{"id":112,"date":"2005-05-14T09:34:02","date_gmt":"2005-05-14T14:34:02","guid":{"rendered":"http:\/\/www.bly.com\/blog\/?p=112"},"modified":"2005-05-14T09:34:02","modified_gmt":"2005-05-14T14:34:02","slug":"confessions-of-a-blogging-skeptic","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/blogging\/confessions-of-a-blogging-skeptic\/","title":{"rendered":"Confessions of a Blogging Skeptic"},"content":{"rendered":"<p>I just signed a contract with a major publisher to write a book titled ?My Year in the Blogosphere: Confessions of a Blogging Skeptic? &#8212; and I?m hoping you can help me with it.<\/p>\n<p>In particular, I?m looking for examples of businesses &#8212; OTHER than ad-supported blogs, blogging consultants, marketing consultants, and PR firms &#8212; who are using blogs successfully as a marketing tool.<\/p>\n<p>If you can show that the blog is actually selling product and making money for the business, so much the better.<\/p>\n<p>But I?m most interested in evidence that blogging is a worthwhile marketing activity and should be proactively pursued by businesses looking to promote their products and services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just signed a contract with a major publisher to write a book titled ?My Year in the Blogosphere: Confessions of a Blogging Skeptic? &#8212; and I?m hoping you can help me with it. In particular, I?m looking for examples of businesses &#8212; OTHER than ad-supported blogs, blogging consultants, marketing consultants, and PR firms &#8212; [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-112","post","type-post","status-publish","format-standard","hentry","category-blogging"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=112"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/112\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}