult, demanding, and contentious.<\/p>\n
Are there exceptions to all this? Of course. I write copy for a
\nnumber of small businesses whose owners I am incredibly fond of.<\/p>\n
But overall, the generalizations I just made turn out to be true
\nmore often than they are wrong.<\/p>\n
Do you find they hold true in your business as well as mine?<\/p>\n","protected":false},"excerpt":{"rendered":"
Are rich people who spend a lot of money with you often prima donnas who are demanding and impossible to please? From what I’ve seen, this is sometimes true in the world of consumer marketing, whether at a luxury resort, 5-star gourmet restaurant, or exclusive London men’s shop selling bespoke suits. But in business, I […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1041","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=1041"}],"version-history":[{"count":2,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1041\/revisions"}],"predecessor-version":[{"id":1045,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1041\/revisions\/1045"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=1041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=1041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=1041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}