Subscriber JL writes:<\/p>\n
“Bob, I was hoping that you could do a few posts about research.<\/p>\n
“How much time do you spend just on product research for a
\ncopywriting job?<\/p>\n
“Where do you start and how do you know when you are finished?”<\/p>\n
Well, as to the first question, I would say that of the total
\ntime I spend on a copywriting project, 25% to 40% is devoted to
\nresearch.<\/p>\n
By “research” I mean:<\/p>\n
–Reading the background material the client provides.
\n–Reading the additional research I request from my freelance
\nonline researcher.
\n–Doing additional research on my own.<\/p>\n
I start by reading everything the client gives me, and then going
\non to supplement that with additional research by me and my
\nresearcher.<\/p>\n
The research materials I study for a copywriting project
\ngenerally cover three areas:<\/p>\n
1–Information about the product.
\n2–Information about the market.
\n3–Promotions for competing products.<\/p>\n
As to JL’s second question, I created this short video to give you
\nas precise an answer as to when you know you are finished:<\/p>\n